1. M . B R E N T A T K I N S O N
OBJECTIVE
To lead by example, empowering others to produce excellence in newspaper advertising by
leveraging my experience in effective management, sales, public speaking, interpersonal
communication, writing, clerical and software applications.
EXPERIENCE
Account Executive
Continually increased advertising revenue and produced ongoing client relationships in
assigned territory.
January 2013 to PRESENT Arkansas Democrat-Gazette—Little Rock, AR
 Identified and targeted strategic prospects and scheduled appointments.
 Researched prospective industries for strategic market information relevant to advertising.
 Conducted thorough needs assessments for businesses which served as groundwork for
building effective campaigns.
 Collaborated with managers and colleagues to devise an advertising campaign that meets the
client's goals and budget.
 Built trust with prospective clients through listening, information gathering and communication.
 Created contract-winning proposals including ad specs and presented to prospects.
 Maintained regular communication with clients to ensure effectiveness of campaign.
 Presented creative work to clients for approval or modification.
 Monitored campaign effectiveness offering expertise on design and message specifics.
 Worked closely with administrative assistant to ensure quality and consistency of campaign.
 Ensured customer satisfaction by providing campaign reports to client, answering any
questions and satisfactorily resolving any conflicts.
 Maximized training opportunities by attending meetings and utilizing resources provided.
 Consistently exceeded monthly goals by forecasting revenue, conducting gap analyses and
strategic planning.
 Regularly reported to manager through meetings, weekly projection reports, commission
reports, gains and losses reports and CRM logging of daily activities.
 Effectively executed administrative tasks.
Sales Associate
Provided outstanding customer service producing increased revenue and loyal clientele.
April 2012 to January 2013 Dillard’s Department Store—Little Rock, AR
 Exceeded sales quotas by providing unsurpassed customer service to clients, connecting
personally, assessing needs and providing the best options.
 Thoroughly maintained product knowledge which earned trust and best served clients.
 Effectively built relationships that turn customers into regular clients.
 Consistently enhanced sales by merchandising stock to maintain order, neatness and
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2. appearance in a manner pleasing and shop-able for clients.
Sales Consultant
Consistently won individual sales by building relationships through like-ability, trust
through honesty and respect through industry knowledge.
2011-2012 Bale Honda—Little Rock, AR
 Welcomed and built rapport with prospective customers.
 Actively listened to customers to understand their requirements and expectations of a car.
 Suggested to client an appropriate car model for their specific needs.
 Satisfactorily explained advanced features and benefits in user friendly terminology.
 Conveyed the superiorities of that car model over others available in the same format.
 Assured clients about the correctness of the car price by emphasizing its features.
 Negotiated the price peacefully, but on a firm mental base.
 Assisted clients with information of the available finance options and relevant
documentation.
 Maintained daily sales records and provided daily/weekly reports to superiors.
Executive Pastor/Board President
Led a local multi-ethnic congregation including development of staff, membership,
public relations, outreach, financial and facility management and provided social,
emotional and spiritual care through teaching, training and counseling.
2006-2010 Southwest Community Church—Little Rock, AR
 Developed and implemented strategies for growth of multi-ethnic congregation by building
relationships with leaders and members of the community.
 Led community outreach projects such as toy give-aways, outdoor children’s festivals and
public relations projects.
 Supported individual and group development through teaching, training and counseling.
 Managed and empowered staff through personal coaching, evaluation and strategy
development.
 Served as president of the board administrating financial, facility and personnel matters.
Recruiter
Effectively recruited personnel for various census positions through promotion,
securing of facilities, administering and grading exams, protecting privacy and proper
reporting.
2009-2010 U.S Census Bureau—Little Rock, AR
 Met with government officials, business leaders, employment agencies, media outlets,
community centers, faith-based groups, and other appropriate sources in the community to
promote census employment opportunities.
 Acquired the support of local organizations to donate space for census testing and training
sessions, ensuring locations met specific requirements.
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3.  Conducted recruitment activities to recruit local residents, including coordinating and
attending job fairs.
 Executed the Local Census Office recruiting plan, made recommendations on recruiting
strategies, and provided statistical data on the testing of applicants.
 Prepared and gave impromptu presentations to diverse audiences.
 Arranged and conducted census employment testing sessions for various positions, scored
tests, and reviewed application materials for completeness and accuracy.
Enumerator
 Planned work by reviewing assignment area to determine organization of neighborhoods and
locate households for conducting interviews.
 Conducted interviews with residents in assigned areas by following stringent guidelines and
confidentiality laws. Explained the purpose of the census interview, answered residents'
questions, elicited information following a script, and recorded census data on forms.
 Assessed quality control levels on selected addresses, determined which samples passed or
failed, and maintained records for quality control verification.
 Complied with accuracy standards while maintaining high production rates.
 Maintained records of hours worked, units produced, miles driven, quality control results, and
expenses incurred in the performance of duties.
 Met daily with supervisor to review and submit work, and receive additional instructions.
Dean of Students
Developed personal growth and training of students by administrating Department of
Student Affairs at non-profit college
2004-2006 School of Urban Missions—Oakland, CA
 Organized and coordinated city-wide events with college students, staff and local organizations
 Administrated student-led practicums for course credit such as, youth mentoring, tutoring,
homeless outreach and others.
 Raised funds for all departmental projects and outreaches.
 Recruited and hosted short-term volunteer teams to assist with events.
 Recruited new students through traveling, speaking, presenting and building relationships.
 Helped create a network of community organizations for events and partnerships.
 Counseled and mentored students in their personal growth, disciplinary problems, education,
relationships and other areas.
 Taught weekly in courses and school assemblies.
Director
Founded and administrated non-profit community development training program
which offered courses and practical hands-on training for churches and other
organizations.
1997–2004 Urban Impact of Los Angeles—Los Angeles, CA
 Grew student enrollment from zero to over 50 students in two years.
 Established five different training locations throughout Los Angeles County, four in English
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4. and one in Spanish.
 Developed effectiveness in teaching, public speaking, giving presentations to churches and
organizations and interpersonal communication.
 Mentored students to maturity and excellence.
 Produced graduates who launched new community endeavors and assisted with existing ones
such as homeless feeding, youth counseling and others.
Instructor
Accomplished training of students in urban non-profit education facility leading
to employment and community leadership
1994–2004 Teen Challenge Institute—South Gate, CA
 Taught an excess of 400 students over eight year period.
 Evaluated students performance through academic work and testing.
 Furthered proficiency in teaching.
Retirement Benefits Representative
Provided superior customer service to members of 401(K) Retirement Savings Plan.
1991–1994 Tenet Healthcare Inc.—Santa Barbara, CA
 Provided professional phone customer service to new and existing plan members.
 Effectively processed retirement claims for corporate plan of over 16,000 members.
 Successfully processed over 100 enrollments each year.
 Regularly carried out 60 pay outs each month.
 Helped customers with after-tax withdrawals, hardship withdrawals and annuities.
EDUCATION
1989–1991 Central Bible College Springfield, MO
Degree earned: B.A.
1986, 1988 University of Arkansas- Little Rock Little Rock, AR
1982-1986 Sheridan High School Sheridan, AR
Graduated
OTHER INTERESTS
Writing, computers, travel, poetry, philosophy, sociology, politics, boating, football
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5. REFERENCES
John Brandenberger
General Manager
Dillard’s—Park Plaza
6000 W. Markham St
Little Rock, AR 72205
501-661-0053
Nicole Smith
Sales Manager
Dillard’s Park Plaza
6000 W. Markham St
Little Rock, AR 72205
501-661-0053
Robert Harrison
Bale Honda
10 Col Glenn Court
Little Rock, AR 72210
Connie Binz
14530 Highway 5
Benton, AR72019
501-425-1111
Tyron Tatum
5763 Interstate 30
Little Rock, AR 72209
501-551-3473
Darlene Robison
U.S. Missions
1445 Boonville Ave
Springfield, MO 65802
417-234-5245
Earl Coley
8606 Wiley Post Ave
Los Angeles, CA 90045
310-645-7428
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6. REFERENCES
John Brandenberger
General Manager
Dillard’s—Park Plaza
6000 W. Markham St
Little Rock, AR 72205
501-661-0053
Nicole Smith
Sales Manager
Dillard’s Park Plaza
6000 W. Markham St
Little Rock, AR 72205
501-661-0053
Robert Harrison
Bale Honda
10 Col Glenn Court
Little Rock, AR 72210
Connie Binz
14530 Highway 5
Benton, AR72019
501-425-1111
Tyron Tatum
5763 Interstate 30
Little Rock, AR 72209
501-551-3473
Darlene Robison
U.S. Missions
1445 Boonville Ave
Springfield, MO 65802
417-234-5245
Earl Coley
8606 Wiley Post Ave
Los Angeles, CA 90045
310-645-7428
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