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1. 5 New Social Media Trends
Introduction
Current social media trends are a direct result of the epidemic and its
widespread disruption, which created a specialized clientele with specific
needs. As more people have gotten used to living virtually, technology has
advanced in many ways, and consumers are working hard to change society
at the same time.
Social media has ingrained itself into people's daily lives and habits. Some
people are so dependent on it that they check their social media feeds as
soon as they wake up. Businesses and marketers swarm social media sites
in the hopes of connecting with their target audience. On the other hand,
social media is overrun with content, and there is the fierce rivalry. Without a
clear social media marketing approach, it may be difficult for you to stand
out. Following the most recent social media trends will help your strategy
succeed and set you apart from the competition.
Here are the top 5 social media trends for 2022 and beyond that you need to
be aware of:-
1 . Using Instagram Stories for Marketing
85% of Instagram users follow at least one brand, and 50% of users
discover a business's items through the story function. Nevertheless, not
every brand makes use of it, which is the equivalent of placing one table in
your restaurant when there is space for two. First off, tales are a terrific
supplement to your regular updates and are displayed at the top of the app.
You may promote your customers on Instagram Stories, share your brand's
story, collaborate with influencers, make polls and quizzes, and even go
live solo or with collaborating with other creators

2. worlds. Although it has been difficult to make the metaverse lucrative,
In order to diversify their content and keep things interesting, brands are
turning more and more to IG Stories. It is hard to ignore the valuable
resource that stories provide for brand marketing.
2. Streaming services for SVoD Making a Fortune-
Online streaming and video-on-demand go hand in hand. During the
pandemic, the subscription video-on-demand (SVoD) model has flourished
and is demonstrating its tenacity. For many users, SVoD services feel like a
need, and they now compete with the water bill for space in the monthly
budget. Additionally, they frequently accommodate multiple people. In terms
of subscriber count, Netflix is followed by Amazon, Disney+, HBO Max,
Peacock, and Hulu. some markets are set for a decline. For the past three
consecutive quarters ending in Q4 2021, new SVoD customers have
preferred Amazon Prime Video over all other options. In 2022, the content
will reign supreme, and you'll want your company to be active on social
media.
3. The Increasing penetration of Virtual Reality-
As the pandemic emerged, VR evolved from being a niche curiosity to
being widely used. Undoubtedly, early broad lockdowns contributed
significantly to it, as did Meta's well-known Oculus Quest VR device.
Naturally, VR headsets and gaming are at the forefront, but there are a lot
of other innovative applications as well. People exercised outdoors, took
virtual reality tours of exotic destinations like the Vatican, and even used
Vroom to buy cars online.
Late in 2021, Facebook changed its identity and pledged to make a large
investment in the creation of the metaverse, a network of connected virtual

3. site is a go-to place for many people conducting their due diligence on new
virtual reality has a stronghold in the entertainment sector. Through 2030,
the market for VR headsets is anticipated to expand at a CAGR of 28%.
In this sector, keep a look out for changes since everyone will be vying for
Meta's product visibility. Social listening will provide important consumer
data to guide your efforts, whether you're incorporating your brand into new
games and platforms or learning the vernacular for an upcoming campaign.
4.Podcasts are dominating the globe-
Podcasts existed in the past, much like streaming services. However, as
more people choose to work from home, the on-demand feature of podcasts
gained appeal to a wider audience. From 274 million listeners in 2019 to 383
million in 2021, the market for podcasts increased. For a total audience of
424 million unique listeners this year, another 40 million are anticipated to
be added.
Age-related growth slows down and is greatest for those between the ages
of 18 and 34. As the podcast industry has grown, brands have taken note
and entered the fray. Brands that haven't yet joined the podcast revolution
can use their social listening capabilities to see how they may participate in
the conversation. If you don't, your rivals probably will. Huge internet
discussion has 60% favorable sentiment over the past three months, which
is a healthy level of positivity.
5.The Use of Real-Time Marketing Intelligence on Reddit-
Brands frequently ignore Reddit, but this should not be the case. Like many
other social media networks, it is not overly flashy or in your face, but its
users take it very seriously. Considering that it's a goldmine for customer
input, your brand should join in (VoC)
Given that Reddit counts 430 million active monthly users, there is a lot of
that to be had. That was sufficient to avoid Twitter last year, and because
the platform hasn't released updated figures, that may still be the case. A

4. items or ideas since users talk extensively about companies and products
on it. Additionally, since Reddit discussions and content are mostly text-
based, it's simple to incorporate them into your social media listening tools
to gather market research and identify gaps in your industry that you can
fix.
Conclusion
The ideas mentioned above are only a few of those that will dominate
social media in 2022 and beyond. By exploiting these patterns, you could
maintain an advantage over your competitors.
The most anticipated innovations are short-form video content. Larger
networks like Instagram and Twitter will probably continue to be important
even while smaller networks like Pinterest and Snapchat may finally take
off in 2022. (especially for B2B enterprises). Social commerce is also
crucial for eCommerce businesses.
It's crucial to remember that social media is a dynamic and competitive
environment in the end.