Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
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The document discusses how social media can change the world and encourages people to participate in Global Bike to Work Day on May 10th. It outlines five creative principles for using digital media: show don't tell through story-doing, connect with people emotionally, own an experience rather than just a product, understand that context is important over broadcast, and think big with heroic ideas at the center. The principles are meant to guide digital media work.
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Gravity Thinking "Social Media can change the World" Immediate Cycling Conference 10th May 2016
- 1. SOCIAL MEDIA CAN CHANGE THE WORLD TUESDAY 10TH MAY 2016
- 3. TUESDAY 10TH MAY 2016 GLOBAL BIKE TO WORK DAY
- 6. YOU DON’T HAVE TO OWN THE INTERNET
- 10. OWN SOMETHINGOWN SOMETHINGOWN SOMETHING From a product to an experience proposition
- 13. SHOW DON’T TELL SHOW DON’T TELL SHOW DON’T TELL Story-doing
- 17. THINK BIGTHINK BIGTHINK BIG Hero – Hub - Hygiene
- 20. CONTEXT IS QUEEN CONTEXT IS QUEENCONTEXT IS QUEEN Not using digital as a broadcast medium
- 23. OUR 5 CREATIVE PRINCIPLES Show Don’t Tell Connect Emotionally Own Something Context is Queen Think Big
Editor's Notes
- HOW MANY BELIEVE IT CAN CHANGE THE WORLD HAPPENING NOW AND IMP TO FUTURE CHANGE YOUR BRAND AR AT GT – HYUNDAI, GF, ALLIANZ AND DISNEY TODAY = 30 MINS WHY IMP AND 5 PRINCIPLES MAP – STRAVA LABS
- LOVE A STAT LOTS OF DATA – INFOGRAPHIC COMMUTER – 90% - UPLOAD AS COMMUTE ? SIGNIFICANCE OF TODAY ?
- GLOBAL RIDE TO WORK DAY NOT JUST BRAND BIGGER AMBITIONS 2015 = 168M / 5.3 / 136 BN DATA POINTS & 50% = COMMUTES STRAVA METRO – 70 ORGANISATIONS UNIQUE PERSEPCTIVE 130K+ SAFER ROADS / LESS POLLLUTION / EFFICIENT / HEALTHIER
- BRANDS WAKING UP HYUNDAI 7 FIGURE SUM 3-4 DEALERSHIP NOW LESS THEN 2 POWER OF RECOMMENDATION, REVIEWS, INFLUENCERS = SOCIAL LIKE BIKE MARKET
- LITTLE DATA SO GWI TV, SEARCH, WEBSITES IMP – REVIEWS, RECOMMENDATIONS AND SOCIAL NETWORKS SOCIAL USAGE 18% - 16-44 YEARS, MANAGERIAL HOW TAKE ADVANTAGE ?
- FIRST RULE OF SOCIAL MEDIA CLUB BE CONSIDERED 5 TRIED AND TESTED
- TRAP OF RATIONALISING SPEAK TO THE REPTILE / FAST BRAND DOESN’T THINK JUST REACTS EMOTIVE WORK – SIMPLE HUMAN TRUTH HEARTS AND MINDS
- THIS GIRL CAN OBESITY BIGGER THEN SMOKING - £50BN BY 2050 2M FEWER 14-40YR YET 75% WANT MORE ACTIVE CHALLENGE CULTURAL ASSUMPTIONS REAL PEOPLE DIGITAL AND SOCIAL AT HEART – STILLS – PHOTOS 150K 16+ WOMEN APRIL-SEPT
- THIS GIRL CAN OBESITY BIGGER THEN SMOKING - £50BN BY 2050 2M FEWER 14-40YR YET 75% WANT MORE ACTIVE CHALLENGE CULTURAL ASSUMPTIONS REAL PEOPLE DIGITAL AND SOCIAL AT HEART – STILLS – PHOTOS 150K 16+ WOMEN APRIL-SEPT
- STAND FOR SOMETHING FALL FOR ANYTHING GO BEYOND – OWN SOMETHING BIG OR SMALL – PRODUCT TO EXPERIENCE
- ADDIDAS BALL SINCE 1970 SPEAK FOR ITSELF – FAMOUS BY ASSOCIATION 2 YEARS – VOTE TO 2.5M – BIGGER THAN OTHER SOCIAL #BALLIN PHARELL, ZIDANE, BECKHAM, BIEBER 14M BRAZUCAS, 2BN EUROS
- TELL FUNNY TELL JOKE LIVE YOUR BRAND MANIFESTO ACT ON WHAT BELIEVE MAKE GREAT CONTENT GO PRO DON’T DECIDE ON COMMS OBJ AND INVENT STORIES
- #RULEYOURSELF MISTY COPELAND, STEPHEN CURRY, PHELPS “ITS WHAT YOU DO IN THE DARK” FOMO – JOMO 70/30 TO 50/50 SOCIAL WENT DARK 36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS
- #RULEYOURSELF MISTY COPELAND, STEPHEN CURRY, PHELPS “ITS WHAT YOU DO IN THE DARK” FOMO – JOMO 70/30 TO 50/50 SOCIAL WENT DARK 36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS
- #RULEYOURSELF MISTY COPELAND, STEPHEN CURRY, PHELPS “ITS WHAT YOU DO IN THE DARK” FOMO – JOMO 70/30 TO 50/50 SOCIAL WENT DARK 36K MENTIONS OF # MORE THEN 1.4M ENGAGEMENTS
- DON’T RESTRICT THINKING BIG WATERED DOWN BETTER THAN TOO PRGAMATIC WITHOUT BIG THINKING NO IMPACT SENT OUT TO DIE
- EXPECTED SMALL ACTIVATION – MATCH DAY INTERNATIONAL STARS WORLD CUP - COMPETITORS LEWIS / NEUER / MCGINLEY THOUSANDS
- EXPECTED SMALL ACTIVATION – MATCH DAY INTERNATIONAL STARS WORLD CUP - COMPETITORS LEWIS / NEUER / MCGINLEY THOUSANDS
- KING / QUEEN DIGITAL COMMS MATURITY CREATE FOR THE MEDIUM TV AD FOR YT / PRESS AD FOR FB ‘GIVE GIVE GIVE TAKE’ – GIVE US THE RIGHT REDDIT MISTAKE
- EA NFL MADDEN GROW ASSOC WITH NFL FULE THE PRIDE AND PASSION TRASH TALK AND SMARTPHONE VISUALS AND HEADLINES TO TAUNT WEB DISPLAY ADS
- EA NFL MADDEN GROW ASSOC WITH NFL FULE THE PRIDE AND PASSION TRASH TALK AND SMARTPHONE VISUALS AND HEADLINES TO TAUNT WEB DISPLAY ADS
- EMOTION – INTRIGUING, INTERESTING MEMORABLE - EMOTIVE OWN SOMETHING – OWN THE COMMUTE SHOW DON’T TELL – DON’T TELL JUST DO – PERFECT EXAMPLE THINK BIG – SAVING THE PLANET ! CONTEXT IS QUEEN - #COMMUTESCOUNT RIGHT PLANNING & EXECUTION – RIGHT AGENCY – HEARTS & MINDS CHANGE THE WORLD !
- SO THANKYOU FOR YOUR TIME TODAY I TRUST YOU HAVE FOUND THIS PRESENTATION BOTH INTERESTING AND MORE IMPORTANTLY USEFUL DOES ANYONE HAVE ANY QUESTIONS ?