WeChat Min Program analytics toolkit 2022

Mini-Program
Analytics
Toolkit
January 2022

Introduction to
WeChat Mini
Programs
1.
Table of
Contents
Mini Program
Analytics Setup
2.
Analytics
Solutions
3.
Analytics Tagging
4.
Data Visualization,
Dashboards &
Reporting
5.
A/B Testing on
Mini Programs
6.

Introduction to WeChat Mini
Programs
1

Mini
program
trends WeChat: The Super App That is Here to Stay
Fact: More than 1 in
10 people living on
our planet are active
WeChat users.
As of 2021, over 78% of people
in China aged 16-64 are using
WeChat - the most popular app
in the country.
Data from Statistica: Monthly active users of the leading apps in China in
March 2021 & 55+: WeChat Statistics - 2021
Monthly active users of the leading apps in China
March 2021 (in millions)
WeChat 1004
Alipay 845
Taobao 750
Pinduoduo 740
Douyin 686
QQ 639
Iqiyi 606
Video Tencent 606
Baidu 494

Mini
program
trends WeChat Mini Programs have exploded since their creation in 2017
Mini Programs
4M
Daily Active Users
(DAU)
450M
0f e-commerce
brands have an MP
95%
of the 1B WeChat
users have used
them
Mini game daily
active users (DAU)
100M
63%
Data from Business of Apps: WeChat Revenue and
Usage Statistics
WeChat Mini Program Annual
Transactions in RMB
2017 2018 2019 2020
210 B
440 B
800 B
1.6 T

Mini
program
trends Mini Program Usage is on the Rise
Source: Quest Mobile Mini program 2021 report
Monthly Active Users (MAU) of WeChat MP
2019 2020
743
863
Average Number of WeChat MP used per
user each month
2019 2020
8.7
9.8

From a brand perspective, daily
services, video, and e-commerce are
the top 3 categories for Mini-
Programs. As the earliest player in
the field, WeChat enjoys the widest
variety of MPs, while those of AliPay
are mostly used for daily services.
Baidu MPs are mostly used for video,
daily services, and education.
WeChat MPs also have the highest
MAU out of the other types of MPs.
The 500M MAU of Baidu MP ≈
WeChat DAU
Mini
program
trends Mini Programs by Industry
21%
20%
14%
12%
5% 5%
4% 4%
43%
11%11%
8% 7%
5%
5% 4%
2% 2%
23%
20%
11%
6%
6%
6%
5%
4%
4%
4%
4%
WeChat MP Alipay MP Baidu MP
Source: Quest Mobile March 2021

Mini
program
trends Mini Programs remain a major traffic source for some of the
industry leading brands
Source: Quest Mobile： China Mobile Internet Panorama Ecological Traffic Half-Year Insight Report (May 2021),
Brand traffic occupation cross App and MP (May 2021)
Cainiao Ele.me Meituan Takeaway SF Express
59%
41%
50%
50%
40%
60%
8%
92%
MP
App

Mini-program e-commerce will
become the largest e-commerce
eras in China following traditional
e-commerce, social e-commerce,
WeChat e-commerce, and live e-
commerce.
Wenlu Shi, CEO at Aladdin

Mini
program
trends MP E-commerce vs. Traditional E-commerce
Customer acquisition
● Unlike with third-party e-commerce
platforms, brands can design their MP
user interfaces the way they please and
have control over all of their consumer
data.
● Merchants are able to make full use of
social relationship chains on WeChat
platforms for product promotion and
customer acquisition: by sharing the MP
to group chats, timelines, promoting OA
or their marketing campaigns, etc. (there
are over 60 entry points).
● Mini-programs are not only low cost but
are also more effective when it comes to
customer acquisition.

Mini
program
trends MP E-commerce vs. Traditional E-commerce
Checkout UX
For MP users, the checkout process usually
involves fewer steps than a traditional
checkout process. This shorter conversion
path leads to higher conversion rates.
Example of Traditional E-
commerce Checkout Process
Example of MP E-commerce
Checkout Process
APP
Store landing page
Product page
Cart
Order details page
Checkout page
Successful purchase
PDP page from sharing
Checkout page
Successful purchase
A typical checkout process
for MP often starts with a
share sent via a chat
message

Mini
program
trends Retargeting / Remarketing
● Since it is easier to reach users via WeChat OA
posting, reminders, etc., remarketing is much
easier via an MP.
● For traditional e-commerce platforms,
merchants usually can not directly reach users
but instead have to rely on built-in mail/e-mail,
phone or text message, etc. - All of these
methods come with long conversion paths and
are separated from the platforms.
VS
Template marketing promotion message from OA
versus traditional Remarketing email.

Mini
program
trends Mini Program: More powerful than a website?
The number of websites in China
hit a peak of 5.44 million in July
2018 then experienced a
decrease to 4.43 million in July
2020. When it comes to internet
usage, locals have long preferred
to access applications via mobile
devices vs. surfing on traditional
websites. Creating an MP
automatically sets you up for a
higher conversion rate than what
you would get for your brand
website in China.
5.75
5.50
5.25
5.00
4.75
4.50
4.25
4.00
3.75
3.50
Jul 15 Jan 16 Jul 16 Jan 17 Jul 17 Jan 18 Jul 18 Jan 19 Jul 19 Jan 20 Jul 20
3.568
4.229
4.542
4.824
5.058
5.333
5.440
5.234
5.180
4.970
4.680
Source: www.ceicdata.com | China internet network information Center

Relevant Data Regulations &
License Requirements
1.2

Mini
program
trends The Ever-Changing Regulatory Landscape
Navigating China’s data regulatory
landscape is no easy feat as there
are several laws in place, and it is
not uncommon for laws to change
each year or what may seem like
overnight.
Make sure you are aware and fully compliant
Regardless, when it comes to setting up a Mini Program
and collecting user data, you need to make sure that you
are well aware of the current regulations and are
operating in compliance to avoid hefty fines or worse.
Do your own research
While this report gives an overview of some of the most
up-to-date data laws as they relate to Mini Program data
collection, it is far from being comprehensive, and it is
highly recommended that you take note of any data laws
before you begin the development of your MP.
In recent years WeChat mini-programs have developed
rapidly, but local authorities have noted that they also
have exposed prominent security risks and, in particular,
the risk of users’ personal information leakage is rather
severe.

Mini
program
trends A Patchwork of Requirements
When it comes to China’s data
regulatory framework, it’s best to view it
as a patchwork of regulations instead of
trying to find a unified framework.
On November 1, 2021, China passed its Personal Information
Protection Law ("PIPL") which takes strong inspiration from the EU’s
General Data Protection Regulation (GDPR). The PIPL impacts many
businesses operating in or doing business with China, coupling
extensive obligations concerning processing all types of data.
While the PIPL has the spotlight as it is the newest data regulation -
it’s not the only one. Luckily, when it comes to collecting user data via
an MP, all regulations seem to focus on the same aspects which
revolve around user consent when it comes to data collection and
the protection of their information.
CSL (Cyber Security Law)
PIPL (Personal Information Protection Law)
DSL (Data Security Law)
For more information about the PIPL, be sure to check
out our whitepaper on Consumer Data Strategy under
the New China PIPL.

Mini
program
trends Current Regulations for Mini Program Data Collection
This list includes regulations that you will
want to keep in mind when it comes to
collecting data from users of your MP.
● Users must be notified before their
information is collected, why it would be
collected, and in what scope it would be
used.
● Users cannot be required to share
personal information such as birthdate,
phone number, etc. or be denied access
to services if they deny access to
personal data beyond the business
scope.
● User data collected in a specific Mini
Program can only be used in that
specific program. For example, if you
have two Mini Programs, you shouldn’t
transfer user data from one MP to
another.
Example of an
authorization process for
data collection
● Users should be given the option to
permanently modify or delete their
data and be able to execute this option
on their own.
● Personal data must be diligently
protected throughout its lifecycle
For an exhaustive list of all data regulations
see WeChat’s “Rules for User Privacy and
Data.” Also, make sure that you are
compliant with the most up-to-date
regulations. Note that different types of
Mini Programs may be subject to a
different set of regulations and licensure.
Incorporate accessing licenses and
searching for relevant information into
your timeline as this process can take up to
several months.

Mini
program
trends Licensing for Mini Programs
If you want to publish a website,
platform, software, or mini program in
China you will need to start by applying
for an ICP (Internet Content Provider)
license.
Other licenses may be needed
depending on the scope of your mini
program, and it is crucial to plan ahead
and allow ample time to make sure you
are compliant with the most up-to-date
regulations and have the proper licenses.
Depending on the licenses that you end
up needing, you will need to spend
anywhere from 1-6 months on the
licensing application process alone.
Example of licenses required for developing a mini program.
These licenses, which include a commercial ICP License (B25), were required for an e-
commerce mini program that allows users to book dinners via a third-party vendor.
Feature Licence
Data sharing B 21
Information publishing B 25
Communication B 22
SMS verification SP
Features used
in App legally
requiring a
licence

Mini
program
trends Licensing for Mini Programs
ICP License
● Information search services
● Information dissemination
platforms
● Information community services
(no direct selling)
● Real-time interactive
information services
● Transaction processing platforms (i.e.,
e-commerce platforms, second-hand
trading platforms, online food ordering
platforms, ticket booking systems, etc. )
● Only those where third-party sellers are
involved
● e-Commerce MP with online
payment integration
● Social media or live-streaming
mini programs
● Communication services between two or
more parties
● Example: Video conferencing, audio
conferencing, and remote diagnosis
● Likely needed if an EDI license is needed
● For SMS functionality/verification
● Voicemail, email, or fax functionality
between two or more people
● Establishing a call center platform to
provide users with services such as
business or information consultation,
and data query.
Commercial ICP
License
(B25)
EDI License
(B21)
Multi-party
Communication
License (B22)
Store and Forward
(B23)
Call Centers
(B24)
Service Provider
License
(SP License)
Required
OR...
Specific to Scope and Functionality

Mini-Program Analytics Setup
2

Overall Mini-Program Strategy
2.1

Mini
program
Analytics
Setup MP Performance Tracking to Feed your Optimization Strategy
The key to defining your mini-program performance is to
identify how your entry points perform in regards to your
mini program’s core engagement/conversion goals, such
as:
● Which WeChat posts from OA have brought the most
traffic or have the highest conversion rates?
● Which KOL campaign has generated the most sales or
engagements on the mini-program looking at goals
related to engagement or sales?
● Which advertising channel has brought the most
qualified traffic to the mini-program?
● Which form field has the highest drop-off?
● Which features on the program are the most used?
Also, make sure to optimize the design or features
accordingly (e.g., removing form fields that are causing
high abandonment, removing clutter on a product page to
increase additions to carts, adding helpers on checkout
steps, retargeting cart abandonment with transactional
notification messages, etc.)
A/B testing flow with conditions

Mini
program
Analytics
Setup Connecting Mini Program Behavioural Data with Official
Account and/or Social CRM
Based on the WeChat platform, once you collect data
from your MP, it is very convenient to:
1. Reach out to consumers
Create user portraits, accurately place social
advertisements or other online and offline marketing
activities to drag traffic.
1. Convert traffic
Utilizing WeChat assistant to follow up real-time
comprehensive customer management such as visiter
reminders, customer behavior tracking, tag users for
precision marketing, etc.
1. Offer outstanding customer service
Order reminders, after-sale reminders, and other OA
notifications make the service more timely; repurchase
reminders and returning massage for lost users to
improve customer retention and repurchase rates.
DMP/Back-end/third-party
sCRM solutions
MP/OA
Customer
Integrate, Combine
Share, Campaigns,
Service, Reminder
Customer behavior
Data collection
Customer - MP closed loop

Mini
program
Analytics
Setup The Risk of Using Too Many Third-Party Plug-ins
Because they reduce development work, third-party solutions
have become popular. 720yun.com for VR, Xiaokefu for chatbot
and livecom/grata for LiveChat are some examples.
As a brand, you might want to look at specific metrics that may
or may not be tracked by these platforms. It is also important to
understand how these platforms come up with their
calculations since calculations for the same metric can vary from
platform to platform. Also, this data will usually be collected
directly on the third party’s back-end instead of your own. Once
this data is collected, how will you export it for reporting or so
that your other team members can view it easily in one place
without having to log into and/or learn how to use several
solutions?
How to add third party’s solutions to MP
Solutions:
● Make sure to collect third-party data in advance
for reporting.
● When choosing analytics solutions, figure out if
there is an API connection that is can easily
connect with the necessary the third-party data.

Mini
program
Analytics
Setup Importance of Connecting your MP to Multiple Sources
It’s likely that no one data source or analytics
solution, regardless of how powerful, will give
you an accurate and comprehensive view of
your consumer behavior.
For this reason, most dashboarding solutions
will allow you to add multiple data sources.
In order to have the most impactful dashboard,
you could:
● Pull data from the database for cumulative
customers.
● Implement solutions for built-in data such as
pageviews, DAU/WAU/MAU, and entry points
● Abstract specific data sources for certain
figures.
E.g., user sharing performance from analytics
solution
Analytics
Solutions
WeChat
OA Back-
end
Third
Party’s
Solutions
Back-
endCMS
Database
MP Built-
in
Analysis
Third
Party’s
Plug-in
sCRM
Solutions

Mini
program
Analytics
Setup Combine Data from your Database with an Analytics Solution
A good third-party analytics solution will help
you collect important data and metrics related
to user behavior and how users navigate your
mini program. However, for transactional data
or data not specifically related to user behavior,
for accuracy, it’s best to get straight from the
source - your database. While it may be time-
consuming to get all of your data sources
integrated at first, for a basic setup, we
recommend that you at least incorporate both
data from your analytics solution and your
database into your BI tool.
Database
Revenue
Transactions
Refunds
Bookings
User demographics
Registrations/Account
Creations
Conversion Rate
Average Order Value, etc.
Analytics Solution
UnionID
Bounce rate
Pageviews
Traffic sources
Average Session Duration
Average pages per visit
Percentage of returning visitors
Number and Frequency of visits
User clicks, etc,
BI Tool
+
=

Mini
program
Analytics
Setup And Incorporate your MP into a Synergized Digital Ecosystem
1 Fanbase, 1 Order Management System, 1 Membership System, 1 Mini Program
Local CRM
& Loyalty
OTA
(e.g., Ctrip /
Dianping)
TRANSACTION
Real time integration
through SPLIO API
portal of transaction
and customer
information Social Loyalty
Middleware Platform
- Social -Engagement
-BI and monitoring
-Interactions
tracking
-VIP Tier
1 Hub
E-Concierge
WeCom
On-Site
Solution
(e.g., POS)
1 Hub
Website with
4 sub websites
1 Hub WMP
With 4 sub
MPs
1 Main OA
with 4 sub
OAs
1 RED / Douyin
OA with 4 sub
OAs
FANBASE
CUSTOMER BASE
1 Social Media
Management
Platform
1 Main OA
With 4 sub
OAs
1 unique
Booking Engine
Sync of
Members data
1 Unique
Membership
Mini-Program

Mini
program
Analytics
Setup Advertising Linked to Analytics Solutions
Merchants can check advertising
performance not only by Ad
views/clicks/cost but also MP
pageviews from Ads, product
performance from Ads and
automatically calculated ROI.
300k
250k
200k
150k
100k
50k
2020/03/09 2020/03/10 2020/03/11 2020/03/12
Advertising Performance
Exposure Click Clock
Ads Views/
Ads Clicks/
Ads cost

Mini
program
Analytics
Setup Integrating Offline Data
It is essential to track offline store
data, so that merchants can
better manage their MP content
and sales strategies.
This helps to understand overall
sales performance by combining
both offline store and online MP
performance.
1.8k
1.5k
1.2k
900
600
300
0 5K 10K
Offline Store traffic
7 days ago
Yesterday
Today
2.1k
15K 20K 25K
Customers
who
made
a
purchase
Store 5
Store 4
Store 3
Store 2
Store 1
Store
visitor
25
20
15
10
5
00:00
Overall sale performance
Transaction
01:15 02:30 03:45 05:00 06:15 07:30 08:45 10:00 11:15 12:30 13:45

Mini
program
Analytics
Setup Analyzing Mini Program Traffic Performance
Besides Google Analytics default
sources, WeChat has also set up over
50 WeChat entry points.
Here is the link for WeChat’s official
development file that lists all entry
points.
By generating QR codes of the UTM
URL, you can track your campaign
performance (e.g., physical/digital
posters, websites, meeting rooms or
flyers, etc. ). This way, you can get a
comprehensive view of your
campaign tracking. Check out our
document on how to generate QR
codes for your Mini Program here.
As one of the most important traffic
sources, MP sharing is a key figure to
improve. Most analytics solutions
track sharing and it’s also important
to take note of whether your MP is
being shared to friends and/or via
group chats.

Mini
program
Analytics
Setup Analyzing Mini Program Traffic Performance
Don’t hesitate to
include your MP QR
codes in your social
media posts.
Or during the lead up
to events on printed
materials that
invitees are likely to
use to help pass on
key information
related to the event.
Launch or general
events are great for
getting the word
out. Make sure that
attendees interact
with your MP as
much as possible.
Leverage the
popularity of
livestreaming
events and use it to
direct viewers to
your MP.
Popup and
experience stores
are great ways to get
users interacting
with your MP -
especially if you have
more than one.
You can also put
your MP QR code in
your team’s email
signatures.
Include shopping
credits, memberships,
discounts, and coupons
in your MP -even for
purchases made via
your offline stores.
Track your KOL
performance by
giving each one
their unique QR
code.
Bind your store Wifi
with your MP, so
that customers have
to sign up via your
MP to connect to
the Wifi
If your team has
business cards, it
may also be a good
idea to include a QR
code for your MP.
Have another traffic acquisition use case for a mini program? Click here to tell us all about it.

Cross Mini Program
Navigational Tracking
2.3

Mini
program
Analytics
Setup UnionID vs. OpenID
A unique WeChat ID for each user of an OA (Official
Account) and Mini Program. For each OA or Mini
Program, users have a unique OpenID. For example, if
you log into a Mini Program - you will have one
OpenID, and if you log on to another - you will have a
different one. When users subscribe to or interact with
your Mini Program, it is possible to obtain their basic
information such as location and language using their
OpenID. You can get their OpenID if a user authorizes
WeChat access through your MP.
Unlike a users’ OpenID, a UnionID stays the same as
users travel from one mini program to another. For
data tracking, a UnionID can be seen as more precious
as it gives the ability to acquire a user’s data from
multiple platforms and attribute actions back to the
specific user. This is particularly useful when taking into
consideration that although most brands have a main
mini-program with core functionality, it is best to have
several mini-programs to keep the user experience as
simple as possible and try not to mimic a full-blown app.

Mini
program
Analytics
Setup The Benefit of a UnionID
Brands can utilize UnionID to understand,
approach, convert, and retain consumers.
● Smoother onboardings and increased retention rates
● Better acquisition and management of user data
● Boosted sales through omnichannel marketing and scenario-
based promotions
● Improved data security (users don’t need to log in)
● Accurate customer segmentation and targeted advertising
(when a user authorizes WeChat login on a cosmetics app,
WeChat can push beauty related ads accordingly)
Promotional
MP
H5
Campaign
Official
Account
UnionID
E-commerce
MP
Example of an Analytics
Setup for Cross-MP
Tracking - here we can
see this user visited our
first MP a lot more often
than our second one.

Mini
program
Analytics
Setup How to Apply for UnionID Collection
To get access to users’ UnionIDs,
you first need to complete
developer qualification
verification and bind your
accounts (OA, Mini Program, and
Applications) on the WeChat
open platform. Here are the
steps on how to do so.
Bind your WeChat touchpoints to the
Open Platform
● In the admin center you can select
OA or Mini Program and then select
the “Bind an Official Account / Mini
Program” option.
Register an Open Platform account
● Head to https://open.weixin.qq.com
to register your account. All you
need is a valid email address.
Complete the Developer
Qualification
● Once you are logged in, select
“Developer Qualification” after going
to the account center.
● If you’re in China, you will need to
pay a verification fee of 300CNY or
99USD if you’re outside of China.
1
2
3

Tracking Objectives & KPIs
2.4

Mini
program
Analytics
Setup How to Apply for UnionID Collection
Before an MP is designed,
you need a clear picture of
your business goals and
how success will be
measured (KPIs)
1
2
3
Once the MP is released you should
focus on tracking conversion and
adjust / update the MP accordingly.
Business Goals
● Identify existing customers among WeChat followers
● Increase repeat orders
● Offer a seamless omnichannel customer experience
● Increase engagement and brand awareness
● Generate qualified leads with name and phone number
KPIs
● % of new followers identified as customers
● % of sales from repeat customers, order frequency, average basket
● % of MP users from sharing, from favorites
● % of MP visitors considered engaged
● Overall MP conversion: lead generation, action completion, etc.
Macro Conversions
Micro Conversions
● Journey completions
● Repeat MP users
● End conversion: form filling, registration, purchase completion
● Journey steps, page visits
● Shares
● Interactions with page elements
● Page scroll > x%
● Customer service requests
● Traffic to linked Mini Programs
● Reviews, ratings, comments
● Content interactions: live-streaming views, video views
4

Mini
program
Analytics
Setup Unified Back-End Solutions Contain Multiple Categorized Views
Classifying different actions by separating
views and categorizing data is a key for
optimizing your performance tracking.
● Take the time to make your data clean by
filtering it out to allow for easier analysis in
the future. For example, a testing view
should have only traffic from your team
when you are testing your MP or a
checkout view should only contain steps
for your checkout process.
● Analyze specific types of actions without
distractions and save time from having to
manually filter out your data later.
● But understand that once you use a filter -
you cannot get that filtered data back. So,
plan accordingly!
Store Locator
Checkout
Home
My Account

Mini
program
Analytics
Setup Why Mini Programs are Better than H5 for Some Key KPIs
Some of the most significant KPIs of a
Mini Program are user traffic,
registrations, and conversion rate. Based
on the WeChat platform, users can
register/login to the MP via one click to
authorize their personal information,
such as their location, WeChat profile, or
checkout address from their
phonebook, etc. However, an H5
requires more steps and may even
include redirection.
VS
Mini Program WeChat
profile authorization
H5 personal profile
authorization
H5 Weibo Register
redirection
UEFA performance in the first month
MP Traffic: 12k
Registration conversion rate: 35%
Traffic: 2.5k
Registration conversion rate: 30%
H5

Mini
program
Analytics
Setup UEFA Champions League
Business Goals:
● MP basic performance
● Paid media/KOLs performance
● Collect engagement information
● User insight
KPIs:
● Pageview, unique pageview
● Daily/Weekly/Monthly active users
● New Users % over last X weeks
● Traffic source performance
● Account registration
● Form submission
● Total shares
● Users’ region/age/gender
Macro Conversions:
● Repeat MP users
● Churn
● End conversion: done prediction
Micro Conversions:
● Sharings

Mini
program
Analytics
Setup The Executive Center
Business Goals:
● MP basic performance
● QR code scanning performance
● Collect engagement information
● Meeting Room booking performance
● User insight and login status
KPIs:
● Pageviews, unique pageviews
● Daily/Weekly/Monthly active users
● New Users % over last X weeks
● Meeting room booking rate
● Traffic source performance
● Account registration
● total shares
● TEC Member/External Member login rate
Macro Conversions:
● Repeat MP users
● Churn
● End conversion: done prediction
Micro Conversions:
● Shares

Whether it helps you comply with
the PIPL or because you need to
collect granular data (i.e., UnionID)
about your consumers and inject it
into a data platform, choosing the
right local analytics solution for
your mini-program is a more
strategic decision today than it was
2 years ago.
Victor Ariza, Analytics Project Manager at LVMH

Analytics
Solution Owning Your Data
Most e-commerce platforms in China, such as Tmall and
JD, act as black boxes that give brands limited access to
their consumer data. However, with a WeChat MP, you
can own and have access to all of your user
information.
Whether they are off-she-shelf or fully customizable,
several MP data tracking solutions exist. While an off-
the-shelf solution may cover many of your basic needs
and track standard metrics, ones that allow you
tailor-made configuration will give you the greatest
ROI in the long run. This will help you see the complete
picture of your user behavior and, therefore, better
optimize. After all, each MP is different, and so is its user
journey.
Regardless of the type of solution you choose, it is
important to make sure you properly set up tracking
for your KPIs so that you are able to collect all of the data
you need as soon as your program goes live.
%
of
brands’
needs
covered
Type
of
Solution
Off-the-
shelf
Fully
customizable
60% 100%

Analytics
Solution Can we still use Google Analytics to track WeChat Mini Programs?
Yes! Most international brands are still using Google Analytics as
their central analytics solution for all their web properties. In that
regard, it is possible to use GA as analytics for your WeChat Mini
Program.
MPs cannot fire the default frontend GA script. There is an existing
connector available that will send hits to GA from the Mini
Program backend.
● Work with real-time data and adjust your business decisions
accordingly.
● Easily customize your data collection and track your data via
built-in reports.
● Customize detailed reports for pages to understand why
certain metrics are higher or lower.
But beware of the limits:
● Because the google-analytics.com domain name is not ICP
enabled it cannot be added to an MP’s server whitelist, you
need to proxy the requests to GA with an ICP-enabled
server.
● MP-specific events cannot be tracked (e.g., tracking entries
from individual QR code scans).
We also HIGHLY recommend using a local tool to double-
track your data if you choose to use Google Analytics..just
in case!

A look at the Newcomer:
Tencent Youdata
3.1

Analytics
Solution Local Analytics Solution For Your MP - Tencent Youdata
Tencent Youdata was recently launched by
Tencent Smart Retail and is becoming quite
popular.
It uniquely integrates offline store, online
official account, and MP performance to give
enterprises full control of their business.
Steps to configure:
● Apply for data access to get a test token.
● Go through Tencent’s verification process.
● You are then ready to implement and
setup your SDK.
Omni-channel analysis for every
angle of data
Integrated offline store
performance and online OA
Advertising linked in helping
marketing strategy
For more detailed configuration see the
Official development file

Analytics
Solution Youdata Channel Classification
Classified channels can be
applied to product sale analysis,
which helps merchants
understand every action that is
made for traffic acquisition, as
well as e-commerce. On top of
that, merchants can optimize
their MP performance and
advertising strategy.
Drainage Traffic
Customized
Traffic
Organic Traffic
Traffic from sharing,
MP quick access, user
search, etc.
OA posting/MP
reminder, offline
marketing event, jumps
between MPs, etc.
Campaign activity, QR
code generation, etc.

MP Analytics Solutions
Benchmark
3.2

Analytics
Solutions Mapping of WeChat Mini Program Analytics Ecosystem
TALKINGDATA JICE.IO ALADDIN
HOTAPP Analysys Ark GROWINGIO SENSORS DATA
WeData ZHUGEIO BAIDU Umeng+
Google Analytics Adobe Analytics Tencent YouData Data Rangers

01
02
03
04
No. Tool name
Overview Characteristics of the tools
Price Affiliation
Service provider
overview
This is located in the WeChat
backend for your OA and MP,
but beware that certain metrics
will only give you up to 90 days
of historical data.
Differentiated
features
DMP
05
Analytics
Solutions Overview Comparison of 15 Mini Program analytics tools（1/3）
✘
✔
✔
✔
TalkingData
Baidu Tongji
tj.aldwx.com
Tencent YouData
Freemium
Freemium
1,800
RMB/month
Free
Talking
Data
Baidu
ALD
Tencent
Multi-channel analytics platform:
APP, H5/Web, WeChat MP
Baidu Tongji’s mobile module
Pure WeChat Mini Program
player. Created in 2016.
Tencent YouData was launched
by Tencent Smart Retail.
Case: Lancome & SASA
One of the most comprehensive
App analytics platforms
Can be used to track Baidu and
WeChat Mini programs
Combines offline store and online
OA with MP and omnichannel sale
analysis. tracking MP/Kandian live-
streaming, and Official Account
performance
Have their own WeChat MP for
dashboarding
Free Tencent
WeChat Backend
✘
Automatic collection of basic
metrics

06
07
08
09
No. Tool name
Price
Free
Affiliation
Service provider
overview
Differentiated
features
DMP
Free
Volume
based
Free
10
Volume
based
Analytics
✘
✔
✘
✔
Analysys Ark
GROWING.IO
DataRangers
Sensors Data
HOTAPP
HotApp
Ark
(E-Guan)
GrowingIO
ByteDance
Sensors
Data
Specializes in tracked QR code
management for Apps and Mini-
Programs
Full data analysis platform service
for developers; support APP,
H5/Web, WeChat Mini-Program
Cross platform analysis product:
web, app, and Mini Program;
charge for business usage.
Big data analytics products and
solutions for Internet industries;
A fully integrated
platform including MP traffic
tracking, performance optimization
and user insights
Rich QR code tracking
features
Both local and international,
(exclusive) Douyin analysis
One of the most powerful
platforms on our list - but it
comes at a cost!
Smart user operation
solutions, ARGO user growth
model
User profile, tracking user
preference cross-platform
DataFinder

11
12
13
14
No. Tool name
Price
Volume
based
Affiliation
Service provider
overview
Tencent
Differentiated
features
DMP
ZHUGEIO
Volume
based
Free Google
15
Volume
based
Adobe
Analytics
This is basically an extension of
the WeChat backend - in the
beta version with 90 days of
historical data.
Focused on data collection and
analytics tools for H5/Web, mobile
apps, and Mini Programs
Real-time data performance,
native dashboard creation, E-
commerce support.
24/7 customer service and
support, easy to share with
other users.
Comprehensive web analytics
data, cooperates with Tencent
MP ecosystem
Flagship products including
Zhuge DMP, Insight - Data
analytics, Action - smart
marketing, Digital - data
infrastructure
✔
✔
✔
✔
ZHUGEIO
Adobe Analytics
Google Analytics
Freemium ✘
Umeng+
Umeng Professional data services for
more than ten years
Offers offline (store) analysis
as well
WeData

Feature
ZHUGEIO TalkingData Aladdin
Price
Free SAAS (1 app)
Paid SAAS
10,000 RMB/month
Paas 8,333~16,666
RMB/month
Free for basic
metrics
Free Plan
Basic Plan
(2,500RMB/month)
Enhanced plan
(4,000RMB/month)
FREE for basic
statistics and
charges for API
and custom
events
10,000RMB/mont
h for basic
features
Freemium FREE
Mini Program
Analytics
✔ ✔ WeChat/Baidu ✔ ✔ ✔ WeChat/Toutiao
QR code
Generator
✘ ✔ ✔ ✔ ✔ ✘ ✔
Custom Events JS JS JS JS JS JS JS
API ✔ ✔ ✔ ✔ ✔ ✔ ✘
Mini Program
Service
Notifications
✘ ✔ ✘ ✔ ✘ ✘ ✘
Google Analytics Tencent YouData
Analytics
Solutions Deep Dive on 7 Solutions
Baidu Tongji
Mobile

01
02
03
04
No. Tool name
Basic statistics indicators
✔
TalkingData
Aladdin
05
✔
✔
✔
✔
Page
analysis
Baidu Tongji
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
06
07
Google Analytics
Tencent YouData
✔ ✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔ ✔
GROWING.IO
Analytics
Solutions Deep Dive - Base Features
Session
Duration
Page Views Visits Sessions
Share
frequency
# of Users
who shared
ZHUGEIO

01
02
03
04
No. Tool name
User Analysis Granularity
TalkingData
Aladdin
05
Baidu Tongji
✔
✘
✔
✔
✔
✘
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✘
✔
✔
✔
06
07
Google Analytics
Tencent YouData
✔ ✔ ✔ ✔ ✔ ✔
✔ ✔ ✔ ✔ ✔ ✔
GROWING.IO
Analytics
Solutions Deep Dive - Base Features
New/old
users
Individual
user
tracking
User
segmentation
Landing
page
Exit
page
Visits Tracking Analysis
Path
Length
of stay
Out of the
box
custom
reporting
User
retention
analysis
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✘
✘
✘
✔
✔
ZHUGEIO

01
02
03
04
No. Tool name
QR code
configuration
TalkingData
Aladdin
Channel
analysis
Sharing
configuration
Sharing
performance
Official account
entrance Search
05
✔
Source analysis
Parametric QR code (Channel) Share (individual user)
✔ ✔
✔
✔ ✔
Baidu Tongji
✘
✘
✘
✘
✔
✘
✘
✘
✘
✔
✘
✘
✘
✔
✘ ✘
✔
✔
✔
✔
✔
✔
✔
✔
06
07
Google Analytics
Tencent YouData
✔
✘ ✔
✔
✔
✔
✔ ✔ ✔
✔
✔
✘
GROWING.IO
Analytics
Solutions Deep Dive - Source Analysis
ZHUGEIO

01
02
03
04
No. Tool name
Geographical
distribution
✔
TalkingData
Aladdin
OS Device model Resolution Network
05
✔
✔
✔
Equipment/ Environment analysis
Baidu Tongji
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✔
✘
✔
06
07
Google Analytics
Tencent YouData
✔
✔
✔
✘
✔ ✔ ✔
✔ ✔
✘
GROWING.IO
Analytics
Solutions Deep Dive - Environment Analysis
ZHUGEIO

01
02
03
04
No. Tool name Native Mini
Program event
statistics
TalkingData
Aladdin
KOL
performance
monitoring Independent
event tracking
05
✔
Behavioral events analysis
Custom analysis
Funnel model
configuration
● Share
● Pull down to refresh
● Touch the button of a page
✔
✔
✔
✔
✔
✔ ✔
✔
✔
Baidu Tongji
✔
✘
✘
✘
✘
✔
✔
06
07
Google Analytics
Tencent YouData
● pageviews
● search
● product behavior
● order behavior
✔ ✔
● needs UTM set up
✔
✔
✔
✔
✔
✔
● customizable
✘
GROWING.IO
Analytics
Solutions Deep Dive - Behavioral Analysis
● only e-commerce
funnel
● needs customized event
tracking
ZHUGEIO

Behavioral events analysis
No. Tool
Customization &
Event-tracking
(Score 1-5)
Granularity
(Score 1-5)
Pricing
(Score 1-5)
Setup & Ease of Use
(Score 1-5)
Average
Score
1 5 4 5 3 4.30
2 4 4 4 4 4.00
3 5 5 2 4 4.00
4 4 3 4 4 4.00
5 5 4 3 3 3.80
6 4 4 4 3 3.80
7 3 3 5 3 3.50
Aladdin
Google Analytics
GROWING.IO
Baidu Tongji
Tencent YouData
TalkingData
Analytics
Solutions Top Picks Based on Predetermined Criteria
ZHUGEIO

Google Analytics for
Global reporting
Double track with a
local analytics solution
to enhance your data
Connect your solutions
to your BI tool
Analytics
Solution Which Solutions Should You Choose?
You should barely log in to your analytics
solution as it should be connected to your BI
tool. Data Studio is your best bet if you are
only connecting to Google Analytics.
Otherwise, we found PowerBI the most
secure, affordable tool to connect to all your
data sources. Tableau is also a viable option
for visualization that offers in-depth
analytical capabilities. However, it comes
with a steeper price tag and learning curve.
Most international brands use Google
Analytics for Mini Program tracking as they
use Google Analytics globally or have GA 360.
The main reason is that it helps to have only
one analytics solution for all platforms:
Websites, APPs, and Mini Programs for
different countries, which eases data
processing, and your team only needs to
learn how to use one tool. Be sure not to
collect any PII on the platform to ensure
that you are compliant with local
regulations regarding cross-border data
transfer.
A local analytics solution can certainly
replace Google Analytics or be used
simultaneously. We recommend using both
Google Analytics as well as a local solution.
Having a backup of your data will help you
ensure accuracy and compliance. Also, while
Google Analytics is highly customizable and
will give you most of the information you
need, a local solution will be more accurate
when it comes to data reporting in China for
specific metrics. It will give you more detail
regarding devices used and the location of
users. The options above are our most
recommended local platforms.
https://docs.google.com/presentatio
n/d/1J5K5wMZzREFtcpwWzv2sKM
uxoPVeWnNia1MiZ_b2sDI/edit

Analytics
Tagging How to Implement your Tagging Plan on a Mini Program
The WeChat backend is the simplest option for
accessing your MP data. However, this data is quite
limited and not customized to the specific structure of
your MP or any specific KPIs or events you may like to
measure.
Other third-party tools, paid or free, will provide you with
several extra data points and features, allowing you to
measure the performance of your MP more accurately.
Most of the analytics tools use Javascript code to track
custom events or events outside of the basic metrics
collected such as pageviews, number of users, session
duration, etc. This means that you will need your
developer or vendor to implement your tagging plan
into the Mini Program code.
There are two main categories of third-party tools: 1)
pure WeChat Mini Program players and 2) cross-channel
analytics solutions. While pure players tend to have
more MP-specific tracking features and cover many use
cases
with out-of-the-box templates, cross-channel analytics
have the advantage of gathering App, H5, and website
tracking all in one place.
We have not thoroughly tested all the solutions listed in
the following benchmark. Feature comparison was done
by analyzing each solution’s documentation, accessing
demos, and reading online reviews. The results are
gathered in a shared Google Spreadsheet. You are
welcome to contribute to this benchmarking effort.
Drop us a line and we will be happy to grant you editing
rights to this shared knowledge database.

Analytics
Tagging Tagging Plan Tab - Key Information
Properties and Account IDs
If you want to use a platform similar to Google Analytics
for your performance tracking, you need to create two
bins called ‘properties’ to store the data for your Mini
Program - one for testing, and one for production. Your
developer will then use each property ID to make sure
that the data is collected into that property.
App ID
Your AppID is equivalent to an identity document for
your Mini Program. It will come in handy when you want
to generate QR codes for users to enter your program
using your brand logo.
Also, most Mini Program analytics solutions generate a
key or an SDK. Like a website, you can have multiple Mini
Programs under the same account and perform cross-
tracking analysis for your different programs or to track
the traffic from your Mini Program to your website and
vice versa.

Analytics
Tagging Tagging Plan Tab - Page mapping
This tab is where you keep track
of the names you give your
pages. It is not a place to get
creative- make sure that your
page names are
straightforward and descriptive
enough so that you can easily
understand which page is
which without having to refer
to your documentation.

Analytics
Tagging Tagging Plan Tab - Event Tracking Setup
This is likely the most
important tab for you and
your developers where you
make note of all the custom
events you would like to track
for your mini program. Again,
this is not a place to get
creative and it’s important to
make sure that you clearly
name all of your events so
you know what they
represent when you analyze
them later.
#ID
KPI
Description
Illustration GA Method GA output(s)
Specific
parameters
1
when a user
shares the MP event
eventCategory: share
eventAction: share - MP
eventLabel: $page
t=event,
ec=share
ea=share - MP
dt=$page
2
when a user
submits form
with name
event
eventCategory: form
eventAction:
formSubmission
t=event,
ec=form
ea=formSubmission
dt=$page
3
when a user
submits form
with phone
event
eventCategory: form
eventAction:
formSubmission
t=event,
ec=form
ea=formSubmission
dt=$page

Analytics
Tagging Tagging Plan Tab - Google Analytics setup
Make sure to include documentation of all the
settings you put in place for your analytics
solution. The case shown on the right is an
example tab of a Google Analytics set up that
includes the following:
● Custom dimensions are global variables that
allow for better organization/categorization
of data and to get more detailed information
about users (i.e., actions of those logged in vs.
not logged in.)
● A detailed description of goals that are set up
and tracked to see if users completed certain
CTAs (i.e., sharing, adding item to wishlist,
completing a purchase)
● Information about which filters we will be
creating for our data - make sure to find a
way to filter out testing data from your team.

Analytics
Tagging Tagging Plan Tab - UTM Setup
A UTM code is a snippet of code that
you can add to the end of a URL to
track the performance of campaigns
and content. It can also generate QR
codes to find out exactly where the
traffic for your Mini Program is coming
from. You can define a few parameters -
source and medium, which are
required and campaign, term, and
content that are optional. Parameters
you track via UTM codes show up in
your analytics reports to give you a
clearer insight into marketing
performance. UTM stands for "Urchin
Traffic Monitor." This name comes from
Urchin Tracker, a web analytics
software that served as the base for
Google Analytics.

Analytics
Tagging Tagging overview
Capturing transactional macro
conversions may be simple, as they are
often tracked automatically (e.g., for an e-
commerce Mini Program).
On the other hand, non-transactional
macro conversions may require you to add
specific tracking, such as campaign traffic
sources.
Implementing funnels to track the path to
your macro conversions is important for
detecting drop-off points or issues with
design, content, etc.
Custom Event
Page View
E-commerce
Tagging Example: TEC
Tracking micro conversions is the trickiest
part of Mini Program analytics, as these
events often need to be manually added
to your source code.
It is essential to plan for what you want to
measure and augment your Mini Program
with third-party analytics to track custom
events.
Get a copy of our event
tagging template and
implement event tracking
and funnels on your MP.

Analytics
Tagging TEC Mini Program
Custom Event
Page View
E-commerce

Analytics
Tagging Eatwith Mini Program
Custom Event
Page View
E-commerce

Analytics
Tagging Caudalie Mini Program
Custom Event
Page View
E-commerce

Data Visualization,
Dashboards, & Reporting
5

Data
Visualization,
Dashboards,
&
Reporting How to Build your MP Performance Tracking Dashboards
Mini Programs are just one component of your overall
WeChat strategy, and you most likely need to track all your
WeChat data points.
1. Official Account
2. H5 Media Campaigns
3. Website with JSSDK
4. Mini Programs
5. Chatbot
6. CS LiveChat
7. WeChat H5 Store
Most analytics solutions do not provide a custom dashboard.
If you prefer to manage the MP tracking dashboards
separately, each platform has its own data reporting
capabilities. We recommend looking at the visualization
engine and its flexibility vs. out of the box features:
This is why we recommend that you primarily look for API
connectors when choosing your MP tracking solution. This
way, you can query all of your data and visualize it in one place
using one tool (i.e., Tableau, Google Data Studio, PowerBI).

Data
Visualization,
Dashboards,
&
Reporting Leveraging the Connectivity of BI Platforms to Get the Most
Out of Your MP Performance Tracking
Google Data Studio is great for sharing with colleagues and
if you only want to connect to Google products. However, to
get the most out of your performance tracking, you need to
connect to various sources, and for this, Microsoft PowerBI
offers a secure, straightforward solution.
Not only can you connect to several data sources and create
visualizations via PowerBI, but PowerBI Apps give you the
option to embed reports and dashboards. You can also
incorporate any other embedded link so that you can keep
track of all of your content in one place, regardless of where
it was produced.
Although PowerBI requires a monthly subscription,
this comes at a very low cost of 10USD/month. It
gives you a more secure option for viewing all of
your key metrics via your account which requires
login information. However, beware that a new
subscription has to be set up for each individual user
that wishes to view the dashboard.
Example PowerBI Dashboard
Example: PowerBI App

Data
Visualization,
Dashboards,
&
Reporting Dashboarding Strategy - Basic Performance
Depending on your MP and KPIs, the
primary data shown in your dashboard
could be completely different from other
organizations. The dashboard on the top
right is more focused on e-commerce,
and the second one is more is focused on
MP traffic and user sharing.
Thus, here are some commonly used key
figures depending on the MP:
● Transactions, Revenue, Checkout
Conversion, Daily/Weekly/Monthly Sale
Performance, etc.
● Pageviews, Total users, Bounce rate,
MP Shares, Daily/Weekly/Monthly
Traffic Performance, etc.

Data
Visualization,
Dashboards,
&
Reporting Dashboarding Strategy - Conversion Funnel
A conversion funnel shows a clear view of
each step users have taken towards your
CTA. Whether the purpose of the MP is to
generate revenue via E-commerce
transactions/bookings or to create an
inflow of user traffic, you can see where
your users tend to drop off with a
conversion funnel.
Here are some commonly used key MP
funnel steps:
● All sessions, Product views, Checkout,
Purchase
● All sessions, MP registration, MP final
step (example above is MP sharing)

Data
Visualization,
Dashboards,
&
Reporting … But make sure to provide actionable recommendations or
analysis for better management
A smarter way for sharing reports:
Leave enough space for analysis,
recommendations, or images if
necessary - so the report looks
more manageable and intuitive
(e.g., a space of 3 lines for text
under each graph).

Data
Visualization,
Dashboards,
&
Reporting Importance of Sharing Dashboards to Automate your Reporting:
Google Data Studio
Shareable dashboards are
important for collaborating with
your colleagues and sharing KPIs
to ensure everyone in the
organization is working towards
the same goals. Keep everyone
on top of the latest data
effortlessly.
You can automate sharing your
dashboards and reports (daily,
weekly, monthly) with Google
Data Studio in a secure way by
managing access for users and
adding their gmail-connected
email addresses.

Data
Visualization,
Dashboards,
&
Reporting Reporting
Data integration and
performance tracking are only
the beginning of an optimization
journey. A good report template
can help you organize the data
from your mini-program and
present it in a comprehensive
yet straightforward manner so
that you can motivate key
stakeholders to take action and
optimize based on regularly
collected insights.
Check out…
our free mini program
performance report template.

A/B Testing on Mini Programs
6

A/B
Testing
on
Mini
Programs A/B Testing on a Mini Program
● Just like any other digital
product, it is also crucial to A/B
test your WeChat mini-program.
Some solutions offer such
testing out of the box.
● To A/B test a mini program, you
need to have two different
versions you can direct a portion
of the traffic to.
● Compared to Apps, it is easier for
a mini program to get traffic at a
lower cost. So A/B testing is even
more effective in finding the
optimal MP solution.
Sharing is one of the most important traffic entry points. However, encouraging users to
share an MP is not always an easy goal to reach. The above tests do not bring a
considerable difference for each version which also reminds us that we should consider the
specific value-add we are trying to bring to the MP. How can we optimize the design and
trigger the CTA we want?

A/B
Testing
on
Mini
Programs A/B Testing Solutions Comparison
Price
Real-time
data tracking
Heatmap Virtualization
Grayscale
release
Customer
service
Volcengine Freemium ✔ ✔ ✔ ✔
Weekdays 10-
18:00 CST
Eyeofcloud
云眼
Starting at
39,800RMB/Year
✘ ✔ ✔ ✘ 24/7 support
Appadhoc
热云数据
Volume-based ✔ ✘ ✔ ✔ 24/7 support
Adobe Target Volume-based ✔ ✘ ✔ ✔ 24/7 support
DataRangers Volume-based ✔ ✔ ✔ ✔ 24/7 support
Google Analytics Does not support A/B testing for MP

A/B
Testing
on
Mini
Programs A/B Testing Case study
Original version Test version A
VS
Design with “today’s
challenge” icon leads
to a 15% increase in
conversion rate.
Case from Testin data.AI：我最在行

A/B
Testing
on
Mini
Original version Test version A
VS
Design with “view
personal record” leads
to a 10% increase in
CTR

A/B
Testing
on
Mini
VS
Original
version Test version A Test version B
VS
Design with
article summary
leads to a 15.54%
increase in AVG
session duration
and a 5.88%
increase in AVG
article clicks.

A/B Testing Case Study
Design with IOS
style share icon
leads to an 18%
increase in
sharing rate.
Case from Testin data.AI：墨迹天气
Test version A Test version C
Test version B Test version D

Resources Resources
Mini Program Documentation: https://open.wechat.com
Aladdin: https://aldwx.com
TalkingData: https://www.talkingdata.com
Hotapp: https://weixin.hotapp.cn
Mobile Tencent Analytics: https://mta.qq.com
Growing IO: https://www.growingio.com
Zhuge: http://zhugeio.com
Baidu Tongji: http://mtj.baidu.com
Quest Mobile: https://data.questmobile.com.cn
Analysys: http://dev.analysys.cn
Sensors Data: https://www.sensorsdata.cn
Jice.io: http://jice.io
ILUSIO: https://ilusiodigitalcn.com
Monetate: https://Monetate.com

Authors
&
Contributors
Follow Fabernovel on WeChat
for in-depth analysis of China
Digital & WeChat trends.
Mariam Ammar
Data Analyst Manager
mariam.ammar@fabernovel.com
Carol Liu
Data Analyst
carol.liu@fabernovel.com
Clement Ledormeur
General Manager, Tech Division
clement.ledormeur@fabernovel.com
Authors
www.asia.fabernovel.com

Need to design, build or audit/improve a WeChat Mini Program?
Connect with us!
CONTACT
Mariam Ammar
Data Analyst Manager
mariam.ammar@fabernovel.com
https://www.linkedin.com/in/mariamammar/
Add Mariam on WeChat:
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Assessment
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el Customer
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Design
Web Analytics
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Trend Detection
Price
Optimization
Churn &
Purchase
Probability
Clustering &
Data-driven
Personas
Data
Strategy
Data
Analysis
Data
Science
STRATEGY & MANAGEMENT CONSUMER ACTIVATION
DIGITAL SOLUTIONS
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Inventory
Management
Personalization

About
FABERNOVEL We are FABERNOVEL,
A key partner of your global transformation
We spark your innovative spirit and
we co-design key initiatives to
make business impact together.
FABERNOVEL is a global innovation agency
supporting multinationals in their China
digitalisation. We bring the thought leadership of a
strategic consultancy, the creativity of a marketing
agency, and the problem-solving strength of a
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Fabernovel’s team of world-class thinkers, tech
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Rachel DAYDOU
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MANAGER
rachel.daydou@fabernovel.com
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General Manager, Tech Division
clement.ledormeur@fabernovel.com

Thank you Contact us:
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