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At home & retail sampling in corona times

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How do you create brand experience in these Corona times. You can find some inspiration in our exit proces presentation

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At home & retail sampling in corona times

  1. 1. Exitstrategy impact (04/05  08/06) on brand activation
  2. 2. #stayhome & limited physical contact outside home 3 key take outs 1 2 3 Face masks & sanitizing in work environmen Re-opening shops 11/05 with 6 feet implementation
  3. 3. Align your “brand acts” to the Corona phases PHYSICAL (& FINANCIAL) HEALTH HAPPINESS MENTAL HEALTH CORONA PEAK CORONA EXIT & RECOVERY POST CORONA 1 2 3 We are in this stage right now
  4. 4. After months “in ons kot”
  5. 5. The first signs of positivity are there Source: Vice magazine
  6. 6. 2 platforms for brand experience AT HOME RETAIL Experience boxes At home Indirect sampling Waiting line animation Welcome Back indirect sampling
  7. 7. AN EXPERIENCE BOX FILLED WITH: Relevant brand products, Physical & digital experiences, Entertaining gadgets, Tips & tricks
  8. 8. Desperados partybox Hierbas de las Dunas tapas box PAID SAMPLING Staycation box for Care workers Student blok box
  9. 9. 1 Ads on social media leading consumers to the online platform PAID 2 Choose your preferenced type box Fill in your region to find delivery date 3 Our handling team prepares your box for delivery 4 Safely receive your box Unbox & enjoy! Don’t forget to share
  10. 10. 1 Care heroes: delivery via hospitals, retirement homes, … 50K contacts SAMPLING 2 Students: Delivery via studentclubs 10K contacts 3 Consumer request: Delivery via B post 1K contacts
  11. 11. 1. STUDENT BLOK BAG Experience box
  12. 12. 1. BRING BRAND EXPERIENCE AT HOME
  13. 13. STUDENT BLOK BAGWhat do you need to get through your exams? 1. Study hard 2. Food & Drinks 3. Do sports 4. Breaks 5. Mental support from your studentclub / student friends
  14. 14. STUDENT BLOK BAGThe studentclub bag When students are struggling their way through the exams, we offer an experience box filled with: 1. Your products 2. Weekcalendar with consumption moments & product explanation 3. Fitness online subscription 4. Studentclub personalisations:: • Tips & tricks • DJ livestream sessions
  15. 15. STUDENT BLOK BAG The studentclub bag Delivered through your studentclub: 20 studentclubs X 500 = 10.000 bags 1,3 EURO per contact
  16. 16. 2. AMPLIFY REACH
  17. 17. STUDENTCLUBS The studentclub bag We work together with studentclubs and they share posts to their members
  18. 18. INFLUENCERS The studentclub bag We work together with a PR agency for the right influencer selection. We deliver student influencer the bag and they make social posts out of it
  19. 19. STAYCATION BOX Experience box “Jouw verdiende vakantie (in eigen land) pakket”
  20. 20. 1. BRING BRAND EXPERIENCE AT HOME
  21. 21. PHYSICAL EXPERIENCES: Convenient branded summer gadgets/products YOUR PRODUCT & GADGETS
  22. 22. DIY PHYSICAL GAMES
  23. 23. DIGITAL EXPERIENCES: Livestream calendars, Summer playlists, Webcam links DIGITAL CHILL PLAYLISTS
  24. 24. DIGITAL EXPERIENCES: Party playlists, Youtube Karaoke, Zoomparty links DIGITAL KARAOKE
  25. 25. (DIGITAL) EVENT AGENDA
  26. 26. STAYCATION BAG Delivered to careworkers as a renewed thank you They deserve to get the most out of their time off, even if they stay in their home country. 100 hospitals & retirement homes X 500 = 50.000 bags 15.000 EURO per brand / product 0,3 EURO per contact The careworkers thank you bag
  27. 27. 2. AMPLIFY REACH
  28. 28. DIGITAL EXPERIENCES: Online game links INFLUENCER TIPS & TRICKS Collab with PR AGENCY for influencer selection in specific domains • Food • Drinks • Gardening • Kids activities • Arts & crafts • Sports & wellness
  29. 29. STAYCATION LIVESTREAM 4X Friday 5pm Actors make your staycation fun
  30. 30. SAMPLING AT HOME Home delivery
  31. 31. 1. BRING BRAND EXPERIENCE AT HOME
  32. 32. HOME DELIVERY
  33. 33. INDIRECT SAMPLING We deliver in central depot. Each courier takes product on his route and gives the sample to each delivery address + a note 20.000 samples 0,3 EURO per contact (fee incl) Via online orders & delivery
  34. 34. 2. AMPLIFY REACH
  35. 35. INFLUENCERS Home delivery gift We send a personalized gift to a selection of influencers with the courier partner. They share an instastory on the delivery of the gift and the sample by the courier.
  36. 36. PHYGITAL EXPERIENCES AT HOME
  37. 37. Collab with new platfor ms
  38. 38. Phygital live experienc es And combine it with experience boxes Cooking with chefs Bartending masterclasses Sport masterclasses Festival livestreams Other entertainment Use Zoom for
  39. 39. Zoom party
  40. 40. Watch2gethe r Karaoke
  41. 41. Mini Party, Maxi Pret
  42. 42. SAMPLING IN SHOPS WELCOME BACK
  43. 43. 1. BRING BRAND EXPERIENCE IN SHOPS
  44. 44. Celebrate the return of the shopper with sample Support the local retail 1 2 2 REASONS FOR BRANDS TO PARTICIPATE
  45. 45. INDIRECT SAMPLING We deliver in shops and they distribute. Consumer takes the product home or consumes at the spot 100 shops / hairdressers X 500 samples = 50.000 samples 0,25 EURO per contact Via shops & hairdressers
  46. 46. 2. AMPLIFY REACH
  47. 47. INFLUENCERS Shop visit We ask a selection of influencers to visit our selected shops. They share an instastory on the sample they receive by the shop. They make it relevant by using #shoplocal
  48. 48. BRAND EXPERIENCE IN RETAIL BLIJ IN DE WACHTRIJ
  49. 49. WAITING LINES OUTSIDE A STORE ARE A COMMODITY NOW, WHERE EVERYONE TRIES TO FOLLOW THE RULES
  50. 50. We can ORGANIZE + ANIMATE the waiting lines in a safe & sympathic way
  51. 51. SCAN, PLAY & WIN + sample & discountvoucher
  52. 52. CONTENT ABOUT YOUR BRAND
  53. 53. ATTRACT PEOPLE TO THE SHOP
  54. 54. INSIDE SHOP Indicate the flow
  55. 55. COMFORT TOOLS
  56. 56. he Sanitizer Pole has a built-in automatic hand sanitizer. Easy-to-use and easy-to-place. This can effectively prevent large-scale disease transmission and has it’s main function to provide and provide and maintain a sanitary environment for your for your visitors, guests and staff. Our Sanitizer Column is an easy-to-use solution with integrated hand sanitizer and temperature measurement sensor with display. Easy-to-set-up and applicable at any place. This smart solution is a smaller alternative of our Sanitizer Station. HAND HYGIENE & TEMP SCANS
  57. 57. INDIRECT OR DIRECT SAMPLING New tools
  58. 58. INDIRECT BRAND EXPERIENCE We activate shops with a gamification tool for the waiting line. Poles with QR codes indicate the required distance between people. The tool can be easily branded and possibly combined with indirect sampling and discount coupons 1. 20 shops X 500 samples = 10.000 samples 1,4 EURO per sample for indirect shop sampling 2. 20 supermarkets X 500 samples = 10.000 samples 3 EURO per sample for direct sampling (1 promo) Shop waiting lines
  59. 59. FULLY DIGITAL EXPERIENCES DIGITAL WAITING LINEOPTION 1 QUEUING/BOOKING APPOPTION 2
  60. 60. 2. AMPLIFY REACH
  61. 61. INFLUENCERS Shop visit We ask a selection of influencers to visit our selected shops. They share an instastory on the waitingline game and the sample they receive by the shop. They make it relevant by using #shoplocal

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