This document provides advice for startups on developing an effective website. It outlines common mistakes startups make, such as not investing in the website, focusing only on mobile, and not prioritizing SEO. It then provides recommendations for an effective website, including keeping the design simple, ensuring easy navigation and clear calls to action. Specific recommendations include adding relevant content, links, social media integration, comments, and getting professional help for SEO.

1. Do or die - web style
By Itzik Goldenberg

2. Figures and some facts

9. Misconception of startups -
Common Mistakes
• Build a web site with friends – no need to put money in to it
• Who needs SEO – we are focusing on smartphone only
• No need for content - buy articles at TechCrunch
• Our mailing list is too small, will take care of that later
• Pay no Attention to the web site - it works fine
• Investors - don’t use desktop to find start ups to invests

10. Web site-keep it simple!
• Minimalistic approach when it comes to creating the home page.
• Navigate through the project/service easily as well as
instantly get all the necessary information.
• Copy must have a clear massage, call for action.
• Don't change the original design , Responsive design.
• Content is the king, let the users find it.

12. Do’s
• Links - inbound and outbound can affect your website’s search result, use Search box &
bread crumbs!
• Google friendly - SEO by the king’s order.
• Update site content – on site first.
• Social media - post content & link to and from web site.
• Allow Comments/Reviews - Google love it.
• Web site - build in open source & responsive.
• Content - the longer the better, between 300 to 2000 words, no BS
• Get Professional help & monitor the work. SEO is an on going effort and constantly changing.

13. Don'ts
• Keywords – use Google tools, don’t use competitors’ names.
• Header tags - always use H1 H2 max.
• Buying links / index on your site – beware, the Penalty is coming.
• PPC campaign - not to landing page, maximize Your traffic.
• Don’t plaster your link all over blog comments, etc. That’s called spamming, not SEO.
• Content – don’t duplicate/rewrite.
• DIY – big mistake . Choose an SEO vendor wisely.

14. Thank you for your attention