Kindly find enclosed the slides from Carine Duvignaud, General Manager at MEPRA, Alex Koumi, CEO at Kingston Stanley and Stephen King, Director of Strategic Alliances & Partnerships with MEPRA.

1. @MEPRA_org
#MEPRAConnect
Welcome to the 2016
#MEPRAConnect Series!

2. Carine Duvignaud, General Manager
Introduction MEPRA & the AGM 2016
Alex Koumi, CEO, Kingston Stanley
PR Salary Survey 2016
Stephen King, Director Strategic Alliances & Partnerships
Engaging with MEPRA in 2016
Welcome & Agenda

3. @MEPRA_org
#MEPRAConnect
Carine Duvignaud
MEPRA

4. A history of MEPRA
MEPRA Chairpersons
• 2004 Jack Pearce, CEO, Matrix Consulting
• 2005-06 Sadri Barrage, CEO, Headline PR
• 2007-08 Jack Pearce, CEO, Matrix Consulting
• 2009 Dave Robinson pbuh, Hill+Knowlton
• 2010 Guy Taylor, Grayling
• 2011 Tim Harrison, HSBC
• 2012-13 Sconaid McGeachin, Hill+Knowlton
• 2014 Nicola Gregson, Ketchum RAAD
• 2015 Brian Lott, Mubadala
MEPRA Awards
2008
2009
2010
2011
2012
2013
2014
2015
2016
Leadership Majlis
2015
2016

5. MEPRA Today
198 “Voting
Rights”

8. 1. “The election will take place at the Annual General Meeting to be held each year or at an
Extraordinary General Meeting if required and agreed by a majority of the Board.”
2. “To ensure that there is a good representation of the members on the Board, all positions will be
put up for election every two years. Elections to the Board will take place every year, with Sub-
Committee Chairs, Secretary and Treasurer elected in one year and The Chair and Vice Chair
elected the next.”
3. “The quorum for a general meeting shall be the members present holding or representing
15% of the vote rights. (30 votes)”
Motions From AGM

9. @MEPRA_org
#MEPRAConnect
Alex Koumi
Kingston Stanley

10. What affects
value
Reasons for
leaving
Why not to
change jobs
Salary Survey

11. 11
What affects value – Become a
Superhero
• Length of employment in your current &
previous company
• Length of residence in the G.C.C. Candidates
with no regional experience may often
expect 10% to 15% less
• Spoken and written languages – To what
level? E.g. Do you write Arabic press
releases?
• Have you worked on any award winning /
award nominated campaigns?
• Are your qualifications relevant to
experience – To what level?
• Have you progressed organically?
• Do you have outstanding tangible key
achievements?
• What industry are you in? – Some industries
pay higher, or lower, than others (on the
client side)
• How good are the references?

12. 12
Reasons For leaving
5.
Not enough
recognition for hard
work and
achievements
6.
A higher
salary
3.
A move to the
client side
4.
To be responsible for
fewer clients
1.
A lack of career
progression
2.
A healthier, more
balanced work
environment
7.
A bigger team, with
more support available
8.
A higher level of client
list, or a better
working relationship
with them

13. 13
Why not to change jobs
• The best candidates are those who have
stayed committed in their current role for 5
years or more
• Candidates that jump jobs every 1-2 years
will rarely hit the heights of maximising their
career.
• The first 6 months – 12 months should just be
the beginning and getting to grips with the
role, environment, team and clients etc.
• Changing jobs means you are moving into the
unknown…it’s a risk. You never know what it
is like to work somewhere until you are
there.
• Commitment cannot be replicated without
time and hardwork
• Those individuals that weather the storm will
usually find light at the end of the tunnel and
earn the respect of their peers and clients
• Growing organically within one business is
perceived better than moving to secure a
promotion.

14. 14
Salary Survey – PR Agencies
Job Title
Experience
Salary AED
Account Executive 0 to 2 years 11,000 to 13,000
Senior Account Executive 2 to 4 years 13,000 to 17,000
Account Manager 4 to 6 years 16,000 to 22,000
Senior Account Manager 6 to 8 years 20,000 to 26,000
Account Director 8 to 10 years 24,000 to 34,000
Senior Account Director 10 to 15 years 32,000 to 40,000
Regional Account Director 12 to 15 years 34,000 to 42,000
Group Account Director 15 years + 36,000 to 44,000
Deputy General Manager 18 years + 45,000 to 55,000
General Manager 20 years + 50,000 to 80,000
CEO 25 years + 60,000 +

15. 15
Salary Survey – Client Side
Job Title
Experience
Salary AED
PR Executive 0 to 4 years 12,000 to 18,000
Senior PR Executive 4 to 6 years 15,000 to 20,000
PR Manager 5 to 10 years 18,000 to 40,000
Senior PR Manager 8 to 12 years 22,000 to 45,000
Deputy PR Director 12 to 15 years 40,000 to 50,000
PR Director 15 years + 45,000 to 70,000
Vice President 20 years + 45,000 to 70,000
Senior Vice President 25 years + 50,000 to 80,000
Head of Department 25 years + 80,000 +

16. 16
Other factors to consider
Culture
/ Creativity
• Bonus / Pay
• Reviews
• Career
Development
Management
Style
Work /
Life
Balance3
5
4
1
2
.

17. 17
Highest Paying Locations
1
2
Qatar
Abu Dhabi
Dubai
3
Saudi Arabia
4
5
Other Locations

18. 18
Highest Paying Industries
1
2
Government / Semi Government
Professional / Financial services
Luxury
3
Healthcare
4
5
FMCG

19. Salary Survey 2016 – Thank you

20. @MEPRA_org
#MEPRAConnect
Stephen King
MEPRA

22. Engaging with MEPRA - Part 1
• Why join?
–Individuals
–Agencies
–Corporates
–Government
We are a not-for-profit trade
association… your
membership is our strength.
It’s not what we do for you. It’s
what you do for your
community.
Passing it forward provides
the benefit.

23. Huh?
So we pay you money for the right to
give you our time?

24. Mutually Beneficial Relationship
You may require experience, training,
contacts, clients, knowledge
qualifications, ideas or just fun…
So do others!
Working together, we all get something out
of it.
We are a NOT FOR PROFIT.

25. When we say not for profit…
Revenues in 2015 were AED 1.5m
Profits in 2015 were AED 100k
Two Landmark PR Events (Awards/Majlis)
8-days of PR Training (MEPRA Academy)
14 MEPRA Connects
4 Media Chats
11 Webinars
1 FTE

27. Our Activities
MEPRA Academy
MEPRA Awards
MEPRA Connect
MEPRA Leadership Majlis
MEPRA Media Chats
MEPRA Spin (sports teams)
Social Value Knowledge Value

28. MEPRA Connects
DXB AUH RAK
Feb 10
Introductions
Mar 2
Social Media
Mar 16
Reputation, Image
Management (Incorporating B2B
and CSR)
Mar 9
Government Communications
Apr 13
Media Relations & Financial
PR
Apr 20
Live Events, Stunts &
Launches
Apr 27
Integrated Communications
Sep 21
Consumer PR
Sep 28
Healthcare & Services
Oct 12
Employee Engagement
Oct 19
Live Events, Stunts &
Launches

29. Social Resources
Facebook.com /mepra
• Videos
• Events Tab
• Knowledge Sharing
• Newsletter sign-up
Instagram @mepra_org
• Videos
• Member Directory &
Profiles
• Live event updates

30. 1. Watch a Facebook Video
www.facebook.com/mepra

31. 2. Subscribe to MEPRA Events
www.facebook.com/mepra

32. 3. Subscribe to MEPRA’s Newsletter
www.facebook.com/mepra

33. 4. Download MEPRA Podcasts
www.mepra.org

34. 5. Send us your Portrait and Bio
www.instagram.com/mepra_org

35. 6. Come Play Sports!
www.instagram.com/mepra_org

36. 7. Just Ask Us Anything…
MEPRA is 9 years old in 2016
We’ve been there, seen it,
done it…. everything!

37. • How to join?
–Individuals
–Agencies
–Corporates
–Government
Engaging with MEPRA - Part 2

38. Individual Memberships
• Ordinary Member - AED 1,000pa
• Corporate/Agency Member Discount - 20%
• One attendance at MEPRA Connect per annum upon signing
and renewal
• Academic Member - AED 750pa
• Corporate Member Discount - 20%
• One attendance at MEPRA Connect per annum upon signing
and renewal
• Student Member - AED 250pa
• Corporate Member Discount - 20%
• AUD, Middlesex University, Zayed University
• Student Chapter Membership

39. Agency Memberships
• Small (1-10 Employees) - AED 3,750pa
• One Agency Membership & Voting Rights
• Medium (11-40) - AED 7,500pa
• Two Agency Memberships & Voting Rights
• Large (41+) - AED 15,000pa
• Five Agency Memberships & Voting Rights
• Right of admission to MEPRA events 1, 2 and 5 admissions (paid or free)
• Branding rights
• Speaking rights
• Discounted training and event admissions
• Discounted Awards submissions
• Access to e-learning resources (MEPRA.org)

40. Corporate & Govt Memberships
• Gold - AED 7,500pa
• Two Agency Memberships & Voting Rights
• Two admissions per month to MEPRA Connect events included
• Platinum- AED 15,000pa
• Five Agency Memberships & Voting Rights
• Five admissions per month to MEPRA Connect events included
• Branding rights
• Speaking rights
• Discounted training and event admissions
• Discounted Awards submissions
• Access to e-learning resources (MEPRA.org)

41. Special Offer
1. Convert your individual Memberships to
Agency or Corporate Memberships and
avail AED 500 discount per Membership
converted
2. Renew your Individual membership &
receive one admittance to a MEPRA
Connect
3. Become a Member and receive on
admittance to a MEPRA Connect

42. MEPRA as an Influencer…
Reach over 25,000 PR & Marketing Professionals
• News release on MEPRA.org
• Instagram “selfie” with General Manager
• Banner ad within newsletter
• Member of the Week
• Facebook post & Boost
• Social video interview

43. Sponsorship Opportunities…
MEPRA Awards - USD 2,500 +
MEPRA Leadership Majlis - USD 5,000+
MEPRA Sports Teams - USD 2,000+
+++ create your own!

44. @MEPRA_org
#MEPRAConnect
Q&A