Jay Berkowitz, author and Internet marketing expert, presented "The 10 Golden Rules Of Maximizing Corporate Growth Online" at the Gold Coast ACG on leading strategies for start-ups and next-level companies to position themselves for profit and/or acquisition.

1. The 10 Golden Rules Of Maximizing Corporate Growth Online Jay Berkowitz TenGoldenRules.com

2. The 10 Golden Rules Of Maximizing Corporate Growth Online Leading strategies for start-ups and next-level companies to position themselves for profit and/or acquisition The keys to improving corporate growth with a Internet marketing How to use leading tactics to generating traffic to your website and improve conversions 10 ways to stand out in your industry online

3. Recent MediaWall Street Journal

4. Recent MediaFOX TV

6. “Cherchez le Creneau” (Look for the Hole) Photo Credit: Flickrtripleman

7. Archie is considered to be the first Internet search engine

8. We used to Search through Directories like the Yellow Pages

9. Search engines evolved to read the copy on the pages, Lycos ‘read’ 60 million web sites in 1994

10. “…focus on developing the "perfect search engine," that "understands exactly what you mean and gives you back exactly what you want." Larry Page Photo Credit: Flickrehud

11. You get to the top of Google with the right words on the page and Links TO your site

12. 4,587 Links TO the Site SEO Quake Toolbar

13. #1. “Cherchez le Creneau” Look for the Hole Develop technology or innovation that differentiates your product or service For success in Google, add the words people are searching for, and build links TO your website

14. 2. Search without ‘conversion’ is like checkout without the register Photo Credit: Flickrromulusnr

15. Pay Per Click – Focus on Conversion Measure a desired action on the site

16. Recommended Measurable Conversion Action

17. #2. Search without ‘conversion’ is like checkout without the register Add conversion tracking code to Pay Per Click Search Create a UVP – Unique Value Proposition. Something to develop a relationship with site visitors Free eNewsletters, Industry Reports, White Papers, Calculators

18. Identify Macro Trends

19. GiltGroupe, HauteLook and others offering Discount Fashion with no shopping bags

20. Selling Mortgages gives way to selling Refinance

21. Obama-Bucks!

22. #3. Take Macro Trends Online Luxury Goods Liquidations Shopping is going on but no conspicuous consumption Mortgage Leads becoming ReFinance Obama-bucks

23. 4. “Amass a Flock” Photo Credit Flickr: Mauro Orlando

24. Despite a Purchase by Google the ‘flock’ went to Twitter

25. Twitter = Microblogging, 140 Characters Most recent tweet Personal Information Stats Past tweets Other Twitter users this member is following

26. 500 Million ‘flocking’ to Facebook Photo Credit Flickr Kate Raynes-Goldie

27. Facebook Fan Pages are your business ‘profile’ page

28. Drive fromweb to Facebook with a ‘Like’

29. Our new ‘flock’ InternetMarketingClub.Org 800 Marketers from all over the World

30. #4. Amass a Flock If a Tweet calls in the forest does anyone hear? Social Media requires enough people and activity to make it interesting Build Likes on Facebook Fan Pages www.Internet MarketingClub.Org

31. 5. Websites are Products

34. #5. Websites Require Product Management You need strategic planning and project management The website must clearly communicate what it is selling New technology should be clearly articulated – who is it targeting, what will a prospect purchase

35. Exciting new ‘Info Product Marketing”

40. #6. Info Product Launches Info Product Launches are the hottest way to Make Social Media Make Money JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product on the fly

41. #7 Turn back the Clock? The new ‘domain’ opportunity Photo Credit RoadsidePicturesFlickr

42. Dating.com $1.75 M ToasterOvens.com $15,000

43. www.Facebook.com/TenGoldenRules

44. www.Twitter.com/TenGoldenRules

45. #8. The New ‘Domains’ It’s like the domain name rush of 1995 all over again get your Facebook Fan Page, Twitter and LinkedIn ‘domains’ Protect your name, your CEO, your company and company brands

46. 8. Spy on your competitors (legally)

47. Google Page Rank 5/10 860 Pages Indexed or ‘read’ Alexa Rank 1,836,339 SEO Quake Toolbar

48. 263 Links TO the site Google Page Rank 4/10 6,061,885 Alexa Rank SEO Quake Toolbar

49. Google Page Rank 2/10 1,360 pages indexed ‘read’ by Google Alexa Rank 3,147,325 SEO Quake Toolbar

52. #8. Spy on your Competitors Compete.com, SEOQuake, SpyFu, are all great tools for benchmarking vs. competitors

53. #9 It’s not too late to learn this internet stuff!

54. Podcast.TenGoldenRules.com (Play Podcast)

56. Blogs = Customized News

57. Google Reader

58. #9. You can Do it! Blogs, Podcasts and video are fun ways to keep up with the ‘cool’ kids

59. #10. What’s Hot!

60. Groupon Announces $1.35 Billion Valuation Round

61. Location Based Networking

62. Location Based Networking

63. Augmented RealityAccrossAir

64. S-Commerce

65. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10

66. YouTube – BlendTec

67. Haul Videos

68. TenGoldenRulesHow can we Halp? Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com

69. What is TenGoldenRules.com? New Program Launch Strategy

70. What is TenGoldenRules.com? Social Media

71. What is TenGoldenRules.com? Client Blogs

72. What is TenGoldenRules.com?Client Video

73. What is TenGoldenRules.com? Search Engine Marketing

74. What is TenGoldenRules.com?Landing Pages & Conversion

75. What is TenGoldenRules.com? Affiliate Program Management

76. What is TenGoldenRules.com? eNewsletters