This document discusses the challenges of communicating in today's digital environment. It notes that while the fundamental constraints of time remain unchanged, the ways we spend time and communicate have fundamentally shifted. Specifically, it points out that there is now too much information, too many communication and media choices, and too much noise. This has led to issues like information overload, less time for meaningful communication, and changing expectations around how content is consumed and experiences are had. The document suggests that amidst these many new possibilities in digital and social media, fundamental shifts are needed in one's mindset and strategies to successfully navigate this environment.