Internal lab that focuses on making fun stuff for and about brown folks.

1. COCOA BUTTERTA U R I H O WA R D A N D J A S M I N E G O M E Z

2. • Internal lab that focuses on making fun stuff for and about brown folks
• Tracy Clayton, Kevin Smith and Sylvia Obell
• “From Beyonce's latest wig snatch to Uncle Denzel to #BlackLivesMatter, we got what
you need. Apply liberally. ” (Poynter)

4. • Established in 2015
• Has a home on social media
• Lives on the site through
hashtags
• Wide range of content that
caters to a specific audience
• Attempted to create video
content

7. • Creates a community for those
who know where to look
• Provides a platform for Black
political and pop culture
commentary
• Content creators are members of
the community
• “a smaller Facebook page can
actually be a more effective
one. This video about
feminism got 1.5 million views on
the main Huffington Post channel
and 3.7 million views when posted
to HuffPost Women, where
the follower count is a fifth of the
main page’s.” (Digiday)

8. • Relatively unknown by BuzzFeed
followers and others
• Information isn’t easily available

9. • Start interacting with Blogs that
have a similar goal (Blavity,
2!ninety)
• Feature more nostalgic content
• A larger promotional push from
BuzzFeed
• Push out content more
consistently
• Create original content

10. SOURCES
Bilton, F. 2., Patel, A. 1., Moses, M. 2., Morrissey, S. 2., Patel, S. 2., Willens, S. 2., . . . Benes, S. 2.
(2016, February 23). HuffPost Divorce: Publishers go niche with Facebook pages. Retrieved
September 27, 2017, from https://digiday.com/media/boost-engagement-publishers-take-
vertical-approach-facebook-pages/
Buzzfeed creates new social media accounts to distribute black content. (n.d.). Retrieved
September 27, 2017, from https://blavity.com/will-this-twitter-account-help-integrate-black-
content-on-buzzfeed/
Kristen Hare · July 14, 2015. (2017, March 02). With BuzzFeed's Cocoa Butter, 'we're creating
another avenue to get our stuff out there'. Retrieved September 27, 2017, from
https://www.poynter.org/news/buzzfeeds-cocoa-butter-were-creating-another-avenue-get-
our-stuff-out-there