Presentation during Cisco Connected Women in February 2010

1. Cisco and Social Media:
Changing the Way People
Work, Live, Play and Learn
What Your Kids Are Doing
And You Should Be Too
Niels Furu
Vice President, Cisco Europe North
February 2010
nfuru@cisco.com

2. A Day in My Connected Life
Any Content, Anywhere, Any Time
Watch news and political
programs on internet tv
Check weather
forecast and flight
Check news on baby schedules on SMS
grand daughters website Avoid rush-hour:
Read and write email
from home-office
Prepare for
Order private travel customer meeting
and theater tickets, on the plane
check museums, use
NetBank, etc
On IM with employees for Make waiting time more
rapid communications, productive: Organize
finding the right person at emails and schedule
the right time meetings, finding the right
information at the right time
Use IP Phone from home
and office to save costs Update personal
network on LinkedIn
and Facebook
Internal meetings:
Video conference Conduct a Telepresence
face-to-face Meeting with customers and press
Checking my internal
Cisco blog and
Discussion Forums

3. True Productivity
Globalization Growth Rate
One Time Mobility and
Zone, Real Uniformity of
Time Experience
Working
Governance
Moments

4. Why is Collaboration Relevant
to the Enterprise?
Productivity Growth Innovation
Accelerates Accelerates Accelerates
Collaboration

5. Business Challenges
Email, Meetings,
Information Overload
IM, Voicemail
Expertise, Usability,
Finding the Right Information
Navigation, Publishing
Avoid Replication,
Cross-functional Collaboration
Avoid Silos, Strategic Alignment
Time Effectiveness,
Global Workforce and Teams Collaboration,
Reducing Travel Costs
Communications
Internal and External
Delivery Effectiveness

6. Social Media:
Addressing Business Objectives
Reduces Cost Extends Reach Engages Customers
 $250K Savings  Participants from 116 countries  1M+ Padmasree Twitter
Data Center blogging vs. Virtual ASR 9000 launch event Followers
traditional media Viral growth through thought
 285,000 Views: ISR2 “Future of
leadership
 ASR 1000 Launch 6x Shopping”
less expensive “Viral” in Facebook, esp in Asia,  Digital Cribs
Reached 90X more Middle East 60,000+ views, 23,000+
people comments
Nexus
Launch Digital Collaboration
Digital
Cribs CES Cribs 2
Unified
ASR Computing
ASR 9000 Borderless
1000
Networks
2007 2008 2009
Go-to-Market Buzz + Consumer Integrated Social Media Buzz/Leak Twitter Facebook Global, Channel
Using Blogs Monitoring Generated Media Social Media Feed Page, Management Contest Viral Video Social Plans
Contest Plan Live Blogging

7. Cisco’s Next Generation Workforce Experience
Collaboration and Social Media as the Platform
User Experience Cisco Connect
Next Generation Workforce Experience
Voice
Video
Data
Business
Process
Apps
New Business Capabilities Ciscopedia Directory 3.0
Integrated Work “Spaces”
WebEx/MP Hybrid Client
New Cisco Workspaces
FCLN
VBA CDN
Finance
Virtual Cisco
Collaboration
Business Developer
& Leadership
Advisor Network
Network
Platform
Building
Blocks RSS Video Wikis Unified Blogs Discussion Virtual Social
Technologies Sharing Communications IM Forums Meetings Bookmarking
(NEW)

8. Cisco – taking our own
medicine

9. Blogging at Cisco
blogs.cisco.com
Why…
 Create conversations with
customers, partners,
employees and the public
 Platform to discuss the role
of the network
 Thought leadership
How…
 Extensive use of video
increases engagement
 Integrated blogs with
communications campaigns

10. Telling our Story Via Video
Cisco Channels Blog: Partner Summit 2009
http://blogs.cisco.com/channels

11. CVision:
Using Video to Personalize and Engage

12. Community Engagement
www.facebook.com/Cisco

13. Collaboration to Accelerate Innovation
Innovation Europe Programme
 Theatre-wide roll out of global programme across broad set of innovation
categories: Business Processes, Green, Markets, Products, Services
 Viral employee engagement to enable „Wisdom of Crowds‟ effect leveraging
collaboration technologies
Q2-Q4 Results
• 300 innovation ideas
• 3,023 votes
• 829 comments
• 2,500 employees
engaged

14. Virtual Meetings
Corporate Culture, Education & Training
Live
Via TelePresence from mulitple locations
Participation
WebEx For remote employees without access to TP
CiscoTV For remote employees – live and recording

15. Cisco‟s Results

16. Cisco Collaboration Solutions
FY2008 Benefits
REMOTE COLLABORATION
TELECOMMUTING $303M SALES & MARKETING
$691M
$277M $25M
CONNECTED WORKPLACE VIRTUAL EXPERT
$11M $75M
Source: Cisco IBSG, 2009

17. Cisco’s Productivity Journey
Impact of Collaboration
benefits ($B/year)
5 Web 2.0
Collaboration
Solutions
4 $691M
3
2 Web 1.0
Internet
Solutions
$3.7B
1
0
Information-Sharing Transaction Interaction Collaboration
FY95 FY00 FY05 FY08
Source: Cisco IBSG, 2009

18. In Summary

19. Key Takeaways
1. Social Media – integrated part of Connected Life
2. Business Realities:
Accelerate productivity, growth, innovation
3. Social Media addressing objectives: Reduce cost,
extend reach, engage customers
4. Cisco is taking our own medicine – Social Media:
1. In corporate culture, to engage with employees, partners,
customers, media, etc.
2. For educational use and people development
3. To innovate and create business ROI
4. Work-Life Balance
5. Changing the way people work, live, play and learn

20. Q&A