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SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
J U N E 2 0 1 6
S O U T H & C E N T R A L A M E R I C A T R E N D B R I E F I N G
CRISIS
SOLUTIONS!
With citizens across the region
facing one crisis after another,
it’s time for brands to roll up
their sleeves and help!
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
There’s no
denying it...
times are tough
across Central
and South
America.
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
But tough times
mean a chance for
brands to STEP UP!
Consumers may be facing tough
times, but that doesn’t mean they’ll
have lower expectations. In fact,
their expectations will only cycle
HIGHER as they look for brands
that really care about making their
lives better
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
There are two kinds
of brands…
Those that care.
And those that don’t
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Game-changing
innovations
create new
expectations.
That’s why we’re
about to look at
10 of them ;)
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
FEATURED SOLUTIONS
See how the following innovations are tackling
inequality, natural disasters, inflation, and more.
And then ask: how can YOU do the same?
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Telecom company supplies low-
income ‘red zones’ with internet
access
Alcom
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ice cream brand encourages
tolerance for opposing opinions
Ben & Jerry’s
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Bullets repurposed into pens to
promote education over conflict
Colombian
Education
Ministry
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ecommerce site redirects visitors to
donation sites instead of checkout
page
Bata Panela
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Luxury car dealership provides free
vaccinations
BMW
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
trendwatching.com/premium
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Brand responds to earthquake by
repurposing billboards into shelter
materials
Coca-Cola
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Billboard designed to attract and kill
mosquitos
The Mosquito
Killer Billboard
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Collaborative app displays cost of
meat throughout city
El Mapa del
Asado
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Architecture firm releases digital
blueprints for low-cost housing
Elemental
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Integrating refugees into Brazilian
business culture
The
Entrepreneur
Refugee
Project
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
THE BIGGER PICTURE
New customer expectations don't emerge out
of the blue – it's all about evolution.
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
16 mega-trends that provide
context and structure when
tracking the evolution of
consumerism.
The Trend
Framework
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
But don't
forget that new
expectations
can come from
anywhere!
SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Want to take it to
the next level?
CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM
At our upcoming 2016 Trend Events you'll hear about THE trends that
will shape consumerism in 2017 and beyond.
www.trendwatching.com/live/events

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South & Central America Trend Briefing - CRISIS SOLUTIONS

  • 1. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS J U N E 2 0 1 6 S O U T H & C E N T R A L A M E R I C A T R E N D B R I E F I N G CRISIS SOLUTIONS! With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
  • 2. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS There’s no denying it... times are tough across Central and South America.
  • 3. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS But tough times mean a chance for brands to STEP UP! Consumers may be facing tough times, but that doesn’t mean they’ll have lower expectations. In fact, their expectations will only cycle HIGHER as they look for brands that really care about making their lives better
  • 4. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS There are two kinds of brands… Those that care. And those that don’t
  • 5. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Game-changing innovations create new expectations. That’s why we’re about to look at 10 of them ;)
  • 6. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
  • 7. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS FEATURED SOLUTIONS See how the following innovations are tackling inequality, natural disasters, inflation, and more. And then ask: how can YOU do the same?
  • 8. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Telecom company supplies low- income ‘red zones’ with internet access Alcom
  • 9. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Ice cream brand encourages tolerance for opposing opinions Ben & Jerry’s
  • 10. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Bullets repurposed into pens to promote education over conflict Colombian Education Ministry
  • 11. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Ecommerce site redirects visitors to donation sites instead of checkout page Bata Panela
  • 12. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Luxury car dealership provides free vaccinations BMW
  • 13. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS trendwatching.com/premium
  • 14. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Brand responds to earthquake by repurposing billboards into shelter materials Coca-Cola
  • 15. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Billboard designed to attract and kill mosquitos The Mosquito Killer Billboard
  • 16. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Collaborative app displays cost of meat throughout city El Mapa del Asado
  • 17. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Architecture firm releases digital blueprints for low-cost housing Elemental
  • 18. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Integrating refugees into Brazilian business culture The Entrepreneur Refugee Project
  • 19. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS THE BIGGER PICTURE New customer expectations don't emerge out of the blue – it's all about evolution.
  • 20. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS 16 mega-trends that provide context and structure when tracking the evolution of consumerism. The Trend Framework
  • 21. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
  • 22. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS But don't forget that new expectations can come from anywhere!
  • 23. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS Want to take it to the next level? CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM At our upcoming 2016 Trend Events you'll hear about THE trends that will shape consumerism in 2017 and beyond. www.trendwatching.com/live/events