The document discusses the integration of Agile practices with User Experience (UX) design, highlighting necessary changes and collaborative strategies between teams. It outlines methods such as user story mapping, lean startup principles, and test-first design to enhance product development by prioritizing customer value. The session concludes with an emphasis on adapting Agile workflows to better accommodate UX needs and facilitate efficient iterative processes.

1. Agile & UX
What Changes And Other C.R.A.P.
Jon Stahl @jonrstahl
Michael Norton @docondev

2. Agenda
• UX
• Agile
• What Changes
• What We Can Do
• Agile/UX Practices

3. UX
The way a person feels about using a product,
system, or service.
Many disciplines contribute, including computer
science, psychology, ergonomics, engineering,
systems thinking, and graphic design.

4. UX Practices
• User Research • UI Design
– Personas – Hi-Fidelity
• User Modeling Prototypes
• Contrast
– Scenarios • Repetition
• Task • Alignment
• Proximity
Analysis/Design
– Use Cases

5. UX Appetite
Search
E-Mail
Opt In
Client Social
Networks
E-Mail
Back-End
Compelled
Time Entry
Insurance
Claims
Internal External/Customer Facing

6. Agile
A collection of software practices focused on
incremental and adaptive development.
Many disciplines contribute, including computer
science, psychology, ergonomics, engineering,
systems thinking, and graphic design.

7. Agile Practices
• Customer – Features/Scenarios
Collaboration • Simple &
– Clearly Defined Evolutionary Design
Customer – Low-Fidelity
• Backlog Prototypes
– User Stories – Iterative
• ATDD / TDD

8. UX & Agile

9. UX & Agile : The Shift

10. What Changes
• UX teams not staffed for one UX person per team
• Release Planning sometimes fails to include UX
• Two week iterations can be too short for UX + Dev
• Teams encouraged to use light-weight practices and
focus on reducing waste

11. What We Can Do
• Move team from SCRUM to kanban to better
understand flow
• Program/Feature Alignment Room
• Create Classes of Service
• See UX Appetite Grid
• Feature Mapping to deliver MVP by Persona type

12. Agile/UX Practices
1. User Story Mapping
2. Lean Startup and Test First Design
3. Flash Builds

13. User Story Mapping
• Describe the story using lightweight tools
• Understand the pain points
• Focus on Customer Value
• Converge on solutions

14. User Story Mapping Steps
1. Capture the basic story & decompose steps
as necessary
2. Talk about pain points
3. Prioritize

15. Persona:
Connected Communicated Consumer (CCC)
• Cross Generational
• Smart Phone
• Always connected
• Twitter
• Facebook
• Amazon Reviews
• Froogle

17. Now, you do it.
• One person – Describe what
volunteered to be the happens next
CCC • Rest of Team
• Scenario – Capture the story on
post-it notes
– CCC is at the mall
– One key item per note
– Clothes shopping
– No Leading Questions
– Just walked in the
door • Ten Minutes

19. Now, you do it.
• Identify pain points (Mr. Yuck)
• Rank them
• 5 minutes

21. User Story Mapping
• Describe the story using lightweight tools
• Understand the pain points
• Focus on Customer Value
• Converge on solutions

22. Lean Startup
#2
Best
Seller
Lean Startup is a
disciplined, scientific &
capital efficient method for
discovering & building
products and services that
people love.

23. Build, Measure, Learn
• Form a hypothesis
• Implement lightest-weight possible way to get
feedback
– Do we even need to build software?
• Measure Results
• Iterate toward a Minimally Viable Product
– An “iteration” is a single build, measure, learn
cycle

24. Test First Design “TFD”
Door is Locked
• Hypothesis: CCC will send a text to open door
• Test?

25. Test First Design : Door is Locked

26. Test First Design
Door is Locked
• Text to open door
• Customer Value
– Easy Access
– Feel Trusted
• Business Value
– Allows capture of consumer data
– Have customer phone number in case of theft
– Notifications to sales person

27. Test First Design
Wrong Sizes
• Hypothesis: CCC will scan barcode and request
correct size
• Test?

28. Now, you do it.
Wrong Sizes
• Use paper and pencil
• Come up with a hypothesis and a test for it
• 5 minutes

29. Test First Design : Wrong Size

30. Test First Design
Wrong Sizes
• Scan barcode and Request Size
• Customer Value
– Don’t have to leave changing room
– Personal Service
• Business Value
– Better service => more sales
– Not in stock; prompt to order

31. Agile - VS - Lean Startup
Agile Lean Startup
Product Roadmap Business Model Canvas
Product Vision Product Market Fit
Release Plan Minimal Viable Product
Sprint Kanban
Sprint Review Pivot or Persevere Decision
On-Site Customer “Get Out Of The Building”
User Story Hypothesis
Backlog “To Learn” List
Definition of Done Validated Learning
Red-Green-Refactor Learn-Measure-Build
Customer Feedback Customer Validation
Acceptance Test Split Test
Velocity AARRR
Mock Object Feature Fake
Continuous Integration Continuous Deployment
Certified Scrum Master Customer Success Manager - Joshua Kerievsky

32. Flash Builds
• Watch the Nordstrom Innovation Lab: Click this link
http://www.youtube.com/watch?v=szr0ezLyQHY

33. Flash Builds
• What did you see that was agile?
• How did design happen?

34. Review
• UX
• Agile
• What Changes
• What We Can Do
• Agile/UX Practices
– User Story Mapping
– Lean Startup and Test First Design
– Flash Builds

35. Questions, @jonRstahl
Comments? @DocOnDev
216.236.4705
jon.stahl@leandog.com
doc@leandog.com