June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
South & Central America Trend Briefing - CRISIS SOLUTIONS
1. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
J U N E 2 0 1 6
S O U T H & C E N T R A L A M E R I C A T R E N D B R I E F I N G
CRISIS
SOLUTIONS!
With citizens across the region
facing one crisis after another,
it’s time for brands to roll up
their sleeves and help!
2. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
There’s no
denying it...
times are tough
across Central
and South
America.
3. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
But tough times
mean a chance for
brands to STEP UP!
Consumers may be facing tough
times, but that doesn’t mean they’ll
have lower expectations. In fact,
their expectations will only cycle
HIGHER as they look for brands
that really care about making their
lives better
4. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
There are two kinds
of brands…
Those that care.
And those that don’t
5. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Game-changing
innovations
create new
expectations.
That’s why we’re
about to look at
10 of them ;)
7. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
FEATURED SOLUTIONS
See how the following innovations are tackling
inequality, natural disasters, inflation, and more.
And then ask: how can YOU do the same?
8. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Telecom company supplies low-
income ‘red zones’ with internet
access
Alcom
9. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ice cream brand encourages
tolerance for opposing opinions
Ben & Jerry’s
10. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Bullets repurposed into pens to
promote education over conflict
Colombian
Education
Ministry
11. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Ecommerce site redirects visitors to
donation sites instead of checkout
page
Bata Panela
12. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Luxury car dealership provides free
vaccinations
BMW
14. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Brand responds to earthquake by
repurposing billboards into shelter
materials
Coca-Cola
15. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Billboard designed to attract and kill
mosquitos
The Mosquito
Killer Billboard
16. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Collaborative app displays cost of
meat throughout city
El Mapa del
Asado
17. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Architecture firm releases digital
blueprints for low-cost housing
Elemental
18. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Integrating refugees into Brazilian
business culture
The
Entrepreneur
Refugee
Project
19. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
THE BIGGER PICTURE
New customer expectations don't emerge out
of the blue – it's all about evolution.
20. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
16 mega-trends that provide
context and structure when
tracking the evolution of
consumerism.
The Trend
Framework
22. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
But don't
forget that new
expectations
can come from
anywhere!
23. SCA TREND BRIEFING · JUNE 2016 | CRISIS SOLUTIONS
Want to take it to
the next level?
CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM
At our upcoming 2016 Trend Events you'll hear about THE trends that
will shape consumerism in 2017 and beyond.
www.trendwatching.com/live/events