Presentation at the 10th AMA SERVSIG Conference: "Opportunities for Services in a Challenging World", 14-16 June 2018, IÉSEG School of Management, Paris.
http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148918
P2P service Exchanges in a Quasi-Commercial context: The Mutual Benefits of R...Hugo Guyader
Presentation of a working paper at the 3rd International Workshop on the Sharing Economy, 15-16 September 2016, University of Southampton.
http://www.southampton.ac.uk/wsa/news/events/iwse/index.page
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
Survey "I SHARE! DO YOU?" La Fing and OuiShareOuiShare
The “I share! Do you?” survey was launched by la Fing and OuiShare under ShaRevolution in order to understand the motivations behind users of collaborative consumption as well as its trajectory. The survey, which was available onlinefor three months, gathered 2150 responses from collaborative "consumers."
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
The sharing economy: How economic activity is shifting to, and being enhanced...Andrea Silvello
The term sharing economy is widely perceived as a synonym of “collaborative economy” or “on demand economy”, but it actually represents a very wide concept which lacks a common definition.
Rachel Botsman defines the collaborative economy as “a system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access ”. The concept behind the sharing economy is indeed very simple: anything that is not being used can be rented out. This framework includes services such as renting, bartering, loaning, gifting, and swapping of underutilized material or immaterial possessions. These idle resources are useful to create an efficient circular system by reallocating or trading them with people who want or need them. Recycling, upcycling and sharing the lifecycle of products are common features of the sharing economy. “Waste” is the result of a misallocation of resources: today technology often allows us to easily correct that misallocation, by redistributing or trading a great variety of “sleeping” assets and resources (table 1). For instance, Uber and AirBnb platforms allow customers to share cars and homes, while TaskRabbit connects people with free time with people who need someone to perform small tasks.
P2P service Exchanges in a Quasi-Commercial context: The Mutual Benefits of R...Hugo Guyader
Presentation of a working paper at the 3rd International Workshop on the Sharing Economy, 15-16 September 2016, University of Southampton.
http://www.southampton.ac.uk/wsa/news/events/iwse/index.page
I was invited to speak with Professor Arun Sundararajan‘s “Networks, Crowds and Markets” class on the topic of “Trust and the Sharing Economy.” The discussion focused on current trust indicators on collaborative consumption platforms and potential ideas for solving the trust issue currently present.
Survey "I SHARE! DO YOU?" La Fing and OuiShareOuiShare
The “I share! Do you?” survey was launched by la Fing and OuiShare under ShaRevolution in order to understand the motivations behind users of collaborative consumption as well as its trajectory. The survey, which was available onlinefor three months, gathered 2150 responses from collaborative "consumers."
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
The sharing economy: How economic activity is shifting to, and being enhanced...Andrea Silvello
The term sharing economy is widely perceived as a synonym of “collaborative economy” or “on demand economy”, but it actually represents a very wide concept which lacks a common definition.
Rachel Botsman defines the collaborative economy as “a system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access ”. The concept behind the sharing economy is indeed very simple: anything that is not being used can be rented out. This framework includes services such as renting, bartering, loaning, gifting, and swapping of underutilized material or immaterial possessions. These idle resources are useful to create an efficient circular system by reallocating or trading them with people who want or need them. Recycling, upcycling and sharing the lifecycle of products are common features of the sharing economy. “Waste” is the result of a misallocation of resources: today technology often allows us to easily correct that misallocation, by redistributing or trading a great variety of “sleeping” assets and resources (table 1). For instance, Uber and AirBnb platforms allow customers to share cars and homes, while TaskRabbit connects people with free time with people who need someone to perform small tasks.
Ninety white paper: The Sharing Economy - An insurance briefingEmma Redington
This white paper deals with the impacts and opportunities of the sharing economy on the insurance sector. Lord Wei, Chair of Ninety’s Future Strategy Board, says in his foreword to this white paper: “The Sharing Economy gives rise to both significant opportunities and challenges as new technology enables all kinds of people to access the "on demand" lifestyle. In insurance, these challenges are well documented in this excellent and practical briefing from Ninety, which I hope will not only inform the industry but also policy-makers and politicians such as myself."
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
Thinking psychoanalytically about desire in organizations - why we need a 3rd...Boxer Research Ltd
Psychoanalytic understanding has approached the organization as being like the ego in its pursuit of sovereign autonomy, its inter-subjective discursive practices organizing its work in relation to its markets. The corporate entity has been approached as an a priori. Psychoanalytic understanding has addressed the ways in which individuals take up roles within the life of an organization, but not the ways in which an organization may support a multiplicity of roles one-by-one in the lives of its citizen-clients.
The a priori status of the sovereign corporate entity leads to the unconscious being referred to as descriptively unconscious, ‘below the surface’ of the inter-subjective practices it supports. The implication is that what lies ‘below the surface’ can in principle be made conscious. This repressed unconscious is distinct from the wider compass of the radically unconscious. Distinguishing the repressed from this radically unconscious enables us to establish a ‘beyond’ of the libidinally-invested-in identifications supported by the organization. Defenses against anxiety may thus become defenses against a ‘beyond’ of innovation, through which a posteriori organization might support innovative roles in the lives of its citizen-clients.
We need to understand how a radically unconscious valency for innovation becomes realized. This would enable us to address how individuals might support identifications with an organization when it was itself having to innovate continuously ‘under their feet’. Without such an understanding, we can only expect an organization to betray its citizen-clients through serving its a priori interests to the exclusion of ‘others’.
Future of data - Insights from Discussions Building on an Initial Perspective...Future Agenda
The initial perspective on the Future of Data kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
DfT evidence on public attitudes to sharingCREDSUK
Demelza Birch and Helen Bullock, Social and Behavioural Research team, DfT
Commission on Travel Demand Shared Mobility Inquiry: Evidence Session 3
Leeds, 18 June 2019
The Commission on Travel Demand (CTD) is an expert group initially established as part of the UK Research and Innovation funded ‘DEMAND’ Centre initiative to explore the how to reduce the energy and associated carbon emissions associated with transport. The Commission’s first report “All Change? The Future of Travel Demand and its implications for policy and planning” reviewed declining trends in per capita travel across the UK and the reasons for this.
The first topic will be shared mobility. This will be explored through a call for evidence and expert evidence sessions from April 2019 involving regular engagement from national, local and regional government, NGOs, business and academics from both the UK and overseas.
Submitted Publication in the Transportation Research Record
November 23, 2015
ABSTRACT
A pilot program in Austin, Texas, tested the practicality of integrating a real-time ridesharing application with a toll operator to process toll discounts for carpools. The toll discounts appeared on monthly toll transaction statements. The program lasted for almost a year on the 183A Toll Road and the US 290 Manor Expressway. Travelers used a smartphone application to track, record, and submit their trips for discounts. Two-person carpools that used the application received a 50 percent discount, and carpools of three or more people could travel toll-free. The program was a partnership between the Central Texas Regional Mobility Authority, the local toll systems operator, and a private ridesharing vendor. Back-office processes matched trip data from the smartphone application to transactions recorded by the toll systems. A total of 95 unique drivers were provided toll rebates for 2,213 trips during the 10.5-month pilot period. Most trips during the pilot program were rebated for two-person carpools. Individual driver behavior varied considerably. A select few drivers had a high number of carpool trips, while others took a sporadic or infrequent trip. Drivers took a median of 7 trips during the pilot. Future rideshare programs should consider showing higher-dollar rebates that represent annual savings to incentivize behavior. Timely feedback was found to be an important factor for success. Additionally, program sponsors should provide positive customer service and engage users when problems exist that are not under their direct purview.
Ninety white paper: The Sharing Economy - An insurance briefingEmma Redington
This white paper deals with the impacts and opportunities of the sharing economy on the insurance sector. Lord Wei, Chair of Ninety’s Future Strategy Board, says in his foreword to this white paper: “The Sharing Economy gives rise to both significant opportunities and challenges as new technology enables all kinds of people to access the "on demand" lifestyle. In insurance, these challenges are well documented in this excellent and practical briefing from Ninety, which I hope will not only inform the industry but also policy-makers and politicians such as myself."
By unlocking the sharing economy today, can companies transform today's threat into tomorrow's opportunity? What must incumbents and challengers do to position themselves ahead of disruption and to capitalize on new sources of revenue? Through consumer surveys, conversations with influencers, interviews with business executives and social listening, PwC's research presents a holistic view of what's unfolding across business and consumer landscapes.
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
Thinking psychoanalytically about desire in organizations - why we need a 3rd...Boxer Research Ltd
Psychoanalytic understanding has approached the organization as being like the ego in its pursuit of sovereign autonomy, its inter-subjective discursive practices organizing its work in relation to its markets. The corporate entity has been approached as an a priori. Psychoanalytic understanding has addressed the ways in which individuals take up roles within the life of an organization, but not the ways in which an organization may support a multiplicity of roles one-by-one in the lives of its citizen-clients.
The a priori status of the sovereign corporate entity leads to the unconscious being referred to as descriptively unconscious, ‘below the surface’ of the inter-subjective practices it supports. The implication is that what lies ‘below the surface’ can in principle be made conscious. This repressed unconscious is distinct from the wider compass of the radically unconscious. Distinguishing the repressed from this radically unconscious enables us to establish a ‘beyond’ of the libidinally-invested-in identifications supported by the organization. Defenses against anxiety may thus become defenses against a ‘beyond’ of innovation, through which a posteriori organization might support innovative roles in the lives of its citizen-clients.
We need to understand how a radically unconscious valency for innovation becomes realized. This would enable us to address how individuals might support identifications with an organization when it was itself having to innovate continuously ‘under their feet’. Without such an understanding, we can only expect an organization to betray its citizen-clients through serving its a priori interests to the exclusion of ‘others’.
Future of data - Insights from Discussions Building on an Initial Perspective...Future Agenda
The initial perspective on the Future of Data kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
DfT evidence on public attitudes to sharingCREDSUK
Demelza Birch and Helen Bullock, Social and Behavioural Research team, DfT
Commission on Travel Demand Shared Mobility Inquiry: Evidence Session 3
Leeds, 18 June 2019
The Commission on Travel Demand (CTD) is an expert group initially established as part of the UK Research and Innovation funded ‘DEMAND’ Centre initiative to explore the how to reduce the energy and associated carbon emissions associated with transport. The Commission’s first report “All Change? The Future of Travel Demand and its implications for policy and planning” reviewed declining trends in per capita travel across the UK and the reasons for this.
The first topic will be shared mobility. This will be explored through a call for evidence and expert evidence sessions from April 2019 involving regular engagement from national, local and regional government, NGOs, business and academics from both the UK and overseas.
Submitted Publication in the Transportation Research Record
November 23, 2015
ABSTRACT
A pilot program in Austin, Texas, tested the practicality of integrating a real-time ridesharing application with a toll operator to process toll discounts for carpools. The toll discounts appeared on monthly toll transaction statements. The program lasted for almost a year on the 183A Toll Road and the US 290 Manor Expressway. Travelers used a smartphone application to track, record, and submit their trips for discounts. Two-person carpools that used the application received a 50 percent discount, and carpools of three or more people could travel toll-free. The program was a partnership between the Central Texas Regional Mobility Authority, the local toll systems operator, and a private ridesharing vendor. Back-office processes matched trip data from the smartphone application to transactions recorded by the toll systems. A total of 95 unique drivers were provided toll rebates for 2,213 trips during the 10.5-month pilot period. Most trips during the pilot program were rebated for two-person carpools. Individual driver behavior varied considerably. A select few drivers had a high number of carpool trips, while others took a sporadic or infrequent trip. Drivers took a median of 7 trips during the pilot. Future rideshare programs should consider showing higher-dollar rebates that represent annual savings to incentivize behavior. Timely feedback was found to be an important factor for success. Additionally, program sponsors should provide positive customer service and engage users when problems exist that are not under their direct purview.
Adapted from the original Tripda slides, I have added points to fuel the purpose of carpooling practice at campus level. Here's the slide that we use in engaging the universities.
Sharing with my readers who may find it useful.
Feel free to connect with me at maxermesilliam@gmail.com.
Keolis, a major player in digital mobility, has announced at the 2017 Netexplo Forum the results of its first international digital mobility observatory.
The observatory targeted 13 smart cities across five continents, to better understand the impact of the digital revolution on the use of public transport.
Three common expectations and 10 fundamentals for the passenger experience of tomorrow have emerged from the studies.
This research illustrates Keolis’ proximity with cities, its commitment to enhance the passenger experience, and to create the smart transport networks of tomorrow.
Practical Guidance for Managing, Motivating and Engaging the Modern Volunteer...Harsh Wanigaratne
Providing many different transportation options to Seniors and Elderly people is necessary for a robust and reliable senior transportation program. This includes the capability to dispatch and schedule rides with paid drivers, taxis, rideshare drivers and volunteer drivers. Driving seniors to doctors appointments, grocery trips and events can be all part of empowering the Senior with an independent and active lifestyle.
Learn more about:
--Ways to deepen the engagement with volunteer drivers.
--3 ways to reduce the friction to recruit and train new volunteer drivers.
--How to increase volunteer driver awareness of rides and participation
A new era of micro-mobility managementpassportlabs
Charlotte, Detroit and Omaha announce a collaborative pilot program to manage micro-mobility in a new way, through sharing best practices and leveraging Passport’s mobility platform. With this solution, the cities can maintain visibility and control over scooter deployments and better manage their curbs, while enabling mobility providers like Bird, Lime, Spin and Razor to more flexibly and conveniently manage their fleets.
This study’s goal is to find out how satisfied customers are with Bykea. The current study employed a quantitative approach to examine user satisfaction with Bykea e-bike services. Questionnaires were used to gather the information. This study also tries to identify the crucial elements—such as age, gender, and different payment methods—that influence how consumers behave toward Bykea e-bike services. According to the study’s findings, the majority of customers are happy with Bykea’s e-bike services, but there are some drawbacks, including price
increases and issues with the product’s design. If required, it will take a lot of work to keep Bykea’s e-bike customers. If the business can comprehend the customer’s desire and general perception, it can build a marketing plan. The results may thus be applied by marketers to create a marketing plan and increase the market share of Bykea bike services.
Smart Card: A study of new invention on bus fare in Dhaka cityMd. Abdul Munem
Technology is developing day to day. So we have to be familiar with technology. Digital payment system
is one of them. Our government will launch a pilot project for transportation under 22 buses on 42 routes.
It will be better if the smart card will included in that project. In the term paper I have focused the problems
we faced on public transport.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
Exchange of P2P services in the Collaborative Economy (PhD research-in-progress)Hugo Guyader
Presentation of my work-in-progress on P2P service exchange in the collaborative economy (particularly ridesharing and carsharing); at the PhD-workshop of my division (December 2015).
Similar to Exploring the practice of collaborative consumption (20)
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
Pre-Suasion: A Revolutionary Way to Influence and PersuadeHugo Guyader
Slides from the "Advanced Consumer Marketing" course at Linköping University, Sweden.
Robert Cialdini wrote "Pre-Suasion" this 2016. I have already used his previous book "Influence" in a Marketing course on Consumer Behavior for Master's students (http://www.slideshare.net/guyaderhugo/influence-54642692), and this is a series of slides on his new book.
This concept of Pre-Suasion is to create opportunities to persuade. By introducing a sympathetic a concept or idea, before recipients encounter the actual message, in that created Privileged Moment, they already associate positively what comes next.
Slides from my lecture in a Marketing Management course at Linköping University (2nd year students). The course-book was Kotler's Principles of Marketing so I covered the concepts defined in the chapter. Basic facts on qualitative and quantitative research methods were presented: interviews, surveys, ethnography and netnography, case studies, focus groups, and experiments. I also discussed how the Internet and social media have improved the quantity and quality of data available on customer behavior.
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
- First upload: 11 March 2016 (v.2016)
- Update: 20 March 2017 (v.2017)
- Update: 14 March 2018 (v.2018 ~ http://bit.ly/2GtkxIk)
Lecturing on Eye Tracking (theory, applications and personal account) to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden.
More info about the experiment at http://tmblr.co/ZabjQq19R8z26 or at http://www.slideshare.net/guyaderhugo/nrwc2014-closing-the-green-gap-what-can-the-retailer-do-inside-the-store-41209567
Influence: the Psychology of Persuasion (Cialdini)Hugo Guyader
Lecturing on Cialdini's Influence book to Master students for a course in Advanced Consumer Marketing at Linköping University, Sweden.
Cialdini (2016) - "Pre-Suasion": http://www.slideshare.net/guyaderhugo/presuasion-a-revolutionary-way-to-influence-and-persuade
Platform Business Models: A Case from Mobility ServicesHugo Guyader
Presentation of my paper at QUIS14, the 14th International Research Symposium on Service Excellence in Management Theme, in Shanghai, China.
Read more at: http://bit.ly/quis2015
Paper published in the Proceedings "Accelerate the Impact of Service Research" (abstract available at: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-117150).
Carsharing, Ridesharing, Carpooling and all...Hugo Guyader
Slides used in a class on Car Sharing. I present existing studies on car sharing, ride sharing, P2P rentals and various other forms of mobility services.
NRWC2014 "Closing the Green Gap: What can the retailer do inside the store?"Hugo Guyader
Guyader, Ottosson, Witell (2014). "Closing the Green Gap - What can the retailer do inside the store?"
Slides presented at the 4th Nordic Retail and Wholesale Conference, hosted by Center for Retailing, Stockholm School of Economics, 4-6 November 2014.
Abstract: http://www.nrwa.se/MediaBinaryLoader.axd?MediaArchive_FileID=1ce77248-e41a-4e7e-84a9-74b81a311ffa&FileName=Closing+the+Green+Gap+What+can+the+retailer+do+inside+the+store.pdf
FEK Division meeting presentation of Eye Tracking technology, used in a Green Marketing study of the impact of information on the shopping behaviour of supermarket customers.
We asked 66 participants to follow a shopping list for a friend.
The results will be presented at the Nordic Retail and Wholesale Conference (2014), based on Guyader, Ottosson and Witell, "Closing the Green Gap: What can the retailer do inside the store?".
More info about the experiment: http://tmblr.co/ZabjQq19R8z26
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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Exploring the practice of collaborative consumption
1. Hugo Guyader, PhD Candidate in Marketing
Department of Management & Engineering
10th SERVSIG Conference — 15 June 2018
IÉSEG School of Management, Paris, France
Exploring the practice of
collaborative consumption
2. Collaborative Consumption
Peer-to-peer (P2P) exchange of goods and services facilitated by online
platforms (e.g. BlaBlaCar, Airbnb, Turo) for free or in exchange of a
compensation (Benoit et al. 2017; Kumar et al. 2018; Zervas et al. 2017)
Ø peer service providers use their
privately owned underutilized assets
(e.g., seats, accommodation, cars)
Ø no employees involved in actual exchange
v most research focuses on B2C access-based consumption (e.g., Zipcar)
i.e., the shift from acquisition and ownership to rental and temporal access to
goods (Bardhi and Eckhardt 2012; Hazée et al. 2017; Lamberton and Rose
2012; Schaefers et al. 2016)
“sharing is a phenomenon as old as humankind, while collaborative
consumption and the ‘sharing economy’ are phenomena born of the Internet
age.” (Belk 2014)
3. Heart and Wallet paradox
q a logic of market-mediated commodity exchange
with aspects of profit-maximization, self-interest,
and utilitarianism
q a logic of socially-mediated exchange with
elements of solidarity, mutuality, generalized
reciprocity, and communal belonging.
Collaborative consumption is not true sharing
because P2P practices are market-mediated,
yet it is embedded with meaningful social interactions.
4. Heart and Wallet paradox
a logic of socially-mediated
exchange with elements of
solidarity, mutuality, generalized
reciprocity, and communal
belonging.
a logic of market-mediated
commodity exchange with aspects
of profit-maximization, self-interest,
and utilitarianism.
Collaborative consumption is not true sharing because P2P practices are market-mediated,
yet it is embedded with meaningful social interactions.
5. Research purpose
How do collaborative consumption
participants integrate the various facets of
the conflicting market exchange and pro-
social logics into their own practices and
interactions with each other?
What peer providers and consumers actually
do when performing a collaborative
consumption practice, and to what extent the
differences in procedures, understandings,
and engagements lead to different styles of
collaborative consumption?
6. Study Design
BlaBlaCar — the largest ridesharing platform
Ø Netnographic study
-> insights on the ridesharing culture, social experiences and
interactions
Ø Ethnography (participant observations and interviews)
-> facilitates the exploration of responses in context and the
obtention of in-depth information on a new phenomenon
Collaborative consumption practice in focus: ridesharing (i.e., ‘carpooling’ or ‘liftsharing’).
Ridesharing has been defined as “adding additional passengers to a pre-existing trip.
Such an arrangement provides additional transportation options for passengers while
allowing drivers to fill otherwise empty seats in their vehicles.”
ridesharing ≠ ride-sourcing / ride-hailing / ride-splitting
22 counties, 60 million registered members, unicorn valuation
7.
8. Netnographic study
Dataset:
25 online conversations, 22 BlaBlaCar
presentations and its FAQ pages, 349
testimonials and 59 portraits of BlaBlaCar
members, 81 opinion articles and
independent blogposts, as well as
associated comments, forum messages,
videos, and other digital artefacts
— published and accessible online
between December 2009 and June 2016
(900 pages of text)
9. Ethnographic study
Participant observation:
Online interactions with 35 platform users
5 shared rides
Distance driven: 2250 km ≈ 277 km/passenger
Field notes:
Prior, during and after
- Inscriptive: mental notes while observing, ‘scratch notes’
during coffee breaks or speech-text recordings while
waiting for passengers)
- Descriptive: summaries of conversations, situations, and
reflections after the rides
Ethnographic interviews:
‘friendly conversations’ with a research purpose
11 passengers (2 cancel. 1 no-show)
31h in the car
(May 2015)
10. Passengers could reserve by internal message and pay cash (!),
or reserve and pay online with a “Manual Approval - guaranteed within 3h” (").
Anonymized data.
11. ID Gender Age Nationality
Facebook
friends *
Profile
picture *
Ride prefe-
rences †
Registration
Ridesharing
experience ‡
Reputation §
Distance
shared
Given rating
Rueben M 29 German n/a No BlaBla 1 year High Not yet 124 km n/a
Magda F 22 German 491 Yes BlaBla 2 months n/a Not yet cancelled cancelled
Moundir M 27 n/a n/a Yes BlaBla 12 days n/a Not yet cancelled cancelled
Allan M 29 Syrian n/a No BlaBla 1.5 month Low Not yet 366 km n/a
Sofia F 22 German n/a No BlaBla 8 months High 1.0 (n=1) 126 km 5
Yuliya F 22 Ukrainian 155 Yes BlaBlaBla 1.5 year New Not yet 268 km 4
Omar M 19 German n/a No Bla 6 months High Not yet 90 km 4
Omar +1 M n/a n/a n/a n/a n/a n/a Low n/a 90 km n/a
Joseph M 24 German 1236 No BlaBla 1 year High 1.7 (n=3) no show no show
Nelia F 30 Bosnian n/a No BlaBla 3 days New Not yet 224 km 5
Julie F 21 French n/a No BlaBla 3 weeks Low Not yet 311 km n/a
Julie +1 M 21 French n/a n/a n/a 1 year Low n/a 311 km n/a
Marie F 20 French 277 Yes BlaBla 3 weeks Low Not yet 508 km 5
Julio M 23 Brazilian 1439 Yes BlaBlaBla 3 months High Not yet 627 km 5
Information was gathered from BlaBlaCar and the discussions in the car. Names are fictitious to preserve anonymity.
* Each member must verify their phone number and confirm their email address when creating a BlaBlaCar profile. Connecting Facebook and uploading
a profile picture is optional.
† Members indicate their chattiness level with “Bla”, “BlaBla” or “BlaBlaBla” depending on how much they enjoy chatting during a ride.
‡ Members are either new to ridesharing (first time), or with low experience (1–2 previous trips) or high experience (3 or more trips).
§ Members’ average peer rating score from 1 to 5 (n = total of ratings). Ratings range from Very Disappointing (1), to Poor (2), to Good (3), to Excellent
(4), to Outstanding (5).
12. Data Analysis
• Framework analysis — open codes and sensitized concepts
• Practice Theory
(Reckwitz 2002; Schatzki 1996; Schau et al. 2009)
Procedures, ‘explicit know that’, rules, principles
Understandings, ‘tacit know-how’ of what to say and do
Engagements, commitments, emotionally charged purposes
Practice styles: specific stylings, nuances, or
personalizations of a practice with a varying
degree of interactions, motivation, and enactment
(Chandler and Chen 2016; McColl-Kennedy et al.
2012).
13. Ridesharing Practice
Ridesharing between co-workers or
neighbors (= form of organized
hitchhiking) dates back to the ‘70s.
—> Hitchhiking 2.0
digitalization/modernization of ad-hoc
ridesharing facilitated by ICT.
- BlaBlaCar has institutionalized the practice through its platform
functionalities (i.e. formal procedures), and communication, FAQ
pages (i.e. informal procedures). The more participants adopt
procedures, the more efficient performance of ridesharing.
- Ridesharing means being able to reduce the environmental
impact of driving alone, establish social relationships, and share
travel costs.
- Emotional engagements in ridesharing vary from an attachment
to the original ridesharing ethos (i.e. pro-socioenvironmental
movement), to a more commercial and professional orientation
(i.e. increase economic efficiency).
14. Ridesharing Activities
Creating a profile To become a member of the platform, one must create an online profile with personal
information (i.e. picture, “mini-bio”, online payment and contact information). Additional
information can be provided to complete a more trustworthy profile, such as uploading an ID,
connecting social media accounts, indicating ride preferences (i.e. chattiness level, smoking,
music, pets), and accepting the “Member’s Agreement” as a statement of good conduct.
Drivers must upload details of the car (i.e. information used in matching ridesharing
participants and for contracts with insurance partners).
Posting a ride (peer
providers) or reserving
a seat (consumers)
As peer providers, drivers post the rides online by providing the necessary information for a
successful match with passengers travelling on the same itinerary: Date, detailed itinerary
(i.e. point of origin, destination, time flexibility, possible detours), number of seats available,
maximum luggage size, and price. The platform assists drivers by suggesting a fixed price
per seat for the ride (and between stopovers), based on estimated fuel consumption and road
tolls, but also the car’s comfort and maintenance costs. After searching and finding a suitable
ride, passengers can decide to reserve a seat through the online registration system, or ad
hoc by contacting the driver.
Coordinating The platform facilitates interactions, but the responsibility to coordinate a ride with several
consumers mostly depends on the peer providers. The longer the itinerary, the more potential
stopovers and passengers, the greater necessary coordination from drivers. Drivers also
have to anticipate passengers who are late, cancel, or do not notify anything. Passengers can
ask for detours.
Driving The core of ridesharing is the P2P mobility service from one location to another by driving a
car. The driver is responsible for the passengers safety and comfort.
15. Ridesharing Activities
Exchanging monetary
compensation
Either online via the reservation system, or in the car with cash. The act of exchanging
monetary compensation makes the difference between ridesharing roles more salient: The
driver is a service provider, the passenger is a customer.
Exchanging opinions During the ride, car occupants greet each other and make small talk, and if affinities emerge,
they discuss deeper topics. This exchange of opinions can lead to friendships. Chatting
about BlaBlaCar and ridesharing in general enables the community to disseminate
knowledge of the practice and to perpetuate itself.
Relaxing Passengers can take the opportunity to enjoy some personal time during their ride. As they
are being driven to their destination, they can relax.
Snacking Ridesharing participants prepare drinks and food for the journey, they break along the
itinerary for a quick snack or they can share a meal at arrival.
Saving and earning
money
Drivers can increase their cost-savings with ridesharing, and even get overcompensated and
earn money (e.g., by increasing the number of seats available to fill-up the car completely, or
by offering shuttle services on popular itineraries) such as independent contractors of ride-
hailing companies do.
Rating peers Ridesharing participants give each other a rating from one to five, as well as a review. The
peer ratings are aggregated in a reputation score displayed on the profile, and all reviews are
public.
16. Collaborative
Consumption Styles
Consumerist
Participants seek status and
convenience, following an
access lifestyle trend, and with
a commercial orientation.
Opportunistic
Participants seek to achieve
monetary gain or personal
benefits from abusive activities,
regardless of the authentic
sharing culture and original
communal norms
Communal
Participants seek pro-social
relationships in belonging to a
community with values of
sharing, altruism, and
generalized reciprocity.
17. Communal Style
Participants share rides for the socio-environmental motives,
exhibiting a more community-oriented practice than new ridesharing
participants nowadays. They are concerned with belonging to a
community (i.e., in particular, the original ridesharing community).
For instance, exchanging opinions is particularly salient in the
communal style.
Benefits of a feeling of social belonging and community values of
ethics, egalitarianism, transparency and generosity.
Close to true sharing and a generalized sense of reciprocity in
altruistic transactions — though exchanges are monetary.
This style is fading in the current sharing economy
context where consumers use new on-demand,
cost-efficient services.
18. Consumerist Style
★ Less emphasis on the social aspect of collaborative
consumption, and more on the potential to achieve a more
convenient and trendy lifestyle (i.e., access over ownership).
★ Strong self-interest and utilitarian motives.
★ Professionalization and commercialization of the practice
★ Simulating consumption and overconsumption.
★ The consumerist style is the closest to B2C access-based
services (but services are exchanged P2P)
The consumerist style still benefits collaborative consumption
systems (e.g., the ridesharing community as a whole) by supplying
(peer providers) or demanding (consumers) P2P services; but the
individual interests and commercial habits contrast with the
altruistic and anti-consumption values of the communal style.
19. Opportunistic Style
$$$ Participants’ self-interest and utilitarian motives (i.e., convenience,
cost-saving, access lifestyle trend orientation) are more important than
pro-social interactions
They are willing to forego the communal norms to achieve greater
personal benefits: They take advantage of the social aspect of the
exchange at the expense of their peers.
$$$ It is embedded in the market exchange norms of resource exploitation,
professional service provision, and profit maximization.
$$$ Style more likely performed by the more experienced participants (similarly
to the communal style), who use knowledge of the ridesharing practice.
$$$ The opportunistic style is a symptom of the increasing commercial
orientation and the widespread adoption of the sharing economy.
20. Further Research
➢ There is not one unique way to participate in collaborative
consumption, but three that coexist. The communal style is
more pro-social, the consumerist style is more commercial,
and the opportunistic style is more exploitative.
-> match/mismatch?
-> style transitions?
-> effect of changing roles?
➢ Original data from a qualitative study.
-> measure styles quantitatively, across contexts?
21. Thank you!
Any questions? remarks?
hugo.guyader@liu.se
No One Rides for Free! Three Styles of Collaborative Consumption.
Accepted for publication in Journal of Services Marketing.