A strong online community can help strengthen a library’s in-person community and contribute to community resilience in times of stress. But how do you develop this? The answer is as varied as there are kinds of libraries. This panel of experienced social media folks, from a variety of academic and public libraries, shares how they develop, run, and troubleshoot their libraries’ online communities.

1. Social Media and
Community
Engagement
#cilsm #cildc
WITH
ALEX ZEALAND, JOYCE GARCZYNSKI, RUDY LEON,
AMY WAINWRIGHT, KATY KELLY, KEVIN SMITH,
LISA WAITE BUNKER, VICTORIA DAFREESE AND BRIAN PICHMAN

3. Brian Pichman
Lisa Waite Bunker
Alex Zealand
Katy Kelly

4. Public Library
33%
Academic Library
45%
Something Else
22%
Where We Work
Public Library
Academic
Library
Something
Else

6. 5
3
1
5 5
1 0.25
3 3
Years in Current Job

7. 40
2
6
5
5
5
1
15
4
5
5
ALEX
RUDY
KEVIN
JOYCE
KATY
AMY
VICTORIA
LISA
BRIAN
Hours/Week We Spend on Social Media
Outreach

8. 18%
70%
12%
MFA
MLS, MIS, LIS, etc.
MA in Communication

10. 1
What is your
goal for social
media?

11. 2
How are you
reaching out
to non-users?

12. 3
How or when
do you shut
down an
account?

13. 4
If not
FaceBook,
then what?

14. Ideas,
Questions,
Thoughts,
Struggles…

15. Steal This Idea
Social media door signs.
Branches choose the
greeting that best fits their
patron base.
Lisa Waite Bunker, Pima
County Public library

16. Steal This Idea
Comment Assessment
Flow Chart
Kevin Smith, Wake County
Public Library

17. Steal This Idea
Take over someone
else’s account for a day.
Nuns and pop culture
references on Snapchat.
Katy Kelly, University of
Dayton, University Libraries

18. Things We’re Pretty Sure About…
• Go where your users are.
• Be authentic.
• Take lots of (in focus) photos.
• Good video takes A LOT of time.

19. Brian Pichman
@bpichman
Lisa Waite Bunker
@mutabilis
Alex Zealand
@victoriadefrees
Katy Kelly
Rudy Leon
@rudibrarian
@katylikewhaa
@alexzealand
@amywainwright

20. https://www.facebook.com/
groups/LibrarySocial/