This document provides guidance on creating effective poster presentations. It discusses analyzing the audience to understand what information to convey and how. Design elements like using visuals and limiting text are addressed. Posters should have conceptual depth, clarity of message, and engage the audience. The document offers tips for drafting the content, including using an interesting title, grabbing attention in the first 11 seconds, and satisfying the audience's needs with a clear summary. Supporting findings with facts and accessing university resources are also covered.

1. Inspire
Readable
Concise
Compelling
SimplicityPoster Presentations
Drafting & Organizing Content

2. Poster Presentation Objectives
By the end of this presentation you will be able to:
• Analyze & target your
audience.
• Apply design elements
• Translate final paper >
• To a compelling
conference poster

3. 4 Points to Consider
Posters (traditional and non-traditional) will
be judged on the following criteria:
Conceptual Depth and Content - The poster’s
originality, conceptual basis, and the
relevance and value of its content.
Clarity - The poster’s success in
communicating a message effectively.
Design - The poster’s visual design and use of
images and diagrams to effectively reinforce
the themes and concepts explored in the
poster. The poster’s use of text does not
exceed what is easily readable in this setting.
Potential for Engagement - The poster’s
potential to foster active learning. We
encourage designs which foster greater and
varied interaction between viewer and
presenter.

4. Audience Analysis:
What do you want to convey?
1. Who are you targeting?
2. What do you want to
convey?
3. Who – What – When –
Where – Why?

5. Audience Analysis Questions
• What do you want to convey
to the viewer/audience?
• What group are you
studying?
• How did you conduct the
study?
• Why did you choose this
group?
• What did you find?

6. Etiquette
Groups & Roles
• Come to consensus - Plan
• Appoint a project manager or
group leader
• Determine work roles: who is
responsible for what? Content?
• Be polite and professional to
your team members adhere to
designated deadlines of your
team – Follow through!
• Be flexible and open
• Honor strengths and step up for
weakness gaps
• Work as a team for winning
presentation

7. 11 Seconds Grab Audiences Attention
• Audience is
distractible
and mobile
• Visually
• Clarity -
Chunking
Content

8. 3 Ways Satisfy Audience Needs
• Clear summary
• Short and Concise
• Goal:
• Inspire Audience to Learn More

9. Title take the content and be:
• Creative
• Interesting
• Draw Audience to read
Examples:
 Title: "Community-Based
Participatory Research and the
Detroit Urban Research Center:
Engaging Diverse Partners“
 Title: International service-learning,
community-based research, tourism
and gender, diversity
 Title: Getting to outcomes: The
dance between communities and
universities
 Title: Exploring the impact of adult
students on communities: A panel
to identify research questions and
agendas

10. Support Findings with Facts

11. IDSC Wide Format Printing

12. PSU Help and Resources
• PSU Library (student specific)
• OIT Helpdesk
• IDSC Integrated Digital Support Center
• Academic Integrity
• Writing Center
• Disability Resource Center

13. Conclusion
Office of Academic Innovation
• Marie Lewandowski