The document outlines CodeJika, a program aimed at bringing coding education to secondary schools in South Africa. It has three pillars: 1) In-school coding clubs and mentorship, 2) An online learning platform, and 3) An awareness campaign. The goals are to teach basic coding skills to 100,000 youth annually, establish 500 coding clubs in schools, and have 1 million people try coding. The program aims to empower youth, strengthen the economy, and address South Africa's shortage of IT skills. It provides hands-on learning combined with online resources and competitions to make coding fun and accessible.

1. OVERVIEW
2018-ov-za-v2

2. KIDS HAVE THE RESOURCES TO EMPOWER THIS
ECONOMY – LET’S LET THEM.
THE VISION:
TO SEE 15 YEAR OLD KIDS MAKING MONEY FROM
WEB DESIGN, WHILE IN SCHOOL, IN OUR TOWNSHIPS.
OUR BELIEF:
A LARGE POOL OF CONFIDENT, ETHICAL DEVELOPERS INCREASING
THE COMPETITIVENESS OF SOUTH AFRICAN INDUSTRY AND SMES.
10 –YEAR VISION:
24-MONTH VISION:
2
100,000 youth learning basic coding.2018:

3. WHAT IS CODEJIKA?
A media campaign to bring coding into
every secondary school.
A. An online platform to learn coding online for FREE
B. Eco-system of student-run coding clubs built in-
school
Launch: 25 April 2018 TBC*
Pilot: 2017 Q4: 25 High Schools & 1,500 Students
Beta version: www.codejika.com
Campaign Drivers:
• Ad & videos including celebrity ambassadors.
• Events, awards and coding competitions.
Code for Change is a
NPO which has trained
over 8000 youth in 15
in-house IT Training
Centers in 5 provinces
since 2009 and has
been on the forefront
of coding in SA schools
since 2014.
3

4. 2020 Big Hairy Scary Goals
500 Coding clubs
Engage with 1,000 Schools
200 Volunteers
100 Coding Events
1,000 Youth per month complete a challenge
100,000 Sign ups on the Website
1,000,000 People Try Coding

5. WHY: IDEOLOGY

6. “Never doubt that a small group of
thoughtful, committed, citizens can change
the world. Indeed, it is the only thing that
ever has.”
― Margaret Mead

7. What we’re about:
We are not about the poor – But about the energetic.
We’re not about the previously disadvantaged – We are about the empowered.
We’re not about helping people – We’re about serving those with amazing
potential.
We’re not about iterative progression – We’re about leapfrogging and
challenging norms.
We’re not about fixing the school system – But co-creating revolutions within it.

8. Our Message to Youth
We Believe in You
We See an Amazing and Empowering
Future for You
We’re Here for You
Our Philosophy
Break rules – Expect more
Think differently
Youth are the Now - Provide the tools and
let them explode.

9. Elements contributing towards scale:
1. Secondary Learners – Excess energy & time
2. Unemployed Youth – Want to learn & teach
3. Volunteers & IT Students – Mentor
4. Corporates & Business – Funding & Partnership
5. Celebrities – Awareness Pillar
6. Schools & Teachers – Encouraging ICTs
7. Underutilized PC Labs in Schools
Coding communities
in Secondary Schools
And where we leverage latent potential:

10. Since 2009: 7,000 Trained, 15 IT Training Centers, 5 provinces.

11. WHAT: CODING IN SCHOOLS

12. NORMALLY LOOKS
FOR THE COMPUTER TO FOLLOW.
WHICH INVOLVES TYPING IN STEP-BY-
STEP COMMANDS
CODING, IS TELLING A COMPUTER
WHAT YOU WANT IT TO DO,
(LIKE PYTHON, C, C++, JAVASCRIPT, RUBY AND PHP,
AMONG OTHERS)
bloom.bg/1GzwRDU
1.
2.
3. COMPUTERS CAN UNDERSTAND
DIFFERENT LANGUAGES TOO,..
https://youtu.be/cKhVupvyhKk
https://dailytekk.com/what-is-coding-15-facts-for-beginners/
ALMOST ANYTHING
USES CODE.
POWERED BY ELECTRICITY
like this:
print 'Hello, world!'
What is Coding?

13. EVERY INDUSTRY
& ESSENTIAL SKILL
BEST TAUGHT YOUNG.
A LANGUAGE,
Re-skilling 90,000 Employees
with IT Skills
A Technology Company
Using Raspberry Pi simply coded to
monitor oven temperature, timing &
batch management for ISO compliance.
PRAVIN GORDHAN – NOV 2016 CNBC/JSE
“WE NEED TO FUTURE-SAFE OUR WORKFORCE.”
NEEDS CODE
BANKING:
AUTOMOTIVE:
HAND-MADE RUSKS:
1.
2.
3.
NATIONAL
INCREASING
COMPETITIVENESS
Why Coding in Schools?

14. Globally, over 400 Million
people tried coding using
the “Hour of Code”
Campaign.
RAISING AWARENESS:GAMIFIED LEARNING:
Minecraft example.
Coding is taught to kids using games

15. Widespread Coding in Schools
US & developed countries primary uptake of coding for kids was organized by
teachers, not independent traction.
Teachers struggle with basic subjects. How can they use tech and address
computer literacy for students, much less coding?
Online apps, resources and innovations promise to transform education – None of
them can guarantee impact.
Schools:
Tech in Schools:
In 2013 Angie Motshekga tells parliament that the “test of the NPD said 80% of
the schools were dysfunctional”.
In a 2015 report the WEF ranked SA last in the quality of mathematics and science
and at 139 out of 143 in the overall quality.
[ Looks Impossible ]
Note: It actually gets so much worse… Implementation is challenging due to even functional labs not
having connectivity, IT and CAT enrolled students are in decline and more juicy tidbits coming soon.

16. Coding Awareness campaigns run by Code for Change since 2014.

17. HOW: 3 PILLARS

18. CODE JIKA has 3 Pillars
1. 2. 3.

19. Pillar 1: The In-Schools
Innovation:
Goal: Mentoring in 100 Schools Per Year
In-school Objectives:
1. Transfer Core Skills
2. Identify Leaders and Tech Talent
3. Build Community (Coding Clubs)
Run by Out-of-school youth who are on the
REV Web Dev Scholarship
1.

20. Pillar 2: The Online Platform
Innovation:
Goal: Free, Fun Coding Training Online
Online Objectives:
1. Transfer Core Skills
2. Share & Engage/Seek help from others.
3. Build Community (Coding Clubs)
Target market: Youth in Africa
Optimized: for Mobile
Zero-Rated by Telco
2.

21. Pillar 3: Awareness
Innovation:
Goal: Everyone knows what coding is.
Awareness Objectives:
1. Coding is Fun.
2. Coding is a way to understand tech & build the
economy.
3. Coding improves opportunity for youth.
Driven by blended learning; Hands-on & Online.
Future-safe skills for an ambitious generation.
Designed to dovetail with DBE objectives.
3.

22. HOW IT WORKS
PILLAR 1: IN - SCHOOL
Hands-on: Tight-knit team and efficient implementation processes.

23. Our Secret Sauce
Short-Courses / Tight Deadlines
Two 3-week, fun, high-intensity interventions
Super Clear Obvious Outcomes
From Day One of our Intro RoadShow Students know that they will
be building websites for their communities in 6 weeks.
Competition
Competition between Students, between Trainers & between Interns
increases dynamics & motivation.
Training Style
A series of Intensive, practical projects.

24. Timeline of In-School Engagement
Phase I
3 weeks of
learning about
code
Ignition
Intro to Code
3 Afternoons of
fun, introductory
sessions
Intro Week
Phase II
3 weeks
getting the
basics of coding
Combustion
Roadshow
Rile everyone up @
School Assembly
Start
Phase III
Monthly Events &
Competitions
Creation
Final Project
Monthly Events &
Competitions
Test
Code Factory
Kids making websites
in the community.
Proof
OPTIONAL
Steps: 1-4 with
Intern leading
Repeat
Developing
Stars
To take over the
SA economy
OPTIONAL
*Total Timeline 6 – 12 Months

25. UNDERSTAND:// BUILD//
FIRST STEPS
How to make a webpage
in HTML
Add pictures, tables & a
menu
How to use CodeCademy
How to add snippets of
JavaScript Code
How to setup & add posts
to a Wordpress Blog
Students Learn:
First Steps: 3 Weeks
Phase I: IGNITION

26. PLAY:// SKILLS / MAKE
FRIENDS
Understand 10 basic concepts of
JavaScript
HTML & CSS webpage incl. 5
snippets of modified JS.
Edit a large and complex
webpage.
3 page WordPress Blog
Students Learn:
Make WP website for local
business, school/assoc.
Final Project:
The Bascis: 3 Weeks
Phase II: COMBUSTION

27. BUILD:// SKILLS /
EXPERIMENT
o Inter-School Competitions
o Intra School Competitions
o Practical Workshops – Make a
Whatsapp Clone -
o Meet-up – School Coding Club
Management Planning Meeting
Monthly Events:
Talent Emerges: 6 Months
Phase III: CREATION
A student-run coding club is
fostered and stimulated through:

28. FAQ: PILLAR 1: IN - SCHOOL
& SUSTAINABILITY

29. How do you identify the schools?
School Identification:
School Selection Criteria:
Minimum Requirements:
• Functional PC Lab.
--OR– Funding for Lab Install
• Access to lab and organized
schedule.
Preferred:
• Teaching C.A.T. or willing to
apply for offering C.A.T. as
elective.
• Attitude of School Management Team
• Willingness to learn and adopt tech
• Geo-location & School batching
• Min: 3-5 schools within district is preferred.
• Donor Preference & Volunteer Access
• DBE District or Provincial recommendations
• School Referrals
• School Invites
• Direct Contact

30. Girls & Coding:
Is this a program for girls? How do you address under-represented groups?
• Tech Engineers from low-income
households – We address this directly
• Knowledge of ICT in government
schools – We address this directly.
• Branding is oriented to under-
represented groups.
General:Girls & Women:
• #CodeChikas - A theme and in-program push to
promote and encourage girls in coding.
• Approx. 50% of our total number of learners are
female.
• Half of our IT Coding mentors are female.
• Clubs are encouraged to include girls.
• Roadshows are oriented to encourage both sexes
to engage in ICT and learn to code.
• Special attention is provided for girls in
competitions and events.

31. Is CodeJIKA Accredited?
CodeJIKA is a non-accredited, hands-on, after-school coding learning movement providing
immediate, medium- and long-term solutions to ICT Education in secondary schools.
This is the roadmap for alignment with curriculum.
• Align with CAT
Curriculum
• Practical Section
Online Exams
Stage 1.
• Add outstanding
outcomes for CAT
Curriculum
• for HTML & DB
Practical
Components.
• Provide outcomes and
curriculum for IT Coding
& SQL elements.
• Align with SAQA
relevant Unit Standards.
Stage 2. Stage 3.

32. How do you monitor progress?
School baseline survey:
• Awareness of Coding
• Knowledge of ICT Career Ops
• ICT Career Ops for Women
• Desire to take CAT/IT Electives
• Plans for Tertiary IT-related
Careers
• IT & Coding Skills
Non-CAT Schools: CAT Offering Schools:
Non-CAT +
• # students in CAT & IT
• Last Pass rate of CAT Students
• Average Grade of CAT Students
• Teacher usage of ICT resources

33. How students connect with careers?
CodeJIKA is a non-accredited, hands-on, after-school coding learning movement providing immediate, medium- and long-term
solutions to ICT Education in secondary schools as well as a pipeline for scarce ICT skills to industry.
This is accomplished through information and vision casting embedded in the program, opportunities listing on the platform and
identifying key skill and leaders through referrals, awards, challenges, competitions and hands-on engagements.
• Encourage learners to
take CAT & IT
• Teach them to code.
1. Skills
• Provide vision ideas and dreams about
where ICT and Coding skills can take a
career.
• Examples of careers and companies, what
they do and how they operate.
• Work with; Scholarship programs, Training
programs, universities and colleges to host a
basic, useful listing of relevant ICT related
career opportunities.
2. Vision
3. Linkages & Info
• Collaborate in applying for and referring
gifted learners into further development
studies and/or opportunities from other
players in civil society, academia or the
private sector.
4. Up-stream Partnerships

34. Sustainability – The long tail:
Sustainability is based on a trifecta of strong engagement elements which are
fundamental to the program structures.
Student-level
Curriculum & Policy Level:
Code for Change engages with National DBE; seeks to be a part of the consortium needed to
transform the ICT in education predicament and provides; hands-on feedback, statistics, input
and encouragement in the creation and improvement of curriculum and ICT Edu policy.
School-level District-level
The primary goal of the
program is an energetic eco-
system of student-run coding
clubs which compete, innovate,
inspire and teach others. This
encourages growth past
hands-on engagement.
Providing an improved
appreciation of ICT
careers and technology
applications has proven
both improved sign-up
and pass rates for CAT
learners.
Working with district
and school
management to
encourage schools to
apply and successfully
offer the CAT & IT
electives.

35. HOW IT WORKS
PILLAR 2: ONLINE
Development of online platform is in-house allowing direct
market testing and control.

36. Landing Page - IntroBETA
www.codejika.com

37. Coding Zone – Desktop Version
BETA
www.codejika.com

38. Platform Features
A. Learner Management
System
A. Donors, Partners, Trainers
and students can track
progress
B. Community Building
A. Groups & Friends
B. Events Notification
C. Database of Student &
Partner information
A. Coding Awareness & Volunteer
Engagement Platform
B. Africanized Student Link Up
A. Competition & Event Sign-up
B. Online Learning
C. Resources & API Integrations with
Providers
C. Free Data/Zero-rated / Cached
Videos & Images
INTERNAL: EXTERNAL:

39. Be a Hero
Do you like working on your phone?
From being a user...
WHAT IS AN ONLINE CONSUMER
HOW DO PEOPLE MAKE MONEY OFF OF ME ONLINE?
>
To being a creator!
WHAT IS AN WEB DEVELOPER?
FIND OUT MORE HERE
A HERO – Using Code!
Why not Switch
START NOW
i want to be a hero
Vision-casting:

40. How do you manage
development?
Development of the online platform
is in-house allowing direct market
testing, agile implementation and
complete control of database,
privacy & IP creation.
LEARNING TO CODE
CAN HELP YOU REACH YOUR DREAM.
i’m ready
Online
Entrepreneur
Programmer
Web
Developer
CHOOSE YOUR “SUPER-POWER” COURSE
What’s your dream? Type it here.
Online Entrepreneurs start businesses
on the internet and make money via
advertising, services or apps.
Learning how to do this is really fun
and simple.
Dev Concept:
Mobile version
*Final version may look different.

41. Online
Entrepreneur
SUPERPOWER: Level 7 - Advanced
CHALLENGE: CREATE ONLINE
COMMUNITY NEWSPAPER
PRACTICAL 20 POINTS
2. SIGN MOU
DON’T WORRY. IT’S
REALLY EASY.
YOU JUST PRINT IT
OUT AND ADD YOUR
NAMES
1. BUILD YOUR TEAM
FIND FRIENDS WHO CAN
HELP YOU.
A. YOU
B. 1 OR 2 WRITERS
C. A PHOTOGRAPHER
3. SET-UP YOUR BLOG
1. SET-UP WORDPRESS
BLOG
2. ADD CONTENT (7
ARTICLES)
3. ADD IMAGE
4. STYLE YOUR BLOG
4. ADD GOOGLE
ADWORDS
1. OPEN ACCOUNT
2. INSTALL WP EXTENSION
3. TEST
THEORY
CRITERIA
A. BASIC HTML COURSE
B. BASIC CSS COURSE
C. PASSED BLOGGER BASIC COURSE
D. PASSED BASIC WORDPRESS USER COURSE
20 POINTS
– OR – SCHOOL WEBSITE
Dev Concept: How “Challenges” work

42. ONLINE IMPACT
Joint-branding Partnerships
Billboards & roadside signage
Online Awareness Partners:
Gumtree, Media24 & Other High-volume sites
Media: Radio, Print, community, TV & blogs
Student Follow-up: From existing programs.
109k Visits ( 300 per day )
5,000 Online First Lesson
40 Club Sign-ups
30 School Sign-ups
200 Volunteer Sign-ups
50 Leads - Donor Engagement
10 - Amazing Stars &
Professionals
Year 1:

43. HOW IT WORKS
PILLAR 3: AWARENESS
Awareness campaign is in partnership with a media partners,
celebrities and public supporters.

44. Drivers of Awareness:
Video & Celebrities
Online, Radio & Print
Awareness Key Partners:
• Telcos
- Zero-rating & publicity
• DBE National Curriculum
alignment
• Corporate email blasts to
employees & customer
engagement news.• Blogs, Radio & Print targeted with press releases
• Willingness to in interviews & industry queries.
• Online depository of information for media.
• Expos & conferences
• Celebrities will drive the ongoing video
campaigns with support and
ambassadorships.
• Media Partner: In discussions.

45. Expos
Outward Focus Drive:
Conferences Mass Media
Our Team Video:
https://www.youtube.com/watch?v=da82NIbzsHo
Oct 2017 Yearend & Coding Awards:
https://www.youtube.com/watch?v=LCvuh-chXnA
Corporate Site:
www.code4change.co.za
CodeJIKA Site:
www.codejika.com

46. AWARENESS IMPACT
Volunteer-Run Events – In Universities, cafes &
schools.
Partner NGOs – Youth Vocational Training Centers
Gov Departments Partnerships – DTI, SIDA, Social
Development.
Corporate CSI Initiatives Partnership – Adoption
or partial adoption in projects.
Eager Schools – RoadShow & Teacher Online
Mentor
Forward-thinking Regional DoE Offices – Teacher
Training on introducing coding.
50 Partner Events
10,000 Students - Coding
2,400 Hour of Code Training
50 Schools Run Entry-level Training
Independently
Per Annum

47. BUILDING TOGETHER
CONNECT

48. How you can get Involved
Lobby government departments for support for our movement.
Sign a Commission requesting Coding in Schools.
Refer us to three other businesses wish to partner.
Send staff to events as volunteers.
Fund and support us with physical infrastructure (where practical).
Hire our graduates or interns (interview them at least).
Team-member comes on-board on our advisory committee or project work-
group.
Blast emails to all employees informing them of the partnership and how they
can get involved.
Place Coding Badge on website and inform all clients
“We have partnered with Code4Change to build momentum for coding in SA
Secondary Schools through developing fun, grassroots coding communities.

49. The volunteer’s primary role will be to oversee a coding club
(group of students), which includes the following:
o On-site training and coaching (afternoons in
week/Saturdays)
o Ongoing coaching and mentoring in skills development,
motivation and leadership (telephonic / in person / other
mediums )
o Assisting the coding club in preparing for the final IT project
and competition
o On-site training at final competition
The amount of time and effort dedicated by the volunteers will
be dependent on their availability and the need of the coding
club.
Volunteering Partners
“We make a living by what we get, but we make a life by what we give.” — Winston Churchill

50. Direct Results
Students learn basic code & have fun.
Leveraging existing materials & hardware.
Tech Savvy Schools – Learners assist with tech.
Growing leaders through our Internship Program.
Girls coding and pursuing STEM.
Rocketing coding Superstars.

51. Why Us?
SINGULAR FOCUS: ICT TRAINING FOR YOUTH
THROUGH INNOVATIVE EDUCATIONAL SOLUTIONS
PARTNERS:
3 YEARS SELF-FUNDED CODING & WEB
TRAINING IN SCHOOLS WITH THOUSANDS
OF CHILDREN.
15 IT TRAINING CENTERS SINCE 2009
ENDORSED BY GOVERNMENT AND
FUNDERS THROUGHOUT THE COUNTRY
1
2
3
5 PROVINCES +1 IN MOZAMBIIQUE
OUR BACKGROUND: FOUNDED 2009
and many more…

52. THANK YOU
Corporate Site: www.code4change.co.za
CodeJIKA Site: www.codejika.com
Our Team Video: https://youtu.be/da82NIbzsHo
Yearend/ Coding Awards: https://youtu.be/LCvuh-chXnA
SERIOUSLY? YOU STILL WANT TO KNOW MORE?
JUST KIDDING. WE’D LOVE TO CHAT.