In digital communications, email remains the essential foundation, with a growing emphasis on mobile device access and multi-channel messaging for maximum reach. Metrics and analytics are crucial for understanding effectiveness and driving engagement, while online communities facilitate collaboration and citizen feedback. Proactive communication strategies, including the use of APIs, are vital for enhancing communication technology and ensuring citizen satisfaction.

1. What’s Next in Digital
Communications
Jennifer Kaplan
Product Marketing, GovDelivery
1

2. 9
rules for digital
communication
success in 2013
2

3. 3

4. 4

5. It Covers Continents
5

6. 94% of adults online
leverage email
Pew Research Center's Internet
& American Life Project surveys,
2008-2010.
6

7. 1
Email is the essential
foundation for digital
communications

8. 78%
43%
2012 2017
8

9. Scalable
• One design
• Large fonts and buttons
• Single-column, stacked
layout
9

10. 2
Soon your emails
will mostly be read on
mobile devices

11. We Like
Social Media
too!
11

12. Think Channel-Cross Promotion
12

13. Think Channel-Cross Promotion
13

14. Think Channel-Cross Promotion
14

15. 3 Multi-channel drives
maximum reach

16. Analytics unlock growth
and engagement
16

17. What’s meaningful is changing. Show me
engagement.
What’s meaningful is changing.
Show me engagement.
17

18. What’s meaningful is changing. Show me
engagement.
What’s meaningful is changing.
Show me engagement.
18

19. What’s meaningful is changing. Show me
engagement.
What’s meaningful is changing.
Show me engagement.
19

20. 4
Metrics provide powerful
insights into
your effectiveness

21. 21
Safety
Health
Planning
Photo by LEAFLET. License: CC-BY-SA 3.0"
Emergency
Parks and Rec
Public Works
Communications

22. Online
communities to
help engage and
get feedback
22

23. 5
Online communities make it
easier than ever to work
together

24. 24

25. 25

26. 26

27. 27

28. 6 Find your voice and have fun

29. Take
advantage of
customer
service
touch-points
29

30. 7 Proactive information drives
Citizen Satisfaction
30

31. 31

32. APIs
- Humans
____________
Real-time
communication!
32

33. 8 APIs expand and enhance
communication technology
33

34. 34

35. 9 Your emergency strategies must
address communication!
35

36. In Summary
1
Email is the essential
foundation for digital
communications

37. In Summary Email is the essential
foundation for digital
communications
2
Soon your emails
will mostly be read on
mobile devices

38. In Summary Email is the
essential foundation
Soon your emails for digital
will mostly be read on mobile communications
devices
3
Multi-channel
messaging achieves
maximum reach

39. In Summary Soon your emails
Email is the
essential foundation
for digital
will mostly be read on mobile communications
devices
Multi-channel
messaging achieves
maximum reach
4 Metrics are powerful

40. In Summary Soon your emails
Email is the
essential foundation
for digital
will mostly be read on mobile communications
devices
Multi-channel
messaging achieves
Online communities Metrics are powerful maximum reach
5 are the easiest way to
work together

41. In Summary Soon your emails
Email is the
essential foundation
for digital
will mostly be read on mobile communications
devices
Multi-channel
messaging achieves
Metrics are powerful maximum reach
6 Find your voice and
have fun! Online communities
are the easier way to
work together

42. In Summary Soon your emails
Email is the
essential foundation
for digital
will mostly be read on mobile communications
devices
Multi-channel
messaging achieves
Metrics are powerful maximum reach
7 Proactive information
drives Citizen Satisfaction Online communities
are the easier way to
work together
Find your voice and have
fun!

43. In Summary Soon your emails
Email is the
essential foundation
for digital
will mostly be read on mobile communications
devices
Multi-channel
messaging achieves
Metrics are powerful maximum reach
8
APIs expand and
enhance communication
Online communities
technology are the easier way to
work together
Find your voice and have
fun!
Proactive information
drives Citizen
Satisfaction

44. In Summary Soon your emails
Email is the
essential foundation
for digital
will mostly be read on mobile communications
devices
Multi-channel
messaging achieves
Metrics are powerful maximum reach
9
Emergency strategies
must address
Online communities
communication are the easier way to
work together
Find your voice and have
fun!
Proactive
information drives
Citizen Satisfaction
APIs expand and
enhance
communication
technology

45. Contact Me
Jennifer Kaplan
Jennifer.Kaplan@govdelivery.com
(651) 379-6213
@jenniferkaplan
45