Bring out your cannons! The time has come to declare a war. A war on the empty message. This is a call to arms for all communication professionals against messaging sans-substance. Against the lame PR we are requested to perform. To oppose spin-doctoring and to loathe spamming. We be no lazy ones that send masses of meaningless buzz words. We stand against the fake bullshit that corporations ask us to swallow hook, line and sinker. We be heading back to the core. Back to communicating with a purpose and messaging with meaning. Back to hustling honestly to be heard through the noise. We will listen to customers, have a conversation. To be ourselves, to let our passions drive our communication and to take no hostages. Yet have the spine to admit when we be wrong. We care about our craft and will defend it to the death. That’s what our pirate hearts beat for: the truth behind the message. We be going back to real communication, to PR driven by a purpose. The Code of Conduct for Pirates: EIGHT STEPS TO A MEANINGFUL MESSAGE I. Have a purpose II. Make a plan (and ignore it) III. Focus on resonance IV. Catch the current V. Be real VI. Cover all bases VII. Start a conversation VIII. Collaborate — SPEAK OUT AND JOIN THE FIGHT — http://pirate.pr.co

11. Jointhefight!