This document provides guidance for knowledge mobilization professionals on establishing their role and building relationships. It discusses identifying where one is situated within their organization, understanding key audiences like librarians and faculty, and setting short and long term goals for engaging these audiences. Tips are provided on quick wins, relationship building, developing partnerships, conducting literature reviews, using media, and measuring impact. The document stresses the importance of creating a knowledge mobilization culture and sharing lessons learned with others in this emerging field.

1. KMb @
Work
Shawna Reibling, MA
Knowledge Mobilization
Summer School 2016
August 15-17, Ottawa, Ontario
Influenced by M. Johnny, YorkU; S. Geer & N. Gruber, UWaterloo

2. People
Research

3. 1. Allies
2. Audience
3. Addendum

4. 1. Allies
Allied leaders (European theatre): Stalin, Roosevelt & Churchill at Tehran Conference, 1943

5. • Where are you situated?
– Project affiliated (integrated or end of
project)
– Centrally affiliated
• Find out if there are others like you,
perhaps with different titles.
• Recognize that K* positions/skills are
new and often poorly understood.

6. Librarians/
Knowledge
Managers
International
Office
Media or
Public Affairs
(internal or
external)
Faculty
writing
research
plans
Recruitment
Pre-tenure
Faculty
Faculty
needing
research
participants
Gatekeepers

7. 2. Audience

8. Librarians/
Knowledge
Managers
International
Office
Media or
Public Affairs
(internal or
external)
Faculty
writing
research
plans
Recruitment
Pre-tenure
Faculty
Faculty
needing
research
participants

9. • Understand your purpose and document goals
• What is the history, context of the job?
• Know your audiences
• Create short and long term goals for each
audience
• Promote your quick wins.
• Tell your story, plant the seed for later.
• Relationship building as an objective.
• Facilitate introductions and alliances, recruit
management for public internal and external
‘buy-in’ to position.

10. • KMb/KT/K* Positions are Growing
• Establish job norms in a rapidly
expanding field.
• K* professionals are isolated from one
another.
• What style is the position: deep or broad?
• Build on your strengths.
• What will your “story” be? For whom?

11. • Partner development
• ‘Speed-dating’
• Think ‘outside the box’ to build relationships
• Find the resources-communications, project
partners.
• Lit review-teach yourself and build a database
for others.
• Mutually beneficial media and make your mark
on social media.
• Major project development-strategic planning
• How’s your technical competency?

12. • Are you creating a K* culture?
• What are you doing that is necessary, but invisible?
• Are you measuring the right things?
• Are you splitting your time, resources fairly?
• Re-assess your measurables
• Gather insight/feedback formally- how do people
understand your position?
• Celebrate publically-renew partner relationships
internally and externally.
• Are you sharing your learnings with others? Build
and extend community formally and informally.

13. 3. Addendum

15. KMb
Contact
Shawna Reibling, MA
mobilizing.research@gmail.com
Twitter: @MobilizeShawna
@LaurierResearch