This document outlines how businesses of any size can implement "one for one" giving programs to positively impact their communities. It suggests that such programs can increase customer and employee loyalty, have low barriers to entry even for small businesses, and allow companies to continue contributing through difficult times. Implementing these types of giving strategies can help businesses enhance what they do even when facing challenges.

2. 1
GIVING IS NOT
LIMITED TO LINEAR
Simple idea can be
adopted by any business,
and giving is not limited to
any specific product or
beneficiary.
Health coaches can
give a medical
procedure for every
session they host.
Accountants can give
a day’s worth of
education for every
new client they gain.

3. 2 LESS BARRIER
TO ENTRY
‘One for one’ programs
don’t have to be a huge
financial commitment,
and open up the door to
small to medium sized,
and even startup
companies.

4. 3
INCREASE
CUSTOMER LOYALTY
Once customers experience what it’s like to
be a part of something that has a tangible
impact—like getting taxes prepared, and
knowing someone elsewhere receives
water—it’s a feeling that will keep them
coming back for more.
Even if the actual business service isn’t the
most enjoyable.

5. 4
INCREASE
EMPLOYEE LOYALTY
What better way to connect
with your employees and
create positive company
culture than inviting them to
be a part of something
inspiring?

6. 5
On good days, you have more one-for-one
contributions
to making a more meaningful impact in the
world.
On bad days, you can take comfort in the fact
that someone, somewhere is able to
eat/sleep/learn/live because of you and your
business.
ENHANCE WHAT YOU’RE DOING WELL
EVEN WHEN YOU’RE NOT