Tristan Kromer
                           LUXr.co


                          @TriKro


LUXR.CO   April 2013
About LUXr
LUXr provides practical, hands-on tools for entrepreneurs
around the world. LUXr helps startups deliver products that
customers want, need and love to buy.




Janice Fraser, Founder & CEO                            LUXr • 3435 Cesar Chavez
Jason Fraser, Co-Founder & Operations Lead              San Francisco, CA • 94110
Kate Rutter, Co-Founder & Designer                      info@luxr.co • http://luxr.co • twitter: @luxrco

LUXR.CO    April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
Applying Lean Startup Thinking
              and
Building Lean Startup Leadership
What is a startup?




LUXR.CO   April 2013
LUXR.CO   April 2013
Cash on Hand
                                   =   Runway
                       Burn Rate




LUXR.CO   April 2013
Time ≠ Progress


LUXR.CO   April 2013
One Month Runway          Two Year Runway
                       >
            One Day           One Year
          Iterations         Iterations




LUXR.CO   April 2013
Cash on Hand
                                   =   Runway
                       Burn Rate




LUXR.CO   April 2013
# of iterations   =   Runway




LUXR.CO   April 2013
LUXR.CO   April 2013
What is a lean startup?




LUXR.CO   April 2013
“A startup is a human institution
          design to create something new under
          conditions of extreme uncertainty.”

                                    - Eric Ries




LUXR.CO    April 2013
I don’t know




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LUXR.CO   April 2013
LUXR.CO   April 2013
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A real example




LUXR.CO   April 2013
Describe the customer




LUXR.CO   April 2013
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Early Prototype




LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
Test with an MVP




LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
Test with another MVP




LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
The latest version?




LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
Minimum Viable Product




LUXR.CO   April 2013
LUXR.CO   April 2013
“...that version of a new product
          which allows a team to collect the
          maximum amount of validated learning
          about customers with the least effort”

                                      - Eric Ries




LUXR.CO    April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
Customer Discovery




LUXR.CO   April 2013
Talk to the humans!




LUXR.CO   April 2013
Why bother?




LUXR.CO   April 2013
I have data!




LUXR.CO   April 2013
LUXR.CO   April 2013
A real example




LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
Clicks ≠ Engagement




LUXR.CO   April 2013
Data ≠ Information




LUXR.CO   April 2013
Qualitative Data makes
          Quantitative DataACTIONABLE




LUXR.CO   April 2013
Quantitative vs. Qualitative

          Do people use it?            How should I design the new one?
          Which is better?             Why won’t people use it?
          Did we do the right thing?   What’s wrong with this?
          Are these results good?      How could I make this better?
          Are we making progress?      Why do people do that?
                                       What do people love about it?
                                       How can I improve conversion?
                                       Why is there dropoff?
                                       What do they think this should do?


          CLOSED questions             OPEN questions




LUXR.CO      April 2013
LUXR.CO   April 2013
User Experience is...

     A person’s perceptions and responses
     that result from the use or anticipated use
     of a product, service or system.

              product                                         UI                                 UX




   via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
LUXR.CO     April 2013
LUXR.CO   April 2013
LUXR.CO   April 2013
About LUXr
LUXr provides practical, hands-on tools for entrepreneurs
around the world. LUXr helps startups deliver products that
customers want, need and love to buy.




Janice Fraser, Founder & CEO                            LUXr • 3435 Cesar Chavez
Jason Fraser, Co-Founder & Operations Lead              San Francisco, CA • 94110
Kate Rutter, Co-Founder & Designer                      info@luxr.co • http://luxr.co • twitter: @luxrco

LUXR.CO    April 2013

2013 04-13 gitpro

Editor's Notes

  • #3 History of LUXr
  • #13 How many chances do you have to learn?
  • #20 How do we learn? Build measure learn!
  • #21 How do we learn? Go backwards!
  • #22 This is not learning. Our job is learn about the human being, in a certain context, with a problem.
  • #23 This is not learning.
  • #24 This is learning.
  • #27 on page 11 of your facilitator guide, you’ll find a description of the LUXr Meta Patterns - these are patterns of work, rituals, that we use throughout the bento boxes. What patterns did you find helpful and could see bringing back to your own team?
  • #49 What is an MVP?
  • #66 Qualitative data makes Quantitative data actionable
  • #73 History of LUXr