Hello I am Michael N. Francis a passionate results oriented Virtual Marketing Director, Communications Consultant and LinkedIn ® Personal Branding Specialist with several years of hands-on experience within different aspects of Marketing, Corporate Communications, Public & Media Relations, Branding, Sponsorship, Social Media Marketing, sports & events Management/Marketing. ► As a Virtual Marketing Communications Director & Consultant I help Companies, Business Owners and Entrepreneurs increase their revenue & profit by creating, developing and managing communications & perceptions, through marketing communications systems, strategies & plans, both online & offline. ► I also assist Dentists, Doctors, Lawyers and Professionals, to get more patients / clients, by enhancing their Media Exposure, Brand Equity, and their Digital / Online Presence. ★ Some of the industries I worked with are Advertising & Public Relations Agencies, Entertainment, Nightlife, Sports, Events, Hotels, Hospitality, Food & Beverage Franchises, Restaurants, Travel, Tourism, Arts Centers, Nonprofit Organizations, Import/export Trading Houses, Real Estate, Fast Moving Consumer Goods (FMCG), Telecommunications, Biomedical and Hi Tech, across Canada (Calgary, Toronto, Vancouver), Europe, Dubai, Gulf Region & Egypt. ►► If I sound like a Marketing Communication professional you would like to work with then ⇨ Connect With Me on LinkedIn! Skype: MichaelNFrancis Twitter: @MichaelNFrancis Facebook.com/Francis.N.Michael plus.google.com/+MichaelNFrancis/posts www.MichaelNFrancis.com Specialties: Marketing Communications Planning; Communications Strategies; Public Relations Strategy; Media Relations; Stakeholder Relations, Brand Campaign Management; Re-Branding; Social Media Marketing; LinkedIn ® Personal Branding; Sports Marketing; Event Management (e.g. Press Conferences, Media events, Media Tours, Trade Shows, Product launches, Corporate events); Community Relations.

1. I Create PERCEPTIONS That Increase Your PROFITS!
Highlights of Qualifications
• Marketing Communications Professional, with 10+ years experience, offering outstanding
presentation, communication and cross-cultural team management skills. High-energy,
results-oriented leader with an entrepreneurial attitude. Coupled with a Post Graduate
Degree in Marketing Management.
• Successfully managed complex marketing and communications projects for International
brands within tight time frames, from strategy and planning stages through to post-
evaluation & continuously delivered on time and to budget (U$ 50,000 and as large as $1.5
Million).
• Secured feature articles and editorial coverage in Time Out, Hotelier Magazine, TTN, Gulf
News, 7 days, Emirates 24/7, Maktoob- Yahoo, The Times Newspaper, What's On, Hello,
OK, Ahlan, Business Traveler, Travel Arabia, The National Newspaper, Burnaby Now,
AMEInfo, Zawaya, Mad News, Etc.
Selected Achievements
• Created a targeted Facebook advert for U$33 that got 12,874 views in 11 days and
resulted in a revenue of U$8652.
• Established long-range objectives and developed innovative communications strategies,
cultivated positive relationships with the community and media through public relations
campaigns, media relations, press conferences and press releases, that resulted in more
than US$1,012,291 in free publicity & media/press coverage.
• Created and promoted a Halloween event for an International nightclub that achieved the
highest revenue U$ 176, 869 and at a cost of US$7889.
• Created a double opt-in e-newsletter for the Living Art's Center and increased the number of
opt-in subscribers/loyal customers from 1875 to more than 5143 in 59 days (100% SPAM
FREE).
• Used to organize social and corporate events for more than 28,450 expats where 300 to
600 expats attended on a monthly basis.
Core Skills
• Marketing Communications On-line and Off-line
• Public and Media Relations
• Social Media Marketing
• Event Management
• Business Consulting
• Client Relationship Management
• Community Relations Management
Professional Experience
Marketing & Communications Director | Consultant; 2004-Present
Hands-on Marketing and Communications Specialist, with a documented record of success in
increasing off-line & on-line presence and brand awareness for various types of businesses locally
and Internationally.
Clients Included:
• Senior Marketing & Communications Manager 2013
Pullman Hotels & Resorts (Accor Group)
• Marketing & Communications Consultant and Project Manager 2012
Arasca Coffee
• Marketing and Communications Consultant 2012
Rare Lounge Club
Toronto, Ontario
T: 647 885 2518
E: Michael.Francis1@gmail.com
https://www.LinkedIn.com
/in/MichaelNFrancis
Michael N.
Francis

2. • Brand Manager 2011
Cavalli Club, Cavalli Cafe, The 400 Nightclub, Lina's Cafe, Pragma Firma Management.
• Group Marketing Manager 2010
Burger King, Applebee's, Quiznos Sub's, Cafe Vergnano 1882, Quality Street Desserts Inc
USA, Quely S.A., Surgiva Mineral Water, Date Delight, Mr. Chick, AJG Real-estate.
• Senior Marketing & Communications Manager 2007-2009
Dusit International, Dusit Thani Hotel, PAX, The Californian, Benjaron, MyBar:
• Sports Marketing Manager | Client Relationship Director (Client Servicing 2004-2006
FP7 (McCann Erickson), Promo Seven Sports, Olympic Council of Asia (OCA), Doha Aisan
Games, Emirates Airlines Dubai Rugby 7s, International Rugby Board (IRB), McDonald’s
Middle East, Resonance InterOne, BMW, Mini, Rolls Royce, Premier Pan Gulf (WPP),
Dubai Caliber Shooting Championships, UAE Desert Challenge, Aston Martin FIA GT
Racing Team, Ocean World Documentary Series, Salam Stores, Estee Lauder, Neuro
Spinal Hospital, Café Supreme, Dubai Marine, Hamdan Centers, Al Ain Mall, Ritz
Properties, New York Subs & Deli, Arabian Oud, Canon Middle East.
Education & Professional Training
Post Graduate Degree in Marketing Management.
George Brown, Toronto. 2002
Bachelors of Science (B. Sc.) and Business Minor. 1991
Budapest University of Technology and Economics, Hungary
On-line Courses:
Total Leadership 2014
University of Pennsylvania
Developing Innovative Ideas for New Companies 2014
University of Maryland, College Park
Content Strategy 2014
Northwestern University
On-line content and writing 2014
Mt. San Jacinto College
Public Speaking 2014
University of Washington
Course in Small Business and Entrepreneurship Management. 1996
YES Canada BC, Vancouver.
Diploma in Import/ Export & Direct Marketing. 1995
IMPEX Consultants Ltd., England
Technology Skills
• Proficient with PC and Microsoft Office (Word, Excel, Outlook, Power-Point, Access)
• Deep knowledge of social media (LinkedIn, Facebook, Twitter, YouTube, Foursquare,
Pinterest, Instagram)
• Familiar with Wordpress, Tumblr, HubSpot. Google & Web Analytics, Hootsuite, Tweetdeck
Additional Information
Community Involvement/ Professional Associations:
• Entrepreneurial Mentor, Futurpreneur Canada 2014-date
• InterNations Dubai Ambassador; 2012-2014
• Public Relations Executive Committee Member; Canadian Business Council in Dubai and
Northern Emirates 2007-2008
• Member of Canadian Association of Professional Speakers & Trainers (CAPS)
• Member of Toastmasters International.
Languages:
• Fluent: English, Hungarian & Maltese
Reference and Portfolio Available Up-On Request
Toronto, Ontario
T: 647 885 2518
E: Michael.Francis1@gmail.com
https://www.LinkedIn.com
/in/MichaelNFrancis
Michael N.
Francis
Recommendations:
“Both Tina and I were
fortunate enough to meet
Michael Francis, who provided
us with one of the best site
visits we’ve ever received. We
thought you’d like to know
that he made us feel extremely
welcome, provided us with all
the necessary information, and
is clearly a first rate
ambassador for your brand.”
Amanda Brown
Editor
“Dear Michael
This is to say a great big thank
you for lunch and the site visit
on our trip to Dubai. It was a
real pleasure meeting with
you.
The trip was a great success,
everyone enjoyed it thoroughly
and now see Dubai in a totally
different light especially since
we're all back at our desks
looking out at the grey sky's
and the rain!
Thank you once again for
everything”
Arshia Varlet
Marketing Manager –
Commerce Government of
Dubai
“Hello Michael,
Just a small note to say thank
for the great evening on
Sunday.
Thank you for providing a
birthday small for darihat’s
celebration.
Regards”
Peter S Mayne
Chief Executive Officer