Downloaded 18 times
Uploaded byrutxting
666 views
Community Text Message Communications
The document discusses the rise of mobile devices as a new mass media channel and powerful platform for advertising. Key points include: - Mobile devices have surpassed TVs, PCs, and internet users in terms of numbers and can replicate all previous media channels. - Their addictiveness, constant presence, and personal nature give mobile unmatched influence over daily life. - The mobile channel is ideal for advertising, allowing instant and targeted campaigns with real-time analytics. - Text messaging in particular is a highly effective communication tool for businesses to connect with customers.
