Meenasandhu@gmail.com is a growth marketing and transformation strategist, speaker, and part-time professor who has worked with organizations like SAAS NORTH, UBC, Credit Unions of BC, SBW, BCAMA, Goodbits, and ING DIRECT. The document discusses how in today's technology and data-driven marketing landscape, marketers have the ability to be more precise, targeted, and mindful of spend and strategic output than ever before. It emphasizes that technology and data empower marketers to be nimble and agile, providing all the tools needed to take on any challenge and weather any storm.

1. MEENASANDHU@GMAIL.COM

2. Growth Marketing and Transformation
Strategist, Speaker, and part-time Professor
SAAS NORTH I UBC I Credit Unions of BC I SBW I BCAMA I Goodbits I ING DIRECT
VISION Conference I FutureCamp I Social Media Week I Nerd Nite I Unmarketing Conf

6. A growth hacking guide to marketing harder, better, faster, and stronger in every economy. Enjoy the good
times and embrace the tough times. It’s when we’re truly challenged, that we’re driven to be creative,
thoughtful, and purposeful in our efforts. In today’s technology and data-driven marketing landscape, we
have the ability to be more precise, more targeted, and more mindful of spend and strategic output than
ever before. Technology and data empower us to be nimble and agile. We have at our disposal all the tools
needed to take on any challenge and weather any storm.

8. LET'S REWIND

9. What marjor event happened in
2008? Affecting North America,
the UK, and most of Europe.

13. What's our value prop?
What's our differentiator?
What's been working? What's driving revenue?

14. Efficiency, streamlined goals

16. Ambassadors, supporters, fans

22. Most marketers are still making
assumptions prior to analyzing
data when building A/B testing

23. Every piece of content should
be designed to lead to
conversion

24. Inbound links/Backlinks
Domain Authority

25. Build relationships with those
linking to your content

26. Are you actually publishing
social based on personas?

27. Conversion rate optimization
(CRO)

28. Bring your social advertising in-
house