Presentation at The New Web in Madrid April 2013 about the startup roadmap to funding, what accelerators want and help with, how to attract funding to early-stage businesses and what mindset and attitude an entrepreneur should have to be successful

1. #lovamosaganar
#nofearonlylove
#entreprenation
17.04.2013
Inmaculada Martinez, UKTI Catalyst Ambassador @inma_martinez April
2013

2. THE STARTUP FUNDING ROADMAP:
A CAREFULLY IDENTIFIABLE PATH
Bootstrap / FFF
Hackathons / Hatcheries / Meet-ups
Startup Loans MVP Factories
Innovation Awards
Crowdfunding
Accelerators
<50k Angel Rounds
Angel Syndicates
Early Stage Funds
If you can’t find the word “VC” above it’s
because there is no room for them yet in the
early ecosystem
@inma_martinez April
2013

3. “LET’S START AT THE BEGINNING,
AT A VERY GOOD PLACE TO START”
Sound of Music, ABC
@inma_martinez April
2013

4. FORMING AND EXPLORING IDEAS
@inma_martinez April
2013

5. PROTOTYPING IS *THE MOST IMPORTANT *
THING
@inma_martinez April
2013

6. DEVELOPING THE TEAM
Hipsters Hackers Hustlers
@inma_martinez April
2013

7. SOURCES OF HELP FOR BUDDING ENTREPRENEURS IN U.K.
@inma_martinez April
2013

8. SOURCES OF PRODUCT DEVELOPMENT FUNDING IN THE
U.K.
@inma_martinez April
2013

9. NEW FUNDING FOR PROTOTYPING? TRY
CROWDFUNDING
@inma_martinez April
2013

10. METAL TO THE PEDAL:
ACCELERATING YOUR
PROJECT
@inma_martinez April
2013

11. ACCELERATORS: BEWARE OF THE BONANZA
@inma_martinez April
2013

12. ACCELERATORS: what’s on
offer
Fellow community of entrepreneurs & supporters
Runway support & funding
(15k-100k at standarised investment terms)
(3-6 months on average)
Physical space & facilities
Mentors
(1st Industry)
(2nd Investors)
Help to Rapid Field Trail (RFT) with users & customers
Demo Days are intros to investors / customers
@inma_martinez April
2013

13. ACCELERATORS:
what’S tested in this growth stage
PRODUCT Aquisition
Activation
Assess functional use Retention
Improve design & UX Referral
Revenue
MARKET REACTION
Interest / Usage / Revenue / AARRR
REVENUE / PROFIT POTENTIAL Customer
Pricing / Market Timing / LTV / CCA Care
Accelerators
BUSINESS MODEL Life
“To Pivot or Not To Pivot” Time
Value
INVESTOR REACTION
Interest and Valuations
TEAM
Ability to work together and deliver
@inma_martinez April
2013

14. ACCELERATORS’ CHECKLIST:
what kind of startups they select
PRODUCT solves a problem for a SPECIFIC customer
CAPITAL-EFFICIENT business - operational
@ <$1M funding
Primarily INTERNET-based distribution
Search / Social / Mobile / Local
SIMPLE revenue models
Transactions / Subscriptions / Affiliate
FUNCTIONAL Prototype before investment
or previous success as team / founder
Small but MEASURABLE usage
Some customers / Early revenue
Small but CROSS-FUNCTIONAL team
Engineer / Design / UX / Marketing
@inma_martinez April
2013

15. Hurrah! You’ve been selected! HOW TO CREATE THE RIGHT
MILESTONES
Start Phase Middle Phase Exit Phase
Hire KEY people that
Great Social Proof that ECOSYSTEM
make HUGE impact
Capital - team agrees with your ideas -
HUMAN on organisation - ie. not
works together ie. bring on respected
RESOURCES just ‘workload’ people
seamlessly and industry advisors /
but ‘shit-hot’ marketing
successfully partners on board
person
You can really MVP Full Launch
build something - Beta
PRODUCT ie. Working Ongoing iterations
1st Pivot
Prototype
Proof that you can talk Proof that THERE
Market Validation
to AUDIENCES - IS A MARKET -
ie first customers
MARKET 1st paying 100k users $1M p.a.
1M users $25M p.a.
customers
10M users and beyond
Proof that you can
Proof that you can Proof that you can
FUNDING TALK to investors
MANAGE YOUR
SELL to investors
FINANCES - a cash-
flow + operation
@inma_martinez April
2013

16. RAISING FUNDING WITH EARLY STAGE / SEED INVESTORS
Skilled and credible management team
BIG market opportunity
BIG problem solved for a potential
BIG set of customers
Idea/Prototype proven and market validated
Zero Technical Risk Ready to execute Business Model
Evidence that Business Model is repeatable and scalable
Metrics
http://blog.kissmetrics.com/9-metrics/
http://guidetostartupmetrics.eventbrite.com/#
Adecuate Financial Returns - 10x in 3 years?
A CLEAR exit route - how will they claim their reward?
@inma_martinez April
2013

17. @inma_martinez April
2013

18. EARLY STAGE VCs / SUPER ANGELS in EUROPE (U.K. HQs)
@inma_martinez April
2013

19. SPECIALIST FUNDS (U.K. HQs)
@inma_martinez April
2013

20. BREATHE IN,
BREATHE OUT.
DO YOU HAVE WHAT IT TAKES?

21. #1 Work To Build A Better World.
Build products that people LOVE.
Build shareholder value that rewards you, your partners and your
investors.
@inma_martinez June 2013

22. #2 Show Greatness and Mentors Will Come To
You.
Don’t ask to be mentored.
Make them “Want to mentor you”
@inma_martinez June 2013

23. #3 Work HARD but STRATEGICALLY.
Develop your Personal Brand, your Industry Brand, your
Leadership.
@inma_martinez June 2013

24. #4 Don’t Follow “False Gods”:
You won’t be the next Zuckerberg.
You will be the next ‘You’
@inma_martinez June 2013

25. #5 Create Good Industry Karma.
Your Good Will and Reputation are your currency in the #entreprenation.
Behave like a right idiot at your peril.
@inma_martinez June 2013

26. ABOVE ALL:
Get a crash-helmet: it’s gonna be a bumpy road, but the beach awaits at the end of the
road
Continue your education and self-improvement.
Get in the best physical shape: run, meditate, eat well.
Go conquer the world assured that you are fulfilling your chosen destiny.
@inma_martinez June 2013

27. #lovamosaganar
#nofearonlylove
#nfol
#entreprenation
http://www.slideshare.net/inmamartinez/presentations