The document discusses trends that are predicted to emerge in 2022. It focuses on three trends:
1. Mood Makers - After the emotional impacts of the pandemic, consumers will look to manage their moods through offerings that support happiness, calmness, and other emotions. Products and services will be marketed based on the moods they elicit.
2. Quantify Me - Consumers are increasingly self-tracking their health, habits and environmental impacts using wearables and apps. They want to understand their performance and optimize their lives.
3. Employee Ethics - The pandemic has led people to rethink the meaning of work and how workers are valued across supply chains. Consumers now expect brands to
7 Ways Covid-19 is Shaping the Future of Brands: Building Brand Resilience in...TapestryWorks
This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
This document discusses how brands can motivate customers to improve themselves through rewards programs. It notes that while self-tracking devices were initially promising for self-improvement, many people stop using them after 6 months. The document proposes that brands use smartphones and wearables to offer targeted rewards that incentivize desired behaviors and help people achieve their goals. Examples of brands highlighted include Oscar Insurance rewarding walking and Weight Watchers offering reduced fees for weight loss targets.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Brands should focus on addressing basic physiological and safety needs during the crisis. People are feeling fear, confusion and need help staying safe at home. Brands can help by providing useful information, facilitating local conversations, and upskilling communities. Six principles should guide brand actions: empathy, generosity, utility, agility, leadership and authenticity to their brand. Examples of best practices include Headspace providing free meditation, Spotify fundraising for artists and Visa educating on handwashing. Tokenistic actions or profiting from the crisis should be avoided.
This document provides an overview and summary of Mintel's 2023 Global Consumer Trends report. It discusses Mintel's approach to predicting future consumer trends based on analyzing consumer behavior drivers and how COVID-19 validated their models. The document highlights some of the key trends identified for 2023, including consumers focusing on themselves and brands helping them express individuality, and consumers having more power as co-creators working alongside brands. It also previews how concepts like the metaverse, NFTs, and digital identities will continue shaping consumer behavior and brand partnerships in the coming years.
This document provides an overview of 2023 trends for businesses to consider. It discusses 14 trends through "trend check" summaries that explore how each trend may impact organizations. The trends cover topics like well-being, artificial intelligence, value-led consumer segmentation, and integrating accessibility into products and services. The document encourages businesses to evaluate how integrated each trend is into their operations and provides examples of innovations related to each trend for inspiration.
7 Ways Covid-19 is Shaping the Future of Brands: Building Brand Resilience in...TapestryWorks
This is the presentation from a TMRS webinar 24 July 2020 on the long-term impact of the global pandemic on brand planning. Craig Griffin and I share seven cultural trends that have been triggered or accelerated by events in the first half of 2020.
TOP 10 GLOBAL CONSUMER TRENDS 2021GINA WESTBROOK ATakishaPeck109
TOP 10
GLOBAL
CONSUMER
TRENDS
2021
GINA WESTBROOK
ALISON ANGUS
Not to be distributed without permission.
The data included in this document is accurate according to
Passport, Euromonitor International’s market research database,
at time of publication: January 2021
IntroductIon 1
THE BIG PICTURE
Every year, Euromonitor International identifies emerging
and fast-moving trends that are expected to gain traction in
the year ahead. These trends provide insight into changing
consumer values, exploring how consumer behaviour is
shifting and causing disruption for businesses globally.
Each of the 10 trends in this report follows the same format:
• Overview and defining characteristics
• Consumer behaviour and motivation
• Business environment and impact
• Outlook and strategic recommendations
2
The world changed for good, and bad, in 2020. The Coronavirus
(COVID-19) pandemic affected us all, and we acclimatised.
Emerging habits accelerated, and how we now behave,
spend and consume will never be the same. In 2021, we are
adjusting our actions, which can differ amongst consumers and
sometimes conflict.
We want to make the world better — either for our own sake or
for humanity. We want new ways to make life both convenient
and safe, inside and outside. Where we have the ability, we are
balancing our time creatively. Amidst the anxiety and turmoil, we
seek holistic, resilient solutions, more thoughtful consumption
and, in some cases, ways to fight back.
Resilience and adaptability are the driving forces behind the
top global consumer trends in 2021. The pandemic created,
influenced or accelerated each of these 10 trends, forever
altering consumer behaviour. Despite the hardships faced in
2020, consumers have not given up. They continue to find their
voice and push forward to advocate for a better tomorrow.
WHAT
ARE WE
IN 2021?
BuIld Back Better 3
BUILD BACK
BETTER
a Second cHance to create a
Better Future
Consumers demand that companies care beyond revenue, and they
no longer perceive businesses as profit-driven entities. Protecting the
health and interest of society and the planet is the new expectation,
following COVID-19, in order to Build Back Better.
Companies should help reshape the world in a more sustainable way,
leading a shift from a volume- to a value-driven economy and turning
the tide on social inequity and environmental damage.
BuIld Back Better 4
THE GREAT BEHAVIOURAL RESET
Using less plastic was the top priority for consumers
pre-COVID-19, followed by concerns over climate change.
During the pandemic, public attention shifted from
slower-moving environmental threats towards urgent social
priorities. Consumers expected brands to protect the health
and wellbeing of their workforce while also helping local
communities.
The health crisis profoundly impacted people’s needs and
shopping habits. Higher empathy for brands with a strong
sense of social re ...
This document discusses how brands can motivate customers to improve themselves through rewards programs. It notes that while self-tracking devices were initially promising for self-improvement, many people stop using them after 6 months. The document proposes that brands use smartphones and wearables to offer targeted rewards that incentivize desired behaviors and help people achieve their goals. Examples of brands highlighted include Oscar Insurance rewarding walking and Weight Watchers offering reduced fees for weight loss targets.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Brands should focus on addressing basic physiological and safety needs during the crisis. People are feeling fear, confusion and need help staying safe at home. Brands can help by providing useful information, facilitating local conversations, and upskilling communities. Six principles should guide brand actions: empathy, generosity, utility, agility, leadership and authenticity to their brand. Examples of best practices include Headspace providing free meditation, Spotify fundraising for artists and Visa educating on handwashing. Tokenistic actions or profiting from the crisis should be avoided.
This document provides an overview and summary of Mintel's 2023 Global Consumer Trends report. It discusses Mintel's approach to predicting future consumer trends based on analyzing consumer behavior drivers and how COVID-19 validated their models. The document highlights some of the key trends identified for 2023, including consumers focusing on themselves and brands helping them express individuality, and consumers having more power as co-creators working alongside brands. It also previews how concepts like the metaverse, NFTs, and digital identities will continue shaping consumer behavior and brand partnerships in the coming years.
This document provides an overview of 2023 trends for businesses to consider. It discusses 14 trends through "trend check" summaries that explore how each trend may impact organizations. The trends cover topics like well-being, artificial intelligence, value-led consumer segmentation, and integrating accessibility into products and services. The document encourages businesses to evaluate how integrated each trend is into their operations and provides examples of innovations related to each trend for inspiration.
8 Things Brands Can Build in This New NormalChristie Ding
The document discusses 8 things that brands can do to build themselves in the new normal brought about by the COVID-19 pandemic. These include meeting pent-up consumer demand for comfort and indulgence, reshaping services to offer value, favoring new formats for favorites, offering relevant features, providing new solutions, emphasizing hygiene and safety which are now key concerns, and making a positive impact on society which consumers now view as important for brands. The pandemic has created both challenges and opportunities for brands to engage with consumers in new ways and build their reputation.
This document provides a summary of trends in various industries from September 2017. It discusses trends in travel, retail, food, health, communication/media, personalization, and technology. Specific topics covered include Amazon buying Whole Foods, the development of mood-enhancing foods, personalized health plans and investing apps, and new innovations in retail, sanitation, and transportation. The document encourages thinking about how these trends could impact various industries and business models in the future.
The document summarizes findings from PwC's Global Consumer Insights Survey regarding changing consumer behaviors and expectations during the COVID-19 pandemic. Some key findings include:
- Nearly half of global consumers reported reduced income due to the pandemic, leading more to expect decreased spending.
- Apparel and footwear saw the largest cuts in household spending of all categories.
- Consumers now prioritize safety, sustainability and accountability from businesses and expect a more digital customer experience.
- Younger consumers especially demand transparency from brands regarding environmental and social impacts.
Reimagining marketing for the next normal.NishthaJain54
The document discusses how the COVID-19 pandemic has significantly changed consumer behaviors and habits. It recommends that companies focus on customer empathy, tell relevant and authentic stories that provide value, and recognize that consumer behaviors and preferences will continue to change in the long-term as the "next normal" emerges. Analytics and data will need to be leveraged to understand and adapt to these ongoing shifts.
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
This document provides background information and outlines a study that examines how negative online word-of-mouth influences consumer evaluations of an underdog brand compared to a top brand. It begins with an introduction on the topic and a literature review on relevant areas like wearable technology brands, word-of-mouth effects, and underdog theory. It then proposes two competing hypotheses about whether an underdog or top brand will be more negatively impacted. The document describes two pilot studies and the main study methodology which manipulates brand type and review valence to test the hypotheses. It concludes with a discussion of implications and limitations.
The document discusses Deloitte's 2021 Global Marketing Trends report which analyzes how businesses and consumers responded to the COVID-19 pandemic. It conducted surveys of over 2,400 consumers and 400 business executives. The surveys found that executives prioritized efficiency over human-centric goals like customer engagement in response to the pandemic's uncertainty. However, consumers expected brands to help meet their needs and those that did so saw increased loyalty and business. The report identifies seven marketing trends for businesses to focus on purpose, agility, human experience, trust, participation, fusion and talent to better respond to evolving customer needs during turbulent times.
Consumers have concerns about the pace of innovation but see potential benefits. While most feel innovation should benefit society, many question companies' motives in innovating. Acceptance of new brands and products cannot be bought, it must be earned through addressing privacy, security, and environmental concerns. Peer recommendations are especially influential for reassuring consumers, as people want personal experiences over company messaging. To earn acceptance, brands must demonstrate purposeful behavior through how they inform consumers, empower participation, and address societal impact, not just rely on communications.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
A presentation covering the key contextual drivers and consumer trends affecting how consumers will regard their clothes and the retailers that sell them
1. Consumers are increasingly interested in social causes and ethical brands, and are willing to pay a small premium (up to 10%) for products from brands that support social and environmental issues.
2. Partnerships between businesses, NGOs, and consumers are evolving - businesses are now expected to directly address societal problems, not just partner with NGOs for technical expertise.
3. To market sustainability effectively, businesses need to empower and engage local consumers authentically rather than using "global" marketing claims, and work to build trust over time through responsible operations.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
Google, Kantar, and WPP today released a report of a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem, and growing online sales.
1. The document discusses how companies are increasingly integrating social purpose into their marketing and business strategies to build trust with consumers and mutual benefits for both businesses and society.
2. Recent surveys find that consumers expect companies to play a greater role in social issues and prioritize social causes over profit or shareholder value.
3. The concept of "mutual social responsibility" is emerging as companies and consumers work together to drive positive social change through partnerships and participation.
This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.
【Grow your business as a force for GOOD!】
Shop4good is a marketplace for responsible ethical brands who support our community and treat social issues.
We reshape consumption behavior from shopping for goods to shopping for GOOD.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
8 Things Brands Can Build in This New NormalChristie Ding
The document discusses 8 things that brands can do to build themselves in the new normal brought about by the COVID-19 pandemic. These include meeting pent-up consumer demand for comfort and indulgence, reshaping services to offer value, favoring new formats for favorites, offering relevant features, providing new solutions, emphasizing hygiene and safety which are now key concerns, and making a positive impact on society which consumers now view as important for brands. The pandemic has created both challenges and opportunities for brands to engage with consumers in new ways and build their reputation.
This document provides a summary of trends in various industries from September 2017. It discusses trends in travel, retail, food, health, communication/media, personalization, and technology. Specific topics covered include Amazon buying Whole Foods, the development of mood-enhancing foods, personalized health plans and investing apps, and new innovations in retail, sanitation, and transportation. The document encourages thinking about how these trends could impact various industries and business models in the future.
The document summarizes findings from PwC's Global Consumer Insights Survey regarding changing consumer behaviors and expectations during the COVID-19 pandemic. Some key findings include:
- Nearly half of global consumers reported reduced income due to the pandemic, leading more to expect decreased spending.
- Apparel and footwear saw the largest cuts in household spending of all categories.
- Consumers now prioritize safety, sustainability and accountability from businesses and expect a more digital customer experience.
- Younger consumers especially demand transparency from brands regarding environmental and social impacts.
Reimagining marketing for the next normal.NishthaJain54
The document discusses how the COVID-19 pandemic has significantly changed consumer behaviors and habits. It recommends that companies focus on customer empathy, tell relevant and authentic stories that provide value, and recognize that consumer behaviors and preferences will continue to change in the long-term as the "next normal" emerges. Analytics and data will need to be leveraged to understand and adapt to these ongoing shifts.
Innovation and the Earned Brand is Edelman's global survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
This document provides background information and outlines a study that examines how negative online word-of-mouth influences consumer evaluations of an underdog brand compared to a top brand. It begins with an introduction on the topic and a literature review on relevant areas like wearable technology brands, word-of-mouth effects, and underdog theory. It then proposes two competing hypotheses about whether an underdog or top brand will be more negatively impacted. The document describes two pilot studies and the main study methodology which manipulates brand type and review valence to test the hypotheses. It concludes with a discussion of implications and limitations.
The document discusses Deloitte's 2021 Global Marketing Trends report which analyzes how businesses and consumers responded to the COVID-19 pandemic. It conducted surveys of over 2,400 consumers and 400 business executives. The surveys found that executives prioritized efficiency over human-centric goals like customer engagement in response to the pandemic's uncertainty. However, consumers expected brands to help meet their needs and those that did so saw increased loyalty and business. The report identifies seven marketing trends for businesses to focus on purpose, agility, human experience, trust, participation, fusion and talent to better respond to evolving customer needs during turbulent times.
Consumers have concerns about the pace of innovation but see potential benefits. While most feel innovation should benefit society, many question companies' motives in innovating. Acceptance of new brands and products cannot be bought, it must be earned through addressing privacy, security, and environmental concerns. Peer recommendations are especially influential for reassuring consumers, as people want personal experiences over company messaging. To earn acceptance, brands must demonstrate purposeful behavior through how they inform consumers, empower participation, and address societal impact, not just rely on communications.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
A presentation covering the key contextual drivers and consumer trends affecting how consumers will regard their clothes and the retailers that sell them
1. Consumers are increasingly interested in social causes and ethical brands, and are willing to pay a small premium (up to 10%) for products from brands that support social and environmental issues.
2. Partnerships between businesses, NGOs, and consumers are evolving - businesses are now expected to directly address societal problems, not just partner with NGOs for technical expertise.
3. To market sustainability effectively, businesses need to empower and engage local consumers authentically rather than using "global" marketing claims, and work to build trust over time through responsible operations.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
The Connected Beauty Consumer Report by Google, WPP, & KantarSocial Samosa
Google, Kantar, and WPP today released a report of a joint study on the beauty and personal care industry in India, with findings that showed a paradigm shift in how consumers shop, with increased digital influence, dynamic content, robust creator ecosystem, and growing online sales.
1. The document discusses how companies are increasingly integrating social purpose into their marketing and business strategies to build trust with consumers and mutual benefits for both businesses and society.
2. Recent surveys find that consumers expect companies to play a greater role in social issues and prioritize social causes over profit or shareholder value.
3. The concept of "mutual social responsibility" is emerging as companies and consumers work together to drive positive social change through partnerships and participation.
This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.
【Grow your business as a force for GOOD!】
Shop4good is a marketplace for responsible ethical brands who support our community and treat social issues.
We reshape consumption behavior from shopping for goods to shopping for GOOD.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
Similar to trending-2022-webinar_presentation_global (1) (2).pdf (20)
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
Introduction to Jio Cinema**:
- Brief overview of Jio Cinema as a streaming platform.
- Its significance in the Indian market.
- Introduction to retention and engagement strategies in the streaming industry.
2. **Understanding Retention and Engagement**:
- Define retention and engagement in the context of streaming platforms.
- Importance of retaining users in a competitive market.
- Key metrics used to measure retention and engagement.
3. **Jio Cinema's Content Strategy**:
- Analysis of the content library offered by Jio Cinema.
- Focus on exclusive content, originals, and partnerships.
- Catering to diverse audience preferences (regional, genre-specific, etc.).
- User-generated content and interactive features.
4. **Personalization and Recommendation Algorithms**:
- How Jio Cinema leverages user data for personalized recommendations.
- Algorithmic strategies for suggesting content based on user preferences, viewing history, and behavior.
- Dynamic content curation to keep users engaged.
5. **User Experience and Interface Design**:
- Evaluation of Jio Cinema's user interface (UI) and user experience (UX).
- Accessibility features and device compatibility.
- Seamless navigation and search functionality.
- Integration with other Jio services.
6. **Community Building and Social Features**:
- Strategies for fostering a sense of community among users.
- User reviews, ratings, and comments.
- Social sharing and engagement features.
- Interactive events and campaigns.
7. **Retention through Loyalty Programs and Incentives**:
- Overview of loyalty programs and rewards offered by Jio Cinema.
- Subscription plans and benefits.
- Promotional offers, discounts, and partnerships.
- Gamification elements to encourage continued usage.
8. **Customer Support and Feedback Mechanisms**:
- Analysis of Jio Cinema's customer support infrastructure.
- Channels for user feedback and suggestions.
- Handling of user complaints and queries.
- Continuous improvement based on user feedback.
9. **Multichannel Engagement Strategies**:
- Utilization of multiple channels for user engagement (email, push notifications, SMS, etc.).
- Targeted marketing campaigns and promotions.
- Cross-promotion with other Jio services and partnerships.
- Integration with social media platforms.
10. **Data Analytics and Iterative Improvement**:
- Role of data analytics in understanding user behavior and preferences.
- A/B testing and experimentation to optimize engagement strategies.
- Iterative improvement based on data-driven insights.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
3. 3
Casual
Connectivity
Everyday
Exceptional
Power
of Now
Latchkey
Loyalty
Maximising
Behaviour
Meta
Messaging
Micro
Moments
Multi-use
spaces
Pet
Appeal
The Great
Indoors
War on
Waste
Science
Forward
Digital
Proxies
Tactile
and
Tangible
Diversify
and
Decolonise
Mood
Makers
Quantify
Me
Personal
Pace
Employee
Ethics
Mastering
the Mind
Ancient
Rituals
Audiophilia
Customised
Reality
Fine
to Be
Fallible
Surprise
Me! Experience
Seekers
Beyond
Human
Light
Relief
Human
Encounters
Social
Wellness
Solo
Living
Challenge
Accepted!
The
Everyday
Athlete
Sleep
Mode
The Death
of Risk
The
Me Me
World
The
Moderation
Mantra
Data as
Currency
Healthy
Habitats
Mass
Exclusivity
Mechanised
Truth
Peer
Power
Pure and
Simple
Synthetic
Society
Sustainable
Living
Presence-
free Living
Consumer
Empowerment
Building
Resilience
Local
Allure
Ownership
Overhaul
Fantastical
Fun
Pretailtainment
The
Shoppable
Universe
Murdered
by
Modernity
Back to
Nature
Liquid
Skills
Pursuit
of Real
Convenience
Culture
Cool to
Be Kind
Enterprise
Nation
Everyday
Activism
The
Stakeholder
Customer
Retrospective
Resolutions
Acclimatise
Now
Sustainable
Living
Ageless
Society
Sex
Positive
Introduction Trend 1 Trend 2 Trend 3 Trend 4 Trend 5 Trend 6 Trend 7 Trend 8 Poll What's next Q&A
5. Trending 2022
The Future is Re-energised
Mood Makers
- After nearly two years of “languishing”, consumers will
look to replenish the emotional deficit caused by
lockdown life.
- Mood management will become a feature of holistic
health, creating opportunity for mood-supportive
offerings and education.
- Consumers want all the feels – from happiness to
calm to fear to arousal.
- Pairing mood to media, food, leisure… when
deciding what to buy, watch or eat, consumers will
want to know what mood their choices will elicit.
5
The curation and management
of in-the-moment emotions
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6. 6
6
6
Trending 2022
The Future is Re-energised
Mood Makers
The evidence
of global consumers say that
they would like to be calmer,
rising to 48% of Gen Z.
are interested in a drug or medicine
that improves concentration.
say they are interested in a wearable
device that monitored their stress
levels throughout the day.
46% 46% 59%
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7. 7
7
Trending 2022
The Future is Re-energised
Mood Makers in action
OffLimits cereals are
designed to spark
particular moods.
Move Your Frame
gym allows you to filter
by mood to find a
suitable workout class.
The Halo wearable from Amazon analyses
the user's tone (from “angry” to “disgusted”).
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8. 8
8
Trending 2022
The Future is Re-energised
Mood Makers
Key takeaways
Help consumers
rebuild the
emotional deficit
caused by the
pandemic.
Does your
offering carry
mood-supportive
claims?
Prove them.
Prepare for
a future where
consumers put
their money where
their mood is.
Impacting…
Consumer Technology
Food & Beverage
Health & Wellbeing
Leisure
Media
Retail
Travel & Hospitality
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10. Trending 2022
The Future is Re-energised
Quantify Me
- Consumers are engaging with self-monitoring
tools that allow them to satisfy their self-
curiosity and understand their
performance versus their peers.
- Consumers increasingly want to understand
the impact of their actions on the wider
world. The eco-cost of everyday living will
become increasingly apparent.
- The driving need is about more than just
understanding and competitive spirit,
it is about acting.
10
Self-tracking for the
optimisation of life and planet
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11. 11
11
11
Trending 2022
The Future is Re-energised
Quantify Me
The evidence
of global consumers personally own a
wearable device that connects to the
internet, up from 19% in 2017.
of GB consumers and 20%
in the US use personal health
tracking apps via their smartphone
at least once a month.
of global consumers are predicted
by 2030 to be interested in or using an
app to track carbon footprint.
34% 24% 71%
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12. 12
12
Trending 2022
The Future is Re-energised
Quantify Me in action
A necessary piece of the
puzzle? Foundation
Earth, together with
Nestlé and other brands,
is piloting eco-score
labels that could support
personal eco-tracking
efforts.
NatWest bank has launched a new carbon
footprint tracking feature for its app.
The Lioness is a smart
vibrator that measures
arousal and orgasms and
lets users share “pleasure
data”.
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13. 13
13
Quantify Me
Key takeaways
Give consumers
the tools to better
understand their
bodies and habits.
Allow consumers to
plug their personal
data into your
systems.
Support preventative
activity against
illness – both personal
and planetary.
Impacting…
Alcohol
Banking & Pensions
Beauty & Personal Care
Consumer Technology
Food & Beverage
Health & Wellbeing
Leisure
Media
Retail
Sustainability
Travel & Hospitality
Utilities
Work & Skills
Trending 2022
The Future is Re-energised
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15. Trending 2022
The Future is Re-energised
Personal Pace
- Consumers are rethinking their fast-
paced lives, particularly relating to work,
and looking to shift the balance towards
leisure and family.
- A greater focus on mental health also
causes some to consider whether they want to
remain in a stressful job or relationship.
- Alongside this, a wider “new
essentialism” is taking hold, where
consumers focus on what really matters to
them in life.
15
A reassessment of priorities,
often in favour of a slower
approach to life
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16. 16
16
16
Trending 2022
The Future is Re-energised
Personal Pace
The evidence
of GB consumers and 52% in the US
agree they would like to maintain a
slower pace of life once COVID-19
restrictions are removed.
of global consumers agree that
if employers allow employees to
work flexibly, overall
productivity will improve.
of GB consumers and 22% in the US
agree they feel overwhelmed by the
prospect of a busier social calendar
as COVID-19 restrictions are removed.
54% 68% 30%
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17. 17
17
Trending 2022
The Future is Re-energised
Personal Pace in action
Chinese beauty brand
Avène has appointed
an icon of the
country’s slacker
movement as its new
ambassador.
Tour operator
Backroads offers a
Dolce Tempo range
of activity tours at a
more relaxed pace,
which can be tailored
to individual needs.
Fast-casual restaurant chain Panera Bread offers
customers multiple speeds of food fulfilment at its
bakery-cafés, including rapid pick up via drive thru.
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18. 18
18
Personal Pace
Key takeaways
Highlight the ways in
which your brand can
support a slower
pace of life.
Demonstrate your
willingness to tailor
products and services
to different paces
of life.
Sympathise with life
in the slower lane, but
don’t alienate
go-getters.
Impacting…
Automotive & Mobility
Banking & Pensions
Beauty & Personal Care
Consumer Technology
Food & Beverage
Health & Wellbeing
Leisure
Media
Retail
Sustainability
Travel & Hospitality
Work & Skills
Trending 2022
The Future is Re-energised
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20. Trending 2022
The Future is Re-energised
Employee Ethics
- In a post-pandemic world, people are
rethinking the meaning of work and how
workers are valued.
- Consumers are recognising that it's not just
the environmental cost of products that
matters – there’s often a human cost too.
- Gig workers and creators will feel
increasingly empowered to fight for the
social protections enjoyed by regular
employees.
20
The expectation that brands
need to care for workers across
the supply chain
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21. 21
21
21
Trending 2022
The Future is Re-energised
Employee Ethics
The evidence
of global consumers agree
companies should prioritise
employing humans over robots,
even if it means higher prices.
of global consumers agree employers
should be legally required to offer
flexible working to employees with
unpaid care duties.
of GB consumers would be interested in
using a service to check how ethical a
product is before buying it,
up from 54% in 2016.
60% 77% 68%
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22. 22
22
Trending 2022
The Future is Re-energised
Employee Ethics in action
F*** you pay me bills
itself as a Glassdoor
for influencers,
promoting pay
transparency in the
industry.
Spanish chambermaids’
union Las Kellys is
launching a booking
platform that allows
guests to choose
accommodation based
on employee working
conditions.
Pact coffee wants consumers to think more consciously
about where their daily coffee comes from.
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23
Employee Ethics
Key takeaways
Recognise and
legitimise all forms
of work, both in
comms and business
practices.
Offer transparency
across the entire supply
chain and put people
at the forefront of
your brand.
Give workers an
opportunity to voice
their opinion and
shape the future of
your brand.
Impacting…
Food & Beverage
Health & Wellbeing
Leisure
Media
Retail
Travel & Hospitality
Work & Skills
Trending 2022
The Future is Re-energised
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25. Trending 2022
The Future is Re-energised
Tactile and Tangible
- There is a post-pandemic need to touch and
get hands-on again.
- Consumers desire to make, craft and
impress others with their dexterous skills.
- Growing cravings for experiences that centre
around texture and touch can be satisfied
with play and tactility.
25
Craving texture and touch –
beyond the click or swipe
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26. 26
26
26
Trending 2022
The Future is Re-energised
Tactile and Tangible
The evidence
of global consumers expect to do more
craft activities in next 12 months
compared to pre pandemic, rising to
30% of Gen Z.
of global consumers are interested in
or already using product box
subscription services.
20% 50%
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27. 27
27
Trending 2022
The Future is Re-energised
Tactile and Tangible in action
Touchy Coffee is an independent coffee brand that
foregrounds touch in its branding and product design.
Founded by Japanese
beauty therapist Koko
Hayashi, Koko Face
Yoga is a brand that
offers facial exercises
with claimed anti-aging
effects.
Consumer tech company
Emerge has announced
an innovation in
ultrasound sensors that
will enhance the virtual
reality user experience.
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28
Tactile and Tangible
Key takeaways
Upgrade functional
products with tactile
elements by
experimenting
with unexpected
materials.
Prioritise the
sensory elements in
the customer’s
brick-and-mortar visits.
Encourage
consumers to get
hands-on with
pastimes they’re
passionate about.
Impacting…
Beauty & Personal Care
Consumer Technology
Food & Beverage
Houses and the Home
Leisure
Media
Retail
Travel & Hospitality
Trending 2022
The Future is Re-energised
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30. Trending 2022
The Future is Re-energised
Diversify & Decolonise
- Going beyond the narrative of inclusivity to
address calls for anti-racist action, intersectional
social justice and wider decolonisation.
- It’s also about the growing demand to dismantle
traditional, exploitative power structures,
eliminate tokenism and redress practices of
cultural appropriation.
30
Championing marginalised groups
and dismantling exploitative power
structures
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31. 31
31
31
Trending 2022
The Future is Re-energised
Diversify & Decolonise
The evidence
of teens globally know someone
who uses a gender-neutral pronoun
as of March 2020.
of global consumers agree that their
ethnicity is important to their
sense of identity.
of global consumers agree “advertising
does not do a good job at
representing diversity
in this country”.
42% 36% 43%
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32. 32
32
Trending 2022
The Future is Re-energised
Diversify & Decolonise in action
Kulfi Beauty
challenges
Eurocentric
beauty ideals.
The Explore
Fund Council
from The North
Face aims to
make the
outdoors more
equitable.
Food & Wine addresses
culinary cultural appropriation.
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33. 33
33
Diversify & Decolonise
Key takeaways
Decolonise
your brand.
Formulate offerings
designed for specific
communities that
celebrate their
identity.
Empower members of
underrepresented
communities to
guide the NPD process.
Impacting…
Banking & Pensions
Beauty & Personal Care
Food & Beverage
Health & Wellbeing
Media
Retail
Work & Skills
Trending 2022
The Future is Re-energised
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35. Trending 2022
The Future is Re-energised
Science Forward
- As everyday problems become more complex, consumers
are increasingly expected to consider a wide range of
technical and science-driven solutions.
- More brands are emphasising product and service
benefits that are rooted in science and cutting-edge
technology.
- While many people are putting greater faith in science and
experts, there’s also a degree of scepticism bubbling up.
35
Seeking guidance from experts and
acquiring technical knowledge
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36. 36
36
36
Trending 2022
The Future is Re-energised
Science Forward
The evidence
of GB consumers and 48%
in the US say they easily accept the
authority of scientific experts.
of GB consumers and 35% in the US
mention “being experts in their
field” as an important quality when
deciding which brand to use.
of global Gen Z say social media
companies should verify that news
stories shared on their networks
are not fake or misleading.
56% 38% 76%
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37. 37
37
Trending 2022
The Future is Re-energised
Science Forward in action
Citizen-science
platform Zooniverse
saw volunteer
participation grow by
40% as a result of the
COVID-19 pandemic.
Ideo Beauty’s Skin
Memory Serum has
been developed from
medical research into
the treatment of
Alzheimer’s.
Hurtigruten Expeditions allow tourists to
be citizen-scientists by surveying the penguin
population on trips to Antarctica.
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38. 38
38
Science Forward
Key takeaways
Deploy your data to
set out your expertise
and credentials clearly.
Ask the expert:
endorsements from
respected experts in the
field can be helpful.
Be prepared to debunk
myths by pointing out
that the “natural”
solution may not
always be the best.
Impacting…
Beauty & Personal Care
Food & Beverage
Health & Wellbeing
Media
Travel & Hospitality
Work & Skills
Trending 2022
The Future is Re-energised
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40. Trending 2022
The Future is Re-energised
Digital Proxies
- Daily life is becoming digitalised – a shift that
was energised by the pandemic and will be pushed
even further with the rise of the metaverse.
- People want to craft distinct virtual identities,
and they’re investing real money to do so.
- Digital collectibles in the virtual economy allow
people to signal status and identity.
40
Investment in virtual identities
and assets in online spaces
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41. 41
41
41
Trending 2022
The Future is Re-energised
Digital Proxies
The evidence
of global adults have bought
or are interested in buying an
in-game item, e.g. skins, in-game
money, characters, loot boxes.
of consumers wish they could
be more like the person they
describe themselves as on
social media.
50% 33%
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42. 42
42
Trending 2022
The Future is Re-energised
Digital Proxies in action
CryptoMotors
is the world’s
first 100% digital
automaker.
The Fabricant
is a digital fashion
house that creates
virtual couture.
Soul, one of the fastest-growing apps in China,
is an “online social playground” with avatars.
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43. 43
43
Digital Proxies
Key takeaways
Embrace the
metaverse as a
channel for
engagement.
Allow consumers
to show off their
digital
inventories.
Give consumers
permission to
express their full
self virtually.
Impacting…
Automotive & Mobility
Banking & Pensions
Beauty & Personal Care
Consumer Technology
Food & Beverage
Health & Wellbeing
Media & Social Media
Retail
Trending 2022
The Future is Re-energised
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44. 44
Casual
Connectivity
Everyday
Exceptional
Power
of Now
Latchkey
Loyalty
Maximising
Behaviour
Meta
Messaging
Micro
Moments
Multi-use
spaces
Pet
Appeal
The Great
Indoors
War on
Waste
Science
Forward
Digital
Proxies
Tactile
and
Tangible
Diversify
and
Decolonise
Mood
Makers
Quantify
Me
Personal
Pace
Employee
Ethics
Trend Map
Mastering
the Mind
Ancient
Rituals
Audiophilia
Customised
Reality
Fine
to Be
Fallible
Surprise
Me! Experience
Seekers
Beyond
Human
Light
Relief
Human
Encounters
Social
Wellness
Solo
Living
Challenge
Accepted!
The
Everyday
Athlete
Sleep
Mode
The Death
of Risk
The
Me Me
World
The
Moderation
Mantra
Data as
Currency
Healthy
Habitats
Mass
Exclusivity
Mechanised
Truth
Peer
Power
Pure and
Simple
Synthetic
Society
Sustainable
Living
Presence-
free Living
Consumer
Empowerment
Building
Resilience
Local
Allure
Ownership
Overhaul
Fantastical
Fun
Pretailtainment
The
Shoppable
Universe
Murdered
by
Modernity
Back to
Nature
Liquid
Skills
Pursuit
of Real
Convenience
Culture
Cool to
Be Kind
Enterprise
Nation
Everyday
Activism
The
Stakeholder
Customer
Retrospective
Resolutions
Acclimatise
Now
Sustainable
Living
Ageless
Society
Sex
Positive
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45. 45
The Future is Re-energised
What’s next from Foresight Factory?
New content
Trending 2022 report – going live on
Collision on Thursday 7 October.
Future of sector and theme reports.
Upcoming webinars – sustainability,
strategic foresight and more.
Trending 2022
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