This document discusses the importance and economics of trust. It argues that trust is essential for organizations and that a lack of trust acts as a "tax" that slows performance. It identifies behaviors that build trust, such as talking straight, demonstrating respect, and keeping commitments. These trust-building behaviors are important for developing relationships, organizations, and market trust. The conclusion emphasizes that trust, once broken, can be restored and that trust is a quantifiable quality that allows for faster results when high.