Social media is an important tool for businesses to stay connected with existing clients, build new relationships, and grow their brand. It allows networking on a larger scale than ever before and has become a standard part of doing business. Popular platforms like Facebook and Twitter each have over 500 million users, showing how social media has become ingrained in how people consume information. Businesses can use social media to create meaningful relationships, get referrals from happy clients, and enhance their online reputation - but they must follow etiquette guidelines to use it effectively.

1. The Power of Social Media
Why is Social Media Important?

2. Staying in Touch
● Communicating with existing clients ● Creating opportunities for referral business
● Building and Sustaining relationships ● Connecting with future prospects
● Growing your business with networking ● Keeping in touch with your sphere of influence

3. Social Networking - New Standard
The Landscaping of Networking is Changing
Technology has given us a new way to meet and interact. Social networks
have connected and exposed us to more people than ever before.

4. Social Media is Here to Stay
Facebook has over 1 billion Twitter has over 500
registered users million registered users
Facebook is the world's most popular social
network for both business and individuals

5. Is Print Media Dead?
Print media is losing its appeal
People consume their media on the web because it's
instant, interactive, convenient and allows for dialogue.

6. Building Meaningful Relationships
Creating Personal Relationships with clients
and potential clients
The National Association of Realtors has found that 74% of home buyers and sellers
use an agent with whom they have a relationship.

7. Grow Your Online Reputation
Grow Your Brand
According to a HubSpot infographic:
71% of consumers are more likely to make purchases based on social media referrals

8. Online Community
Community strength is a very powerful branding force
Connect, Collaborate, and Share

9. SocialPromote Your Social Media
Effectively
Media Etiquette
Presence
There are right ways and wrong ways of using
social media
YOU should do it the right way

10. The Do's and Don'ts
DO:
● Use Privacy Settings
● Update All Online Profiles
● Create Quality Content, Give to Get
● Be Consistent
● Network and Connect within The Industry
● Share Content, Tips, Articles, Videos
● Engage by asking questions
● Check Your Grammar
● Post Relevant Posts
● Show Your Personality
● Show Yourself as an Expert, Educate
● Choose a Profile Picture Carefully
● Act the Way You'd Want to Be Treated

11. The Do's and Don'ts
DON'T
● Don't Share too Much
● Don't Write Anything Misleading
● Don't Disappear
● Don't Spam
● Don't Ignore People
● Don't Discuss Politics, Sex or Religion
● Don't Be a Show-Off
● Don't Get Mad
● Don't Connect with Everyone
● Don't Gossip or Damage Someone's Reputation
● Don't Waist Time

12. Set up Google Alerts for your name, any interests you have
and local information. People are talking about you, your
clients and customers are talking about you, either good or
bad and you should know about it, so you can respond.