The document summarizes 8 major mobile trends for 2014 that were identified by Brightstar Intelligence. The trends include: 1) Device lifecycles shrinking due to faster product development, 2) No-contract mobile plans dominating the market and accounting for 50% of sales by 2015, 3) Buy-back and trade-in programs becoming essential services for consumers, carriers, and retailers, 4) Device financing options growing in popularity as consumers face higher unsubsidized phone costs, 5) Accessories and services needing to drive profits as device margins decline.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Branding in Omni-Channel Environment: Fashion Industry of BangladeshAhsanul Kabir Palash
Omni channel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase.
Interaction with brands has become nonlinear and shaped by many interactions across several touch points. The interconnectivity between these touch points is called omni-channel.
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
B2B buyers are making purchase decisions differently. They no longer rely on vendors to get educated, instead seeking out experienced peers for unbiased advice. Companies don’t have a voice in these interactions – but their enthusiastic customers can yield huge influence.
It’s time for you to get smart on this subject. In this Crash Course, we introduce you to the concept of Advocate Marketing. We tell you how innovative marketers are getting ahead of the curve by mobilizing communities of advocates, and how they generate measurable results. Get up to speed on one of the hottest new topics in B2B marketing.
This 30-minute Crash Course on Advocate Marketing covers:
- Fundamental definitions and concepts behind Advocate Marketing
- What buying behaviors are driving the need for advocacy in B2B
- How to organize your team to run a successful advocate program
- Specific companies that are crushing it with their advocate programs
- Vendors, thought leaders, technologies, and communities you should know about
- Getting started with an advocate program of your own
Choosing an MVP - Lean Startup Challenge 2013GYK Antler
Choosing a minimum viable product (MVP) is easily said, but difficult to do. This presentation was given to the teams at Boston's Lean Startup Challenge 2013 to help them prepare for defining their own MVPs.
When's The Right Time To Show Your Prototype?GYK Antler
Whether you are a 2-person startup or a big company with lots of customers, pulling customers into your innovation cycle is one of the most important things to do. But when is the right time? Should you show an idea on the back of a cocktail napkin? Or should you wait for something near finished so customers have a close-to-true experience?
This presentation was given by Brian Gladstein from GYK Antler, at an Alpha Loft Lunch & Learn in November 2014. It's purpose is to help you understand when you should be engaging your target customers and showing off that prototype, and how to turn those meetings into valuable sessions that deliver insights and build relationships, without breaking the bank from a development and production perspective.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
Branding in Omni-Channel Environment: Fashion Industry of BangladeshAhsanul Kabir Palash
Omni channel marketing offers marketers and retailers a holistic approach to reaching consumers with a more integrated message, through any channel and at any point in their path to purchase.
Interaction with brands has become nonlinear and shaped by many interactions across several touch points. The interconnectivity between these touch points is called omni-channel.
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
B2B buyers are making purchase decisions differently. They no longer rely on vendors to get educated, instead seeking out experienced peers for unbiased advice. Companies don’t have a voice in these interactions – but their enthusiastic customers can yield huge influence.
It’s time for you to get smart on this subject. In this Crash Course, we introduce you to the concept of Advocate Marketing. We tell you how innovative marketers are getting ahead of the curve by mobilizing communities of advocates, and how they generate measurable results. Get up to speed on one of the hottest new topics in B2B marketing.
This 30-minute Crash Course on Advocate Marketing covers:
- Fundamental definitions and concepts behind Advocate Marketing
- What buying behaviors are driving the need for advocacy in B2B
- How to organize your team to run a successful advocate program
- Specific companies that are crushing it with their advocate programs
- Vendors, thought leaders, technologies, and communities you should know about
- Getting started with an advocate program of your own
Choosing an MVP - Lean Startup Challenge 2013GYK Antler
Choosing a minimum viable product (MVP) is easily said, but difficult to do. This presentation was given to the teams at Boston's Lean Startup Challenge 2013 to help them prepare for defining their own MVPs.
When's The Right Time To Show Your Prototype?GYK Antler
Whether you are a 2-person startup or a big company with lots of customers, pulling customers into your innovation cycle is one of the most important things to do. But when is the right time? Should you show an idea on the back of a cocktail napkin? Or should you wait for something near finished so customers have a close-to-true experience?
This presentation was given by Brian Gladstein from GYK Antler, at an Alpha Loft Lunch & Learn in November 2014. It's purpose is to help you understand when you should be engaging your target customers and showing off that prototype, and how to turn those meetings into valuable sessions that deliver insights and build relationships, without breaking the bank from a development and production perspective.
The Archimedes Project: Developing Enterprises, the Lean WayGYK Antler
The Archimedes Project is a social enterprise competition with the goal of ending Cholera in Haiti. In early November 2013, they brought together people with experience in business, academia, government, and non-profits. Teams made up of people from different sectors worked intensely to design an innovative, actionable, sustainable, scalable social enterprise that can stop the spread of cholera in Haiti. By bringing together dreamers, thinkers, makers and doers from across sectors, they created something that never would have emerged without that collaboration.
In two days, participants built a social enterprise. Within 365 days it will be on the ground.
This presentation was an overview of modern techniques for getting companies off the ground, drawing from key principles found in Business Model Generation, Lean Startup, and Customer Development.
Archimedes said that one man could move the world given a strong enough lever and a firm point on which to place it.
Switching On the Growth Engine in Your Small Consulting PracticeGYK Antler
This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants.
Our presenter is Brian Gladstein, CEO and Founder of Explorics, a unique marketing firm that helps B2B companies engage enthusiastic customers through loyalty and advocacy programs. He is a serial entrepreneur, co-chairs Boston’s Lean Startup Challenge, and also serves as a go-to-market coach for growth-stage companies. Brian is an MIT graduate with an MBA from Stanford.
We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
Why Early Advocates are 10x Better Than Early Adopters For New ProductsGYK Antler
We all know the importance of an early adopter to helping a new product cross the chasm, but not all early adopters are created equally. In fact, some can be a drain on your resources, while others can propel your growth.
This presentation was given on November 21, 2013 at a meeting of the Boston Product Management Association (BPMA). Brian talks about how today’s product managers must cultivate early advocates, a special type of early adopter. Early advocates not only validate the usefulness of your product, but they show you how to spread the word. And by catering to their needs, you end up with a better, more impactful product.
Takeaways:
- How to identify an advocate
- How to engage advocates to advance the introduction of a new product
- How to build an effective early advocate program
Customer Development - Lean Startup Challenge Boston 2013GYK Antler
This presentation was given to the participants in Boston's 2013 Lean Startup Challenge on day 1 of bootcamp by Brian Gladstein of Explorics. Our teams had filled out their Lean Canvas, so this session and workshop was designed to help them put together a plan for generating hypotheses and conducting interviews to validate the elements of their canvas. Topics covered:
- Finding the gaps in your lean canvas
- Introducing the concept of customer development as a way to fill those gaps
- What is problem-solution fit
- What is product-market fit
- Creating hypotheses for customer discovery
- Segmenting your target customers
- Prepping for customer interviews
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
How Brand Monitoring Impacts Your Online ReputationSemrush
How many people really listen? The best marketers and salespeople have active listening in their skill set. And although broadcasting is huge these days, marketing is always a dialogue. Media monitoring and social listening are now two active processes in the daily life of any successful marketer.
In this presentation Olga, our own Head of Social Media, shares her tips on:
-How to measure your brand awareness
- How to predict trends & listen to your audience without spending hours searching for information
- When and what templates to use when you don't have much time
- How to handle negative feedback and crisis situations
We also have a webinar recording ready for you with a special treat! Doyle Buehler has joined Olga as a celebrity guest expert to add even more invaluable tips :)
Check them out here -> www.semrush.com/webinars/brand-monitoring-fundamentals-for-busy-marketers/
Telecommunications is at the heart of the digital economy, driving and enabling the changing consumer behaviors and demands that have transformed how people consume products and services across many sectors. However, digitization is as much a struggle for Telcos as it is for traditional organizations in many industries.
Our latest survey of over 5700 mobile consumers in the US and Europe has found, for example, that consumers are discontented with their operators.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
comScore Inc. - 2013 Mobile Future in FocusSunny Kr
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This report will examine how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces, and what these changes mean for the coming year as comScore helps bring the mobile future into focus.
Key insights from the 2013 Mobile Future in Focus include:
The U.S. smartphone market finally surpassed 50 percent market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29 percent from a year ago and 99 percent from two years ago.
Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.
Apple continues to gain ground as the leading U.S. smartphone OEM, but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent.
The improved availability of high-speed Internet access has significantly enhanced the average user’s media consumption experience, contributing to a rapid uptick in mobile media consumption. Default Wi-Fi accessibility for smartphones and tablets has not only off-loaded bandwidth from networks, but has also contributed to a better on-premise (e.g. in-home) browsing experience for users.
Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – a new paradigm of digital media fragmentation in which consumers are always connected.
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. 2014 Mobile Trends Report
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E
2. 2014 MOBILE TRENDS REPORT
Because things are
the way they are,
things will not stay
the way they are
Bertolt Brecht
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
3. 2014 MOBILE TRENDS REPORT
About the Trend Report
Nothing moves like the speed of mobile. And this year, we will see rapid-fire
changes as market dynamics collide with technology, creating a new world for
manufacturers, carriers and retailers to compete in.
From Brightstar’s vantage point as a global leader in wireless products and services,
we see changes emerging that are poised to transform the way we all conduct
business. Our trends were identified and commented on by Brightstar’s global
network of experts, validated by third party research and explored for the impact
they will make on OEMs, carriers, retailers and even consumers in the future.
In all, we see eight major trends that are critical to understand and be ready for
in 2014 and beyond. From product prices, to device lifecycles, to consumer
shopping behaviors and preferences, the impacts will be wide reaching.
Our industry doesn’t change slowly – it leapfrogs. And we’re about to take the
next, major jump.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
4. 2014 MOBILE TRENDS REPORT
8 DRIVING TRENDS FOR 2014
1 Device Lifecycle is Shrinking
2 No-Contract Will Dominate
3 Buy-Back and Trade-In is a Must
4 Device Financing Catches On
5 Attachments Become Critical to Profitability
6 Connected Devices Flood the Marketplace
7 Consumers Blur the Line
8 The End of Subsidization is Coming
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E
6. 1 DEVICE LIFECYCLE IS SHRINKING
Trend Overview
Smartphones have the shortest product lifecycle
of any product in consumer electronics:
Shelf life has
declined by
almost 50%
since 2005
Average
shelf-life for
some mobile
phones is
currently 8-10
months
Mobile phones
can last as
few as 4 short
months on a
retailers’ shelf
2014 MOBILE TRENDS REPORT
Trend Driver
OEMs are developing and cycling devices
at a faster pace than ever with each
generation adopting the latest carrier
driven technologies, market-driven
software developments and consumer
driven features/enhancements. Additionally,
in an attempt to capture niche driven
market share, the development of multiple
models within the same price point is also
trending among OEMs. With the Apple
and Samsung iconic devices representing
the top 10 postpaid smartphone spots
which account for 60+% of total market
share, the ability for all others to move
any sizeable volume of product in the
market is finite and ultra-competitive.
All of these conditions result in a glut of
inventory in the market that creates a
race to the bottom for OEMs and retailers
to capture the attention of price sensitive
consumers and ultimately driving the
shrinking device lifecycle trend.
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
7. 1 DEVICE LIFECYCLE IS SHRINKING
Industry Perspective
While the mobile phone is in the mature stage of
the product lifecycle, its revenues and ASP continue
to increase. This can be attributed in part to two
main factors:
1
2
Q4 2012 – Q3 2013
Prepaid/Postpaid
Smartphones Only
APPLE
GOOGLE 0.7%
MOTOROLA 5%
HTC
6%
12%
OTHER
LG
SAMSUNG
As smartphones
cannibalize other
product lines
(cameras, portable
gaming, navigation,
media players),
they’re able to
command a greater
share of the
consumers’ wallet.
44%
7%
Market power
of Apple and
Samsung allows
them to maintain
high ASPs in an
environment of
low competition.
26%
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
8. 1 DEVICE LIFECYCLE IS SHRINKING
CARRIER
DRIVE CONSUMER BEHAVIOR
Tier 1 carriers are trying to break
consumers habit of upgrading to a new
phone every 18 months to 2 years.
CONSUMER
OEM
FEWER OPTIONS
MAINTAIN PROFITS
There is a major impact
for non-Apple and
Samsung manufacturers
who are struggling to
stay relevant. Without
consumer demand,
product pricing can
tumble quickly.
TREND
IMPACT
RETAILER
If retailers and
operators continue
to lose money on
offering a larger
product selection,
they may reduce
choice for
consumers.
HIGH RISK
The big question for retailers and carriers is how do you pick the
next winner. While going with Apple and Samsung is the safe
bet today, consumers want to see more choices on the shelf…but
that can be a costly endeavor if costs are high and product
doesn’t turn quickly.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I NT E L L I GE NC E
9. 1 DEVICE LIFECYCLE IS SHRINKING
Brightstar Perspective
The shrinking life cycle creates a variety of pressures on overall profitability for
Tier 2 and Tier 3 OEMs due to supply chain inefficiencies, promotional inequities,
and brand awareness.
The ability to drive analysis and make decisions throughout the product lifecycle is
critical. Brightstar has developed tools that use key indicators to identify product
value at all points – allowing operators and retailers to make decisions earlier to
move through declining product faster, ultimately reducing profit erosion.
Solutions like Virtual Inventory (VIP) or “endless aisle” combine technology with
product selection and have proven to be very successful at retail. Brightstar’s VIP
solution enables national retailers to offer product without having to range or own
inventory in store.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I NT E L L I GE NC E
11. 2 NO-CONTRACT WILL DOMINATE
Trend Overview
No-contract is estimated to be 50% of market
by the end of 2015.
• No-contract plans have seen 19% growth
from 2011-2013.
• No-contract plans now have a 37% share.
NO-CONTRACT PLAN GROWTH
Trend Drivers
1) Better no-contract phone offerings
2013
2) Better no-contract plans
2012
3) Carrier interest in getting out of
the postpaid subsidization game
2011
60
70
80
90
IN MILLIONS
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I NT E L L I GE NC E
12. 2 NO-CONTRACT WILL DOMINATE
Industry Perspective
No-contract is driving the unit volume growth in
mobile phones. With only a 37% category share
in mobile, no contract is driving the entire 7%
projected unit volume growth for mobile phones
in 2013.
UNIT VOLUME (YEAR OVER YEAR)
POSTPAID
PREPAID
27.3
30.7
33.4
36.6
72.7
69.3
66.6
63.4
2010
2011
2012
2013 (ESTIMATED)
In 2013, T-Mobile made a game-changing play
with their “Un-Carrier” strategy of replacing
service contracts with phone leasing contracts,
leading the industry toward a tipping point.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I NT E L L I GE NC E
13. 2 NO-CONTRACT WILL DOMINATE
CARRIER
COMPETITIVE PRICING
Carriers are plentiful in this category so there are
lots of plan options for consumers. Carriers need to offer
competitive plans that are focused on pricing, not just
services and they need to offer a range of phone options
that appeal to this changing consumer. Tier 1 operators
are now competing heavily with traditional no-contract
carriers which may reduce options in the future.
OEM
DEVICE VALUE
CONSUMER
DEVICE AFFORDABILITY
Product that used to be
contract only is now being
offered without one. While
traditionally no-contract or
prepaid product has been
devices later in the
lifecycle, now consumers
demand the latest and
greatest regardless of plan.
This could have a negative
impact on device value and
end up reducing the
number of devices offered
going forward.
TREND
IMPACT
RETAILER
This could change the game.
Having popular phone
models appear in prepaid
faster is a great benefit to the
consumer but that means
that the price for these still
popular phones will be high.
Many consumers want to
consider no-contract as an
option but they will need
financing to be able to afford
the phone along with the
more affordable plan.
CATEGORY MANAGEMENT
The category and the consumer are changing and retail needs to
adapt no-contract merchandising to these changes and maximize
the potential of this new opportunity. Also, while the price for
no-contract phones are increasing they are still not to the level of
postpaid’s which could affect the categories dollar growth as
no-contract begins to overtake postpaid’s share.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I NT E L L I GE NC E
15. 3 BUY-BACK & TRADE-IN IS A MUST
Trend Overview
Mobile Buy-Back & Trade-In solutions have grown to
the point where consumers are expecting it as part
of the activation/upgrade process.
• Most devices are graded as C stock (61%) at time
of trade-in, which typically nets a consumer $50.
• Trade-In is now a promotional strategy as well as
a profit driver.
Trend Drivers
Certain devices are retaining their
value much longer. Phones are not
disposable anymore and people in
secondary markets can own a popular
phone, like the iPhone, at a much
reduced price when it is used /
refurbished.
TRADE IN YOUR SMARTPHONE OR TABLET
GET UP TO A
$300
Buy-Back & Trade-In programs create
opportunities for consumers to
replace and recycle old devices while
helping to finance their next device.
IN STORE CREDIT
Another driver for the trend is
insurance replacements, which is
becoming a popular service for mobile
phones. Using recycled devices to
meet consumer claims is critical for
service profitability.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E
16. 3 BUY-BACK & TRADE-IN IS A MUST
Industry Perspective
While Buy-Back & Trade-In is a critical service
offering, it has some concerning potential
downsides. Some industry experts believe the
influx of used and refurbished product could
significantly drive down prices and profits,
further shortening the product life-cycle, and
slow down product innovation.
D
10
S1
9
8
PRICE
7
6
S2
P5
4
SURPLUS
3
P2
1
0
10
20
30
40
50
60
70
80
90
As supply increases, a
surplus of the good is
created. In order to
combat this, prices must
drop to drive demand to
clear the surplus, driving
down profitability.
1 00
QUANTITY BOUGHT & SOLD
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
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17. 3 BUY-BACK & TRADE-IN IS A MUST
CARRIER
DRIVE LOYALTY
Carriers are using trade-in programs to help retain
customer loyalty, to drive promotional activities and to
demonstrate corporate social responsibility by
recycling or reusing devices.
OEM
INCREASE DEMAND
OEMs will experience
increased demand as the
consumer upgrade cycle
shortens however if the
market becomes saturated
with refurbished products
and prices/profit fall, new
production innovations
could decline as well.
CONSUMER
TREND
IMPACT
SELF-SUBSIDY
Consumers receive cash or
credit in exchange for their
used devices, which can
offset the cost of their new
phones.
RETAILER
MUST PLAY TO COMPETE
Retailers must offer a trade-in program to
compete with other retailers and the carriers.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I NT E L L I GE NC E
19. 4 DEVICE FINANCING CATCHES ON
Trend Overview
As more consumers move to a no-contract model,
they are realizing the true unsubsidized cost of their
phones. With average prices for top tier smartphones
at $550, they are looking for financing options.
• OEMs are offering financing programs:
HTC & Motorola launched programs in 2013.
• Retailers have programs: Amazon, Best Buy
and Walmart all introduced financing options
on select phones.
• Movement to No-Contract is impacting the
necessity of this model.
Industry Perspective
Financing is going to become a key
service offering with the other
changes in the market. Savvy consumers
will compare various financing offers
against each other to make decisions
about their carrier, phone, and store.
• There are opportunities to expand
financing solutions beyond
handsets to include supplemental
accessories and services resulting
in incremental growth in basket
and profit.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
20. 4 DEVICE FINANCING CATCHES ON
CARRIER
TRANSFORMATIONAL
Tier 1 carriers are following T-Mobile and offering
consumers a device finance plan. Some believe
that a focus on financing rather than providing
a subsidy would be “transformative” for the industry.
CONSUMER
OEM
PRODUCT DIFFERENTIATOR
OEMs can use financing as a
differentiator to try and gain
additional market share in an
hyper competitive space.
FINANCING A MUST
TREND
IMPACT
Financing will become an
integral part of the purchase
decision process. More
expensive devices, more
accessories to buy and less
subsidization means
consumers will need
financing in order to afford
the products they desire.
RETAILER
GRAB YOUR SHARE
All channels will need to offer this as an option
for consumers if they want to remain a viable
part of the mobile retail market. Retailers can set
themselves apart with unique product bundles
and complementary financing solutions.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E
21. 4 DEVICE FINANCING CATCHES ON
Brightstar Perspective
A variety of financial services products are beginning to penetrate the category
offering attractive consumer solutions that focus on increased ASPs & basket lift to
supplement the profit squeezed device sale and drive incremental margin growth.
Financing will not be limited to handsets, but also can be used to drive increased
accessory sales and services that will become critical to the profitability of the industry.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
23. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
Trend Overview
The industry continues to be squeezed as a result
of micro and macro issues at work including a
demanding consumer population for price, function,
and availability. Aggressive OEMs and retailers are
learning how the puzzle pieces are coming together
to optimize revenues and profitability through
integrated strategic partnerships throughout the
value chain.
•
400% basket lift can be achieved with the
right mix of accessories, attached services, and
financing solutions.
• Over 25% of consumers are adding handset
protection to their devices.
• Mobile wireless accessory shipments to approach
170 million by 2018.
• Accessories are hot - Sales on wireless
speakers jumped 175% in the US last year.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
24. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
Industry Perspective
As these varying trends begin to merge
(no-contract, buy-back & trade-in, financing)
onto each other, consumers are learning that
smartphones are expensive investments that
need to be protected and optimized for maximum
benefit. As a result, industry players are seizing
the opportunity to infuse profit solutions through
comprehensive and integrated models that meet
and exceed the savvy consumer needs.
But there is risk in putting everything in this basket.
Lack of new phone releases, sudden discontinuance
of popular models as well as less consumers
upgrading their handsets, all lead to a drop in
the number of opportunity for attached sales.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
25. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
CARRIER
CUSTOMER LOYALTY
A new 2013 mobile loyalty audit revealed that only 13% of
customers show the level of loyalty required to protect them
from competitive offers and service disruptions.
CONSUMER
OEM
DEVICE PROTECTION
VALUE IN ATTACHMENTS
Device OEMs need to
develop innovative branded
accessories to ensure their
share of the expanding
accessory market.
TREND
IMPACT
As the smartphone becomes
integral to many consumers’
lives, they are increasingly
willing to pay for services
and accessories that enhance
their overall experience and
satisfaction.
RETAILER
REVENUE GROWTH
Retailers must ensure they are offering the
right accessories for their device portfolio and
should consider offering a full range of
value-added services (i.e.; insurance, handset
protection, buy-back & trade-in).
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E
26. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
Brightstar Perspective
Retailers, carriers and OEMs all have the opportunity to capitalize on the expanding
profit pools created by demand for new accessory and service attachments.
The overall basket must get larger because of shrinking profit margins. Accessories,
smart apps/accessories, insurance and subscription based services are a vital part
of basket and margin enhancements.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
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I N T E L L I GE NC E
28. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
Trend Overview
Most of the focus in connected devices for
smartphones has been wearables in the physical
health space. Consumers will increasingly see their
smartphones as tools for total lifestyle well-being.
From improving techniques for self-treatment,
developments in stress-detecting technologies and
near-total smartphone penetration in many markets,
consumers will lap up innovations that help track
and improve overall well-being and lifestyle.
• Consumer interest in wearable fitness quadrupled
in the last year.
• 75 Billion devices will be connected to the internet
of things by 2020.
• The wearable tech market will reach $4.5B
globally this coming year.
In addition, a vast number of up-and-coming
innovative solutions both from a horizontal and
vertically integrated perspective are making their
way onto the scene; most leveraging smartphone
technology via the iOS and Android platforms.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
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29. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
Industry Perspective
“There's no reason to doubt that connected devices
will soon be flooding the mass market. Technology
with compact, connected sensors and actuators
make their way onto everyday consumer electronics,
household appliances, and on general infrastructure.”
Tony Darova (Morgan Stanley, Business Insider)
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
30. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
CARRIER
COMPETITIVE ADVANTAGE
OEM
DEMONSTRATE
LEADERSHIP
Need to determine what is a fad
for early adopters and what has
mainstream staying power. They
need to set the stage for how to
market these products as well as
if and how they can reach and
educate the consumer. This may
also lead to new OEMs being able
to enter this space and become a
factor in mobile that may begin to
challenge Apple and Samsung
with possible exclusive/strategic
partnerships.
Carriers are currently providing the best spaces for
displaying and educating consumers on these new devices
with their interactive store formats. Big data operators
have a lot to gain in this space, with any and all things
connected to the Internet, that opens up more real-time
data inventory to sell.
CONSUMER
REQUIRE EXPERT ADVICE
TREND
IMPACT
Based on all of the emerging
devices and connected
devices, consumers will need a
retail environment where they
can ask questions and
“play/interact” with devices
before they purchase them.
They will need to find a way to
feel comfortable with the new
technology and understand it
before they adopt.
RETAILER
SMART PRODUCT RANGE
While ideas are limitless, consumer interest is finite. Obviously they
can't all be a hit. The big challenge for this industry is trying to gauge
consumer interest and understand how the consumer will learn about
and shop the product. A big question is how can retailers effectively
play in this space without losing their shirt on inventory. What will be
considered valuable and what will supply chain and retail distribution
look like for this new category?
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
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I N T E L L I GE NC E
31. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
Brightstar Perspective
Initially, operators will be better positioned to support connected devices. They
have already started marketing connected and mhealth devices horizontally as
add-ons to existing vertical services.
With platform-based APP development (iOS, Android) being the gateway to the
development of so many devices, OEMs should look at driving innovation with
start-up device manufactures to help them bring the next big thing to market.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I NT E L L I GE NC E
33. 7 CONSUMERS BLUR THE LINE
Trend Overview
70% of consumers said that they have a better
customer experience when they can choose how
they purchase.
72% of respondents expect to be able to research,
shop and receive goods and customer services
through whichever channel they choose. This figure
rises to 83% amongst omni-enthusiasts.
15% of customers feel extremely satisfied that
retailers provide a consistent experience across
different channels.
In 2016 e-retail will account for 9% of total retail
sales, up from 7% in 2011 & 2012.
Nearly half of shoppers (44%) said that they
expect to purchase through more than one channel
within five years’ time.
3/4 of participants surveyed claimed that being
able to use different channels cohesively (in store,
online, mobile) is important.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
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34. 7 CONSUMERS BLUR THE LINE
Industry Perspective
Retailers are moving towards creating a seamless
shopping experience whether in-store, online, or
through mobile devices. Site-to-store delivery,
online price match, and an interactive experience
at retail are all driving omni-channel evolution.
Ensuring that customers can cost-effectively shop
across multiple channels and still enjoy a consistent
and cohesive experience must be a top consideration
for retailers today.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
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INT E L L I GE NC E
35. 7 CONSUMERS BLUR THE LINE
CARRIER
DIFFERENTIATION
Carriers will need to evaluate the devices they
choose to adopt into their networks as well as
cultivate new service solutions to create
differentiators that appeal to next gen shoppers.
OEM
CONSUMER
INCREASED PRODUCT
PORTFOLIO
OEMS will benefit if retailers
and carriers begin to offer a
wider device portfolio as
virtual inventory and extended
aisle options become available.
EXPECTATION IS NOW
As consumers experience
consistent and memorable
engagements across platforms,
they will begin to seek out and
reward those companies that
deliver on these unique
solutions and eventually
come to demand it.
TREND
IMPACT
RETAILER
SEAMLESS EXPERIENCE
While ideas are limitless, consumer interest is finite.
Retailers can no longer operate their brick and mortar
and .com businesses in silos, even in mobility. Retailers
must move faster to offer a seamless experience.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
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I N T E L L I GE NC E
36. 7 CONSUMERS BLUR THE LINE
Brightstar Perspective
Full integration of online shopping solutions were inevitable and adopted
successfully by many. The mobile experience continues to challenge many
however large screen devices and better software solutions are starting to
turn the tide with consumers as evidenced by 2013 mobile shopping.
• In 2013, over 23% of Black Friday and 17% of Cyber Monday online shoppers
placed their orders from mobile phones (up 43% and 55% respectively
from 2012), reinforcing the growing importance of mobile phones as a
valid shopping platform.
The importance of executing a seamless omni-channel merchandising
strategy within the retail market is of paramount importance.
Retailers will need to ensure that customer online, in-store and mobile
experiences are consistent across platforms.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
38. 8 THE END OF SUBSIDIZATION IS COMING
Trend Overview
Subsidies were used to kick-start and grow the
market for mobile devices. Now that we’re nearing
100% mobile penetration in the US, subsidies don’t
make sense for the carriers any more.
• Subsidies are common in the US. 63% of all sold
devices are via a subsidized carrier contract.
Globally however, unsubsidized phone plans are
the global standard. Several carriers such as
Telefonica and Vodaphone have stopping offering
subsidies to new customers or have stopped
offering subsidies altogether.
Mobile phone
penetration in
the US is
nearing 100%
Operators’
subsidized
subscriber base
is predicted to
decline by 16% in
the next 2 years
• While subsidies have helped carriers to lure in
customers and lock them into long-term deals,
they are also bottom-line killers that carriers have
long said they would like to do away with.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
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INT E L L I GE NC E
39. 8 THE END OF SUBSIDIZATION IS COMING
Industry Perspective
"Is the subsidy-model definitely going away?"
asked Pierre Alain Sur, leader of Price Waterhouse
Coopers' global communications business.
It's hard to say at this point,
but the trend is pointing in that
direction.
Smartphones are becoming more durable, and
innovation is slowing. Apple is still selling large
amounts of the iPhone 4, a device that was
launched two years ago.
All that's left is to change customers' mindset.
Interestingly, consumers have no issue paying full
price for tablets, which are essentially large
smartphones with all of the same features outside
of the functionality to place calls, but carriers have
been using the subsidy model for phones since
the beginning.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
40. 8 THE END OF SUBSIDIZATION IS COMING
CARRIER
LOYALTY GROWTH
Carriers can stand alone on the quality of their
networks and the services they provide. Expect
financing solutions to become more comprehensive
and more complex as carriers look to further secure
their subscriber bases. Carriers will focus on program
specific enhancements to network services in order to
build customer loyalty in new and innovative ways.
CONSUMER
OEM
BRAND AWARENESS
AND LOYALTY
Tier 2/3 OEMs are generally
less expensive and have a
price advantage with no
subsidy, assuming they can
compete technically.
ABUNDANCE OF CHOICES
TREND
IMPACT
As contracts come up for
renewal and new programs
hit the market, consumers
will have an abundance of
choices to develop a plan that
works best for them. Look for
consumers to express their
wants and needs via social
networks. All parties should
be monitoring this closely to
stay on top of consumer
demand.
RETAILER
DIFFERENTIATION
Expect retail to come to the table with accessory and
device upgrade/financing programs. Retailers will
look to create unique programs that differentiate
themselves both in the category and in the market.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E
41. 8 THE END OF SUBSIDIZATION IS COMING
Brightstar Perspective
The removal of subsidies could be a game changer. It removes a significant differentiator
and forces each carrier to stand on its own merits.
OEMs will need to spend even more money to merchandise their products in store, in
advertising and at POS as carriers will no longer participate in reducing the consumers
purchase price.
Customers may look to financing solutions as phone costs continue to rise. They may
also hold their phones for longer periods of time, potentially impacting the buy-back &
trade-in market.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
42. 2014 MOBILE TRENDS REPORT
About Brightstar
Retail Doors
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E