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Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis

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Sign up for our next webinar: http://webinars.roypovarchik.com
In our 3rd Webinar, Elizabeth from SEMrush share tips on how to unlock your competitors PPC and SEO secrets using SEMrush and Similarweb.

Check the full recording here: http://webinars.roypovarchik.com/competitive-research/

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Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis

  1. 1. Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis July 22nd, 2015 Elizabeth Lavrienko, SEMrush GET A COMPETITIVE ADVANTAGE IN YOUR MARKET
  2. 2. @roypovar
  3. 3. info@roypovarchik.com Special Webinar Offer: Have Roy Optimize Your Post! The first three people to send over a blog post will have their post optimized —for free!— by me
  4. 4. Stay with us until the end for Growth Hack of the Month
  5. 5. Elizabeth Lavrienko Customer Success Manager @ SEMrush Special Guest
  6. 6. Competitive Research: Organic, Paid, Social Media 7 Elizabeth Lavrienko Customer Success Manager e.lavrienko@semrush.com @liza_semrush
  7. 7. 8 Vol. I: Organic Search Who are my real competitors? How can I find the best keywords for my content? Not Provided
  8. 8. 9 Vol. II: Paid Search Are my organic and paid competitors identical? How do I conduct a competitive analysis of advertising campaigns?
  9. 9. 10 Vol. III: Social Media Social Media Manager Fan
  10. 10. 11 Competitive research Be different Lead the way Follow the trends Learn from the best
  11. 11. 12 Organic Search
  12. 12. 13 Who are my real competitors? Sorry, boys!
  13. 13. 14 SimilarWeb
  14. 14. 15 SearchMetrics
  15. 15. 16 SEMrush
  16. 16. 17 Getting it all together We found out three main competitors
  17. 17. 18 Keyword Research
  18. 18. 19
  19. 19. 20 Not Provided
  20. 20. 21 Domain vs. Domain
  21. 21. 22 Choosing the right keywords
  22. 22. 23 Keyword Difficulty Tool
  23. 23. 24 PPC
  24. 24. 25 Competitors in Paid Search
  25. 25. 26 Domain vs. Domain
  26. 26. 27 Separate the wheat from the chaff
  27. 27. 28 Ads History
  28. 28. 29 Unique Ads
  29. 29. 30 PLA: interested?
  30. 30. 31 Social Media
  31. 31. 32 Which is the main channel of traffic?
  32. 32. 33 RivalIQ: Social channel matrix
  33. 33. 34 Social Activity
  34. 34. 35 Company Profile
  35. 35. 36 Top Content
  36. 36. 37 Now we know, how to: • Spy on our competitors • Find the best keywords for content and PPC • Understand our competitor’s social media strategy
  37. 37. LEADTHEWAY-842VHX9N 38 promo.semrush.com
  38. 38. Thank you!
 Questions? 39 Elizabeth Lavrienko Customer Success Manager e.lavrienko@semrush.com @liza_semrush
  39. 39. Email extraction with Rapportive & SellHack Growth Hack of the Month simple plugins that help you find emails
  40. 40. Step 1 Find an email address with SellHack
  41. 41. Download SellHack for Chrome and use it to find email addresses via sellhack.com
  42. 42. Step 2 Use Rapportive to very the email address
  43. 43. Download Rapportive for Chrome and use it to verify email addresses • Install the plugin via rapportive.com • Log into your Gmail account. • Open a new email and type in the email address; on the side, you’ll see the person’s information, assuming the email is correct. If you see their profile, their email is verified.
  44. 44. Sign up for our next webinar Ben Lang Co-founder of Mapme We’ll be talking about ‘How To Create Products That People Love To Share’ August 26 | 1PM EST / 10AM PST webinars.roypovarchik.com/Ben-Lang

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