Uploaded byCarol Spencer
2012: The New Political Campaign
The document discusses the decline of traditional newspaper readership and the rise of online engagement, highlighting the importance of social networking in modern political campaigning. It emphasizes the shift from passive reception of information to active participation among voters, encouraging campaigns to build community and trust through social media platforms. Various tools and strategies are suggested for leveraging social media to involve citizens and enhance campaign efforts.
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2012: The New Political Campaign
- 1. The New PoliticalCampaign: Using Social Networking Carol A. Spencer RepublicanCarol@gmail.com March 24, 2012
- 2. Why Do WeCare? Newspaper readership is plummeting • 18 of the 25 largest newspapers circulated fewer copies in the 1st quarter, 2011. • Online circulation is increasing. • 80% of consumers are unwilling to pay for news. • Newspaper ads and letters to the editor are not reaching voters.
- 3. Why Do WeCare? May 2000 • 47% — overall internet population of adults • 78% — internet population of those in households earning more than $75,000 • 28% — internet population of those in households earning less than $30,000 • 61% — internet population of those ages 18-29 • 14% — internet population of those ages 65 and older February 2012 • 80% — overall internet population of adults • 98% — internet population of those in households earning more than $75,000 • 65% — internet population of those in households earning less than $30,000 • 94% — internet population of those ages 18-29 • 50% — internet population of those ages 65 and older Source: PewInternet.org,
- 4. Why Do WeCare?
- 5. Broadcast Campaigning One toMany Push Technologies: Speeches Mailings Rallies TV & Radio Ads To actually participate, you have to go somewhere: Phone banks Headquarters Neighborhood Parties
- 6. Broadcast Campaigning Roles ClearlyDefined • Candidate is the messenger • Volunteers are participants • Voters are passive receptors
- 7. Broadcast Campaigning • Votersare alienated from the process • Voters feel disconnected • Voters are cynical and don’t trust the message • Voters are not engaged
- 8. Broadcast Campaigning The messengerbecomes the listener. The listener becomes the messenger. Stories are told and shared. Donors become fundraisers. Everyone participates. Everyone can play every role.
- 9. Participatory Campaigning Use thesetechnologies to: • Build relationships among supporters • Create a campaign community • Engage citizens in the process • Turn every supporter into a volunteer • Provide tools for campaigning from any place at any time • Share everything to build trust • Get your message out, unfiltered
- 10. Using Social Networking We’veentered a new era in political campaigning, government and politics. Defense Department study on the use of Social Networking… New Media “Ignore it at your peril”
- 11. Social Media Technologies Blogger Facebook Twitter YouTube Flickr Allof these have been created for the purpose of sharing information
- 12. It’s all aboutSHARING! 249 Very important tweet! 203 34 50 20 142 421 432 93 97 378 356 260 567 181 Etc.
- 13. Facebook - FREE Facebookis a Social Network • Post your status • Know what friends are doing • Share your photos or videos • Join groups / invite friends to join • Send private messages (emails) • Comment on anything
- 14. Twitter - FREE Twitteris a micro-blog • Twitter limit is 140 characters • Sign up and others “follow” you • Your tweets or retweet others’ info • Include links to other information • Like reading email subject lines • Send / receive via web or mobile
- 15. Blogger - FREE Ablog is a journal. • Blogging tells a story. • Commenting promotes trust and communicates openness. • Blogs can contain photos or videos. • Blogs can include links to FB or other sites. • Readers feel involved, connected
- 16. YouTube - FREE Internetis a visual medium. Use it. • Videos should be no more than 2 – 3 minutes. • Create your own channel • Use cheap digital camera to record • Testimonials • Your message unfiltered
- 17. Flickr - FREE Storeand share your photos: • Upload digital photos • Tag your photos with people’s names or event details • Produce slideshows • Share your photos via email or embed in your website
- 18. Other (Cheap) Tools •Constant Contact • Opt-in email communication • Survey tools • Wufoo & Paypal • Create a form; take donations online
- 19. Using Social Networking: Makingit Work Some Examples
- 20. Campaign Ideas • Five callsper person. Prize for xth caller • Donor match and connect. Blog about donors • Milestone donor prize and blog write-up • Video Testimonials with write-up • Photos of supporters in campaign t-shirts around town • Candidate poses a question for response. Best answer wins time with candidate • Negative campaign watch. Supporters “turn in” negative comments / stories Create community. Involve citizens. Highlight supporters on your blog or website. Bring people in rather than push the message out.
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- 27. Google Alerts track info about you aboutyour opponent
- 28. ALL of thisis mobile! • Facebook • Twitter • YouTube • Flickr • Blogger • Constant Contact • Hootsuite These companies know mobile is now! And now…. you do too!
- 29. The New PoliticalCampaign: Using Social Networking Carol A. Spencer RepublicanCarol@gmail.com March 24, 2012
Editor's Notes
- #2 http://www.youtube.com/watch?v=0eUeL3n7fDs