As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
2017 Oregon Wine Sympoisum| Dr. Frank Zalom- Red Blotch Disease: Detection, V...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
2017 Oregon Wine Sympoisum| Dr. Vaughn Walton and Rick Hilton- Red Blotch Dis...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
2017 Oregon Wine Symposium | Dr. Larry Williams- Coping Strategies for a Warm...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | Dr. Charles Edwards- New Insights into Preventin...Oregon Wine Board
Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. What steps can winemakers take to prevent the growth of this yeast in their wine and reduce the risk of spoilage? Join us as the latest research findings on Brettanomyces spoilage are discussed as well as practical steps you can apply in your winery to help prevent wine spoilage.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
2017 Oregon Wine Symposium | Judy Thoet- Tracking and Reducing Winery Water U...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Sympoisum| Dr. Frank Zalom- Red Blotch Disease: Detection, V...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
2017 Oregon Wine Sympoisum| Dr. Vaughn Walton and Rick Hilton- Red Blotch Dis...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
2017 Oregon Wine Symposium | Dr. Larry Williams- Coping Strategies for a Warm...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | Dr. Charles Edwards- New Insights into Preventin...Oregon Wine Board
Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. What steps can winemakers take to prevent the growth of this yeast in their wine and reduce the risk of spoilage? Join us as the latest research findings on Brettanomyces spoilage are discussed as well as practical steps you can apply in your winery to help prevent wine spoilage.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
2017 Oregon Wine Symposium | Judy Thoet- Tracking and Reducing Winery Water U...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Symposium | Dr. Stuart Childs- Tracking and Reducing Winery ...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
This highly anticipated session is back again for 2017. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage.
2017 Oregon Wine Symposium | The Low Down on High Yields: Challenging Yield-Q...Oregon Wine Board
Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the adherence to low tonnage guidelines across vineyards and regions in order to achieve maximum quality. How much has the yield per acre metric increased wine quality, and is there room for improvement on these standards? These questions will be addressed through results from the Statewide Crop Load Project, a large-scale industry collaborative research initiative led by OSU Viticulturist Patty Skinkis and more than 20 collaborators in Oregon. This session will include a tasting of six wines, while a panel of collaborating winemakers and viticulturists share their perspective on the wines and the impacts that this research has had on their winery’s production.
2017 Oregon Wine Symposium | Dr. Mike Trought- Coping Strategies for a Warmer...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing impacts of key decisions (organizational, product, sales channel, facilities, operational) on winery strategic plans.
2017 Oregon Wine Symposium | Embracing Vintage Variation in the WineryOregon Wine Board
Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of wine. In this session, explore how different winemakers approach their craft in the face of variable seasons and a broadly warming climate. Take a deeper look at how certain physical and chemical characteristics of grapes may change beyond the basics of sugar accumulation and acid degradation. More broadly, are winemakers and growers simply reactive or can there be proactive steps in dealing with these changing conditions? Philosophically, how much should one adjust to the vintage in question and how much should the winemaker or grower try to make the fruit meet their stylistic needs?
The discussion will be followed by a tasting highlighting both the beauty of vintage variation and the responses that winemakers employ.
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the ...Oregon Wine Board
Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Learn Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
2017 Oregon Wine Symposium | Rob McMillan- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium| Assessing the Health of Your BusinessOregon Wine Board
A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
Join a panel of plant pathologists who will share tools and best practices for managing grapevine trunk disease developed from current research. Dr. Achala KC will share the results of her survey data collected from Oregon vineyards and vineyard management companies on the incidences of trunk disease and diagnostic data from vineyard samples to inform what organisms are involved. Dr. José Ramón Úrbez-Torres will present his research on the timing of spore release, pruning practices, and wound management to limit infection. He will also introduce techniques for treating young vines and handling issues with infected nursery stocks, including how problems can be mitigated after planting.
This session will explore the powdery mildew life cycle, assessing why this season was so challenging for mildew. Current research on resistance tracking and why some chemistries and programs are more susceptible to failure will be presented. The seminar will discuss tools for managing resistance build up, new chemistries available, how to eradicate mildew, and the chemistries that most successfully resist the disease.
With the media landscape evolving every day, it’s more important than ever to have a successful media relations strategy. This session will explore the highly-fragmented media landscape, discussing best practices for working with both traditional and digital media outlets. Learn how to make your winery stand out by creating a PR strategy, sharpen your storytelling technique by creating an editorial calendar, and prioritize media engagement based on your plan.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
2017 Oregon Wine Symposium | Dr. Stuart Childs- Tracking and Reducing Winery ...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
This highly anticipated session is back again for 2017. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage.
2017 Oregon Wine Symposium | The Low Down on High Yields: Challenging Yield-Q...Oregon Wine Board
Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the adherence to low tonnage guidelines across vineyards and regions in order to achieve maximum quality. How much has the yield per acre metric increased wine quality, and is there room for improvement on these standards? These questions will be addressed through results from the Statewide Crop Load Project, a large-scale industry collaborative research initiative led by OSU Viticulturist Patty Skinkis and more than 20 collaborators in Oregon. This session will include a tasting of six wines, while a panel of collaborating winemakers and viticulturists share their perspective on the wines and the impacts that this research has had on their winery’s production.
2017 Oregon Wine Symposium | Dr. Mike Trought- Coping Strategies for a Warmer...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing impacts of key decisions (organizational, product, sales channel, facilities, operational) on winery strategic plans.
2017 Oregon Wine Symposium | Embracing Vintage Variation in the WineryOregon Wine Board
Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of wine. In this session, explore how different winemakers approach their craft in the face of variable seasons and a broadly warming climate. Take a deeper look at how certain physical and chemical characteristics of grapes may change beyond the basics of sugar accumulation and acid degradation. More broadly, are winemakers and growers simply reactive or can there be proactive steps in dealing with these changing conditions? Philosophically, how much should one adjust to the vintage in question and how much should the winemaker or grower try to make the fruit meet their stylistic needs?
The discussion will be followed by a tasting highlighting both the beauty of vintage variation and the responses that winemakers employ.
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the ...Oregon Wine Board
Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Learn Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
2017 Oregon Wine Symposium | Rob McMillan- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium| Assessing the Health of Your BusinessOregon Wine Board
A healthy business creates value that can be reinvested to create more value. Learn what drives value in a healthy business, how to assess your business model to improve cash flow and increase the return on your investment. Walk away armed with a performance management dashboard adaptable to your winery and a stronger understanding of how to use these practical measures of performance to drive beneficial changes in your strategy.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
Join a panel of plant pathologists who will share tools and best practices for managing grapevine trunk disease developed from current research. Dr. Achala KC will share the results of her survey data collected from Oregon vineyards and vineyard management companies on the incidences of trunk disease and diagnostic data from vineyard samples to inform what organisms are involved. Dr. José Ramón Úrbez-Torres will present his research on the timing of spore release, pruning practices, and wound management to limit infection. He will also introduce techniques for treating young vines and handling issues with infected nursery stocks, including how problems can be mitigated after planting.
This session will explore the powdery mildew life cycle, assessing why this season was so challenging for mildew. Current research on resistance tracking and why some chemistries and programs are more susceptible to failure will be presented. The seminar will discuss tools for managing resistance build up, new chemistries available, how to eradicate mildew, and the chemistries that most successfully resist the disease.
With the media landscape evolving every day, it’s more important than ever to have a successful media relations strategy. This session will explore the highly-fragmented media landscape, discussing best practices for working with both traditional and digital media outlets. Learn how to make your winery stand out by creating a PR strategy, sharpen your storytelling technique by creating an editorial calendar, and prioritize media engagement based on your plan.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
If you re-tweet a post from a retailer or restaurant, is that considered a “thing of value” by alcohol regulators? Can you promote winemaker dinners on Facebook? What about event promotion?
Let’s be honest: compliance in the wine industry is enough to drive you to drink. In addition to the joys of staying compliant in the making and selling of your wine, you need to be mindful with how you market your wine. A misstep here can be costly... not to mention outright annoying. Join us for an overview of consumer marketing compliance and learn some dos and don’ts in today’s fast-paced digital and consumer world, including real-world examples. To inject some fun into what could be a snooze of a topic, come with your game face on as we’ll be providing real-world takeaways in an interactive format.
Jeff Giametta will provide a legal framework and Kathryn Quinn will provide real-world industry context and examples. While this seminar should not be construed as providing legal advice, we’ll arm you with the information you need to audit your winery’s consumer marketing compliance and assess legal compliance risk.
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and incentive programs as well as thoroughly discussing the newest trend in tasting rooms: tips! We’ll explore what has worked—and what hasn’t—for several winery programs in Oregon. Bring your questions and your sense of humor!
2020 Oregon Wine Symposium | Fermentable Nitrogen: Is it Better to Manage in ...Oregon Wine Board
Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are concerned about adding nitrogen in the vineyard for fear of overly vigorous vines and potential for reduced wine quality. This session will share results of a multi-year, multi-vintage study where nitrogen applications were made in the vineyard and winery to adjust fermentable nitrogen levels of the fruit and must. Viticulture, wine production, and sensory results will be shared, including a technical tasting.
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
This seminar will address the key objectives delivered within the Oregon Total Workplace Health Alliance Training and current OSHA rules surrounding the wine industry workplace, while expanding on specific workplace solutions illustrating examples employed by real organizations. The Oregon Total Worker Health Alliance is comprised of the Oregon Institute of Occupational Health Sciences/Oregon Healthy Workforce Center, SAIF, and Oregon OSHA.
2020 Oregon Wine Symposium | Wine Industry M&A Trends - Past, Present and FutureOregon Wine Board
Wine industry financial expert Kevin O’Brien will deliver local and global perspectives on the recent wave of wine industry mergers and acquisition transactions. The presentation will leverage global data and research with a particular focus on the drivers of such activity, insights on current market trends, and outlooks for the future.
This highly anticipated session is back again for 2020. Dr. Greg Jones, professor, research climatologist and Evenstad Chair in Wine Studies at Linfield College, will share a review of the weather, climate, grape growing, and production characteristics for the 2019 vintage as well as an update on current conditions and a forecast for the 2020 vintage.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2. Where are we?
“Welcome to the land of confused people”
RED BLOTCH POSITIVE RED BLOTCH NEGATIVE
3. Vineyard #1
13 acres, PN 115 (2 ac), 667 (3 ac), 777 (8 ac) all SR
Propagated in house, planted 2008
4. Vineyard #2
21+ acres, all PN, many clones and material sources
“Lower” = SR, propagated in house, “Upper” = grafted/nursery
Planted from 2009-2012
“Lower” Block – 9.3 acres PN/SR
7. 2013 State of RB research
• No known vector
• Virginia Creeper Leafhopper suspected
• No “confirmed spread” of RB in the field
• Leafroll a larger concern
8. Vineyard #1 - 2013
Red Blotch or Leafroll?
• Some red leaf symptoms appeared, random
(0-7 plants per row), higher incidence in
PN/115, however no discernable
concentration within rows
• Rogued 125 plants in total (1.2%) from the
vineyard, 70 from PN 115 blocks (4.5%)
• No RB+ (or LR) result - tested 4 red leaf
symptomatic vines – leaf samples, Cornell
lab
14. 2014 State of RB research
• Still no known vector
• Virginia Creeper Leafhopper still “suspected”
• Still no “confirmed spread” of RB in the field
• Leafroll still a major concern/possibility
15. Vineyard #1 - 2014
Spring:
• Replanted rogued vines
Fall:
• Began flagging symptomatic vines
• “Random” symptoms reappear, primarily in PN 115
blocks
• Rogued 115 vines from PN 115 = 7.1%
• Rogued 0 vines from PN 667
• Rogued 10 vines from PN 777 = 0.65%
• 15/15 (leaf) samples (10 symptomatic, 5 adjacent
asymptomatic) test RB+, all in PN 115/SR (Cornell lab)
23. 2015 State of RB research
• Still no known vector, first rumors of tree-
hoppers as a possibility
• Virginia Creeper Leafhopper still “suspected”,
although this has been called into question
• Spread of RB in the field acknowledged by
some (but not all) researchers
24. 2015 - Vineyard #1
Spring:
• Replanted rogued vines
Fall:
• Continued flagging symptomatic vines
• PN 115 beyond 50% symptomatic
• Removed entire PN 115 block (including new
replants) = 2 ac., 15% of vineyard
• Created testing grid in PN 667- every 5 rows, every
3rd panel, 26 composite tests, all wood samples,
Cornell lab - 0% RB+
27. 2015 – Vineyard #2
Fall:
• Continued to flag/map symptomatic vines which increased nearly ten fold
• Onset of symptoms continued into senescence
• Rogued 1187 plants in upper = 1.5 ac., 12%
• Rogued 3232 plants in lower = 4 ac., 43%
• Removed 26% of total vineyard in 2015
• 69/200 (leaf) samples RB+ = 35% same OSU/Davis grid (RB+ results inc. > 6x)
• 20/20 (wood) samples RB+ = 100% - private lab
• Created testing grid in upper block new/replanted area (all one y/o plants) –
every 5 rows, every 4th panel, 30 composite tests, all wood samples, Cornell
lab-
-5/30 = 17% total test RB+*
-4/12 = 33% replants test RB+*
• Created testing grid in upper block established area – every 5th row, every 3rd
panel, 28 composite tests, Cornell lab-
-2/28 = 7% test RB+
36. 2016 State of RB research
• Three cornered alfalfa hopper shown to be an
effective vector of RB. May or may not be the
only vector… work continues on this and other
possible vectors
• Virginia Creeper Leafhopper dismissed as a
potential vector by many
• Spread of RB in the field acknowledged by many
(but still not all) researchers
37. 2016 - Vineyard #1
Spring:
• Replanted PN 115 blocks as PN 667
Fall:
• Continued flagging symptomatic vines
• Symptom onset continued into senescence
• Rogued 50 plants
• Focused testing efforts on other sites
39. 2016 – Vineyard #2
Spring:
• Replanted Upper block
• Left unplanted section of Lower block to fallow
• Conducted vector “trapping” experiment
• Monitored for tree hoppers throughout the season
Fall:
• Resumed flagging symptomatic vines but quickly abandoned
project as it became apparent that the vineyard was nearly
completely symptomatic
• Symptom onset continued into senescence
• Updated maps
• NO ROGUING IN 2016
47. Advice to growers
• Buy clean plants. Certified ≠ clean
• Walk your vineyard, from bud-break through
senescence, mark plants, create maps
• If you suspect RB; test and look for patterns
• PATTERNS MEAN SPREAD!
• If you have RB; talk to extension and other
growers to develop a plan
• Think of viral plants as a reservoir
• Approach replanting thoughtfully and with
caution
48. Questions
• Latency
• White grapes?!?
• Pre-cursors
• Best practices for roguing/replanting
• Vector management
• Impact on general phenology
• Impact on wine quality
49. Thank you
Many thanks to Bob Martin and my fellow
panelists. Thanks also to Michael, Don and
Traute Moore from Quail Run Vineyards, Leigh
Bartholomew from RP, Geoff Hall from Ste.
Michelle, the SOREC entomology team – Rick
Hilton, Andy Swan, Lora Stamper, Vaughn Walton
and Danny Dalton at OSU, Marc Fuchs at Cornell,
Jason Cole and Randy Gold at Pacific Crest
Vineyard Services and my beautiful wife Robyn.
daniel.pacific.crest@gmail.com