Quora, Talkwalker, and Grant Thornton Bharat collaborate to release a report highlighting the latest car buying trends on digital platforms and how the customer experience will be improved with a shift from physical to digital.
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
Digital Powers Consumer Durables: A $23 billion Opportunity by 2023Social Samosa
Capturing the growth of digital influence and key consumer insights in the consumer durables sector in India, Boston Consulting Group (BCG) and Google India released a report, ‘Digital Powers Consumer Durables: A $23 billion Opportunity by 2023’. Projecting a healthy growth rate for Consumer durables (Televisions, Refrigerators, Washing Machines, Air Conditioners, Microwaves, Water Purifiers & Small Kitchen Appliances), the report states that overall Industry will see a growth of 13% to reach $36Bn by 2023.
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
mma warc report- mobile ecosystem and marketing in IndiaSocial Samosa
In collaboration with WARC, the MMA report highlights the mobile ecosystem in India with mobile marketing capabilities, growth in m-commerce and social marketing, and the impact of technologies such as AI, IoT, ML & voice on improving marketing efficiency.
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Festive shopping digital commerce research-WATInsights Report 2021Social Samosa
The report ‘Digital Commerce in India - Festive season shopping’ provides consumer and business insights to its audience and explores the components of digital commerce in India.
Digital Powers Consumer Durables: A $23 billion Opportunity by 2023Social Samosa
Capturing the growth of digital influence and key consumer insights in the consumer durables sector in India, Boston Consulting Group (BCG) and Google India released a report, ‘Digital Powers Consumer Durables: A $23 billion Opportunity by 2023’. Projecting a healthy growth rate for Consumer durables (Televisions, Refrigerators, Washing Machines, Air Conditioners, Microwaves, Water Purifiers & Small Kitchen Appliances), the report states that overall Industry will see a growth of 13% to reach $36Bn by 2023.
The digital advertising market size is around Rs. 10,819 Cr ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs. 24,920 Cr ($3.52 billion).
Read More
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
The Mergers and Acquisitions market in China report by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting announced the 2nd release of the China M&A market report with a deep dive in the retail, consumer, high-tech, material, automotive and fashion sectors.
Discover the key digital marketing trends for China in 2020.
Some key insights:
- Digital Marketing spending will grow by 14%
- Social Marketing will stay the main focus for advertisers
- 53% of the advertisers will focus on self produced videos/ micro-films
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
With the changing A & M Industry, the CII BCG report highlights key factors and lays the path forward for the industry to achieve new growth during the rapid transformation in the digital age and time over the next decade.
Gaming in India has been catalyzed by better smartphones, increased internet access, popular titles, influencers, and the global pandemic. To dive deeper into this space, Sequoia India partnered with BCG to assess the current mobile gaming market in India, and its prospects for expansion in a report titled ‘Mobile Gaming: $5B+ Market Opportunity.
China travel retail market report by daxue consultingDaxue Consulting
Now is the prime time to start your China travel retail market strategy, below shows key findings in the report:
The new duty-free policies boost domestic travel retail sales, including a cancellation of the 8K RMB / person spending limit for each item
Sales of Duty-Free goods in Hainan increased 103% YoY in 2020
Brick and mortar duty free stores and pop-ups are becoming tourist sites themselves, brands ranging from Uniqlo to Prada are tapping into this opportunity
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
China's e-sports market is soon to be the world's second largest. From 2015 to 2017, the total number of esports users in China has almost tripled and is still growing. Considering the government's influence, and the popularity of mobile phone over PCs, China has a unique landscape for e-sports.
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
WeChat mini programs in China 2020 report by daxue consultingDaxue Consulting
WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable them to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for just about anything. And their prominence in the Chinese app economy means that mobile businesses need to take them seriously.
A comprehensive report about WeChat mini programs in China offered by daxue consulting, a market research firm in China.
How Telematics Will Improve Driver Experience and Deliver Greater Business ValueCognizant
Rapidly accelerating advances in telematics and human-machine interface design promise to deliver not only superior driving experiences but also benefits across the automotive ecosystem and beyond.
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
Global Automobile Industry Insights - DigitantDigitant
Digitant Insights:
Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.
The digital advertising market size is around Rs. 10,819 Cr ($1.3 billion) and the estimated CAGR growth will be 31.96% and the market will expand to Rs. 24,920 Cr ($3.52 billion).
Read More
The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over 2017 states the EY FICCI Frames report 2019 ‘A billion screens of opportunity,’ launched today at the FICCI Frames in Mumbai.
GroupM, the media investment group of WPP, today announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Brief TV Market overview
o Switching from analogue TV – influence & recommendations
o Online businesses booming on TV
Digital Market overview featuring recent changes and new Advertising possibilities
o Kantar TNS Ukraine released the results of Telegram audience research
o Instagram announced “Music in Stories” and will allow the publication of 60-minute videos
o Facebook may now ban you from advertising
OOH & Radio shown growth vs 2017
According to Zenith WW forecast Mobile internet to reach 28% of global media usage in 2020
The Mergers and Acquisitions market in China report by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting announced the 2nd release of the China M&A market report with a deep dive in the retail, consumer, high-tech, material, automotive and fashion sectors.
Discover the key digital marketing trends for China in 2020.
Some key insights:
- Digital Marketing spending will grow by 14%
- Social Marketing will stay the main focus for advertisers
- 53% of the advertisers will focus on self produced videos/ micro-films
In digital marketing we analyse market opportunities, select target markets, design marketing strategies, plan marketing programs, and organise, implement and control the marketing efforts. It is not a brand new approach to strategy but just a new way form the lenses of internet, mobile social media.
With the changing A & M Industry, the CII BCG report highlights key factors and lays the path forward for the industry to achieve new growth during the rapid transformation in the digital age and time over the next decade.
Gaming in India has been catalyzed by better smartphones, increased internet access, popular titles, influencers, and the global pandemic. To dive deeper into this space, Sequoia India partnered with BCG to assess the current mobile gaming market in India, and its prospects for expansion in a report titled ‘Mobile Gaming: $5B+ Market Opportunity.
China travel retail market report by daxue consultingDaxue Consulting
Now is the prime time to start your China travel retail market strategy, below shows key findings in the report:
The new duty-free policies boost domestic travel retail sales, including a cancellation of the 8K RMB / person spending limit for each item
Sales of Duty-Free goods in Hainan increased 103% YoY in 2020
Brick and mortar duty free stores and pop-ups are becoming tourist sites themselves, brands ranging from Uniqlo to Prada are tapping into this opportunity
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
China's e-sports market is soon to be the world's second largest. From 2015 to 2017, the total number of esports users in China has almost tripled and is still growing. Considering the government's influence, and the popularity of mobile phone over PCs, China has a unique landscape for e-sports.
Ten 2020 Media Trends, in Ten Minutes! (with Sources/Links) - January 2020Richard-Lee Read
A quick top-line overview of Ten Media/Advertising Trends for 2020 - a mixed bag I've gathered from Media Agencies, Owners, Research Firms, etc, with some of my views/comments and handy links at the end!
1) Positive/Increase in Ad Spend in 2020
2) Social Media Ad Spend
3) 'Back to Basics' Approach to Advertising
4) TV
5) Sound
6) Programmatic Out-of-Home
7) Privacy & 'Cookie Crumbling'
8) 'Superapps'
9) eSports
10) Pinterest100
WeChat mini programs in China 2020 report by daxue consultingDaxue Consulting
WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable them to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for just about anything. And their prominence in the Chinese app economy means that mobile businesses need to take them seriously.
A comprehensive report about WeChat mini programs in China offered by daxue consulting, a market research firm in China.
How Telematics Will Improve Driver Experience and Deliver Greater Business ValueCognizant
Rapidly accelerating advances in telematics and human-machine interface design promise to deliver not only superior driving experiences but also benefits across the automotive ecosystem and beyond.
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
Global Automobile Industry Insights - DigitantDigitant
Digitant Insights:
Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.
Webchutney Digital Automotive Report 2010Sidharth Rao
Webchutney's Digital Automotive report, 'Inside the Mind of the Wired Car Buyer' is a definitive guide to understanding the influence of Online in driving consumers' car purchase decisions in India.
This paper attempts to decode the impact of covid-19 on automotive customers’ purchase journey, discusses the ‘new normal’ expected to emerge for automotive oems and provides recommendations on how digital solutions will transform the traditional customer journey. See more: https://www2.deloitte.com/in/en/pages/strategy/articles/in-consulting-elevate-human-experience-automitve-customer.html
The OLX Auto note is an annual report about Preowned/used car industry which is published by OLX group India. This report highlights trends in used car purchase and sell behaviour and the top models. This report also indicates the impact of COVID 19 on the used car ecosystem.
In addition the report represents the views of Amit Kumar who heads Cashmycar business for OLX india.
Connected consumers are in charge. They are confident about what they want and how they want it, secure in using technology to increase their power as car shoppers and owners, and comfortable driving innovation in the industry
Car shoppers today research online and on various sites to find deals and get real-time advice. Understanding the user journey and tapping into this new auto buying process has become even more pertinent today.
Auto marketers can reach these shoppers with extremely targeted messaging and move from "educated guessing" to "data-driven certainty" with the help our insights.
India used two wheeler market report | India Used Two Wheelers MarketKen Research Pvt ltd.
India Used Two Wheeler Market Outlook to 2020 - Rising Sales Through Online Channels and Potential Entry of OEMs to Foster Growth” provides a comprehensive analysis of the various aspects such as market size of India used two wheeler market. The report also covers the segmentation on the basis of marketing structure, distribution channel, source of manufacturing, type of two-wheeler, engine capacity, ownership period of vehicle and others. Major players in India used two wheeler market have been identified and their competitive landscapes have also been covered in the report. The report is useful for online classifieds platforms, two- wheeler manufacturers, dealers of used two-wheelers, and new players venturing in the used two wheeler market.
There has been a sudden switch in the buying and selling pattern of the customers in all over India, which created the growth of e-commerce industry. This switch can also be noticed in the automobile industry. The online penetration of auto sector in the world market is approx. 0.7% in 2019. It was challenging for automobile ecommerce industry to make it successful in India, but eminent players of India have made it possible. To learn the possibilities and success of auto ecommerce industry go through this document.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
2. Introduction 03
Going digital 04
Increase in online discussions for auto 05
Auto marketers leveraging social media 06
Increase in used car trend
08
Readiness for electric vehicles (EVs) 11
Conclusion 13
Contents
3. Car-buying landscape: The road ahead 03
Introduction
In the past, Indian consumers have preferred affordable hatchbacks
powered by petrol for great mileage. The car-buying process
entailed recognising brand reputation, dealership visits,
car-comparison, test drives and purchase.
However, over the past few years, the traditional means
of car-buying have been massively disrupted with brand
awareness, the introduction of new models/technologies,
increased affordability, and influence of digital means.
Automakers in India have had to adapt their marketing
strategies and product positioning to cater to the
evolving market trends and needs of the consumer.
Digitisation is being pursued by leading carmakers in the
country across processes to drive sales for prospective
customers who are less willing to visit showrooms
and make purchases. Carmakers like Hyundai,
Maruti Suzuki, Kia, MG, Honda, Tata Motors, Toyota,
Mahindra & Mahindra and Mercedes-Benz have taken
to digitalisation as pandemic-induced lockdowns and
curfews become the new normal.
In addition to this, a focused approach on EV adoption
will also allow carmakers to tap into a completely new
segment and build their presence. The state governments
in the country have also rolled out many policies like
FAME to boost adoption and manufacturing of EVs.
Currently in the Indian market, vehicle penetration
is extremely low with 30 cars (120 vehicles across
categories) per 1,000 people. This is expected to rise to
almost 300 in the next 10 years, indicating the growth
potential for carmakers.
India is expected to
be the world’s third-
largest automotive
market in terms
of volume by
2026
The industry data
has estimated a
market size of USD
300 billion, where
the passenger
vehicle industry is
likely to grow
22-25% in FY22
Source: Invest india
4. 04 Car-buying landscape: The road ahead
Going digital
Auto companies were already moving to digital
marketing and increasing usage of online media, but the
current situation has significantly accelerated the pace
of change. The spending can be expected to shift largely
in favour of digital mediums as the consumption of online
content has significantly increased in the past couple of
months. Consumers are also checking brands, products,
and reviews digitally before making plans to buy a car.
Many 3D experience offerings have been presented
to customers but the traditional way of purchasing
a vehicle such as visiting dealerships, comparing
the cars, taking test drives, and then deciding which
vehicle to buy, continues to be the most suitable way of
purchasing for the majority of buyers.
Consumers would rather check the models first online
and then visit dealerships to make purchases, rather
than make bookings online. The impact of digital
channels on buying is mainly limited to the introduction
of new models and consumer awareness of model
features and brand.
Buying a car online is not yet a preferred method in India and it is expected to take a few more
years for consumers to adapt to this.*
Car buyers want a hybrid of online and
offline shopping experiences, according
to Global Web Index surveys
conducted in India.
64% of Quora users planning to buy a
car visited a brand’s website
Source: GWI Core India 2021 H1
Source: * Grant Thornton Bharat survey
60% of Quora users planning to buy a
car want brands to be innovative, and they
are 38% more likely than the average
car buyer to say so
Quora users planning to buy a car are 38%
more likely to look at consumer reviews
when researching a brand or product than
the average car buyer in India
5. Car-buying landscape: The road ahead 05
Source: Internal Quora Data 2021
Increase in online
discussions for auto
Online discussions on cars are teeming on Quora as always and it is something that marketers ought to be
listening to. Content related to cars and automobiles has seen a steady surge over the last year. While related
topics like luxury cars and SUVs are also very popular, topics like electric cars and rental cars are also adding to
the momentum.
Automotive topic view
0
20M
40M
60M
80M
100M
120M
140M
Jan
2021
Feb
2021
Mar
2021
Apr
2021
May
2021
Jun
2021
Jul
2021
Aug
2021
Sep
2021
Oct
2021
Nov
2021
Dec
2021
6. 06 Car-buying landscape: The road ahead
Brand mentions under the #NewCar hashtag across India in 2021
Auto marketers across India are building their brand communities via social media with varied emphasis.
Auto marketers leveraging
social media
1
For a deep dive into the social media strategies of the top auto brands, take
a look at Talkwalker’s past ‘Driving Your Brand on Social’ report. While this
report may not be up to date, it shows the depth of analysis possible with
Talkwalker’s consumer intelligence platform.
Organic use of the brand-neutral #NewCar
hashtag can be seen as a tentative indicator of
success, with engaged consumers celebrating
their purchases via their social channels.
Talkwalker analysis shows more than 4.4K #NewCar mentions over the past year,
with the number of mentions across the auto brands represented via the size of brand
names in the word cloud generated below.
7. Car-buying landscape: The road ahead 07
0K
10M
20M
30M
40M
50M
60M
70M
01-Aug 08-Aug 15-Aug 22-Aug 29-Aug 05-Sep 12-Sep 19-Sep 26-Sep 03-Oct 10-Oct 17-Oct 24-Oct 31-Oct
Automotive topic view
Mahindra
XUV700 launch
Tata Tigor EV
launch
Volkswagen
Taigun launch
Tata Punch
launch
According to an analysis of internal Quora data on
brand-specific topics from 2021, prominent spikes can
be seen in conversations about car brands and related
topics on Quora whenever there is a car launch in
the country.
Four of the major spikes in topic views in the second half
of last year were during major car launches in India.
Source: Internal Quora Data 2021
8. 08 Car-buying landscape: The road ahead
Increase in used car trend
48%
consumers said
they searched for
information online
before visiting or
consulting any offline
medium
90%
car buyers spend less
than three months
to decide, finalise
and make the final
purchase
411%
growth in two wheeler
sales from May 20
to Jan 21
724%
growth in passenger
vehicle sales from
May 20 to Jan 21
Car purchasing patterns in India
India’s used car
market size is
expected to rise to
USD 70.8 billion by
2030, at a 14.8%
CAGR between 2021
and 2030.
The smaller towns are
expected to fuel the
demand for used vehicles
as the share of non-metro
cities in used vehicle sales
is expected to rise from
the current 55% to nearly
70% in the next four years,
according to GT Auto Track.
Transparency,
convenience and ease
of transactions, digital
banking and payments,
and certified quality of
vehicles are driving the
growth for used vehicles
sales in India.
With skyrocketing new vehicle prices, pre-owned/used vehicles are
expected to increasingly become a more popular choice.
Source: Grant Thoronton Bharat auto report
9. Car-buying landscape: The road ahead 09
Source: GWI Core India 2021 H1
Source: Internal Quora Data 2021
Income segmentation
Car features preferences on Quora
Hatchbacks Sedan SUVs
Higher to middle-income
individuals make up
And
of Quora’s car-buying audience
Growth in topic views Growth in topic views Growth in topic views
of users have said they would pay
more for a familiar brand
73%
199% 189% 45%
67%
There has been a radical shift in consumer perception about cars – it has moved on from sedans to utility vehicles.
This trend has emerged largely due to the pandemic. While conversations about hatchbacks and sedans continue
to grow on Quora, momentum around SUVs is also increasing on the platform as car enthusiasts delve into hybrid
models of cars with SUV-like features, such as high capacity engines, all-wheel drive, longer wheelbase, and high
seating position among others.
21%
6%
36%
37%
Low Medium High Prefer not to say
10. 10 Car-buying landscape: The road ahead
When it comes to cars, Sports Utility Vehicles (SUVs) take the lion’s share of online conversations in India, according
to Talkwalker, with an 86.6% majority on mentions and engagements - demonstrating a greater preference for SUVs
amongst Indian consumers than the global average (58.7%). SUVs are priced over INR 10 lakh and the increasing
interest among consumers is indicative of their willingness to spend more on vehicles, which can also be used for off-
roading and come equipped with safety features. Auto marketers are riding on this overwhelming preference for SUV-
type features in the Indian market - taking for example, models marketed as a versatile hatchback with SUV styling; or
the sub-compact SUV.
However, the trend might change with rising prices of vehicles amidst stretched supplies and increased delivery
period owing to disruptions in the global supply chain of semiconductors.
Mentions and engagements on the topics of SUV, hatchbacks, and sedans across online conversations in
India in 2021, Talkwalker
Share of conversation based on car types (SUV, hatchbacks, and sedans) across online conversations in
India in 2021, Talkwalker
Engagement
Results over time
86.6%
4.4%
9%
SUV Hatchback Sedan
58.70%
5.30%
36%
SUV Hatchback Sedan
11. Car-buying landscape: The road ahead 11
Mentions and engagement on the topic of electric vehicles (EV) across online conversation in India
in 2021, Talkwalker
Readiness for EVs
From EVs and alternative fuel options, Indian consumers
now seem ready to embrace the paradigm shift to
e-mobility. They are overcoming their hesitation and
prefer sustainable and environment-friendly solutions.
The number of people expected to buy vehicles that are
compliant with new technology and safety features is on
the rise.
There have been recurring transformations in the auto
industry with the government wanting OEMs to switch
to EVs, CNG-powered vehicles, and FFVs at large. Also,
the planned transition to EVs over the next few years is
encouraging along with a strong push for 100% ethanol
vehicles. In such a scenario, the petrol prices would be
bound to soar higher in the next few years as per GT
analysis. This will lead to strategic phasing out of the
petrol vehicles and a decrease in consumer preference
to purchase a petrol vehicle. The government is also
expected to promote ethanol as the preferred fuel for
those consumers that find affordable EV an issue. Thus,
looking at the time to provisioning to OEMs, the mandate
is expected to be announced in next six months
Based on Talkwalker analysis of online
conversations across India in 2021, there
was a 68% increase in the number of
engagements on the topic of EVs in the
second half of 2021, with mention peaks
surrounding key developments in the
industry. This included news surrounding the
Maharashtra government’s announcement
of its EV Policy, a 4.75GW solar park to be
developed in Gujarat’s Khavada, and more.
Many state governments have come out
with their own policies for development of
an ecosystem for EVs. The automotive and
mobility sector is expected to contribute
significantly for India to achieve its net zero
emission status by 2070 through reducing
emissions intensity and the use of battery
operated EVs which have been identified as a
viable option for ICE based vehicles.
12. 12 Car-buying landscape: The road ahead
Interest in the EV space has also grown beyond the feasibility of the technology. Whereas concerns around charging
infrastructure, supply chain issues, and vehicle maintenance still dominate the online space, there is also emerging
optimism amongst lay investors surrounding EVs as a sustainable investments theme.
Amongst automakers, domestic automakers have emerged in second place behind certain US-based automakers
in terms of share of voice in online conversations surrounding electric vehicles, based on Talkwalker analysis. The
visibility of leading domestic brands is boosted by their 360-degree approach to product marketing, building positive
brand reputation, and communicating a strong alignment with the government of India’s plans to grow the local
EV ecosystem.
The conversation clusters display the most popular English-language conversational topics across India,
gathered by Talkwalker, based on conversations in 2021
EVs are emerging as the preferred clean technology for the
future of mobility. According to a Global Web Index survey,
Quora users who own electric cars have increased by
63%
from Q1 to Q2 2021
Conversation clusters Jan 2021 - Dec 2021
Source: GWI Core India 2021 H1
13. Car-buying landscape: The road ahead 13
The Indian automobile market is expected to be revolutionised with several digital interventions in the next few
years. The automobile sector, by leveraging latest technology and data solutions, is trying to improve customer
experience with shift from physical to digital. With adoption of online showrooms becoming the new trend,
automakers in India will provide consumers the experience of buying a car with a click and within the comfort of
their homes. The process will include provision of offers online, consultations, feature comparison and more. The
The Original Equipment Manufacturers (OEM) would want to leverage the use of augmented reality (AR) and virtual
reality (VR) to magnify consumer experience online. This will also lead a change in the roles of of dealerships and
aftermarket space as well. Dealerships are likely to become experience centres.
The landscape of vehicle buying will transform with increased digital penetration in a wider manner. With the Indian
government’s push towards digitalisation, which has been clearly visible in the latest budget announcement, the
automotive market will also witness a significant shift. Under the Bharatmala project, the government is focusing on
facilitating internet access across the country, to the last mile. Such projects are likely to uplift the adoption of digital
processes and subsequently impact the way people purchase vehicles as well.
Furthermore, at present, consumers tend to make informed decisions by mapping the data available, be it structured
or unstructured, on various online platforms. Therefore, it makes it imperative for dealerships and OEMs to come up
with best possible strategies as well as transparency online.
Notably, India is characterised by an exponential consumer base, making it desirable to potential investors with cost
base as a great advantage along with the government announcements supporting digital India. Such factors will
allow the country to become a centre for major digital advancements.
Conclusion
14. 14 Car-buying landscape: The road ahead
Founded in 2009, Quora’s mission is to share and grow the world’s knowledge. By democratising access to
knowledge, communities can ask questions and share answers with one another.
Quora for Business connects thousands of brands to over 100 million insightful Quora users in India across 300,000+
topics, transforming the way brands share their industry expertise and form relationships with customers. With
products such as Quora Ads and Promoted Answers, businesses can influence a high-intent audience during the
consideration phase of their purchase process.
About our users
Quora users are naturally curious about the world around them, making them eager to connect with individuals with
diverse perspectives and a shared zeal for knowledge. This means they are actively seeking solutions that improve
their lives and the businesses they work for. Today, thousands of businesses use Quora to reach high-value customers
in the consideration stage of their brand journeys.
Who’s on Quora?
About Quora
Source: Comscore Media Metrix, December 2020
15. Car-buying landscape: The road ahead 15
Talkwalker is the #1 Consumer Intelligence Acceleration platform for brands to drive
business impact. Recognised by Forrester as a Leader in Consumer Intelligence and Social Listening, the platform
combines a multitude of internal and external data sources with AI powered by Blue Silk™ technology, for the most
expansive view of consumers. Talkwalker Activate professional services team can augment, accelerate, or fully service
brands’ insights needs to increase their ROI from the Talkwalker platform.
Three products built to exceed your brand needs
Talkwalker’s platform, powered by Blue Silk™ technology, includes three industry-leading products:
• Market Intelligence: Provides consumer trends analysis and real-time industry datasets, with an app per
category, to fast-track innovation. Covering a variety of industries including consumer goods, entertainment,
health & wellness.
• Customer Intelligence: Creates a unique single customer view by combining customer and consumer
data, social, ratings, and reviews. Providing brands with real-time actionable insights, that they can profit from
immediately.
• Social Intelligence: An expansion of their deep social listening capabilities at scale, to help companies protect,
measure, and promote their brands.
About Talkwaker
With offices around the globe, Talkwalker helps over 2,500 brands to maximise profits with actionable
consumer intelligence. To discover more about Talkwalker, please visit www.talkwalker.com.
16. 16 Car-buying landscape: The road ahead
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17. Car-buying landscape: The road ahead 17
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