This report is a research about the Mobile / App Market in China. In this report you will find the major UCC (User Created Content) Video Sites, Major blogs / Sites & media, Large publishers and large app markets in China to submit and promote your android apps.
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
The State Of Mobile Monetization - 2017Ofir Krisspel
To improve and ultimately perfect an app, developers need to select the right SDKs – Software Development Kits. However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.
The Mobbo Power Index offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. This research has been conducted after studying a database of over 3.1 Million analyzed apps, and over 1,000 SDK components scanned across iOS and Android and all categories, which make it the most in depth study to date.
The findings provide valuable information for app publishers in their quest to pinpoint the best SDKs to integrate with, as well as for service providers in the mobile app economy who want to understand the competitive landscape in their field.
For more information visit https://www.mobbo.com/
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
The State Of Mobile Monetization - 2017Ofir Krisspel
To improve and ultimately perfect an app, developers need to select the right SDKs – Software Development Kits. However, in today’s marketplace app developers are literally inundated with SDK choices, making it difficult to choose the best ones.
The Mobbo Power Index offers app publishers and marketers robust benchmarks of mobile app SDK components, helping them to make informed decisions about the best technology stacks. The report sheds light on the scale and performance of popular SDK components and tracks the movers and shakers in the mobile industry. This research has been conducted after studying a database of over 3.1 Million analyzed apps, and over 1,000 SDK components scanned across iOS and Android and all categories, which make it the most in depth study to date.
The findings provide valuable information for app publishers in their quest to pinpoint the best SDKs to integrate with, as well as for service providers in the mobile app economy who want to understand the competitive landscape in their field.
For more information visit https://www.mobbo.com/
Marketing plan for the launch of a new app in the market.
This is a News application which displays news category-wise.
The main focus of the application is the people preparing for entrance examinations.
AppFlood Global Mobile Android Advertising Insights Q2 2014PapayaMobile
AppFlood published its AppFlood Global Mobile Android Advertising Insights for Q2 2014, which dives into industry insights into mobile ad spend, eCPMs, and the state of the global mobile industry. AppFlood's report announces the second quarter's mobile ad metrics, and reveals that China's ticket to the western markets are easy-to-localize apps in the productivity and personalization app store categories. As growing mobile marketing budgets fuel China's global expansion efforts into emerging markets, China is fueling the maturation of these developing mobile markets including Asia, the Middle East, Latin America, and Africa.
AppFlood Global Mobile Android Advertising Insights Q3 2014PapayaMobile
AppFlood published its AppFlood Global Mobile Android Advertising Insights for Q3 2014, which dives into industry insights into mobile ad spend, traffic, and the state of the global mobile industry. AppFlood's report announces the third quarter's mobile ad metrics, which found that the rapidly growing appetite for mobile apps from emerging markets, including Asia, the Middle East, Latin America combined with the growing mobile ad budgets are driving up the global mobile ad spend.
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
App flood global mobile android advertising insights Q4 2014PapayaMobile
AppFlood publishes a report diving into quarterly mobile indexes, updates, and insights into the global mobile industry. This quarter’s AppFlood Global Mobile Android Advertising Insights report analyzes Q4 2014, revealing general global mobile advertising benchmarks including ad spend, install rates, and CPIs.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
Marketing plan for the launch of a new app in the market.
This is a News application which displays news category-wise.
The main focus of the application is the people preparing for entrance examinations.
AppFlood Global Mobile Android Advertising Insights Q2 2014PapayaMobile
AppFlood published its AppFlood Global Mobile Android Advertising Insights for Q2 2014, which dives into industry insights into mobile ad spend, eCPMs, and the state of the global mobile industry. AppFlood's report announces the second quarter's mobile ad metrics, and reveals that China's ticket to the western markets are easy-to-localize apps in the productivity and personalization app store categories. As growing mobile marketing budgets fuel China's global expansion efforts into emerging markets, China is fueling the maturation of these developing mobile markets including Asia, the Middle East, Latin America, and Africa.
AppFlood Global Mobile Android Advertising Insights Q3 2014PapayaMobile
AppFlood published its AppFlood Global Mobile Android Advertising Insights for Q3 2014, which dives into industry insights into mobile ad spend, traffic, and the state of the global mobile industry. AppFlood's report announces the third quarter's mobile ad metrics, which found that the rapidly growing appetite for mobile apps from emerging markets, including Asia, the Middle East, Latin America combined with the growing mobile ad budgets are driving up the global mobile ad spend.
Session 1: Advertising and the iOS Ecosystem - Ashwani Kumar, head Smart Platforms for InMobi we take app developers through the iOS ecosystem and share data that will debunk the myth that global eCPMs are not on par with U.S. eCPMs.
App flood global mobile android advertising insights Q4 2014PapayaMobile
AppFlood publishes a report diving into quarterly mobile indexes, updates, and insights into the global mobile industry. This quarter’s AppFlood Global Mobile Android Advertising Insights report analyzes Q4 2014, revealing general global mobile advertising benchmarks including ad spend, install rates, and CPIs.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
App Annie: The State of the App Economy in 2017krystinedinh
App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
The 50 Most Important Marketing Charts of 2016Percolate
The job of the marketer is never static: it changes in response to shifting patterns in consumer behavior, content consumption, and device usage. Every year, we compile the 50 most important trends for marketers across mobile, social, content marketing, and advertising. This year, we bring you a collection that includes newer trends that made a mark last year — including customer experience and ad blocking — and whose impact will continue to be felt.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
WeChat, the shape of the connected ChinaFabernovel
Impressive, intriguing China is all too often dismissed as a source of inspiration for being “too different”. Yet over the past decade, China has undergone unprecedented change as a result of the implementation of protectionist economic policies. No longer the world’s sweatshop, the country is now the international epicenter of technological research & development.
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever-changing ecosystem better. The State of Mobile App Developers 2016 report is drawn from over 1000+ respondents across 155 countries.
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...eMarketer
Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.
Similar to China Mobile & App Market Research (20)
Appsasia, 미국 모바일 앱 시장 및 마케팅 채널 조사 - 리뷰사이트, SNS, 커뮤니티, 비디오, 프로모션 등appsasia
Appsasia의 미국 모바일 앱 시장 및 마케팅 채널 조사
8월 시장조사 리포트는 미국의 모바일 앱 시장 및 마케팅 채널들을 다루고 있습니다.
다음과 같은 내용이 포함 되어있습니다:
미국 앱 시장
미국 내 독립적 앱스토어
미국 모바일 게임 시장 분석
미국 앱 리뷰사이트
미국 SNS
미국 커뮤니티사이트
미국 동영상 사이트
미국 App Discovery 채널
미국 Promotion 채널
Korean mobile app market and marketing - Korean SNS, Gaming Platform, App com...appsasia
Overall, this report talks about Korean mobile app market and Korean marketing channels. Specifically, this report includes:
Features of Korean mobile market
Korean Game market analysis
Popular game genre
Korean SNS (KakaoStory, Band)
Gaming Platforms (Kakao, AfreecaTV, Band, Line)
App Community Sites (HungryApp, Inven, HandyGame)
Promotion methods (offline events, Metro AD, Pre-registration)
글로벌 모바일 게임 시장 조사 자료
Global Mobile Game Market Report compiled by Appsasia, a global application marketing company based in Seoul, South Korea.
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, Canada, Brazil, UK, Germany & France.
Hopefully you will find this report useful in app marketing.
This report is a research about the Mobile / App Market in Japan. In this report you will find overview of Japanese market, Infographic of major media in Japan and introduction of each channel in Japan.
Appsasia 3월 리포트 - CPI 광고 케이스 스터디, 광고 소개, 마켓 리서치appsasia
최근 들어, 대량의 CPI를 통한 순위 마케팅의 효과에 대한 의심이 증가하고 있습니다. 실제로 CPI로
유입된 유저의 평균 잔존률이 매우 낮은편이며, 마켓의 성숙으로 인해 유저의 순위 상승을 통한 자연
유입수도 줄어들고 있는 상황입니다.
이번 앱스아시아의 마켓 리포트에서 CPI의 효용성에 대한 의심과 그에 대한 대안을 제시해 드리며
더불어 많은 개발사께서 궁금해 하시는 주요 국가들의 모바일 환경에 대한 마켓 리서치를 보내드립니다.
앱스아시아 마켓 리포트가 글로벌 진출에 뜻을 두신 많은 분들께 도움되길 기원합니다.
국내 마케팅 및 글로벌 모바일 마켓 진출에 대해서 문의사항이 있으시면 편하게 연락주시기 바랍니다.
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
3. 1. China Market Overview
The Chinese market has an overwhelming number of smartphone users and a large market size.
However, there are three major difficulties for foreign mobile game companies to enter the market.
In 2014, Chinese market is showing significant change. We’ll discuss them in this report.
China Mobile Market Barrier
Global App Marketing Agency
4. China Mobile Game Market Analysis
2. China Market Research
Mid-core games including TCG, RPG and are very dominant
Expected ARPU
Highly needed Popular Games 战 飞车 飞 战
Global App Marketing Agency
China Google / iOS Top 50 Genre Indicator
China Google / iOS Top 25 Character
• Auto-targeting and ‘History of Three States’ games are common
• Puzzle games are less desirable than in other Asian regions
• ‘Tencent’ platform games are popular (TOP 1~5)
Expected Daily DLs & Revenue / Ranks
Reference : 1Q 2013/ market size and arpu are based on Free apps and IAP Grossing (Excluded paid apps)
5. Global App Marketing Agency
From 2012, the Chinese mobile market has grown by 2 billion dollars annually. It is expected
to grow even more because of the huge population and high percentage of smartphone users.
Why is the Chinese Market so attractive? Potential Possibility of Growth
2. China Market Research
6. Global App Marketing Agency
2. China Market Research
In 2014, market share of high-end smart phone is getting increased since China Mobile starts to
provide iPhone. Also, most of mobile network will advance to 3G & 4G capabilities in 2014.
Acceleration of Mobile Device Adoption and Network Availability
7. Global App Marketing Agency
(SNS/Blog/Publisher/Video/Market)
3. China Market Infographic
Three important changes in China Market in 2014 : Dramatic increase in high-end smartphone users /
Unification of Android Markets (200 markets →4 major markets) / Upgrade of 3G&4G network
With those changes, foreign mobile companies are expected to have more chances in Chinese Market
8. Major SNS in China
Global App Marketing Agency
4. China Major Channels - SNS
The biggest SNS service connected to QQ messenger.
Qzone, was developed by Tencent in 2005. At first , it
was similar to blogging, but has been switched to SNS
service since 2009.
In 2014, a number of SNS users in china has reached 820 millions. In particular, Qzone and
Wechat (No.1 and No.2 SNS in China) have occupied 76% and 73% of market share.
Wechat is a messaging platform which has been
launched at Jan. 2014 by Tencent. Users can share
their contents and pictures via Wechat. More than
600 million users are using Wechat in China.
RenRen had launched SNS service named “ 内”
which targets only students. Now it has been
switched to becoming an SNS service that everyone
can use to communicate and share content.
9. Global App Marketing Agency
4. China Major Channels - Blog
China Major Blog Market Shares
Major Blogs (Weibo) in Chinese Market
In China, a number of blog users has reached 900 millions as of March 2014. Sina Weibo and
Tencent Weibo take 82.9% and 75% of market shares which prove high rate of blog usage in China.
Sina Weibo is the biggest micro blog provided by
Sina.com. Many celebrities use Sina Weibo.
Major users are young or middle-aged adult who
are interested in social issues
Micro Blog service by Tencent. It retains huge
number of users from QQ messenger (still fewer
than than Sina Weibo). Mostly used to
communicate with friends and acquaintences.
NETEASE Weibo is a platform that takes advantage
of simple design and convenient way to use like
Twitter. Users can share their own stories or pictur
es whenever and wherever they are.
10. China Major Video Sites Market Shares
(4Q 2013)
2013 China Online AD Changes
(Reference: EnfoDesk Analysys International)
Global App Marketing Agency
4. China Major Channels - Video
By the 4th quarter of 2013, Chinese online advertising market has recorded 3.4 billion dollars and
increased 42.8% year-over-year. Video ads have a large share of the market.
The first original video content provider of
copyrighted material. iQIYI provides comparatively
high quality videos and natural ads between video.
The top video site in China. Youku works in
partnership with many broadcast and productions
to provide media content. They provide original
video content.
The biggest online TV service provider in the world.
PPStream provides online movies, dramas, live
video, news, animation and so on. Baidu has taken
over PPStream and merged with iQIYI video in 2013.
11. Global App Marketing Agency
4. China Major Channels - Publisher
Major Publisher in China
In China, there are many mobile game publishers. Most major publishers own certain features of
their games and retain loyal customers through brand and marketing values.
Publishing and developing
great quality games.
CMGE is one of the top mobile game
companies with a 17.9% market share.
One of the four platforms by Tencent.
Publishing and developing
games for the global market.
The largest game community in China.
Chukong supports game
development and promotion.
They have developed “Cocos” engine,
and launched games in the global
market.
12. (Reference: GPC and CNG)
360 Mobile
Baidu
Tencent
Shaomi
UC app
Wandoujia
Other
4. China Major Channels – App Market
Global App Marketing Agency
Commission Rate for each Market
Since Google Play cannot officially provide an app market, over 200 third party markets for
Android evolved. However, over the years, these markets have integrated into four major markets.
14. Appsasia Marketing Program
From evaluating the suitability of target marketing to providing the know-how to successfully market
an app globally,Appsasia suggests overall guidelines from Media Mix to event ideas — and more.
■ Appsasia Marketing Program
Download Boom-up
Incentive Advertisement for
Ranking entry
- CPI/CPC/Platform (per country)
Non-Incentive Ad for Genuine Users
- Facebook/YouTube, etc.
Marketing for engaged users
MKT
Program
Local
Expert
Network
Game
Expert
MKT
Know-How
Other New / Special Media
The only Line Free Coin Agency in
South Korea
- Cover over 55 countries,
Android/app No.1 MIM
Specialized Marketing Channels
- Community Action /Video/ Event
Localization / Beta-Test
Market Analysis and Localization
- One-Stop Localizing Service
Target Market Suitability Testing
- Survey, Beta Test, etc. Analysis
PR / Game Site
Pitching to top websites
Ex) 40 U.S. Game Review Sites,
over 100 News Media Sites
Directconnections toGameSites&App
Sites
- Local Promotion/ Events/ Review
15. Line Coin Official Agency, Appsasia
Appsasia, as Line Coin agency, can organize Line Coin promotions to encourage downloads.
Line Coin has reached 300 million users around the world in the past year.
■ Appsasia Marketing Program
16. Facebook AD Case Study by appsasia
Facebook CPC by appsasia
Appsasia produces effective and creative materials. With our hands-on management techniques,
including daily reports and material tests, our campaigns result in highly cost-effective ads.
< Over 10 AD TEST before actual campaign >
< Young Creator’s brilliant AD Copy >
Appsasia Facebook ad management process
17. Global App Marketing Agency
Reference
Appsasia, for last 3 years, has successfully overseen the global marketing of over 100 apps in
U.S., Japan, Europe, China, and SEA.
■ App Marketing References
18. Global App Marketing Agency
Reference
Appsasia has been selected as an official agency to support Korean government projects.
■ App Marketing References
[2012/2013] MOIBA
U.S, Japan, China
Global Marketing Project
Selected as an agency for 2 yrs
Over 40 applications
[2012] KOCCA BETA TEST
U.S and Japan
Global mobile beta test project
2012 Mobile Beta Test agency
Over 20 cases
[2013/2014] B2G 지원사업
U.S., Japan, Hong Kong
Indonesia, Taiwan Marketing
Selected as an agency for 2 yrs
Over 7 applications
19. C o m p a n y & S e r v i c e s
Game Marketing Awards 2013