The document is a presentation on effective business communications. It discusses how written communication is increasingly being used for problem solving and collaboration in business. It notes that Americans are among the most overworked people in developed nations, which can lead to issues like stress, health problems, and reduced time with family. Poorly written business communications can waste time and resources. The presentation emphasizes the importance of clear objectives, understanding your audience, choosing the appropriate message and channel, and considering cultural differences when developing a communication strategy. It outlines the writing process, including researching, organizing, focusing the key ideas, drafting, and editing.
3. "Throughout the globe, the
written word, in both paper and
electronic forms, is seen less as
strictly a way of archiving the
business already completed and
more as a vital, creative means of
problem solving, collaborating,
and actually doing business."
(SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)
7. • The White-Collar Sweatshop by Jill Andresky
Fraser
• The Overworked American by Juliet Schor
• The Working Life by Joanne B. Ciulla
The Chazin GroupThe Chazin GroupA Field of Study Emerges
8. Overworked=More Stress=
Fatigue
High Blood Pressure
Heart Disease
Overeating
Substance Abuse
Lost Time With Loved Ones
Spousal/Child Abuse
Anger Management/Road Rage
Early Death
Suicide
12. • Explain or justify actions already taken.
• To convey information.
• To influence the reader to take action.
• Deliver good/bad news.
• Direct action.
http://grammar.about.com/od/ab/g/businesswritingterm.htm
It’s PURPOSE
15. • Net Future Institute Research study revealed
online communication issue isn’t ENOUGH email
but inability to GET THE POINT ACROSS.
• One in 3 U.S. workers in top companies write
poorly.
• Poorly written business communications wastes
time, drains resources, and causes errors. (HR
magazine June ‘06)
• 85% of survey respondents said poor
communications wastes time, 70% cited lost
productivity (HR magazine April ‘06)
Result of POOR Communication
17. • What’s the situation/problem/issue that is
prompting me to write this?
• Why are you writing this document?
• Who is going to read it?
• What do your readers need to know?
• What action do you want your readers to take?
Ask Yourself…
27. • Strategic communication is based on 5
variables:
– Communicator (Writer) Strategy
– Audience Strategy
– Message Strategy
– Channel Choice Strategy
– Culture Strategy
Communication Strategy
28. • GENERAL: The broad overall goal.
• ACTION: A series of action outcomes –
specific, measurable, time-sensitive steps
required, to accomplish general objective(s.)
• COMMUNICATION: The result you hope to
achieve from a specific communication effort (a
report, email, presentation, memo.)
Define Your Objectives
30. • Join/Consult Approach: Learn from the
audience. The “inquiry” style. Consult is
collaborative, and Join is even more
collaborative (like brain-storming.)
• Tell/Sell Approach: When you want your
audience to learn from you. In tell you inform
or explain. In SELL, you persuade/advocate for.
(SOURCE: Tannenbaum & Schmidt study of Leadership)
Communication STYLE
33. • Remember how I started this first session…?
• What is your audience’s perception of your
initial credibility? What do they think of you?
• Factors that determine credibility:
– Rank
– Goodwill
– Expertise
– Image
– Common ground
Subject Matter Expertise
44. • Fate
• Time: British Versus Jamaican
• Communication Style: group–oriented
cultures versus individual cultures (ex.
American vs. Native American)
• Credibility
• Audience Selection
• Greetings & Hospitality
Cultures Differ Based On…
50. Process Versus Product
• STEP 1: Establish the communication strategy.
• STEP 2: To write or not to write?
• STEP 3: IF you decide to write, divide your
activities into FIVE steps:
– Research
– Organize
– Focus the information
– Draft
– Edit
• STEP 4: Rethink, re-organize, make changes.
52. • SYNTHETIC Approach: The internet, the
library, emails, reading, and interviewing.
• ANALYTIC approach: Define your topic,
identify your sub-topics, and your approaches
using the journalist 5Ws & HOW approach.
• Ask rhetorical questions such as:
– What does this mean?
– How do I define this?
– What are the consequences…?
– How do I compare…?
Approaches to Researching
59. • Group similar ideas together
• Bucket similar ideas
• Label the buckets
• Re-check the buckets
• Put buckets in their proper order
Organize
IDEAS
60. • Create an organizational blueprint:
– Line out
– Idea chart
– Circular design
Organize
62. • Imagine the reader skimming your document:
what does the reader NEED to know the MOST.
• “NUTSHELL” your ideas: present the MAIN
idea in only a few sentences.
• “Teach” your ideas: How would you teach the
nutshell to someone else?
• Formulate a Thesis Statement: synthesize
your information to a new idea with an
original point of view.
Focus
65. • Simulate an elevator presentation “pitch.”
• Use the “BUSY BOSS” two (2) minute rule:
– “I don’t have the time to read through your entire
document. Tell me your main ideas in TWO
minutes.”
Focus
67. • Compose in ANY order: write the parts that you
are the most comfortable with first. Write your
introduction LAST.
• Avoid editing: drafting is an entirely CREATIVE
process.
• Print a hard copy: this will help you to edit
faster, by seeing the ENTIRE document.
• Schedule a TIME gap: leave time between
finishing the drafting stage of the document
and the beginning of the editing process.
– See it with a FRESH set of eyes.
Draft