My portfolio documents the breadth of my work more so than the latest examples. Most of what I have worked on in the last years is still under NDA.

1. Feridoon Malekzadeh 4 September 2010
mobile: +1 (206) 832 6296 | f_malekzadeh@hotmail.com
Portfolio Presentation
Covering 1998 - 2006
Feridoon Malekzadeh | Portfolio 2007
Defining the User Experience
“Sweet Spot:”
Combining user needs with business needs in a User
harmonious interplay with technology in order to Needs
design solutions which not only deliver against
business objectives, but users also enjoy using. Business
Technology
Needs
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2. 4 September 2010
Contents: Key Skills
 Concept & Product Definition  Interface and interaction
design/information architecture
 Project & Team Management
 Business requirements gathering and
 Information & Interaction Design functionality definition
 Project management, estimation and
 Visual Design & Art Direction planning
 Cross-platform multimedia development
 Areas of Expertise and Skills
 Visual / graphic design
 Client List  User research and usability testing
 Rapid-prototyping
 Download Full Resume
 Fluent in four languages:
 Download Letter of Recommendation English, German, Spanish & Persian (Farsi)
Feridoon Malekzadeh | Portfolio 2007 Professional Profile
 10+ years of experience in the design, specification and implementation of interactive products
and services
 Experienced in designing and managing the delivery of global designs and specifications for
local-market service implementations
 Strong as an individual contributor and experienced as a manager
 Goal-oriented individual with demonstrated leadership skills
 Organized, highly motivated, and detail-directed problem solver
 Ability to innovate and improvise with limited resources in new situations
 Proven ability to work with multi-disciplinary teams in all phases of projects to develop
functional and brand-led user interfaces
 Confident communicator with strong people-skills
 Most recent work is in areas of cross-channel mobile and PC-based entertainment services
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Concept and
Product Definition
Feridoon Malekzadeh | Portfolio 2007
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Feridoon Malekzadeh | Concept & Product Definition FMC Concept Evaluation (Vodafone, 2006)
vCom: Application for Text and Voice/Video communication
- concept and high-level specifications
DSL box Home Client: Application for the aggregation of
Vodafone Services
- concept and high-level specifications
ComBar: A browser plugin for quickly sending of SMS and
MMS
- design collaboration, UE Quality assessment and UE
consulting
Converged Portal: Ultra-personalized content storefront
- expert review and UE consulting
Mobile Connect Card Dashboard: Business version
connectivity application
- concept and high-level specifications, design
collaboration,
- expert review and UE consulting Use Case vCom ComBar IM
Mini-Box Dashboard: Consumer version of the Mobile
Connect Card Dashboard Adding a new contact /
- UE Quality assessment of vendor implementation and organize contact list X X X
recommendations for UE improvement
Send an SMS Message to a
Feridoon Malekzadeh | Portfolio 2007 mobile contact X X X
Programme | Fixed Mobile Convergence
Programme manage six tracks of work covering current Initiate live text-based
and future FMC initiatives in order to define and shape communication (chat) X - X
the UE landscape for Vodafone.
Tasks:
 Management of the 3rd party UX team
 Provided creative oversight during research, design
and specification phases
 Served as Windows subject matter expert during
design process
Value: shaped the new user experience for the
Home Client, vCom and ComBar.
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Feridoon Malekzadeh | Concept & Product Definition Home Client (Vodafone, 2006)
Personalized area with access to OpCo portal, self-care, and application
configuration settings
Integration of OpCo websites search. Results in browser window.
Plug-in: aggregator of notifications from communication services (e.g. vCom)
with one-click access to relevant service (web or pc based)
Application wrapper
Plug-in: remote access to personalized spaces (e.g. bookmarks), networked
Plug-Ins space
My Bookmar ks
personal storage or networked devices (e.g. via MeinPC)
Plug-in: Radio DJ as persistent desktop experience. Allows for a less
intrusive, background listening experience while providing quick access to
OpCo content stores (e.g. Web Music Store)
Other media services (e.g. MobileTV) or supporting services (i.e. mobile TV
reminders, EPG listings, remote programming, etc) could also be realized.
One-click access to self-care and personalized services (e.g. My Vodafone,
Billing statement, subscription information, etc)
Ads
User-targeted advertising
Feridoon Malekzadeh | Portfolio 2007
Project | Home Client
Design and specify the concept of connection software
to be more in-line with user needs.
Tasks:
 Management of the 3rd party UX team
 Provided creative oversight during research, design
and specification phases
 Served as Windows subject matter expert during
design process
Value: shaped the new user experience for the
client. Introduced the Sidebar and Widgets as new
touchpoints on the PC. Early testing indicates
positive resonance. page 5

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Feridoon Malekzadeh | Concept & Product Definition Messenger (Vodafone, 2006)
Feridoon Malekzadeh | Portfolio 2007
Project | Vodafone Messenger
Create the overall user experience for new messaging vCom | launch points
client which integrates web, pc and mobile. Desktop widget / gadget
- Konfabulator, Mac dashboard, Widgets
Browser toolbar
Tasks:
vCom
 Management of the 3rd party UX team Incoming Call Notification
- Notification
Comms Client - Ring tone
 Provided creative oversight during research, design - communication verbs
and specification phases for local market launch
“Callto:” protocol links
 Served as Windows subject matter expert during
- Call protocol url’s in web
pages
- preferred client in registry
design process Windows Start Menu
System Tray
- launch application
Value: shaped the new user experience to be more
- Background process
- desktop icon
- Context menu
user-led rather than feature led. Proposed idea of 6 vCom Applicationj UI Design | Discover
26/7/2006
Vodafone Confidential
Contact: feridoon.malekzadeh@vodafone.com
group-specific presence settings (patent pending) to
bridge the work/personal aspect of the client.
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Project and Team
Management
Feridoon Malekzadeh | Portfolio 2007
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Feridoon Malekzadeh | Project & Team Management Vodafone Music (Vodafone, 2005-2006)
Feridoon Malekzadeh Music
Project | Vodafone | Portfolio 2007
18-month programe to design of end-to-end,
mutli-channel music experience
Tasks:
 Defined scope for supporting research and
benchmarking initiatives
 Collaborated on scope definition and requirement
gathering with product management and technology
 Management of Vodafone UX resources, 3rd party
agencies and freelance resources
 Provided creative oversight (visual and interaction)
Value: shaped the development of Vodafone's music
ecosystem and successfully delivered global music
service to Vodafone operating companies page 9

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Feridoon Malekzadeh | Project & Team Management Mobile Connect Card Dashboard Redesign (Vodafone, 2005-2006)
Feridoon Malekzadeh | Portfolio 2007
Project | MCC Dashboard Redesign
Evolving the connection software to be more in-line
with user needs and their mental model and updating
the visual layer to be more contemporary.
Tasks:
 Management of the 3rd party UX team
 Provided creative oversight during research, design
and specification phases
 Served as Windows subject matter expert during
design process
Value: shaped the new user experience for the
dashboard. Early testing indicates positive resonance.
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Feridoon Malekzadeh | Project & Team Management Web Guidelines 2.0 (Vodafone, 2005-2006)
Project | Web Guidelines 2.0
Group UE initiative to create revised global web
Feridoon Malekzadeh | Portfolio 2007 companies.
guidelines for all Vodafone operating
Tasks:
 Responsible for defining approach around gaining user
input (competitive benchmarking, user surveys, etc) Login | Sitemap | Contact Us | View Cart (0 items) Search »
Logo
 Management of 3rd party vendors and agencies Personal Business My Vodafone
Home Plans & Vodafone Vodafone Customer
 Definition of scope for all supporting projects [change location] Products Media Packages
Services live! simply Service
Welcome to Vodafone UK
 Facilitating workshops with local market New Customers
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
Existing Customers
Sed ut perspiciatis unde omnis iste natus error sit voluptatem.
representatives in order to gather local requirements This should create easy access for
users to: Vodafone live!
» Select a plan, phone or service
Promotional Space Promotional Space
 Responsible for UE quality assurance
» Understand Vodafone's service offering
» Clearly differentiate Vodafone from its
competitors
This space could be used for, but not
My Vodafone Log In
Value: successfully scoped and kicked off overall project
limited to:
Mobile Number » Upgrading my service
» Upgrading my phone
» Information on using My Vodafone
Promotional Promotional Promotional Promotional
Space for Space for Space for Space for Password Forgot your password?
and provided oversight through to completion. Phones Accessories Plans Services
Login »
Promotional Space
About Vodafone | Contact Us | Vodafone International
Copyright © 2001 - 2005 Vodafone Group | Privacy Policy | Terms & Conditions
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Feridoon Malekzadeh | Project & Team Management Vodafone (Sapient, 2002)
Project | Vodafone dot-com Refresh
Redesign of global corporate site in order to enable
integration of new content management system
Tasks:
Feridoon Malekzadeh | Portfolio 2007
 Management of the creative team
 Planning and facilitation of participatory design
workshops
 Development of visual and functional design
specification and templates
 Stakeholder engagement and management
 Negotiated UE/Tech trade-offs when necessary
 Visual design of new modules and pages
 Style guide development and production
Value: designed and specified a system of configurable
modules which ensured visual and informational
consistency which enabled an easier migration to
selected CMS (Vignette). page 12

12. 4 September 2010
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Feridoon Malekzadeh | Project & Team Management Staples German Roll-Out (Sapient, 2001)
Feridoon Malekzadeh | Portfolio 2007
Project | www.staples.de
Definition and implementation of a Pan-European
Web retail site.
Tasks:
 Management of globally distributed (Boston, Brussels
and Munich) UX design team for German roll-out of
staples.com
 Stakeholder engagement and management
 Development of early visual design concepts
 Negotiated UE/Tech trade-offs when necessary
 Provided creative oversight (visual and interaction)
Value: successfully managed the delivery of all UE
specifications required for launch of German pilot site.
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Information and
Interaction Design
Feridoon Malekzadeh | Portfolio 2007
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Feridoon Malekzadeh | Information & Interaction Design Mobile TV (Vodafone, 2005-2006)
Project | Mobile TV
Definition and specification of a 3G-based mobile TV
Feridoon Malekzadeh | Portfolio 2007
offering
Tasks:
 Defined scope for supporting research and
benchmarking initiatives
 Collaborated on scope definition and requirement
gathering with product management and technology
 Management of Vodafone UX resources, 3rd party
agencies and freelance resources
 Provided creative oversight (visual and interaction)
Value: designed and specified first platform agnostic
global mobile TV solution which paved the way for
moving away from inferior browser-based solutions.
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Feridoon Malekzadeh | Information & Interaction Design T-Online (Sapient, 2004)
Feridoon Malekzadeh | Portfolio 2007
Project | T-Online MCE migration
Migration of existing iTV/VoD solution to Windows Media
Centre platform.
Tasks:
 Definition of information design of ported solution
 Specification of process flows
 Collaboration on front-end integration solution
 Visual design including development of service icon
 Creation of service installer executable
 Liaison between client and Microsoft UX team
Value: successfully migrated existing service offering to
new platform for pilot launch in Germany. page 16

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Feridoon Malekzadeh | Information & Interaction Design Bluewin (Sapient, 2003)
Feridoon Malekzadeh | Portfolio 2007
Project | Bluewin
Definition of new set-top box iTV solution.
Tasks:
 Interaction design and process flow definition
 Development of application interface concepts
 provided visual input to visual design team
Value: successfully delivered specifications for
implementation of new service. Provided innovative
solution for sensibly dealing with latency period incurred
while zapping between channels (mini EPG).
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Feridoon Malekzadeh | Information & Interaction Design American Honda (Sapient, 2003)
1.0 Honda Accessories Web | Status Quo
Feridoon Malekzadeh | Portfolio 2007
Project | American Honda
Business and user requirement gathering for an online
asset management system
Tasks:
 Conducting of participatory design workshops
 Interaction design and process flow definition
 Development of application interface concepts
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Feridoon Malekzadeh | Information & Interaction Design Vodafone MML Photo Album (Sapient, 2003)
Feridoon Malekzadeh | Portfolio 2007
Project | Vodafone MML Photo Album
Redesign of existing web-based multimedia messaging
Application to better address user needs and usability.
Tasks:
 Participation in usability testing, findings documentation
and recommendation development
 Analysis of competitive products (audits)
 Development of application interface specifications
including wireframes
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Feridoon Malekzadeh | Information & Interaction Design Star Alliance (Sapient, 2003)
Feridoon Malekzadeh | Portfolio 2007
Project | Star Alliance
Concept and visualisation of passenger and luggage journeys as input to
software interface design.
Tasks:
 Business and user requirement gathering for an online luggage
tracking tool
 Interaction design and process flow definition
 Development of application interface concepts
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Visual Design and
Art Direction
Feridoon Malekzadeh | Portfolio 2007
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Feridoon Malekzadeh | Visual Design & Art Direction T-Online Vision (Sapient, 2004)
Feridoon Malekzadeh | Portfolio 2007
Project | T-Online Vision
Revisit existing interface and make improvements to
the interaction paradigm and visual layer in order
to make design more contemporary and easier to port
to other platforms.
Tasks:
 Introduction of new navigation paradigm and
interaction concept
 Creation of new visual design directions
 Development of branded icon for specialised
program guide
Value:
Provided stimulus for change and set new direction
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Feridoon Malekzadeh | Visual Design & Art Direction Audi (Sapient, 2004)
Project | Audi iTV Microsite
Development of visual design specifications for an iTV
Feridoon Malekzadeh |IFA 2003 2007
product showcase for Portfolio
Tasks:
 Project management throughout implementation
 Stakeholder engagement and management
 Definition of microsite (pages and IA)
 Visual designs and asset creation
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Feridoon Malekzadeh | Visual Design & Art Direction WDR2 (Sapient, 2002)
Project | WDR2 Radio
Creation of a companion website for a promotional
Feridoon Malekzadeh | Portfolio 2007
radio broadcast.
Tasks:
 Management of the creative team
 Wireframes
 Visual design
 HTML coding
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Feridoon Malekzadeh | Visual Design & Art Direction www.mein-hof.de (Sapient, 2001)
Feridoon Malekzadeh | Portfolio 2007
Project | WDR2 Radio campaign companion site
Creation of a companion website for a promotional
radio broadcast.
Tasks:
 Visual design
 Prototype build & HTML coding
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Feridoon Malekzadeh | Visual Design & Art Direction www.bowlingdigital.com (Kabel New Media, 2000)
Project | Bowling Digital website launch
Launch of news and community portal.
Feridoon Malekzadeh | Portfolio 2007
Tasks:
 Logo creation
 Visual design
design selected for inclusion in the
2001 Web Design Index
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Feridoon Malekzadeh | Visual Design & Art Direction MSN Hotmail / Kellogg (Kabel New Media, 1999)
Project | MSN / Kellogg promotional microsite
Creation of a companion site for a national campaign.
Feridoon Malekzadeh | Portfolio 2007
Tasks:
 Management of the creative team
 Stakeholder engagement and management
 Visual design & art direction
 HTML coding
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Feridoon Malekzadeh | Visual Design & Art Direction MSN Easysurfer / Search (Kabel New Media, 1999)
Feridoon Malekzadeh | Portfolio 2007
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Feridoon Malekzadeh | Visual Design & Art Direction SIEMENS (Kabel New Media, 1999)
Project | SIEMENS career site redesign (pitch)
Complete redesign of international career site.
Feridoon Malekzadeh | Portfolio 2007
Tasks:
 Visual design
 Information architecture
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Feridoon Malekzadeh | Visual Design & Art Direction www.ambientedirect.com (Red Ant Media, 1999)
Project | ambiente direct site launch
Launch of e-commerce shop for a German retailer of
Feridoon Malekzadeh |furnishings.
high-end designer Portfolio 2007
Tasks:
 Visual concepts & design
 HTML coding
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Areas of Expertise
and Skills
Feridoon Malekzadeh | Portfolio 2007
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Areas of Expertise:
Providing creative direction and stimulus for problem solving.
Negotiating and agreeing work contents with agencies and other external resources
where needed.
Negotiating the best balance of user and business needs within given project constraints
(e.g. technical feasibility) to deliver on time and on budget.
Screen-Design, HTML & multimedia development & programming.
Managing the interface between UE, product management and technical teams.
Ability to innovate and improvise with limited resources in new situations.
Proven ability to work with multi-disciplinary teams in all phases of projects to develop
functional and brand-led user interfaces.
Confident communicator with strong people-skills.
Feridoon Malekzadeh | Portfolio 2007 Other Skills
Design tools: Photoshop, Fireworks, Visio, Illustrator, Flash, PowerPoint and others.
Development tools:
 HomeSite and Dreamweaver.
 Experience using source control systems such as Visual Source Safe.
General tools and knowledge:
 Microsoft Office applications including Visio, Excel, PowerPoint and Word.
 Well familiar with both hardware and software installation and configuration for PCs.
 Knowledgeable in Windows 3.11 and NT4; skilled in Windows 95/98/ME, Win2K and XP, familiar with Macs.
 Experienced with the Internet, search engines and browsers including Netscape 3.0x, 4.0x, 6.0x and
Microsoft Internet Explorer 3.0x, 4.0x, 5.x and 6.x.
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Excerpted client list:
 ambientedirect.com  karstadtsport.de
 Amercan Honda  mein-hof.de
 Audi  MSN Easysurfer
 Babcock-Borsig  MSN Hotmail
 bmx.de  offshoredigital.com
 bowlingdigital.com  Staples Client List
 Castillo  Siemens
 expedia.de  starwap.de
 flife.de  T-Online
 Globus  Vodafone
 HM1
Feridoon Malekzadeh | Portfolio 2007 Global clients
Full list of clients and client work on request page 35

33. 4 September 2010
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Questions & Feedback
Feridoon Malekzadeh | Portfolio 2007 Thank you!
I am convinced that with my drive, experience, ingenuity and pragmatic design approach I would be a
definite asset to your projects at Microsoft.
If you have any questions, please feel free to contact me at:
Feridoon Malekzadeh
9052 Burke Ave N
Seattle, WA 98103
USA
tel: +1 (206) 832 6296
eMail: f_malekzadeh@hotmail.com
url: www.malekzadeh.net/doon
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