The document outlines the history and growth of TikTok, including its origins in China by ByteDance, the acquisition of Musical.ly, and its rise to over 500 million users by 2019. It also discusses strategies for content management and promotion on the platform, emphasizing the importance of using popular music and hashtags, engaging captions, and consistent posting. Additionally, the text mentions past governmental issues and bans of the app in various countries.

1. TIKTOK
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- Jessica Agata / 2301887332
- Griselda R.H / 2301876902
- Stephany Christ / 2301895044
- A.A.Ayu Vevananda / 2301946524

2. @stephanydasanta @jessicaagata
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A C C O U N T T I K T O K

3. @veenotfee1
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@griselr.h

4. September 2016, by Zhang Yiming.
The social media app which shares creative short
videos, originated in China with a parent company
called ByteDance.
2017, Douyin --> TikTok.
2017, TikTok has acquired the Musical.ly app.
2018, TikTok's popularity is on the rise.
2019, The number of users reached more than
500 million.
CONTENT JOURNEY
CONTENT JOURNEY

5. 2020, the app with the highest number of
downloads on the Apple store and Google Play
store with 2 billion downloads.
2020, During the pandemic, TikTok's popularity
increased sharply, including in Indonesia.
2018, TikTok had problems with the Indonesian
government and was blocked.
TikTok has also been blocked by other countries
such as Pakistan, India, Bangladesh, the United
States.
CONTENT JOURNEY
CONTENT JOURNEY

6. CONTENT JOURNEY
CONTENT JOURNEY

7. CONTENT MANAGEMENT
CONTENT MANAGEMENT
How can content on tiktok be FYP?
Use popular music (sound)
Video quality

8. CONTENT MANAGEMENT
CONTENT MANAGEMENT
Use popular hashtags
Follow trends and challenges
Upload videos at prime time
- 12.00-13.00
- 16.00-17.00
- 19.00-23.00

9. Save video
Add to favorites
Direct Messages
CONTENT MANAGEMENT
CONTENT MANAGEMENT
FEATURE TIKTOK
Drafts
Not interested
Duet
Set as Wallpaper
Share a gif

10. CONTENT MANAGEMENT
CONTENT MANAGEMENT
Feature Make a Video

11. PROMOTING CONTENT
PROMOTING CONTENT
POST CONSISTENTLY
1.
it’s a good idea to flood your TikTok
feed with anything and everything
because quantity trumps quality as
the app is still growing in popularity.

12. PROMOTING CONTENT
PROMOTING CONTENT
2.CAPTIONS
To make your captions more engaging
consider asking a question, using a joke,
or adding a touch mysterious to the copy
with a part 1 series strategy. When it comes
to boosting engagement, being able to
lead a conversation in your comments.

13. PROMOTING CONTENT
PROMOTING CONTENT
3.TRENDING SONGS
Like hashtags, TikTok's music and sounds
play a major part in your content's
discoverability, using a trending song at
the right time can mean a quick bump in
likes and views!

14. PROMOTING CONTENT
PROMOTING CONTENT
4.TIKTOK DUETS
Duets are a great way to increase
engagement, the more duets your video gets,
the wider net you cast.

15. Endorse
Payout Coins or donate
Content promotion
Buy and sell tiktok accounts
TikTok Marketing or TikTok Builder
MONETIZING TIKTOK
MONETIZING TIKTOK