slides to support a pitch for the TSB 'Keeping Communities Connected' funding call late autumn 2011

3. A resource for older
people
to ensure their mobility
is even better than when
they had a car

4. The Worried Carer
The Coffee
Club
The GP
The Reluctant
Changer
The Local
Authority

5. User Interaction

6. Strategy
• Begin by creating a valued and trusted brand
• Open up mobility options to elderly
• Create innovative mobility tools which benefit
operators and users – test these in Stage 2
• Extend to cover currently fragmented statutory
services
• Enable local Car Freedom operations

7. Keeping Connected

8. Month 1: Activities and Learning
• User Research
• What mobility problems do elderly face?
• How do older people plan, budget for & pay for their
mobility?
• Surveyed Taxi Companies
• Do taxi companies offer personal accounts?
• If not, why not?
• Blue-Printed Service
• Delivery Partners on Board

9. Set Up Model
Plus minimum 100% match funding from partners

10. Advertising Sponsorship Research Funding
£108k £20k £40k
CONTRACT
Service
Design
£40k
Training £20k
10 Car
Freedom
Workshops
£50k
Advertising £40k
R&D £20k
£170k
CORE
Project
Manager
£50k
Admin £25k
Development £50k
Member
Services
£40k
Website £40k
Office
Services
£80k
£285k
1 million over 60s
90,000 giver uppers per
year
Assume 1/8 become Car
Freedom Members
(11,250)
MEMBERS
£5/month
= £56,250 per month
=£675,000 per year
Taxi
Service
Statutory
Service
Journey Call Royalty
May 2012 – May 2013
Total Cost = £455k, Total Income = £843k
Self Sustaining

12. Slippery eels
• how much user work did we do this month?
– In-depth work with x people (our relatives) – how many? My mum and dad, Beth’s Gran…? Also taxis…finding out
what like to be a user (carer). Any more?
More in terms of service design;
• How will we ethically work with people and co-designing.
– (We should set up co-design partnerships with local authorities and NEC, be transparent with all involved, run a
development blog/newsletter)
• How will multiple households use the service?
– (Scanning NEC cards eventually) but we will work on this.
• Data sharing, if we know people are not in their house, could this data be used in the wrong way?
– We will take precautionary measures and gain feedback on this and expertise
• You're planning to get these people together for workshops and get ideas from them about places to go
and journey's to do - what's in it for them? What's the connecting bit?
– 1. They get to meet others and share ideas/experiences,
– 2. their ideas go into the ALISS Engine and then re-appear for them and others in newsletters, statements,
suggestions for places to go, things to do/see etc.
– 3. They (maybe) come away with something to take home – a record of what they’ve learned.
– 4. They join the CF community and will help us shape the service
• You say in your proposal that you’ll begin to involve buddies and a network of volunteers – ho will you
ensure the safety of vulnerable older people? How will you check the volunteers?
– We’ll work with existing agencies, volunteers drivers orgs etc. – who already deal with this, and partner with/learn
from them
• A large proportion of your ££ is for website development – what functionality will you offer by next
May? What exactly will stages 1,2 & 3 provide to the consumer?
– Information, planning tools, sign up and profiles, forums, proof of concept for taxi bookings/city car club integrations