Brent Kastner, Chief Technology Officer, GovDelivery, discusses Emergency Communications for Government as part of GovDelivery's 2013 Digital Communications Tour.

1. Emergency Communications
for Government
Strategies and Tools
Brent Kastner, Chief Technology Officer
March 2013
#GovD13
@GovDelivery
@brentkastner
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2. Level Set: Terms
Emergency Notification System (ENS)
Office of Emergency Management (OEM)
Emergency Notification
Mass Notification
Digital Communications
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3. 3

4. Digital Emergency
Communications Notifications
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5. Build Outreach Speed
Interest Based Accuracy
Ownership Segmentation
(PIO/Web) Ownership (OEM)
Up-to-Date Contacts
Multiple Channels
Increased Reach
Efficiency/Effectiveness
Digital Emergency
Communications Notifications
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6. 6

7. 7

8. 8

9. Effectiveness: What you can do now
• Have a system that allows you to collect critical contact
information
• Continually collect stakeholder information (good & bad
times)
• Utilize your system to ensure contact information is up to
date
• Multiple topics allow for non-emergency communications
• Consistent communications allow you to test accuracy of contact info
• Multichannel distribution leveraging latest in digital communications
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12. Efficiency: Government cooperation
• Cloud computing & the latest technology
• Streamlined communications system allows for coordination
and shared services between other organizations
à County
• City
• County à County
• County à State
• Department à Department
• Network with other government organizations
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15. 15

16. “Our ROI is more lives saved and
less property and fewer homes
destroyed or damaged.”
Eugene Luke
Emergency Management Specialist, FEMA
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17. How to contact me
Brent Kastner | Chief Technology Officer
brent.kastner@govdelivery.com
@brentkastner
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