A presentation by Ted O'Brien, Vice President of Sales for Kuder, Inc. at the 2015 California Educating for Careers Conference.

1. PRESENTED BY:
Tools and Resources for
Career Readiness and Career
Satisfaction in California
Ted O’Brien
Vice President of Sales
Educating for Careers Conference
March 3, 2015

2. Over the last 75+ years, millions worldwide
have relied on us for reliable solutions.
About Us
165 million
people have used Kuder;
three million
new users annually.
More than 28,000 sites globally.
Created 120
custom systems

3. • Our Vision:
– To help people discover and achieve what they
want to be.
• Our Mission:
– To be the global authority in career guidance and
education by providing evidence-based and
proven tools to navigate life’s journey. Our
resources help to raise aspirations that last a
lifetime.
Our Vision & Mission

4. About You

5. What does career
guidance mean to you?

6. We could define
career guidance as …
The delivery of a planned sequence of
services designed to assist individuals
throughout the lifespan to make informed
choices related to education and work.
- JoAnn Harris-Bowlsbey, Ed.D.

7. • One-on-one
– Limited time.
– Limited resources.
– Personal attention to student.
• Online
– Each student can get individual experience!
– Is the student getting what they need out of it?
• Combination
– Ideal situation.
– Student gains information.
– Counselor/teacher knows this information is being
processed correctly.
How do we deliver career guidance?

8. Online guidance benefits
Academic Performance
11% increase in school performance.
Transition Rates
90% of Kuder users transition into
postsecondary education.
Retention Rates
18% increase in retention.
Completion Rates
60% of Kuder users
never changed their
major.

9. BUT …
The benefits of using a
comprehensive online career
exploration and planning
system can be increased
when used in alignment
with the career decision-
making process.

10. Tools &
Resources
Aligned to Life
Stages
Repeatable
Process
Applicable to
All Ages
Research-Based
Decision Making
Based on
Self-Evaluation
Why does it work?

11. BEST PRACTICE:
The Career
Decision-Making Process

13. 1. Become aware
that choices
about education
and work need
to be made.
The Decision-Making Process

14. 2. Learn about what
you like to do and
what you can
develop the skills
to do.
The Decision-Making Process

15. Kuder Assessments
Adhere to the latest (2014) technical standards for
reliability, validity, and fairness by the Joint Committee.
Meet the Guidelines for Translating and
Adapting Tests established by the
International Test Commission.

18. 3. Learn about the
kinds of jobs
available and
choose five that
you might like.
The Decision-Making Process

21. 4. Learn as much as
you can about
these jobs by
reading or talking
to people who
do them.
The Decision-Making Process

23. 5. Based on what
you learned,
narrow the list
down to two or
three jobs.
The Decision-Making Process

24. The Decision-Making Process
6. Find out where
you can get the
education or
training you
need, and enroll.

27. 7. Find a job in the
kind of work that
you want to do.
The Decision-Making Process

29. BEST PRACTICE:
Lifelong Career Guidance

30. When does career
guidance begin?

31. • Kindergarten – Fifth Grade
– Not traditional career guidance!
• Career awareness
– What does this look like?
 Play: Games
 Watch: Videos
 Do: Activities
 Explore: Field trips.
Lifelong Career Guidance

32. • Middle School
– Assessments begin.
– Explore occupations.
– Plan education path (high
school … and beyond).
Lifelong Career Guidance

33. • High School
– Re-assess.
– Explore occupations.
– Plan education path (high school
completion + postsecondary
options.
– Plan for work (resumes,
interviewing skills).
– Find a job, if postsecondary
education or training is not an
option.
Lifelong Career Guidance

34. • Postsecondary
– Assessments (if not previously
completed).
– Find a major (if not previously
established).
– Continue to plan for education.
– Plan for work (resumes,
interviewing skills).
– Find a job!
Lifelong Career Guidance

35. • Adult
– Reaffirm career choice – or
choose a new one.
– Find hobbies, additional
interests.
• Retirement
– Explore new interests.
– Volunteer.
Lifelong Career Guidance

36. Suite of Solutions

51. Does the degree of match
(congruence) between
interests and major affect
students’ academic
outcomes?
Impact on Students’ GPAs
Kuder’s research faculty investigated!

52. Impact on Students’ GPAs
Students whose
majors matched any
one of their top
three ranked Kuder
interest clusters had
higher GPAs in their
first three semesters.

53. Professional Development
“The Career Advisor Training program provides a
firm foundation and easy-to-understand model for
our advisors and a means of consistent and
effective career advising to our students.”
James May
Former Associate Director
Career Development Center
Tennessee State University
Nashville, TN

54. • An essential component to effective
career development is the delivery of
continuous professional development for
teachers, guidance counselors, career
coaches, etc.
– Kuder® Career Advisor Training®
– Kuder® Career Development Facilitator
Training™
Professional Development

55. • Career Advisor Training® (CAT) allows you to
improve your skills and maximize your
impact.
– Skills and knowledge needed to deliver career
exploration, career decision making, job seeking,
and job placement services.
– Meets NCDA core competencies.
– Various course options and formats:
 Essentials™ – 10 hours
 Advanced™ – 30 hours (offers international
certification)
Career Advisor Training®

57. • Kuder® Career Development Facilitator
Training (CDF) strengthens your dedication
to helping others achieve their aspirations.
– Intended for those working in a high-level career
development position.
– 120-hour e-learning course centered on the 12
career development competencies.
– Hybrid format delivered online and face-to-face.
– Conducted by a qualified NCDA-approved
instructor.
– Participants eligible for certification as a
Global CDF.
Kuder® CDF Training

58. Questions?

59. Questions?Thank you
Ted O’Brien
Vice President of Sales
obrient@kuder.com
800.314.8972 (office) • 515.240.0505 (mobile)
www.kuder.com