The document discusses various stages of product development and commercialization. It explains how quality function deployment methodology takes customer attributes from market research and turns them into engineering attributes. It also notes that commercialization incurs the highest costs to date for a company and will require manufacturing capabilities. Finally, it outlines three timing choices for a company entering a market: first entry for advantages, parallel entry to coincide with competitors, or late entry after competitors reveal flaws.
Volatile Markets Drive Auto Manufacturers to Seek Cost-Effective Solutions at...flashnewsrelease
* With more than 150 Exhibitors, 2013 edition of Automotive Engineering Show organised by Mumbai-based Focussed Events to be held from 6th - 8th June 2013 at Chennai. * This is the definitive platform for Vehicle and Auto-component companies to access latest technology and connect to providers of systems and processes to optimize of efficiency, quality and costs. * Record number of pre-registered visitors.
Product Life Cycle Services for the Globalized Business Environment GlobalLogic, Inc.
The competitive environment prevalent across today's business challenges enterprises across the various industries and its verticals to design and develop products that can meet customer expectations.
User Centered Agile Product Development in an Enterprise & a StartupMichael Ong
Presented at Agile Singapore 2014
http://agilesg2014.sched.org/event/fc83ddab31b35de5041dedf4ebc72492
Product Development today has various challenges where startups and enterprises alike have to move quicker and plan resources carefully for consumers (users) to be able to gain market traction and stay relevant with competitors constantly evolving.
Very often, product releases are managed by product managers gathering requirements on behalf of the customer within an organisation. He begins with a high-level product requirement and speaks with various stakeholders like sales, marketing, operations, finance to map business constraints and heads over to engineering to start building. This skips over valuable insights gained by engaging users, design teams and answering the hard questions of “nice to haves” vs “must haves”.
I’ll like to share an approach that was used in two environments with success to bring products to market with a focus on users while considering business conditions and constraints.
As a product owner in an enterprise setting tasked with crafting a mobile strategy and product roadmap or a product owner in a startup tasked with overhauling a legacy system for a more efficient business platform, I’ll compare the two distinct environments and offer insights into how a team can begin to understand and shape a company’s direction towards user-centered design.
It involves thinking with users in mind, building with agile techniques and measuring to help iterate towards meaningful product releases. Often, this results in changes to an organisation that also requires coaching and charting a path for the people who are affected.
The topic would be of interest to designers, developers, team leads, product managers, business executives or startup founders who recognises change is a huge part of business and that products that are able to create the most value for end-users are those that will gain customer loyalty in the long term.
be checked against norms for the product category to see whether t.docxgarnerangelika
be checked against norms for the product category to see whether the concept appears to be a winner,
a long shot, or a loser. One food manufacturer rejects any concept that draws a definitely-would-buy
score lower than 40 percent.
Conjoint Analysis Consumer preferences for alternative product concepts can be measured
with conjoint analysis, a method for deriving the utility values that consumers attach to varying
levels of a product’s attributes.85 Conjoint analysis has become one of the most popular conceptdevelopment
and testing tools. For example, Marriott used it to design its Courtyard hotel concept.86
With conjoint analysis, respondents see different hypothetical offers formed by combining varying
levels of the attributes and rank them. Management can then identify the most appealing offer and
its estimated market share and profit. In a classic illustration, academic research pioneers Green and
Wind used this approach in connection with developing a new spot-removing, carpet-cleaning agent
for home use.87 Suppose the new-product marketer is considering five design elements:
• Three package designs (A, B, C—see Figure 15.4)
• Three brand names (K2R, Glory, Bissell)
• Three prices ($1.19, $1.39, $1.59)
• A possible Good Housekeeping seal (yes, no)
• A possible money-back guarantee (yes, no)
Although the researcher can form 108 possible product concepts with these five elements (3 × 3 × 3 × 2 × 2), it
would be too much to ask consumers to rank them all from most to least preferred. A sample of, say, 18 contrasting
product concepts is feasible.
The marketer now uses a statistical program to derive the consumer’s utility functions for each of the five attributes
(see Figure 15.5). Utility ranges between zero and one; the higher the utility, the stronger the consumer’s
preference for that level of the attribute. Looking at packaging, package B is the most favored, followed by C and
then A (A has hardly any utility). The preferred names are Bissell, K2R, and Glory in that order. The consumer’s
utility varies inversely with price. A Good Housekeeping seal is preferred, but it does not add that much utility and
may not be worth the effort to obtain it. A money-back guarantee is strongly preferred.
The consumer’s most desired offer is package design B, brand name Bissell, priced at $1.19, with a Good
Housekeeping seal and a money-back guarantee. We can also determine the relative importance to this consumer
of each attribute—the difference between the highest and lowest utility level for that attribute. The greater the
PAGES 475-480
Business-Goods Market Testing Business goods can also benefit from market testing. Expensive
industrial goods and new technologies will normally undergo alpha and beta testing.100 During beta testing, the
company’s technical people observe how customers use the product, a practice that often exposes unanticipated
problems of safety and servicing and alerts the company to customer training and servicing requirements..
Volatile Markets Drive Auto Manufacturers to Seek Cost-Effective Solutions at...flashnewsrelease
* With more than 150 Exhibitors, 2013 edition of Automotive Engineering Show organised by Mumbai-based Focussed Events to be held from 6th - 8th June 2013 at Chennai. * This is the definitive platform for Vehicle and Auto-component companies to access latest technology and connect to providers of systems and processes to optimize of efficiency, quality and costs. * Record number of pre-registered visitors.
Product Life Cycle Services for the Globalized Business Environment GlobalLogic, Inc.
The competitive environment prevalent across today's business challenges enterprises across the various industries and its verticals to design and develop products that can meet customer expectations.
User Centered Agile Product Development in an Enterprise & a StartupMichael Ong
Presented at Agile Singapore 2014
http://agilesg2014.sched.org/event/fc83ddab31b35de5041dedf4ebc72492
Product Development today has various challenges where startups and enterprises alike have to move quicker and plan resources carefully for consumers (users) to be able to gain market traction and stay relevant with competitors constantly evolving.
Very often, product releases are managed by product managers gathering requirements on behalf of the customer within an organisation. He begins with a high-level product requirement and speaks with various stakeholders like sales, marketing, operations, finance to map business constraints and heads over to engineering to start building. This skips over valuable insights gained by engaging users, design teams and answering the hard questions of “nice to haves” vs “must haves”.
I’ll like to share an approach that was used in two environments with success to bring products to market with a focus on users while considering business conditions and constraints.
As a product owner in an enterprise setting tasked with crafting a mobile strategy and product roadmap or a product owner in a startup tasked with overhauling a legacy system for a more efficient business platform, I’ll compare the two distinct environments and offer insights into how a team can begin to understand and shape a company’s direction towards user-centered design.
It involves thinking with users in mind, building with agile techniques and measuring to help iterate towards meaningful product releases. Often, this results in changes to an organisation that also requires coaching and charting a path for the people who are affected.
The topic would be of interest to designers, developers, team leads, product managers, business executives or startup founders who recognises change is a huge part of business and that products that are able to create the most value for end-users are those that will gain customer loyalty in the long term.
be checked against norms for the product category to see whether t.docxgarnerangelika
be checked against norms for the product category to see whether the concept appears to be a winner,
a long shot, or a loser. One food manufacturer rejects any concept that draws a definitely-would-buy
score lower than 40 percent.
Conjoint Analysis Consumer preferences for alternative product concepts can be measured
with conjoint analysis, a method for deriving the utility values that consumers attach to varying
levels of a product’s attributes.85 Conjoint analysis has become one of the most popular conceptdevelopment
and testing tools. For example, Marriott used it to design its Courtyard hotel concept.86
With conjoint analysis, respondents see different hypothetical offers formed by combining varying
levels of the attributes and rank them. Management can then identify the most appealing offer and
its estimated market share and profit. In a classic illustration, academic research pioneers Green and
Wind used this approach in connection with developing a new spot-removing, carpet-cleaning agent
for home use.87 Suppose the new-product marketer is considering five design elements:
• Three package designs (A, B, C—see Figure 15.4)
• Three brand names (K2R, Glory, Bissell)
• Three prices ($1.19, $1.39, $1.59)
• A possible Good Housekeeping seal (yes, no)
• A possible money-back guarantee (yes, no)
Although the researcher can form 108 possible product concepts with these five elements (3 × 3 × 3 × 2 × 2), it
would be too much to ask consumers to rank them all from most to least preferred. A sample of, say, 18 contrasting
product concepts is feasible.
The marketer now uses a statistical program to derive the consumer’s utility functions for each of the five attributes
(see Figure 15.5). Utility ranges between zero and one; the higher the utility, the stronger the consumer’s
preference for that level of the attribute. Looking at packaging, package B is the most favored, followed by C and
then A (A has hardly any utility). The preferred names are Bissell, K2R, and Glory in that order. The consumer’s
utility varies inversely with price. A Good Housekeeping seal is preferred, but it does not add that much utility and
may not be worth the effort to obtain it. A money-back guarantee is strongly preferred.
The consumer’s most desired offer is package design B, brand name Bissell, priced at $1.19, with a Good
Housekeeping seal and a money-back guarantee. We can also determine the relative importance to this consumer
of each attribute—the difference between the highest and lowest utility level for that attribute. The greater the
PAGES 475-480
Business-Goods Market Testing Business goods can also benefit from market testing. Expensive
industrial goods and new technologies will normally undergo alpha and beta testing.100 During beta testing, the
company’s technical people observe how customers use the product, a practice that often exposes unanticipated
problems of safety and servicing and alerts the company to customer training and servicing requirements..
Should You Build, Rent or Buy an AdTech or MarTech Platform?Clearcode
Tech companies, brands and agencies often ask whether they should buy, rent or build an AdTech or MarTech platform. Check out the presentation to decide which option is the most suitable.
Read the full blog post here:https://clearcode.cc/blog/build-or-rent-adtech-platform-decision-tree/
It’s the Daytona 500 of vehicle manufacturing: the race to bring connected cars, light trucks, and SUVs to market. Unprecedented safety, driver assistance, and infotainment features promise to revolutionize the driving experience. Still, few industry executives are confident that their current connected vehicle initiatives are on the right track.
Auto companies have never before been confronted with an opportunity and challenge of this magnitude.
Competitive Analysis:
Business Goals
Technology Strategy
Developmental Goals:
House of Quality (HOQ) for Theia’s Smart Glasses
Final Project Report
CSE 171A
Authors:
Alena Fernandez
Ashwin Chidambaram
Brittany Cook
Christopher Chiang
Conrad Pereira
Shen Cheng
Sunny Chaubey
Vaughn Fisher
Professor:
Subhas Desa
Contents
Add Headings (Format > Paragraph styles) and they will appear in your table of contents.
Final Project Report: The completed project report is due either on Thursday, December 5 (in class), or (if you need more time) Tuesday, December 10 (before 5 PM, at Building E2, Room 561), or Thursday, December 12 (before 5 PM, at Building E2, Room 561). The guidelines for the final project report are as follows:
· Create a clear, well-structured, and well-written “end-to-end” complete and correct project report that could be understood, used, and/or implemented by a third-party (e.g., a senior management review group, another project group, an UCSC SOE awards committee, business plan competition committee). Make sure to name your company and your product.
· Include a Table of Contents.
· The report should be broken up into numbered sections with captions (e.g., Section 3.5: House of Quality).
· The front-end of the report should have two components. First, create a useful 1- page executive summary. Then, create a 3-5 page cross-referenced description (of the actual contents of the report) which includes (1) a block diagram, similar to a “function-structure”, showing how all the parts of the report (e.g., competitive landscape, HOQ, conceptual design) are connected to each other, and (2) a short write-up which uses this function structure to explain “how the report should be used”.
· The different sections of the report should have brief but clear explanations of the work done, with all figures and tables clearly cross-referenced to the text. Each section should have a clear set of conclusions.
· The sections of the report should be connected to each other to tell a coherent story.
· End the report with an overall set of conclusions and guidelines, and with a detailed statement of the next steps (or future work).
Executive Summary Comment by Ashwin Chidambaram:
Block Diagram
Conclusion and Guidelines
Management (M): Perform steps 1-5 concurrently.
1. (Firm-level Strategy). Map the industry-market landscape for the technology/product, and then establish the overall competitive strategy, technology strategy, and market strategy of the technology firm.Competitive Analysis:
Competition:
Vuzix, Google,Everysight, Snapchat, Toshiba
Competition level: High
Suppliers:
Luxottica, Essilor, Asahi Glass Co.
Power level: Medium
Buyers:
People with impaired vision, regular consumers, company employees
Power level: Low
Compliments:
Amazon (Alexa), Weather Channel (App), Google/Google Maps (App), CAD (Software)
New Entrants:
Apple, Amazon, Facebook, Microsoft
Threat leve ...
In the 1960s, Stanley Milgram addressed a number of letters to a friend of his, a stockbroker in Boston. Milgram then distributed these letters to a random selection of people in Nebraska. He instructed the individuals to pass the letters to the addressee by sending them to a person they knew on a first-name basis who seemed in some way closer (socially, geographically, etc.) to the stockbroker. This person would then do the same, until the letters reached their final destination.
In the 1960s, Stanley Milgram addressed a number of letters to a friend of his, a stockbroker in Boston. Milgram then distributed these letters to a random selection of people in Nebraska.
Should You Build, Rent or Buy an AdTech or MarTech Platform?Clearcode
Tech companies, brands and agencies often ask whether they should buy, rent or build an AdTech or MarTech platform. Check out the presentation to decide which option is the most suitable.
Read the full blog post here:https://clearcode.cc/blog/build-or-rent-adtech-platform-decision-tree/
It’s the Daytona 500 of vehicle manufacturing: the race to bring connected cars, light trucks, and SUVs to market. Unprecedented safety, driver assistance, and infotainment features promise to revolutionize the driving experience. Still, few industry executives are confident that their current connected vehicle initiatives are on the right track.
Auto companies have never before been confronted with an opportunity and challenge of this magnitude.
Competitive Analysis:
Business Goals
Technology Strategy
Developmental Goals:
House of Quality (HOQ) for Theia’s Smart Glasses
Final Project Report
CSE 171A
Authors:
Alena Fernandez
Ashwin Chidambaram
Brittany Cook
Christopher Chiang
Conrad Pereira
Shen Cheng
Sunny Chaubey
Vaughn Fisher
Professor:
Subhas Desa
Contents
Add Headings (Format > Paragraph styles) and they will appear in your table of contents.
Final Project Report: The completed project report is due either on Thursday, December 5 (in class), or (if you need more time) Tuesday, December 10 (before 5 PM, at Building E2, Room 561), or Thursday, December 12 (before 5 PM, at Building E2, Room 561). The guidelines for the final project report are as follows:
· Create a clear, well-structured, and well-written “end-to-end” complete and correct project report that could be understood, used, and/or implemented by a third-party (e.g., a senior management review group, another project group, an UCSC SOE awards committee, business plan competition committee). Make sure to name your company and your product.
· Include a Table of Contents.
· The report should be broken up into numbered sections with captions (e.g., Section 3.5: House of Quality).
· The front-end of the report should have two components. First, create a useful 1- page executive summary. Then, create a 3-5 page cross-referenced description (of the actual contents of the report) which includes (1) a block diagram, similar to a “function-structure”, showing how all the parts of the report (e.g., competitive landscape, HOQ, conceptual design) are connected to each other, and (2) a short write-up which uses this function structure to explain “how the report should be used”.
· The different sections of the report should have brief but clear explanations of the work done, with all figures and tables clearly cross-referenced to the text. Each section should have a clear set of conclusions.
· The sections of the report should be connected to each other to tell a coherent story.
· End the report with an overall set of conclusions and guidelines, and with a detailed statement of the next steps (or future work).
Executive Summary Comment by Ashwin Chidambaram:
Block Diagram
Conclusion and Guidelines
Management (M): Perform steps 1-5 concurrently.
1. (Firm-level Strategy). Map the industry-market landscape for the technology/product, and then establish the overall competitive strategy, technology strategy, and market strategy of the technology firm.Competitive Analysis:
Competition:
Vuzix, Google,Everysight, Snapchat, Toshiba
Competition level: High
Suppliers:
Luxottica, Essilor, Asahi Glass Co.
Power level: Medium
Buyers:
People with impaired vision, regular consumers, company employees
Power level: Low
Compliments:
Amazon (Alexa), Weather Channel (App), Google/Google Maps (App), CAD (Software)
New Entrants:
Apple, Amazon, Facebook, Microsoft
Threat leve ...
In the 1960s, Stanley Milgram addressed a number of letters to a friend of his, a stockbroker in Boston. Milgram then distributed these letters to a random selection of people in Nebraska. He instructed the individuals to pass the letters to the addressee by sending them to a person they knew on a first-name basis who seemed in some way closer (socially, geographically, etc.) to the stockbroker. This person would then do the same, until the letters reached their final destination.
In the 1960s, Stanley Milgram addressed a number of letters to a friend of his, a stockbroker in Boston. Milgram then distributed these letters to a random selection of people in Nebraska.
Similar to What is the best way to manage the new product development process (20)
What is the best way to manage the new product development process
1.
2. Product Development :
Quality function deployment methodology takes the list of desired
customer attributes (CAs) generated by market research and turns them
into a list of engineering attributes (EAs) that engineers can use.
6. Commercialization:
Commercialization incurs the company’s highest cost to date. The firm
will need to contract for manufacture or build or rent a full-scale
manufacturing facility. Most new-product companies rely on a sequence
mix of market communication tools.
8. The Company face three choices-
1.) First Entry – the firm first entering a market enjoys the ‘first mover
advantages’ of locking up key distributers and customers.
2.) Parallel Entry – the firm might time its entry to coincide with
competitor’s entry.
3.) Late Entry – the firm might delay its launch until after the
competitor has borne the cost of educating the market, and its product
may reveal flaws the late entrant can avoid