Jane Smith m: 07876 544 222 e: jane@firstwavem.co.uk www.firstwavemarketing.co.uk Firstwave Marketing 123 Main Street London SW1 1AA Thank you for taking the time to consider Firstwave Marketing. We look forward to discussing how we can help your business achieve its full potential. Kind regards, Andrew Curzon Managing Director Firstwave Marketing

1. Introduction & Credentials

2. Firstwave Marketing is a highly driven
marketing company, dedicated to delivering
sustained long-term sales growth to clients, through
the effective use of tailored marketing solutions
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3. What we discovered
• Businesses are often limited in their in-house marketing skill set
• Management teams are busy dealing with their day-to-day
responsibilities to administer the numerous marketing support
agencies; creative, digital & social media, PR etc
• External agencies are often viewed as high cost whilst
providing limited tangible added value
• Businesses are participating in digital and social media,
because everyone else was…but there was (and still is) a lack
of strategy and integrated activity
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4. We offer something different
• We provide (and manage) all a company’s marketing
requirements under one roof
• Our strategic planning, activity execution, creative design
and campaign evaluation is all undertaken by ourselves
• When specialist skills are required, we use highly skilled
freelancers from our extensive repository
• Operate a highly flexible, cost-efficient business model
that is created to service your exact business requirements
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5. Our ethos
• We work closely with our clients, not as external consultants,
but as an integrated part of the business operation
• Passion, creativity & innovative are the 3 words that make
up our DNA
• Every client is unique, has unique challenges and therefore
requires a unique approach and bespoke service / solution
• Good is never enough for us!
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6. When you should use us
• Acquire new consumers / clients
• Increase sales from existing clients
• Enhance digital & social media presence
• Create a launch campaign for a new business, service or
product
• Overhaul branding and proposition
• Develop strategies for short, medium and long term growth
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7. What we do – core marketing function
Develop marketing strategy in-
line with business goals &
objective
Compile and proof Devise & implement marketing
external presentations and promotional initiatives
& documents
Attend external customer Design & manage
meetings on request digital media, inc.
website & social media
Keep abreast of Improve company’s
competitor activity proposition via creative
rebranding
Facilitate
‘brainstorming’
workshops / sessions
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8. How we operate
• We operate a highly flexible system according to your
exact requirement
• Many of our clients keep us on a monthly retainer which
provides an excellent level of marketing support and then
buy-in additional resources from us when projects and
campaigns have been indentified
• With additional projects we are able to manage whole
process from conception through to completion or simply
‘dip-in’ and manage a single element when called upon
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9. Companies we work with
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10. Rachel’s: full service marketing support
PR Digital Experiential / Events
400 pieces of quality coverage +23% e-CRM database members 250k product samples
+51% website traffic 2m audience across 12 events
New Product Launches Retailer Loyalty Cards / Coupons Social Media
600k targeted across Tesco & JS Launched in April ’10,
1000 distribution points
c8% redemption rates gained 4.5k fans
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11. Classico: awareness campaign for private sector
sponsorship contract
logo placement
T&Cs for free prize draw
print advertising stand build & design publicity
Result:
250 pre-event entries – all sent info packs
11 functions = £61k t/over (total investment of £12.5k) 11

12. Rachel’s: loyalty campaign (B2C)
promotional
packs printed
materials
press coverage
competition placement
website & eCRM
Result:
Bowl redemptions over 2.5x higher than anticipated
6m audience reach through PR 12

13. Txt2buy: tender presentation (B2B)
Result:
2 year exclusive contract gained with Maximuscle
Preferred SMS suppler for mobile campaigns
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14. Four London: business plan to gain investment
Result: High level of funding received.
Now successfully trading in Conduit Street, London
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15. Testimonials
Together we have developed a
The marketing expertise of Firstwave
3-year strategic growth plan,
Finally a consultancy that which has provided us with
continues to make a significant
actually puts their heart much needed direction &
contribution to the growth of my
and soul into other focus.
Events business. The campaigns to
people’s business – a help generate new business has
Anthony@ First Wealth
rare but invaluable proven successful, making my
attribute. investment payback over 5 times.
Richard@ Classico
Adam @ Squires Estates
When it comes to start –up Passionate, enthusiastic and
businesses, no one creates a delivers results, I would
more thorough & recommend Firstwave to
professional business plan. any business requiring
Bobby@ SSH marketing support.
Russell@ Cubed Space
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16. Fee structure
• At the initial meeting stage we discuss your business goals,
objectives and challenges
• We respond with a written proposal, recommending the most
productive way to provide the marketing support you need to
meet and exceed these targets
• The cost structure will be built uniquely for your business  designed
to provide maximum efficiency, flexibility and value for money
• When the success criteria of a project/campaign is being
evaluated, we are happy to agree a percentage of the fee
against the achievement of these targets – because we are
confident in our ability to deliver impressive ‘Returns On Investment’
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17. Benefits of using us
• Highly experienced in ensuring that companies adopt an
efficient marketing function
• Initiatives are uniquely geared to your business; both relevant
and motivating to your customers
• Straight talking, honest company who enjoy a collaborative
approach with clients
• Senior personnel involved on your business on a day to day
basis
• Passionate about achieving the goals of our clients
• Flexible cost structure delivers maximum impact for your
outlay
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18. Andrew Curzon
m: 07545 344 333
t: 020 8236 0073
e: andrew@firstwavem.co.uk