201912 butik agency - transformational experiences - healthusiasm - belgium brand democrazy trends 2 immersive
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BUTIK SESSIONS WITH CHRISTOPHE JAUQUET: an inspiring keynote about a healthy and happy consumer. This is the real life examples part with the second trend IMMERSIVE, please have also a look on the other Healthusiasm presentations
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201912 butik agency - transformational experiences - healthusiasm - belgium brand democrazy trends 2 immersive
- 2. brand DEMOCRACY People believe brands can be a more powerful force for transformation.
- 4. Second home – Plant-immersed co-working space
- 5. Orbitz Hotel – Plant hotel pop up
- 6. Hendrick’s – Chambers of the Curious
- 7. Lipton – Everything is better when together
- 8. What setting can you turn into such an immersive experience that it actually make people feel good, and puts a true smile on your customer’s face ?
- 9. 7. The right time & place 6. Mental health 5. Upgrade now 4. Digital detox 3. Edutainment 1. Same same, but different 2. Immersive
- 10. Making customers healthy Making customers happy Making customers healthy &happy Making customers enjoy that moment Lifestyle Medical Health Well-being Competitive differentiation Customervalue Products Services Experiences Transformations
- 11. Making customers healthy Making customers happy Making customers healthy &happy Making customers enjoy that moment Lifestyle Medical Health Well-being Competitive differentiation Customervalue Products Services Experiences Transformations
- 12. Making customers healthy & happy
- 14. 14
Editor's Notes
- An gin brand like Hendrick’s could just have had a popup cocktailbar with delicious cocktails, but instead, we choose a different approach. We brought a full immersive experience to the visitors, where they could really step into the quirky world of Hendrick’s with not only an over-the-top decor, but also all kinds of curious experiences challenging their brain & curiosity.
- A stand where friendship is celebrated, through coziness, good music & a build-together photo activation. As product experience, we developed together with famous bartenders premium c/mocktail recipes, that were served in jars to share with friends.
- In fact, Google searches for health services that are “near me” have grown 20 times in the past five years. Stress, commute, air pollution, loneliness or partying – just to name a few – take an unhealthy toll on our lives. So why don’t we tackle those as well?
- help customers take decisions !!