201912 butik agency - transformational experiences - healthusiasm - belgium part 2 evolutions 3
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BUTIK SESSIONS WITH CHRISTOPHE JAUQUET: an inspiring keynote about a healthy and happy consumer. This is the Evolutions part with a description of the third evolution, please have also a look on the other Healtusiasm presentations
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201912 butik agency - transformational experiences - healthusiasm - belgium part 2 evolutions 3
- 3. Functional Emotional Aspirational BASIC NEEDS SOCIALNEEDS SELF-ACTUALIZATIONNEEDS HIERARCHY OF NEEDS
- 5. 1976 2016 People who completed a Marathon (US only) 25.000 507.000
- 6. “Self-actualization is the future of consumerism” TRENDWATCHING.COM– Dec 2015
- 15. MARKETING 3.0 Minds Hearts Souls Transformation-driven marketing Customer-driven marketing Product-driven marketing
- 16. ASPIRATIONAL TRENDS Sustainability Diversity & inclusivity Health
- 17. ALL People aspire to become the best person possible, and they expect brands to help them in achieving this. PSYCHOLOGICAL EVOLUTION
- 19. TIME IMPACT on our health 20201960 Medical breakthroughs Fitness craze 1980 +25 years-25 years
- 20. The aspiration to be(come) healthy & happy
- 21. Beautiful Energetic In Balance Enjoying (15-30 y.o.) (30-45 y.o.) (45-60 y.o.) (+60 y.o.) TO BE , OR NOT TO BEcome come
- 22. HEALTHCARE
- 23. 35.000 micro-decisions per day “ Who you aretoday is the result of your past decisions ” Cornell university
- 24. HEALTH MARKETING Helping people with their decisions to become healthy & happy
- 25. Lifestyle Medical Health Well-being Decisions related to Interests, style, taste Attitudes, Possessions, .. Decisions to maintain health & happiness Decisions to prevent one’s health to become worse Decisions to manage one’s (future) medical condition
- 26. BUSINESS GOVERNMENT Global trust in ‘institutions’ 47% 56% Edelman trust barometer (2019)
- 27. Making customers healthy & happy
- 29. 29
Editor's Notes
- FYSIOLOGICAL: food – health – water – rest SAFETY: security LOVE & BELONGING: relationships & friends ESTEEM: recognition SELFACTUALIZATION: achieving one’s full potential
- Waiting till we get retired?
- functional: warmth & safety windstopper waterresistant Sun protection reflectivity
- 2011 – black Friday 10 years – other consumerism Worn wear. truck driving around cities in the states to repair and sell second hand patagonia clothing Federal lawsuit against the US government: Bears ears shrinking with 85%
- lawsuit against US federal government. Bears ears -85% Uranium development
- help customers take decisions !!
- Gen Y: Life = health & wellness Gen X: Life + exercise + diet Babyboomer: Life + diet Generational expert
- help customers take decisions !!