YOUR MVP SUCKS This workshop is about testing product market fit. You should walk away with: • An understanding of how User Experience effects other aspects of your Business Model • A clearly defined Minimum Viable Product (MVP) • Metrics to measure your progress towards Product / Market Fit (P/MF)

1. @TriKro
Tristan Kromer
GrasshopperHerder.com

3. I am not an expert in your business.
Only you can be the expert
in your business.
My job is:
•to ask the unasked questions;
•to challenge assumptions;
•and give you tools to succeed.

4. Lean Startup
in
3 Steps

5. Step 1)

6. Step 2)

7. Step 2.5)

8. Step 3)

10. Minimum Viable Product

12. “...that version of a new
product which allows a team to
collect the maximum amount of
validated learning about
customers with the least effort”
- Eric Ries

18. User Experience

20. A person’s perceptions and responses
that result from the use or anticipated use
of a product, service or system.
User Experience is...
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

22. A Real Example

23. Describe the Customer

26. Early Wireframes

29. Test with an MVP

36. Test with another MVP

43. The Latest Version?

46. Hacking the
Business Model Canvas
for MVPs

47. Buy myBuy my
book!book!

49. •Mass Market
•Niche Market
•Segmented
•Diversified
•Multi-sided
Platforms

52. Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
BEHAVIORS
Calls to remind husband for errands
Help coordinating errands, manage kids, keep
things running
Have time for herself
Feel like she has life under control
NEEDS & GOALS
“to clone herself”
Working mom
34 years old
Lives in Walnut Creek,
works in San Jose
Married, 2 kids
Household income is $150k / year
DEMOGRAPHICS

53. •Newness
•Performance
•Customization
•“Getting a Job
Done”
•Design
•Brand Status
•Price
•Cost reduction
•Risk Reduction
•Accessibility
•Convenience /
usability

56. •Sales force
•Web sales
•Own stores
•Partner stores
•Wholesaler
•Awareness
•Evaluation
•Purchase
•Delivery
•After sales

57. •Quora
•PTA meetings
•Twitter
•Parenting blogs
•Facebook
•Meetup.com groups
•SEO
•SEM (Adwords)
•Flyers
•Trade associations
•Google Groups
•App store
•Task rabbit
•Craigslist
•Daycare centers
•After school
programs

58. •Personal assistance
•Dedicated personal
assistance
•Self-service
•Automated services
•Communities
•Co-creation

59. •Email
•Phone call
•SMS
•Contact us form
•Help desk
•IRC Channel
•Live Chat
•Forum
•1-800-555-1212

60. •Sharing
•Creating content
•Curating
•???
•Production
•Problem Solving
•Platform / network

61. •Share/assign task
•Export to calendar
•Send SMS reminder
•Set task deadline
•Others accept tasks
•View task calendar
•Enter tasks due date
•Add profile pic
•Enable geolocate
•Receive “done” SMS
•Enter tasks
•Download the app
•Mark task “done”
•Connect via facebook
•Enter task location

62. •Physical
•Intellectual
•Human
•Financial

63. •Optimization of
Economies of Scale
•Reduction of Risk
•Acquisition of
particular resources and
activities
Partners

64. •Machine learning
algorithm
•Amazon Mechanical Turk
•Facebook
•Twilio
•Twitter
•Google
Partners
•Taskrabbit
•Landing page
•Create task page
•etc
•Access to Contacts
•Coders
•Odesk

66. @TriKro
Tristan Kromer
GrasshopperHerder.com