A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
2017 Oregon Wine Symposium | Dr. Mike Trought- Coping Strategies for a Warmer...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | Dr. Larry Williams- Coping Strategies for a Warm...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | The Low Down on High Yields: Challenging Yield-Q...Oregon Wine Board
Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the adherence to low tonnage guidelines across vineyards and regions in order to achieve maximum quality. How much has the yield per acre metric increased wine quality, and is there room for improvement on these standards? These questions will be addressed through results from the Statewide Crop Load Project, a large-scale industry collaborative research initiative led by OSU Viticulturist Patty Skinkis and more than 20 collaborators in Oregon. This session will include a tasting of six wines, while a panel of collaborating winemakers and viticulturists share their perspective on the wines and the impacts that this research has had on their winery’s production.
2017 Oregon Wine Symposium | Dr. Stuart Childs- Tracking and Reducing Winery ...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Symposium | Judy Thoet- Tracking and Reducing Winery Water U...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Symposium | Dr. Mike Trought- Coping Strategies for a Warmer...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | Dr. Larry Williams- Coping Strategies for a Warm...Oregon Wine Board
Warming temperatures are a challenge and concern for many Oregon grape growers. Taking a proactive approach and staying current on irrigation and canopy management strategies will help vineyard managers assimilate to change. Taking a closer look at the warming climate and the long term consequences on phenology will help grape growers understand how to manipulate phenology and minimize water stress. Specific strategies on irrigation management will be shared, including how to assess soil moisture, determining soil water availability, vine water status and how canopy types affect vine water use.
2017 Oregon Wine Symposium | The Low Down on High Yields: Challenging Yield-Q...Oregon Wine Board
Oregon Pinot noir producers are known for their attention to detail in vineyard management and wine production. It is their uncompromising standards that lead them to the premium quality for which the industry is known. Perhaps the strongest standard has been the adherence to low tonnage guidelines across vineyards and regions in order to achieve maximum quality. How much has the yield per acre metric increased wine quality, and is there room for improvement on these standards? These questions will be addressed through results from the Statewide Crop Load Project, a large-scale industry collaborative research initiative led by OSU Viticulturist Patty Skinkis and more than 20 collaborators in Oregon. This session will include a tasting of six wines, while a panel of collaborating winemakers and viticulturists share their perspective on the wines and the impacts that this research has had on their winery’s production.
2017 Oregon Wine Symposium | Dr. Stuart Childs- Tracking and Reducing Winery ...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
2017 Oregon Wine Symposium | Judy Thoet- Tracking and Reducing Winery Water U...Oregon Wine Board
Learn a variety of ways in which wineries can begin to track and assess winery water usage and the connection between water conservation, energy use and wastewater. An overview of the assessment tools and worksheets available on the Winerywise web site as well as the current status of waste water permits in Oregon will be shared. Examples of winery water conservation measures and how to monitor methods for water and wastewater will be described for application in both small and large facilities. This presentation will also demonstrate the advantages of ‘cloud’ storage of data for real time data analysis and show methods to quantify groundwater supply use with wellhead power monitoring as well as measurement of EC, pH, and other parameters in wastewater.
By D. Burman, K.K. Mahanta, S.K. Sarangi, Subhasis Mandal, B. Maji, U.K. Mandal, B.K. Bandyopadhyay, E. Humphreys and D.K. Sharma
Revitalizing the Ganges Coastal Zone Conference
21-23 October 2014, Dhaka, Bangladesh
http://waterandfood.org/ganges-conference/
Sukanta K. Sarangi, D. Burman, S. Mandal, B. Maji, Elizabeth Humphreys, To Phuc Tuong, B.K. Bandyopadhyay, D.K. Sharma (Central Soil Salinity Research Institute, West Bengal, India)
Revitalizing the Ganges Coastal Zone Conference
21-23 October 2014, Dhaka, Bangladesh
http://waterandfood.org/ganges-conference/
By M. Maniruzzaman, J.C. Bisawas, M.A.I. Khan, G.W. Sarker, S.S. Haque, J.K. Biswas, M.H. Sarker, M.A. Rashid, N.U. Sekhar, A. Nemes, S. Xenarios, J. Deelstra
Revitalizing the Ganges Coastal Zone Conference
21-23 October 2014, Dhaka, Bangladesh
http://waterandfood.org/ganges-conference/
Dr. Brittany Hanrahan - Watershed Scale Water Quality Impacts Of Cover Crop A...John Blue
Watershed Scale Water Quality Impacts Of Cover Crop Adaptation In A Two-stage Ditch System - Dr. Brittany Hanrahan, from the 2018 Conservation Tillage and Technology Conference, March 6 - 7, Ada, OH, USA.
More presentations at https://www.youtube.com/channel/UCZBwPfKdlk4SB63zZy16kyA
Presented at 2013 joint scientific meeting of the Society of Wetland Scientists South Atlantic Chapter, Florida Association of Environmental Soil Scientists, and Southwest Chapter of the Florida Association of Environmental Professionals - Wetland Resources and Regulations in a Changing World: What Have We Learned?
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the ...Oregon Wine Board
Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Learn Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
2017 Oregon Wine Symposium | Dr. Charles Edwards- New Insights into Preventin...Oregon Wine Board
Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. What steps can winemakers take to prevent the growth of this yeast in their wine and reduce the risk of spoilage? Join us as the latest research findings on Brettanomyces spoilage are discussed as well as practical steps you can apply in your winery to help prevent wine spoilage.
By D. Burman, K.K. Mahanta, S.K. Sarangi, Subhasis Mandal, B. Maji, U.K. Mandal, B.K. Bandyopadhyay, E. Humphreys and D.K. Sharma
Revitalizing the Ganges Coastal Zone Conference
21-23 October 2014, Dhaka, Bangladesh
http://waterandfood.org/ganges-conference/
Sukanta K. Sarangi, D. Burman, S. Mandal, B. Maji, Elizabeth Humphreys, To Phuc Tuong, B.K. Bandyopadhyay, D.K. Sharma (Central Soil Salinity Research Institute, West Bengal, India)
Revitalizing the Ganges Coastal Zone Conference
21-23 October 2014, Dhaka, Bangladesh
http://waterandfood.org/ganges-conference/
By M. Maniruzzaman, J.C. Bisawas, M.A.I. Khan, G.W. Sarker, S.S. Haque, J.K. Biswas, M.H. Sarker, M.A. Rashid, N.U. Sekhar, A. Nemes, S. Xenarios, J. Deelstra
Revitalizing the Ganges Coastal Zone Conference
21-23 October 2014, Dhaka, Bangladesh
http://waterandfood.org/ganges-conference/
Dr. Brittany Hanrahan - Watershed Scale Water Quality Impacts Of Cover Crop A...John Blue
Watershed Scale Water Quality Impacts Of Cover Crop Adaptation In A Two-stage Ditch System - Dr. Brittany Hanrahan, from the 2018 Conservation Tillage and Technology Conference, March 6 - 7, Ada, OH, USA.
More presentations at https://www.youtube.com/channel/UCZBwPfKdlk4SB63zZy16kyA
Presented at 2013 joint scientific meeting of the Society of Wetland Scientists South Atlantic Chapter, Florida Association of Environmental Soil Scientists, and Southwest Chapter of the Florida Association of Environmental Professionals - Wetland Resources and Regulations in a Changing World: What Have We Learned?
2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site:...Oregon Wine Board
A comprehensive understanding of the terroir of your site can lead to more effective vineyard management strategies. Learn about terroir misconceptions, truths and the recent advancements in demonstrating that each site has discernible distinctions that require growers and winemakers to intimately comprehend in order to nurture the unique character for optimum expression. Understanding the effects of various climatic elements, such as temperature, rainfall at each growing site and the role of water and nitrogen in the soil, will help attendees choose the right plant material and management strategies to optimize the unique terroir expression of their vineyard.
2017 Oregon Wine Symposium | Measuring and Maximizing Your Wine Club and EventsOregon Wine Board
You already have an entrenched fan base in your wine club and mailing list. But how can you make sure you are maximizing opportunities to increase loyalty – and grow sales – among this group? Building upon last year’s popular tasting room session with Lesley Berglund from WISE Academy, this session will take a closer look at what metrics to measure to stimulate growth through events and wine club membership. WISE Academy team members will share effective strategies to maximize these sales channels.
2017 Oregon Wine Symposium | Christian Miller- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
2017 Oregon Wine Symposium | Social Plus: Bringing your Brand to Life in the ...Oregon Wine Board
Jeremy Schubert from Lunabean Media will help attendees discover their brand story and how to effectively own the personality and tone of their digital content, assessing websites, Facebook, listing sites, and travel and review sites. Learn how to monitor your brand using free and low-cost tools and manage your digital communications. Attendees will be guided in a digital brand assessment to help identify opportunities to boost their digital presence. Learn Discover best practices for managing customer reviews and walk away with an actionable guide to help monitor and boost your digital presence.
2017 Oregon Wine Symposium | Walk the Talk: Bringing Your Brand to Life in th...Oregon Wine Board
Does your tasting room experience reflect your brand? Join this panel for an interactive exploration of how three Oregon wineries aligned their tasting room environments to match their unique brand identities. Learn strategies for uncovering and living your brand at your tasting room. Panelists will address issues related to hiring staff, attracting visitors and embodying brand culture. The session will include the findings of Capiche’s 2016 Oregon Tasting Room Survey. Find out how your tasting room compares to its Oregon peers—by size and region. Questions from the audience will be welcomed.
2017 Oregon Wine Symposium | Dr. Charles Edwards- New Insights into Preventin...Oregon Wine Board
Brettanomyces is perhaps the most important spoilage yeast encountered during winemaking and can often cause wines to develop barnyard and Band Aid® aromas. It is a resourceful yeast that can survive in wine where others fail, making it difficult to control in red wines during the barrel aging process. What steps can winemakers take to prevent the growth of this yeast in their wine and reduce the risk of spoilage? Join us as the latest research findings on Brettanomyces spoilage are discussed as well as practical steps you can apply in your winery to help prevent wine spoilage.
2017 Oregon Wine Sympoisum| Daniel Sweeney- Red Blotch Disease: Detection, Ve...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
This highly anticipated session is back again for 2017. Dr. Greg Jones, professor and research climatologist at Southern Oregon University, will share a 2016 vintage review of the weather, climate trends and production characteristics as well as a forecast for the 2017 vintage.
Bullseye! Developing Your Brand Identity and Targeted Distribution Strategy Oregon Wine Board
Standing out in the market is a critical key to success. Attendees will learn ways to define and differentiate their brand in the competitive fine wine marketplace. Use your brand as a guide to identify your target audience, which markets to pursue and which accounts align best. Walk away with a better understanding of your own unique voice and assets, and how these play into identifying your target demographic and how to best reach them.
2017 Oregon Wine Symposium | Embracing Vintage Variation in the WineryOregon Wine Board
Vintage variation in Oregon is a blessing but it inherently provides different challenges to winemakers and growers each year. Whether a vintage is cool or warm, dry or wet, early or late, can profoundly influence the decisions that a winemaker might make and directly affect the resulting style of wine. In this session, explore how different winemakers approach their craft in the face of variable seasons and a broadly warming climate. Take a deeper look at how certain physical and chemical characteristics of grapes may change beyond the basics of sugar accumulation and acid degradation. More broadly, are winemakers and growers simply reactive or can there be proactive steps in dealing with these changing conditions? Philosophically, how much should one adjust to the vintage in question and how much should the winemaker or grower try to make the fruit meet their stylistic needs?
The discussion will be followed by a tasting highlighting both the beauty of vintage variation and the responses that winemakers employ.
2017 Oregon Wine Sympoisum| Dr. Frank Zalom- Red Blotch Disease: Detection, V...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
The OWA, a member-funded organization, will inform and update you on all the advantages of being part of the OWA community including legislative advocacy, regulatory compliance guidance and cost savings opportunities. Learn how the OWA is working to protect and enhance the investment you are making in your winery and vineyard operations.
2017 Oregon Wine Sympoisum| Dr. Vaughn Walton and Rick Hilton- Red Blotch Dis...Oregon Wine Board
As red blotch continues to encroach upon more and more Oregon vineyards, knowledge of the latest research and trends has never been more critical. Scientists from UC Davis, ARS and Oregon State University will share their latest research on detection, vectors and the spread of grapevine red blotch associated virus. From ARS, Mysore Sudarshana will share his research on detection, from UC Davis, Frank Zalom will share his research on the vectors and spread of red blotch in California. Vaughn Walton and Rick Hilton will share their latest research on the vectors and spread in Oregon. Attendees will also hear from a Southern Oregon grower about his personal trials and tribulations at controlling the virus.
A sustainable business requires a plan and real-time monitoring. Whether you’re a small boutique winery or on your way to 100,000 cases, you have the opportunity to proactively drive more profitable revenues at each tipping point in your business. Learn to drive your business instead of it driving you. Walk away with new tools for assessing impacts of key decisions (organizational, product, sales channel, facilities, operational) on winery strategic plans.
2017 Oregon Wine Symposium | Rob McMillan- State of the IndustryOregon Wine Board
Get an insider’s look at consumer trends to help you make educated decisions for your business. This valuable session will provide data on the current wine industry financial climate, purchase habit data, distribution prospects and pricing trends to help you create a prosperous business plan for the coming year.
Drought Vulnerability Modeling for Georgia - Rebecca PeoplesRebecca Evans
For my final presentation in my Hydrology class, I created a Drought Vulnerability Model for the state of Georgia. In measuring the potential for drought, we can have actionable prevention and responsible water usage changes. Taking into factor, precipitation, temperature, crop water consumption, ground water wells, land use, slope, soil type and geology of Georgia, we can effectively model potential areas in Georgia that would be vulnerable for drought.
Some data and some reflections about the impact of the global warming on wine production, wine geography and wine quality. And how to counteract the negative effects.
A presentation delivered by Tim Pitt (SARDI) to the Soil Science Australia Workshop on salinity, sodicity and soil management under irrigated horticulture on the 19 Sept 2019 at Robinvale, Victoria.
Presented by Birhanu Zemadim (IWMI) and Emily Schmidt (IFPRI) at the Nile Basin Development Challenge (NBDC) Science Workshop, Addis Ababa, Ethiopia, 9–10 July 2013
Quantifying the relative impact of physical and human factors on the viticult...Agriculture Journal IJOEAR
— This work assesses the relative importance of the terroirs factors: climate, soil and the relation source-sink, on the vegetative development, yield, berry composition and plant sanitary status. The study was carried out between 2011 and 2014 in nine vineyards from six viticultural regions over the coast of Río de la Plata (Uruguay). The cultivar studied was Tannat, vertically trellised and north-south oriented. The year effect refers to climate, which was characterized using solar irradiation and three indices. The soil was characterized using pits and physico-chemical analyses, to determine three textural categories and to define soil depth and water availability. The source-sink relationship referred to four categories of relations between leaf surface and yield per vine. Statistical analyses included a Mixed Model with random effects to determine the relative importance of each factor to the total variability within the dataset. Total yield per vine was explained by the source-sink relationship, the year and their interaction, both linked to the rainfall amount occurred during the maturation period. The synthesis of primary compounds in the berries was more dependent on the year and the interaction of soil and year with the source-sink relationship. Secondary compound concentrations in the berry depended mainly on the source-sink relationship and climate. This study represents a significant advance to the knowledge of grapevine adaptation to the Río de la Plata terroirs, assigning a fundamental role to the vine grower actions. The growers can modulate grapevine balance as a function of the environment.
Join a panel of plant pathologists who will share tools and best practices for managing grapevine trunk disease developed from current research. Dr. Achala KC will share the results of her survey data collected from Oregon vineyards and vineyard management companies on the incidences of trunk disease and diagnostic data from vineyard samples to inform what organisms are involved. Dr. José Ramón Úrbez-Torres will present his research on the timing of spore release, pruning practices, and wound management to limit infection. He will also introduce techniques for treating young vines and handling issues with infected nursery stocks, including how problems can be mitigated after planting.
This session will explore the powdery mildew life cycle, assessing why this season was so challenging for mildew. Current research on resistance tracking and why some chemistries and programs are more susceptible to failure will be presented. The seminar will discuss tools for managing resistance build up, new chemistries available, how to eradicate mildew, and the chemistries that most successfully resist the disease.
With the media landscape evolving every day, it’s more important than ever to have a successful media relations strategy. This session will explore the highly-fragmented media landscape, discussing best practices for working with both traditional and digital media outlets. Learn how to make your winery stand out by creating a PR strategy, sharpen your storytelling technique by creating an editorial calendar, and prioritize media engagement based on your plan.
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
If you re-tweet a post from a retailer or restaurant, is that considered a “thing of value” by alcohol regulators? Can you promote winemaker dinners on Facebook? What about event promotion?
Let’s be honest: compliance in the wine industry is enough to drive you to drink. In addition to the joys of staying compliant in the making and selling of your wine, you need to be mindful with how you market your wine. A misstep here can be costly... not to mention outright annoying. Join us for an overview of consumer marketing compliance and learn some dos and don’ts in today’s fast-paced digital and consumer world, including real-world examples. To inject some fun into what could be a snooze of a topic, come with your game face on as we’ll be providing real-world takeaways in an interactive format.
Jeff Giametta will provide a legal framework and Kathryn Quinn will provide real-world industry context and examples. While this seminar should not be construed as providing legal advice, we’ll arm you with the information you need to audit your winery’s consumer marketing compliance and assess legal compliance risk.
2020 Oregon Wine Symposium | Creating and Managing a Successful DTC Commissio...Oregon Wine Board
A motivated, inspired sales team is the backbone of any successful DTC program. Join Hallie Whyte and Carrie Kalscheuer for the second year as they dig deeper into how to ensure that your tasting room team is selling effectively through the use of creative bonus and incentive programs as well as thoroughly discussing the newest trend in tasting rooms: tips! We’ll explore what has worked—and what hasn’t—for several winery programs in Oregon. Bring your questions and your sense of humor!
2020 Oregon Wine Symposium | Fermentable Nitrogen: Is it Better to Manage in ...Oregon Wine Board
Fermentable nitrogen can be managed in the vineyard through vine nitrogen additions or in the winery through amendments. There has been a preference of winemakers to avoid nitrogen additions in the winery, opting for nitrogen management in the vineyard. However, many growers are concerned about adding nitrogen in the vineyard for fear of overly vigorous vines and potential for reduced wine quality. This session will share results of a multi-year, multi-vintage study where nitrogen applications were made in the vineyard and winery to adjust fermentable nitrogen levels of the fruit and must. Viticulture, wine production, and sensory results will be shared, including a technical tasting.
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Brushing Up: Current Research and Review of Cell...Oregon Wine Board
Let’s be picky about the quality and quantity of microbes we want in our wine! Join this discussion of current research on effective winery cleaning chemicals, best practices, and practical suggestions for maintaining a clean cellar, as well as identifying cleaning clinch points in winemaking and common winery sanitation needs. A great review for wineries of all shapes and sizes, whether you’re just starting out or wanting to take a closer look at your current cleaning protocols. And of course, if you don’t want to constantly be learning and talking about cleaning, then why be in the wine industry at all?!
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Considerations for Picking and Lab Analysis Duri...Oregon Wine Board
Assessing fruit maturity and physiological ripeness to inform picking decisions too often relies on subjective processes. Through the implementation of thorough sampling, relevant analysis, and a more holistic understanding of fruit development during the growing season, producers can harvest with more confidence that they have made the correct decisions regarding picks. The panel will discuss sampling protocols for more statistically meaningful vineyard data, viticultural signs such as berry development and canopy senescence, picking for logistical considerations vs. picking for perfection, and best lab practices for sample processing and appropriate analysis.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
2020 Oregon Wine Symposium | Farming and Making Alternative Varieties for a C...Oregon Wine Board
Our climate is changing. Now more than ever, we are beginning to see these dramatic effects across the globe, making it vitally important for our industry to consider its impact on our landscapes, marketplace, and wine growing over the next decade and beyond. Pulling from regions around the world already addressing these challenges, what can we learn and apply in Oregon to prepare ourselves? What steps could we be taking now and how do we plan both strategically and economically? What trends are we seeing in the market and how will a warming climate affect them? Topics of discussion will include potential solutions through varietal and site selection, grafting, adaptations in the cellar, and how informed choices can work advantageously in a maturing marketplace.
This seminar will address the key objectives delivered within the Oregon Total Workplace Health Alliance Training and current OSHA rules surrounding the wine industry workplace, while expanding on specific workplace solutions illustrating examples employed by real organizations. The Oregon Total Worker Health Alliance is comprised of the Oregon Institute of Occupational Health Sciences/Oregon Healthy Workforce Center, SAIF, and Oregon OSHA.
2020 Oregon Wine Symposium | Wine Industry M&A Trends - Past, Present and FutureOregon Wine Board
Wine industry financial expert Kevin O’Brien will deliver local and global perspectives on the recent wave of wine industry mergers and acquisition transactions. The presentation will leverage global data and research with a particular focus on the drivers of such activity, insights on current market trends, and outlooks for the future.
This highly anticipated session is back again for 2020. Dr. Greg Jones, professor, research climatologist and Evenstad Chair in Wine Studies at Linfield College, will share a review of the weather, climate, grape growing, and production characteristics for the 2019 vintage as well as an update on current conditions and a forecast for the 2020 vintage.
How to Split Bills in the Odoo 17 POS ModuleCeline George
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2017 Oregon Wine Symposium | The Myth of Terroir and Understanding Your Site: Soils, Rootstalks, Varieties and Management Strategies
1. Understanding your site: soils, climate,
rootstocks and management strategies
Cornelis (Kees) van Leeuwen
Bordeaux Sciences Agro - UMR EGFV
Institut des Sciences de la Vigne et du Vin
1
2. Outline
• Define terroir
• Major environmental factors involved in
terroir expression are :
– Temperature
– Water status
– Nitrogen status
• Measurement of terroir parameters
• Managing terroir
2
4. 44
• Terroir is a sense of place
• « Terroir can be defined as an interactive cultivated
ecosystem (agrosystem), in a given place, including
climate, soil and the vine » (Seguin, 1983; 1986; 1988)
• Human factors are also important, because terroir is
managed
• These have a historical dimension (trial and error)
• Science can explain terroir
• Science can help to maximize terroir management
Terroir is pluri-disciplinary
5. Terroir is a cultivated ecosystem
CO2
waterradiation
water nutrients
(in particular N)
temperature
viticultural techniques
quality and typicity
vinification et aging
plant material
5
6. 66
• Saying a soil is « a clay-loam calcareous soil on Tertiary
hard limestone bedrock » is not measurable
• Idem for a « mediterranean climate »
• Soil act on:
– Water uptake
– Offer of nutrients and in particular nitrogen
– Temperature in the root zone
• Climate acts on:
– Air temperature
– Water uptake
– Radiation
We have to break down each factor in
« measurable » effects
8. Average temperature April – September
2001 – 2005, Bordeaux
Bois, 2007
Air temperature
Timing of phenology
Grape ripening possibilities
Photo credit: I. Garcia de Cortazar 8
9. Warm soils Cool soils
Stony soil
Soil with
water logging
Shallow soil
Loamy soil
9
Soil temperature
10. 1010
• Air temperature can be studied at several scales
– Macro
– Meso
– Micro
– These scales interact (nested effect)
• Air temperature has a major effect in viticulture
– Drives potential for grape growing
– Drives cultivar distribution
– Drives wine style (cool climate vs warm climate wines)
– Vintage effect
• Soil temperature has a more limited effect
– Cultivar distribution inside a region
– Harvest dates
Temperature acts on phenology and grape
ripening
11. Vine water status
• Vine water status depends on:
– Soil Water Holding Capacity (SWHC)
– Climatic parameters (ET0 and rainfall)
0
50
100
150
200
250
01/04/1993
11/04/1993
21/04/1993
01/05/1993
11/05/1993
21/05/1993
31/05/1993
10/06/1993
20/06/1993
30/06/1993
10/07/1993
20/07/1993
30/07/1993
09/08/1993
19/08/1993
29/08/1993
08/09/1993
18/09/1993
28/09/1993
Bilanhydriqueetprécipitations(mm)
Précipitations (mm) Bilan hydrique 1993
SWHC
Water balance
Rainfall
11
12. 12
Water deficit
induces :
• Early shoot growth
cessation
• Reduced berry size
• Low malate
• High anthocyanins
Van Leeuwen et al., 2009 JISVV
13. 13
• No relationship has been established between specific
soil components (Mg++, K+, Fe3+, oligo elements…) and
wine quality
• However, nitrogen does have an effect on vine vigor and
berry composition
• When vines does not receive nitrogen fertilization, vine N
uptake depends on soil parameters:
– Soil organic matter content and C/N ratio
– Soil temperature
– Soil aeration
– pH
– Soil moisture content
• Vine nitrogen uptake is soil related
Soil minerals
14. 14
Moderate to low nitrogen increases
quality in red wine production
• Plots with similar
water status
• Variable N uptake
• Low N:
• Lower vigor, yield
and berry weight
• Lower acidity
• Higher sugar and
anthocyanins
Trégoat et al., 2002
Low
N
(4A)
High
N
(4B)
N-tester values 446 525
Assimilable must nitrogen (mg N/L) 63 134
Shoot growth cessation (day of the
year)
260 269
Yield (kg/vine) 1.8 2.2
Berry weight (g) 1.67 1.84
Grape sugar (g/L) 247 227
Anthocyanin (mg/L) 1490 1250
Total Phenolics Index 54 43
Total acidity (g tartrate/L) 4.7 5.4
Malic acid (g/L) 2.0 2.4
Merlot
15. 15
Low nitrogen decreases aroma
expression in white wine production
0 N 60 N
P-4MMP (ng eq/L) 405 (a) 715 (b)
P-4MMPOH (ng eq/L) 760 (a) 2059 (b)
P-3MH (ng eq/L) 3358 (a) 14812 (b)
Total polyphenol
index
0.28 (a) 0.21 (b)
Glutathione 17.9 (a) 120 (b)
Choné et al. 2006
Sauvignon blanc
16. Vine nitrogen status
• Nitrogen impacts on :
– Yield and vigor
– Grape and wine composition
• Vine nitrogen status varies with :
– Soil type
– Climatic conditions of the vintage (turn over of organic matter)
– Fertilization and vineyard floor management
16
21. 21
Critical climatic parameters
• Temperatures ->
phenology
• Rainfall -> water status
• ET0 -> water status
• Solar radiation ->
photosynthesis, color
accumulation
Classic weather
station (many
parameters)
Miniaturized
weather station
(temperature
only)
22. Measurement and fine scale mapping of
air temperatures
• Weather stations become smaller and more
affordable : increased density of measurements
• Spatial modelling using environmental co-variables
Saint-Emilion – Pomerol area 22
24. Measure phenology
• Timing of phenology depends on temperature
and grapevine variety
• Timing of phenology is a key factor in terroir
expression
• Precise assessment of phenological stages is
important
• « 50% » date: bud break, flowering, veraison
• This knowledge helps to orientate variety
choices
24
25. 25
Predicting phenology
• Vine phenology is temperature driven
• Phenology can be predicted with process-
based models, using temperature as input
data
• Examples: Winkler, Huglin
26. New model for predicting phenology:
Grapevine Flowering Veraison model (GFV)
• Timing of phenology can be accurately modelled from air
temperatures
• GFV model : temperature summation, base 0°C, starting at
DOY 90 (1st of March)
c) Chardonnay
Observation (DOY)
100 120 140 160 180 200 220 240
Prediction(DOY)
100
120
140
160
180
200
220
240
Flowering modeling
(Parker et al., 2011) Classification of the timing of veraison
(Parker et al., 2013) 26
Variety F*
Chasselas 2342
Pinot noir 2507
Sauvignon blanc 2517
Chardonnay 2541
Riesling 2584
Syrah 2598
Merlot 2627
Cabernet-Sauvignon 2641
Cabernet franc 2655
Grenache 2750
Ugni blanc 2777
27. Validation GFV model on a trial with 52
varieties
27
Flowering
Difference
observation -
model in days
(relative values)
Difference
observation -
model in days
(absolute values)
Most
extreme
difference
(days)
2012 1.5 2.0 5.7 Mourvèdre
2013 6.2 6.2 12.7 Rousanne
2014 2.7 3.3 10.1 Tempranillo
2015 0.7 2.2 6.9 Roussanne
average 1.7 3.4
Veraison
Difference
observation -
model in days
(relative values)
Difference
observation -
model in days
(absolute values)
Most
extreme
difference
(days)
2012 0.4 3.2 16,5 Tannat
2013 8.2 8.2 14,4 Tempranillo
2014 0.4 2.2 7,2 Carignan
2015 3,3 4.1 12,7 Xynomavro
average 3.1 4.4
29. 29
Soil based measurements are poor estimators of
water status in vines because of deep rooting
• Soil water potential :
– Tensiometers
– Watermark device (gypsum block)
• Available soil water :
– Neutron moisture probe
– Time Domaine Reflectometry (TDR)
– Capacitance probe
30. 30
Water potentials
• It is possible to measure water potential
in vine organs
• Tool : pressure chamber
• Easy to measure
• Good precison, covers a wide range of
water deficits
• Equipment is affordable for a
winegrowing estate
• Water potential measurement has
become the technique of reference
31. 31
Stem water potential is great tool to
monitor vine water status
-2,0
-1,8
-1,6
-1,4
-1,2
-1,0
-0,8
-0,6
-0,4
-0,2
0,0
Juin Juillet Août Septembre Octobre
Potentieltige(MPa)
2004
2005
2007
-2,0
-1,8
-1,6
-1,4
-1,2
-1,0
-0,8
-0,6
-0,4
-0,2
0,0
Juin Juillet Août Septembre Octobre
Potentieltige(MPa)
Sol graveleux
Sol sableux avec nappe d'eau
Sol argileux
To assess the dynamics of vine
water status during a vintage
To assess the dynamics of
vine water status as a
function of soil type
Van Leeuwen et al., 2009 JISVV
Or to monitor vine water
status in order to optimize
irrigation strategy
32. 32
Carbon isotope discrimination: an easy to-use
reliable indicator of vine water status
• Ambient CO2 contains 98.9% of 12C and 1.1% of 13C
• During photosynthesis 13C, heavier than 12C, is
discriminated
• This isotope discrimination is reduced when stomata
are closed (water deficit)
• => 13C/12C ratio in metabolites from photosynthesis
indicates vine water status
• 13C/12C (called δ13C) is expressed in ‰ against a
standard
– Range in grape sugar from -27 (no water deficit) to -20
(severe water deficit)
Van Leeuwen et al. 2001; Gaudillère et al. 2002
33. 33
δ13C is highly correlated with stem water potential and
with the level of photosynthesis
Corrélation entre le potentiel tige mesuré le 31 août 2010 et le δ
13
C
mesuré sur les sucres du moût à maturité
R2
= 0,84
-28
-27
-26
-25
-24
-23
-22
-21
-20
-19
-2 -1,8 -1,6 -1,4 -1,2 -1 -0,8 -0,6 -0,4
Potentiel tige (MPa)
δ13
C(p.1000)
Corrélation entre le niveau de photosynthèse mesuré le 31 août 2010 en
début d'après-midi et le δ13
C mesuré sur les sucres du moût à maturité
R2
= 0,67
-28
-27
-26
-25
-24
-23
-22
-21
-20
-19
0 2 4 6 8 10 12 14
Photosynthèse (μmole*m-2
*s-1
)
δ13
C(p.1000)
van Leeuwen and Destrac,
Saint-Emilion, 2010,
unpublished data
34. 34
Thresholds for water deficit
δ
13
C
Midday Stem
Water Potential
(MPa)
Midday Leaf
Water Potential
(MPa)
Pre-dawn Leaf
Water Potential
(MPa)
No water deficit < -26 > -0.6 > -0.9 > -0.2
Weak water deficit -24.5 to -26 -0.6 to -0.9 -0.9 to -1.1 -0.2 to -0.3
Moderate to weak water deficit -23 to -24.5 -0.9 to -1.1 -1.1 to -1.3 -0.3 to -0.5
Moderate to severe water deficit -21.5 to -23 -1.1 to -1.4 -1.3 to -1.4 -0.5 to -0.8
Severe water deficit > -21.5 < -1.4 < -1.4 < -0.8
-20 -21 -22 -23 -24 -25 -26 -27
35. 35
Advantage of the δ13C technique
• Easy to measure (specialized labs)
• Integrated measurement of vine water status
during the fruit ripening period
• Many plots can be sampled
• Validation of irrigation strategies
• Not for day to day irrigation management
36. Mapping vine water status with δ13C
Water statusSoil type δ13C
Mapping vine water
status (10 analyses / ha);
SOVIVINS
36
38. 38
Assessment of nitrogen status is easy with
plant based indicators
• Leaf blade N
• Petiole N
• Grape juice Yeast Available Nitrogen (YAN)
• Leaf blade color (SPAD)
39. Mapping vine nitrogen status with Yeast
Available Nitrogen
• Yeast Available
Nitrogen (YAN) is
a good indicator
of vine nitrogen
status
Map of YAN (10 analyses / ha)
39
40. Brief summary
• Several factors are involved in terroir expression:
• Climate : temperature, impact on water status (ET0 and
rainfall)
• Soil : soil temperature, impact on vine water status and
impact on vine nutrient status (in particular N)
• These factors interact with plant material (variety and root
stock), training system and vineyard floor management
• These factors can be measured at fine resolution
• How can terroir be managed at the block level to maximize
yield and quality?
40
42. • Best sites allow ripening to occur in the window 10 September
– 10 October (NH)
• Great variation in temperature requirements among varieties
allow obtaining ripeness inside this window in a wide range of
climates
Managing temperatures through variety
choice
42
Parker, 2012
Modelled sugar ripeness (200 g/L):
50 days between Pinot noir and
Zinfandel
43. • Knowledge on local temperature variability can be used to :
– fit variety choice to local climatic conditions
– adapt to climate change
Managing temperatures through site
selection
43Saint-Emilion - Pomerol Douro Valley (Jones, 2012)
44. Managing the timing of ripeness by
adapting variety choice to soil temperature
• Bordeaux has a marginal climate for ripening
Cabernet-Sauvignon
– Best results for Cabernet-Sauvignon on warm soils
Warm soil (gravel) :
Cabernet-Sauvignon 44
Cool soil (deep, loamy) :
Merlot
45. Managing drought by adapting plant
material and training system
• In dry climates use :
– drought resistant rootstocks
– drought resistant varieties
– adapted training systems
– soils with at least medium Soil Water Holding Capacity
– irrigation
45
44-53M, Ramsey,
1103P, 1447P, 110R,
140Ru
Grenache Dry farmed vineyard in Spain
46. Managing nitrogen status through vineyard
floor management and fertilization
46
Yeast Available Nitrogen (YAN) during grape ripening
0
50
100
150
200
250
03-sept 08-sept 13-sept 18-sept 23-sept 28-sept 03-oct 08-oct 13-oct
YAN(mg/L)
Cover crop
+N fertlization
Controll
Hamieau, 2014
47. Conclusion
• Terroir is all about interactions between the vine and its local
environment
• Impact of environmental factors (soil, climate) should be
broken down in measurable factors (water, temperature, light)
to be understood
• Some terroir factors matter more than others
• Tools have been developped to measure and map major
terroir factors
• This knowledge should be used to manage terroir through
– Plant material
– Management strategies
• This allows to maximizing terroir expression in a given site
47