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Laurie A. McDonald
250-634-3010
laurieamcdonaldis@gmail.com
302 – 40 Boyd Street, Victoria BC, V8V 2C7
Personal Summary
A highly motivated self starter with many years of experience in sales,
marketing, management and administration. Strengths/traits include:
 Professional, Authentic, Enterprising, Engaging
 Strong Negotiation Skills  Superior Interpersonal and Mediation Skills
 Effective Oral and Written Communication  Ability to establish long term relationships
Highlights of Relevant Experience
 Experience working, living and socializing with people from a variety cultures; living abroad for 4
years
 Provided care and support to families at their times of need
 Proven aptitude in sales and customer service through building strong professional relationships
 Collaboration with team members to set up presentations and funeral services in a proactive
manner
 Trained Counsellor for Seniors, Nanaimo Family Life Association
Customer Service and Sales
 Developed winning marketing plans utilizing print advertising, brochures, special sales
promotions, daily cold calling, demonstrations, health fairs and magazine articles
 Made presentations to large groups and clubs; networking, seminars, relationship building
 Experienced in prospecting, follow-up and closing; plan and execute plans re each market
 Measured activities against results of effort; made adjustments when required
 Motivated customers to active purchasing by listening to and addressing their needs and
providing each with my undivided attention
 Successful Real Estate Sales career; sold 70 houses in 10 months
 Successful in selling pre-arranged funeral/cemetery contracts (4 years)
 Successful in maintaining my own businesses over 16 years
Leadership and Communication
 Use active listening skills; clear, concise written communication
 Experience in working effectively with a variety of ethnic groups
 Solve problems using listening, feedback, creativity and negotiation as tools
 Juggle multiple responsibilities via advanced time-management skills
 Utilize effective team-building strategies - trust, respect, commitment, mindfulness, open and
clear communication
 Determine market and utilize effective strategies to target same
 Skillful negotiation and preparation of documents
 Active member of various effective networking groups
Laurie A. McDonald, Resume, Page 2 250-634-3010
Computer Skills
 Microsoft Office 2007; Sprott-Shaw Keyboard Certificate 64 wpm
 Competent in use of computers and office equipment, CRM
Education and Achievements
• BCIT Business Management/Sales & Marketing (Vancouver)
• ESL Teaching Certificate (VIU, Nanaimo)
• Microsoft Office 2007, Bellamy Learning Centre (Duncan)
• International Franchise Development Program (Seattle, Wa.)
• Trained Peer Counsellor, Nanaimo Family Life Association
• VP Administration/Marketing, national franchise corporation (Vancouver)
• Committee Member, Central Island Multicultural Society
• Public Relations Director, Canadian Cancer Society (Nanaimo)
• Ambassador with the Victoria Chamber of Commerce
• Gold Member West Shore Women’s Business Network
• Have been awarded various trips and other items for achieving high sales levels
Employment History
2010 to 2014 Sales Consultant
First Memorial Funeral Services, Victoria, BC
Daily solicitation of prospects, created sales plan, prepared contracts; conducting group
presentations; trade shows, newspaper advertising, networking, creating referrals; completed
sales cycle from initial contact through to sale documentation and follow-up; provided support to
families at their time of need;
1994 to 2010 – Successfully Self Employed:
 Sales of newspaper/magazine articles and photography
 District Head 2008 Federal Election; Poll Clerk 2009 Provincial election
2005 - 2010 Freelance Writer/Photographer/Columnist
Self-employed, Caribbean, Mediterranean, US and Canada
 Developed my ideas, determined market, targeted the markets
 Sent out query letters (sometimes multiple submissions)
 Drew up and submitted proposals and storylines for articles to various magazines and
newspapers for publication
 Negotiated contracts for published stories with and without photos
 Provided my photos to support storyline
 Articles published in a newspaper travel column weekly for two years
 Articles and photos published in magazines in Canada, the US and Caribbean
References
Laurie A. McDonald, Resume, Page 2 250-634-3010
Upon demand

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2015 sales

  • 1. Laurie A. McDonald 250-634-3010 laurieamcdonaldis@gmail.com 302 – 40 Boyd Street, Victoria BC, V8V 2C7 Personal Summary A highly motivated self starter with many years of experience in sales, marketing, management and administration. Strengths/traits include:  Professional, Authentic, Enterprising, Engaging  Strong Negotiation Skills  Superior Interpersonal and Mediation Skills  Effective Oral and Written Communication  Ability to establish long term relationships Highlights of Relevant Experience  Experience working, living and socializing with people from a variety cultures; living abroad for 4 years  Provided care and support to families at their times of need  Proven aptitude in sales and customer service through building strong professional relationships  Collaboration with team members to set up presentations and funeral services in a proactive manner  Trained Counsellor for Seniors, Nanaimo Family Life Association Customer Service and Sales  Developed winning marketing plans utilizing print advertising, brochures, special sales promotions, daily cold calling, demonstrations, health fairs and magazine articles  Made presentations to large groups and clubs; networking, seminars, relationship building  Experienced in prospecting, follow-up and closing; plan and execute plans re each market  Measured activities against results of effort; made adjustments when required  Motivated customers to active purchasing by listening to and addressing their needs and providing each with my undivided attention  Successful Real Estate Sales career; sold 70 houses in 10 months  Successful in selling pre-arranged funeral/cemetery contracts (4 years)  Successful in maintaining my own businesses over 16 years Leadership and Communication  Use active listening skills; clear, concise written communication  Experience in working effectively with a variety of ethnic groups  Solve problems using listening, feedback, creativity and negotiation as tools  Juggle multiple responsibilities via advanced time-management skills  Utilize effective team-building strategies - trust, respect, commitment, mindfulness, open and clear communication  Determine market and utilize effective strategies to target same  Skillful negotiation and preparation of documents  Active member of various effective networking groups
  • 2. Laurie A. McDonald, Resume, Page 2 250-634-3010 Computer Skills  Microsoft Office 2007; Sprott-Shaw Keyboard Certificate 64 wpm  Competent in use of computers and office equipment, CRM Education and Achievements • BCIT Business Management/Sales & Marketing (Vancouver) • ESL Teaching Certificate (VIU, Nanaimo) • Microsoft Office 2007, Bellamy Learning Centre (Duncan) • International Franchise Development Program (Seattle, Wa.) • Trained Peer Counsellor, Nanaimo Family Life Association • VP Administration/Marketing, national franchise corporation (Vancouver) • Committee Member, Central Island Multicultural Society • Public Relations Director, Canadian Cancer Society (Nanaimo) • Ambassador with the Victoria Chamber of Commerce • Gold Member West Shore Women’s Business Network • Have been awarded various trips and other items for achieving high sales levels Employment History 2010 to 2014 Sales Consultant First Memorial Funeral Services, Victoria, BC Daily solicitation of prospects, created sales plan, prepared contracts; conducting group presentations; trade shows, newspaper advertising, networking, creating referrals; completed sales cycle from initial contact through to sale documentation and follow-up; provided support to families at their time of need; 1994 to 2010 – Successfully Self Employed:  Sales of newspaper/magazine articles and photography  District Head 2008 Federal Election; Poll Clerk 2009 Provincial election 2005 - 2010 Freelance Writer/Photographer/Columnist Self-employed, Caribbean, Mediterranean, US and Canada  Developed my ideas, determined market, targeted the markets  Sent out query letters (sometimes multiple submissions)  Drew up and submitted proposals and storylines for articles to various magazines and newspapers for publication  Negotiated contracts for published stories with and without photos  Provided my photos to support storyline  Articles published in a newspaper travel column weekly for two years  Articles and photos published in magazines in Canada, the US and Caribbean References
  • 3. Laurie A. McDonald, Resume, Page 2 250-634-3010 Upon demand