新媒體,新文化?New Media, New Culture?(2012.01.31)Calvin C. Yu
(講座錄影將於稍後上載 Seminar video recording will be uploaded soon)
2012.01.31@國度學院「後現代與潮流文化」課程
新媒體是代表了新文化,還是文化的鞏固、深化與延伸?對基督徒推動福音與牧養工作有何啟迪?
Do new media represent new culture? Or it is the solidification, deepening and extension of culture? What are the implications for Christians in fostering gospel work and pastoral care?
YouTube: http://bit.ly/20110630-change-youtube
Share how three changes have impacted pastoral care:
The Gospel remains unchanged, the way we communicate changes;
The time constraint remains unchanged, the way we spend time changes;
The desire to share remains unchanged, the way we share changes.
分享三個轉變給牧養工作帶來的挑戰:
福音不變,但溝通模式不再一樣;
時間限制不變,但時間運用不再一樣;
分享的冀望不變,但分享方式不再一樣。
新媒體,新文化?New Media, New Culture?(2012.01.31)Calvin C. Yu
(講座錄影將於稍後上載 Seminar video recording will be uploaded soon)
2012.01.31@國度學院「後現代與潮流文化」課程
新媒體是代表了新文化,還是文化的鞏固、深化與延伸?對基督徒推動福音與牧養工作有何啟迪?
Do new media represent new culture? Or it is the solidification, deepening and extension of culture? What are the implications for Christians in fostering gospel work and pastoral care?
YouTube: http://bit.ly/20110630-change-youtube
Share how three changes have impacted pastoral care:
The Gospel remains unchanged, the way we communicate changes;
The time constraint remains unchanged, the way we spend time changes;
The desire to share remains unchanged, the way we share changes.
分享三個轉變給牧養工作帶來的挑戰:
福音不變,但溝通模式不再一樣;
時間限制不變,但時間運用不再一樣;
分享的冀望不變,但分享方式不再一樣。
打開視界,才看得到世界 "Your Perspective, Your World"Danny Lin
"Your Perspective, Your World"
My campus talk at NTU, May 10, 2012.
The talk was delivered in Chinese. Here's my post about it if you're interested: http://goo.gl/J7MKP
打開視界,才看得到世界 "Your Perspective, Your World"Danny Lin
"Your Perspective, Your World"
My campus talk at NTU, May 10, 2012.
The talk was delivered in Chinese. Here's my post about it if you're interested: http://goo.gl/J7MKP
3. 留神
Attention
• 留白令人留神
Attention captured by blank
• 「廣告人告白」的故事
A story about James Wong
• 注意力管理技巧
Attention Management Skills
• 留神與否,存乎一心
Pay attention or not: It’s up to you
7. 印象
Impression
• 一畫勝千言
A picture is worth a thousand
words
• John Medina的著作《大腦當家》
John Medina’s “Brain Rules”
• 圖優效應
Picture Superiority Effect
• 情感連繫
Emotional Connection
15. 從簡
Simplicity
• “Simplicity is the ultimate
sophistication.” ~ Da Vinci
• 資訊發放與讀者觀感
Information dissemination vs.
Readers’ perception
• 以圖傳意,以字入題
Synergy of pictures and text
• 人心憂慮,屈而不伸;一句良言,
使心歡樂。(箴言12:25)
An anxious heart weighs a man
down, but a kind word cheers him
up. (Proverbs 12:25)
18. 身教
Example
• 謝公教兒
Educate readers by examples
• 推動異象,由我做起
Sharing starts with you
• 與讀者的關聯
Relevance to the readers
• 「我給你們作了榜樣,叫你們照著
我向你們所做的去做。」(約翰福
音13:15)
I have set you an example that
you should do as I have done for
you. (John 13:15)
25. 細節
Details
• 喬布斯的故事
The story of Steve Jobs
• 貫徹始終
Consistency and Persistency
• 用戶體驗的重要性
Importance of User Experience
• 例子:錯別字的代價/聖經經文
章節/自動分享的連結
Examples: Cost of typos /
Bible verses / Auto-Share
28. 匠心
Ingenuity
• 實際執行:親身參與、累積經驗
Execution: Participate and
Experience
• 策略制訂:從核心定位起步,並了
解讀者習慣的轉變
Strategy: Start with core
positioning and understand the
changes in readers‘ habits
• 團隊組成:要按自身條件,考慮團
隊的建立與配搭
Team-building: Consider the team
formation taking into account the
resources and constraints of your
organisation