In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand. Inside the Glass Box Brands report you can explore what's driving this trend, what it means for your business, and, crucially, how you can turn the emergence of this trend into an epic opportunity in 2018! Download the full report here: https://hubs.ly/H08P7vY0

2. HI THERE!
david@trendwatching.com
@DMattin
#glassboxbrands

3. WE’VE BEEN IN THE LAB…

4. DOWNLOAD THE FULL REPORT…

5. UBER SCANDALS

6. UNITED DRAG PASSENGER OFF PLANE!

7. HSBC BOSS WALKS GAY
EMPLOYEE DOWN AISLE!

10. BLACK BOX…

11. GLASS BOX…

12. A major shift in what it means to be
a brand…

13. CONSUMERS CAN SEE YOUR CULTURE…

15. What’s driving this shift?

16. CONNECTIVITY

18. THE SEARCH FOR POSITIVE IMPACT

20. AUTOMATION AND INEQUALITY

21. A WORKING MODEL…

22. What should brands do?

23. MAKE POSITIVE CHANGES TO
INTERNAL CULTURE…

24. TELL THE WORLD ABOUT THEM!

25. MOVE IN THE RIGHT DIRECTION…

26. INTERNAL CULTURE…
MOST VALUABLE MARKETING ASSET?

28. IKEA Furniture retailer doubles
statutory parental leave

29. YAHOO Company draws on strengths
of employees with special needs

30. TRUWORTH
WELLNESS
Wellness program rewards
employees for healthy behavior

31. YOU…

33. CARREFOUR Employees' copper smart shirts
fight bacteria

34. QUARTET
COMMUNICATIONS CO.
Agency pays higher bonuses to staff
who work less overtime

35. THRIVE GLOBAL Tool deals with problem of vacation
email backlog

36. YOU…

38. TIME HOTELS New hotel empowers female guests
and employees

39. FACEBOOK Facebook builds village
in response to housing crisis

40. KOCHI
METRO RAIL
Indian rail company employs
transgender women

41. YOU…

42. DOWNLOAD THE FULL REPORT…

44. PREMIUM CLIENTS…

45. PREMIUM CLIENTS…

48. BUILD A MOVEMENT…

49. EVERY DEPT IS MARKETING DEPT!

50. EMPOWERING!

51. BACK TO WORK…